Farmers Buying Behaviour Towards Pestici

A
RESEARCH REPORT
ON
Farmers buying behaviour on pesticide

product
SUBMITTED TO:-
CENTER FOR MANAGEMENT STUDY

GANPAT UNIVERSITY
PREPARED
GUIDED BY: BY:AGRI.

Tandel viki
Prof. NIRAV
HALVADIYA Ram
Ramesh
Banzara
Manoj
CENTER FOR MANAGEMENT STUDY

AHMEDABAD
ACADEMIC YEAR - 2013-15

1 | BUSINESS RESEARCH METHODOLO GY
PREFACE
Being a MBA agri students, certain research practices is highly required to make you fare and
confident enough on applying your strategic skills and to perform each of your potential by
using your knowledge what you have learnt for the entire second semesters of an MBA.
Research Project itself provides the perfect platform for the students pursuing MBA agri, that
to use their analytical skills for Primary data and the secondary data, Interpretations or
arguments on government policies and other regulatory authorities in relation with the Topic
taken for the study.
As it is the group of students, and we have to work together to make their report, it enables
them to implement theory of teamwork and leadership in practice so that we can make their
report outstanding and effective.
We have done our Research Project Report on Farmers Buying Behaviour On Pestisides
Product and tried our best to make it to the point and beneficial to reader.
Lastly, we have tried our level best to prepare the best informative report.

ACKNOWLEDGEMENT
It is He, who is instrumental in all that happens; and guides us towards the
ultimate goal, we just being mere means. We thank Almighty for his presence in each and
every moment, delivering the outcome which we were supposed to give.
We heartily thank Prof. NIRAV HALVADIYA for giving us good supervision

and support during the preparation of this topic. We are highly thankful for her unique tips
and minute suggestion that she gave us for the best curriculum report.
We are highly grateful to the CMS-GNU for providing us the opportunity to

make this such practical work which gives a lot of importance on project from the beginning,
has honed our skills in the practice.
With due sense of respect and gratitude, we would be more than happy to
thank all those who believed us, guided and supported at each difficulties and motivated us.
No amount of words written here will suffice for our sense of gratitude towards all of them.

PAGE
SR. NO. PARTICULARS NO.
I. Title Page I
II. Preface II
III. Acknowledgement III
VI. Table of contents VI
1. Introduction
1.1 About Pesticide 4
1.2 Introduction of Farmers buying behavior on pesticides 5
product
1.3 Review of Literature 8
1.4 Objectives 15
2. Research methodology 16
3. Data analysis
3.1 Farmers buying behavior on pesticides product data 18
Analysis
3.2 COMPANY 35
4 Conclusion 36
5 Bibliography 37
6 Annexure 38
TABLE OF CONTENTS

INTRODUCTION
Modern pesticides have helped make farming far more productive. But they've also caused
countless accidental poisonings. Now, a study suggests that even the routine use of pesticides
can pose serious health risks in the long run.
Any substance or mixture of substances intended for preventing, destroying, or controlling

any pest, including vectors of human or animal disease, unwanted species of plants or
animals, causing harm during or otherwise interfering with the production, processing,
storage, transport, or marketing of food, agricultural commodities, wood and wood products
or animal feedstuffs, or substances that may be administered to animals for the control of
insects, arachnids, or other pests in or on their bodies. The term includes substances intended
for use as a plant growth regulator, defoliant, desiccant, or agent for thinning fruit or
preventing the premature fall of fruit. Also used as substances applied to crops either before
or after harvest to protect the commodity from deterioration during storage and transport
By target organism (e.g., herbicides, insecticides, fungicides, rodenticides, and pediculicides

chemical structure (e.g., organic, inorganic, synthetic, or biological (biopesticide), although
the distinction can sometimes blur), and physical state (e.g. gaseous
(fumigant)). Biopesticides include microbial pesticides and biochemical pesticides. Plant-
derived pesticides, or "botanicals", have been developing quickly. These include
the pyrethroids, rotenoids, nicotinoids, and a fourth group that includes strychnine and
scilliroside.
Pesticides are often referred to according to the type of pest they control. Pesticides can also
be considered as either biodegradable pesticides, which will be broken down by microbes and
other living beings into harmless compounds, or persistent pesticides, which may take months
or years before they are broken down: it was the persistence of DDT, for example, which led
to its accumulation in the food chain and its killing of birds of prey at the top of the food
chain. Another way to think about pesticides is to consider those that are chemical pesticides
or are derived from a common source or production method.

Buyer Behaviour
In addition to understanding the needs of your customers, you also need to
understand what motivates them to purchase, and how you can influence the
buying process to ensure that your products or services are on the shopping list.
Understanding your customers will help you to develop and distribute your
product, as well as getting the right price point and developing successful
promotional activities.
The psychology of the buying process has been widely studied, and no matter
what size your business, knowledge of this process can help you become more
successful.
Both businesses and consumers exhibit patterns of buying behaviour. The

business model is less open to debate as your business customers will almost
certainly have some formalised process of buying in place. Your task is to
understand the process and match your marketing activities to the different
stages of the process. This means that the customer will receive the right kind of
contact at the right time.
Consumer Buying Behaviour
There are many models of consumer buying behaviour, but the steps below are
fairly common to most of them.
1) The customer identifies a need

This is often initiated by PR coverage, including word of mouth. The
customer may have seen a friend or celebrity using a product or service,
or awareness may have been sparked off by advertising.
2) Looking for information

At this stage the customer wants to know more and is actively seeking
information. Advertising and PR are still important but product
demonstrations, packaging and product displays play a role. This is the
time to deploy your sales personnel, and customers find videos and
brochures are useful. Word of mouth is still very important.
3) Checking out alternative products and suppliers
The customer is now trying to choose between products, or firm up on the
purchase decision. This is a place for promoting product guarantees and
warranties, and maximising packaging and product displays. Sales
personnel can greatly influence the customer at this stage and sales
promotion offers become of interest. Independent sources of information
are still of interest, including product test reviews.
4) Purchase decision
This is the time to 'tip the balance'. Sales promotion offers come into their
own, and if appropriate, sales force incentives need to ensure that your
sales personnel are incentivised to close the deal.
5) Using the product

Expensive purchases can lead to what is known as cognitive dissonance -
a fear that the customer has not made the right decision. Your job is to
reassure the customer by offering good customer care, simple instruction
manuals and loyalty schemes. They should still be exposed to testimonial
advertising to reassure them that they have made the right decision.
Introduction of Farmers buying behaviour on pesticides product.
The job of marketer is to meet and satisfy target customers needs and wants but knowing
customer" is not a simple task. Understanding the buying behavior of the target market for its
company products is the essential task for the marketing dept. The job of the marketers is to
think customer and to guide the company into developing offers, which are meaningful and
attractive to target customers and creating solutions that deliver satisfaction to the customers,
profits to customer and benefits to the stakeholders.
Marketers must study the customer taste, preferences, wants, shopping and buying behavior
because such study provides the clues for developing the new products, price, product
changes, messages and other marketing mix elements.
Consumer is the king and hence it is the consumer who determines what a business is,
therefore a sound marketing program was started with a careful analysis of the habits,
attitudes, motives and needs of consumers.
In todays world purchases made by a customer is to satisfy his or her needs. All the
behavioral activities carried out by a customer during and after the purchase of a product are
termed so as buyer behavior. In this article we will come across the origin of buying ideas,
what is buyer behavior, how consumer buy, why consumer buy, types, Decision process and
what motives them.

REVIEW OF LITERATURE:
The topic of consumer behavior is one of the massively studied topics by the researchers and
marketers in the past and still being studied. Researchers show different reasons as to why
consumer behavior has been the topic of many academics and researchers. One of the
common views is that understanding consumer behavior has become a factor that has a direct
impact on the overall performance of the businesses. Another view suggests that
understanding consumer behavior has become crucial especially due to fierce competition in
retail industry in the UK and worldwide.
It is worth noting that consumer buying behavior is studied as a part of the marketing and its
main objective it to learn the way how the individuals, groups or organizations choose, buy
use and dispose the goods and the factors such as their previous experience, taste, price and
branding on which the consumers base their purchasing decisions.
One of such studies of consumer buying behavior has been conducted by Acheron(2000). The
aim of the study was to analyze the impact of previous experience on buying behavior of
fresh foods. In their studies the authors used structural equation model in order to identify the
relationship between the habits and previous experience on the consumer buying decision.
Their findings show that personal habits and previous experience on of the consumers have a
direct impact on the consumers purchase decision in the example of purchasing fresh
vegetables. They also found that the image of the product has a crucial impact on the
purchasing decision of the consumer and further recommended that the product image should
continuously be improved in order to encourage the consumers towards purchasing.
1) According to Variawa (2010) analyzed the influence of packaging on consumer

decision making process for Fast Moving Consumer Goods. The aim of the research
was to analyze the impact of packaging for decision making processes of low-income
consumers in retail shopping. A survey method has been used in order to reach the
research objectives. In a survey conducted in Star Hyper in the town of Centerville
250 respondents participated. The findings of the research indicate that low-income
consumers have more preferences towards premium packaging as this can also be re-
used after the product has been consumed. Although the findings indicate that there is

a weak relationship between the product packaging and brand experience. However, it
has been proven by the findings of the research that low-income consumers have
greater brand experience from the purchase of premium products when compared to
their experience from purchasing cheap brand products.
2) Lee (2005) carried out study to learn the five stages of consumer decision making
process in the example of China. The researcher focuses on the facts that affect the
consumer decision making process on purchasing imported health food products, in
particular demographic effects such as gender, education, income and marital status.
The author employed questionnaire method in order to reach the objectives of the
research. Analysis of five stages of consumer decision making process indicate that
impact of family members on the consumer decision making process of purchasing
imported health food products was significant.
Five Stages Model of consumer decision making process has also been studied by a number
of other researchers. Although different researchers offer various tendencies towards the
definitions of five stages, all of them have common views as they describe the stages in
similar ways. One of the common models of consumer decision making process has been
offered by Blackwell. The five stages of consumer decision making process are followings.
Purpose - Farmers' exposure to pesticides is high in developing countries. As a result many

farmers suffer from ill-health, both short and long term. Deaths are not uncommon. Seeks to
address this issue.
Field survey data from Sri Lanka are used to estimate farmers' expenditure on defensive
behaviour (DE) and to determine factors that influence DE. The avertive behaviour approach
is used to estimate the costs. Tobit regression analysis is used to determine factors that
influence DE.
Field survey data show that farmers' expenditures on DE are low. This is inversely related to
high incidence of ill health among farmers using pesticides.
3) (Gupta, 2004; Sodavy et al, 2000; Antle et al, 1998). Frequent exposure to
pesticides results in ill-health, both in the short and long term. Deaths are also not
uncommon. In fact ill-health resulting from such exposure is a major health hazard in

the agricultural sector in developing countries and the problem shows no signs of
abatement
4) (Maumbe and Swinton, 2003; Roberts et al, 2003). Recent estimates cited by Food
and Agriculture Organisation (2000) from Pesticide Action Network (PAN) show that
approximately three million people are poisoned and 200,000 die from pesticide
poisoning every year. The largest number of poisonings and deaths occur in
developing countries. In finding a solution to minimise the incidence off ill-health it is
important to determine whether fanners take adequate precautions and what factors
influence the level of precautions taken.
farmers take some form of precaution to avoid direct exposure to pesticides. However, such
measures are usually found to be inadequate
5) (Maumbe and Swinton, 2003; Sodavy et al, 2000; Wilson, 1999). A breakdown of
precautions taken is shown in Table II for farmers in Sri Lanka.
Malone wrote that decision-making is the process by which one choice is selected from
among those available. Decision-making is something done with minds, not hands.
6) Carl C. Malone and Lucile Holaday Malone, Decision Making and Management
For Farm and Home (Ames: The Iowa State College Press, 1958),
Brim, et al., outlined six phases customarily linked into a sequence of the decision process;
(1) identification of the problem: (2) obtaining necessary information; (3) production of
possible solutions; (4) evaluation of such solutions; (5) selection of a strategy for
performance; and (6) actual performance of an action or actions, and subsequent learning
and revisi~n.2 Brim, et al., points out that this sequence is reported in vari~ ous research
findings. He reports that a review of some three dozen studies of the adoption of new
farming practices reveals: In the situations described by these studies, a farming practice such
as the planting of a new crop or the use of a new insecticide or fertilizer in place of .the old is
recommended to farmers as a course of action different from their current practices. These
studies are analyzed to show the phases which occur in the decision to accept or reject the
new practice. The data indicated that the informants in the various studies do distinguish one
phase from another, and can designate the points in time when they went through each phase
10 | B U S I N E S S R E S E A R C H M E T H O D O L O G Y
7) Kohls, Stucky and Gifford in their study of the farmers' selection of farm machinery
dealers divides the decision-making period into two parts; the period of contemplation and
the period of active discussion and shopping. They consider the dividing point betw,sen the
two periods when an individual ceases merely to think about buying and begins to discuss the
purchase with someone.G. Brim Jr. and others, Personality and Decision Processes
(Stanford: Stanford University Press, 1962).
7) R. L. Kohls, R. L. Stucky, and J; 1. Gifford,
"Farmers' Selection of Farm Machinery Dealers," The Journal of Marketing, XXI (April,
1957), 446. Dean, Aurbach, and Marsh, consider variables of farming important in decision
making. They wrote: It is possible to conceptualize these variables or processes as impinging
upon a variety of decision-making processes involved in farm management. Indeed such a
conception is often implicit in the diffusion literature. It is possible, furthermore, to view
these variables as affecting in some manner, the rationality of decision making as an
intervening variable
8) Beal and Bohlen, the fertilizer dealer
played an important role in the farmer's decision-making process regarding fertilizer use. For
instance, 96 percent of the farmers expected the dealer to be a reliable source of information
about fertilizer.6 Decision-making in agriculture is not limited just to the farmer. Wilkening
and Bharadwaj pointed out the wife involvement: The wife who is involved in major
decisions affecting the farm is frequently involved in the operational types of decisions . . . .
However, decision-making across farm and home areas tends to be independent in that those
involved in major farm decisions are not necessarily involved in household decisions.7
9) Alfred Dean, Herbert A. Aurbach, and C. Paul Marsh,
"Some Factors Related to Rationality in Decision Making Among Farm Operators," Rural
Sociology, XXIII, (June, 1958), 126.
10) George M. Beal and Joe M. Bohlen,
"The Dealer's Role In Fertilizer Sales" (Paper presented at the Annual Meeting of National
Plant Food Institute, June, 1960, White Sulphur Springs, West Virginia). Eugene A.
Wilkening and Lakshmi K. Bharadwaj, "Dimensions of Aspirations, Work Roles, and
Decision Making of Farm Husbands and Wives
Consumer decision making process
Problem/need recognition.
Information search.
Evaluation of alternatives.
Purchase decision made.
Post-purchase evaluation.
Each stage is then defined by a number of researchers varying slightly but leading to a
common view about what each stage involves. For example, according to Bruner first stage,
need recognition occurs when an individual recognizes the difference between what they
have and what they want/need to have. This view is also supported by Neal and Questel
stating that need recognition occurs due to several factors and circumstances such as
personal, professional and lifestyle which in turn lead to formation of idea of purchasing.
In the next stage, consumer searches information related to desired product or service.
Information search process can be internal and external. While internal search refers to the
process where consumers rely on their personal experiences and believes, external search
involves wide search of information which includes addressing the media and advertising or
feedbacks from other people.
Once the relevant information about the product or service is obtained the next stage involves
analyzing the alternatives. Kotler and Keller consider this stage as one of the important stages
as the consumer considers all the types and alternatives taking into account the factors such
as size, quality and also price.
Backhaus suggested that purchase decision is one of the important stages as this stage refers
to occurrence of transaction. In other words, once the consumer recognized the need,
searched for relevant information and considered the alternatives he/she makes decision
whether or not to make the decision. Purchasing decision can further be divided into planned
purchase, partially purchase or impulse purchase as stated by Kacen.
Finally, post-purchase decision involves experience of the consumer about their purchase.
Although the importance of this stage is not highlighted by many authors argues that this is
perhaps one of the most important stages in the consumer decision making process as it
directly affects the consumers purchases of the same product or service from the same
supplier in the future.It is important to note that The Five Stage Model is not the only model
related to consumer decision-making, and there are also a range of competing models that
include Stimulus-Organism-Response Model of Decision Making.
Objective of the study:-
To study farmer buying behaviour towards Pesticide
To know about the farmer buying pattern for purchasing

Pesticide
Buyer decision making
To know which Pesticide are more demanded in market.

Farmers perception about Pesticides.
To find the factors affects farmers buying behaviour
On what basis farmers make decisions to buy the particular

Pesticide.
RESEARCH METHODOLOGY
(1) Types of research design:-

A) Exploratory Research
&
B) Conclusive Research
(2) Exploratory Research:-

- Secondary data - External
(3) Conclusive Research:-

- Descriptive Research - Cross Sectional Multiple Sectional design
(4) Data collection Method:-

- Survey Method - Personal - In home
(5) Data collection Instrument:-

- Questionnaires
(6) Sampling Design:-
a) Target Population Definition:

Population - All farmer those who are using pesticides.
Sampling element - A farmer who is using pesticides.
Sampling unit - pesticides.
Size - 100
Frame - Not available
Extent- Gujarat , india
Time - January 2014 to April 2014
b) Sampling Techniques:
Non Probability: Convenience sampling.
c) Sample Size Determination:

Liker scale :
S= Maximum value Minimum value /
= 5-1/6
= 4/6
s = 0.67
Z= 1.64
n = (ZS/e)2
Z = 1.64 , n= 0.67 , e= o.1
= (1.64*0.67/0.1)2
n= 121
DATA ANALYSIS
Farmers buying behaviour on pesticides product data Analysis.
Q1) What age group do you belong to?
AGE
Cumulative
Frequency Percent Valid Percent Percent
Valid 16 TO 25 19 38.0 38.0 38.0
26 TO 35 15 30.0 30.0 68.0
36 TO 45 11 22.0 22.0 90.0
46 or 5 10.0 10.0 100.0

morethan
Total 50 100.0 100.0
From the above chart, we can say that the 38% people is 16-25 age group, 30% people is 26-
35 age group, 22 people is 36-45 age group and 10 people is above 46 age group
Q2) What is the highest degree or level of education you have completed?
EDUCATION
Cumulative
Valid PRE HIGH SCHOOL 21 42.0 42.0 42.0
GRADUATE 16 32.0 32.0 74.0
POST GRADUATE 10 20.0 20.0 94.0
OTHER 3 6.0 6.0 100.0
Total 50 100.0 100.0
Here, 42% farmers are complete preliminary high school, 32% farmers are
graduate , 20% farmers are post graduate and 6% farmers other education
complete.
Q3) What is your yearly income?
INCOME
Cumulative
Valid < 2 LAC 23 46.0 46.0 46.0
2 TO 5 LAC 18 36.0 36.0 82.0
6 TO 10 LAC 8 16.0 16.0 98.0
> 1O LAV 1 2.0 2.0 100.0
Total 50 100.0 100.0
Out of total sample size 46% of farmer have 2 lac or below yearly
income and 0nly 36% of farmer have 2 to 5 lac income per year ,16% have
6 to 10 lac, Only 2% of farmer have 10 lac or more.
Q4) Do you purchase pesticides product?
PURCHASE
Cumulative
Valid NO 3 6.0 6.0 6.0
YES 47 94.0 94.0 100.0
Total 50 100.0 100.0
Out of total sample size we conclude that 94% farmers are use pesticide
product.
Q5) Are you purchase pesticides products in year?
Out of total sample size 56% farmers are purchase pesticide product in single
and 44% farmers are purchase pesticide product in a bulk.
Q6) How many times you purchase a pesticides products in year?
time to purchase in year
Cumulative
Valid one time 9 18.0 18.0 18.0
two time 9 18.0 18.0 36.0
three time 5 10.0 10.0 46.0
more than three time 27 54.0 54.0 100.0
Total 50 100.0 100.0
Out of total sample size 54% farmers says more than three time purchase
pesticide product in year.
Q7) Person who influenced to buy a pesticides product?
influenced to by pesticides
Cumulative
Valid friends 10 20.0 20.0 20.0
parents 10 20.0 20.0 40.0
self 20 40.0 40.0 80.0
others 10 20.0 20.0 100.0
Total 50 100.0 100.0
Out of total sample size 40% farmers are influenced by self and 20% farmers
are influenced to by pesticides friends , parents, and others.
Q8) Affective factors of farmers, which cause farmers decide the our buying
behaviour?
for health
Cumulative
Valid strongly disagree 6 12.0 12.0 12.0
disagree 11 22.0 22.0 34.0
nutral 12 24.0 24.0 58.0
agree 13 26.0 26.0 84.0
strongly agree 8 16.0 16.0 100.0
Total 50 100.0 100.0
From the above chart we conclude that 26% farmers are agree with pesticides is it happen for
our health
Q9) Pesticides affecting spoil the soil?
spoil the soil
Cumulative
nutral 17 34.0 34.0 38.0
agree 12 24.0 24.0 62.0
strongly agree 19 38.0 38.0 100.0
Total 50 100.0 100.0
Out of total sample size 62% farmers says pesticides product is affect to soil.
Pesticide product is spoil the soil. And 38% farmers are says not effect to use
pesticide product for soil
Q10) Are you satisfied with product which purched by you?
crop prod or chemical pro
Cumulative
disagree 4 8.0 8.0 18.0
neutral 14 28.0 28.0 46.0
agree 21 42.0 42.0 88.0
Total 50 100.0 100.0
From the above chart, we can say that the 42% farmers are agree to crops and
chemicals products, 28% farmers are neutral, and 12% farmers are strongly
agree for crops and chemicals product, 8% farmers are disagree for this product
and 10% farmers are strongly disagree for this product.
Q11) Are you satisfied with product prise?
PRISE
Cumulative
disagree 8 16.0 16.0 34.0
nutral 7 14.0 14.0 48.0
agree 23 46.0 46.0 94.0
Total 50 100.0 100.0
Out of total sample size 46% farmers are satisfied with product prise, 16 %
farmers arenot agree with product prise and 18% farmers are totally disagree
with product prise.
Q12) Adverse weather this spring?
adverse weather this spring
Cumulative
Valid no 5 10.0 10.0 10.0
yes 44 88.0 88.0 98.0
2.00 1 2.0 2.0 100.0
Total 50 100.0 100.0
Out of total sample size 88% farmers says weather effect to soil for use
pesticide. And 12% farmers says weather is not effect to soil for use pesticide
product.
Q13) You expected a possible increase in yield?
possible increase in yield
Cumulative
Valid no 4 8.0 8.0 8.0
yes 46 92.0 92.0 100.0
Total 50 100.0 100.0
Out of total sample size 92% farmers says increase in yield.
Q14) Agri supply dealer informational meeting or field day attended?
information meeting attended
Cumulative
Valid no 14 28.0 28.0 28.0
yes 36 72.0 72.0 100.0
Total 50 100.0 100.0
Out of total sample size 72% farmers are pesticides informational meeting
attended and 28% farmers are not attended informational meeting.
Q15) You visited the dealer at his store about using pestisides?
visit th pesticides store
Cumulative
Valid no 14 28.0 28.0 28.0
yes 36 72.0 72.0 100.0
Total 50 100.0 100.0
Out of total sample size 72% farmers are visited the store after using pesticide
product and 28% farmers are not visited the store after using pesticide product.
Q16) You had good success with the product last year?
last year get the good success
Cumulative
Valid no 18 36.0 36.0 36.0
yes 32 64.0 64.0 100.0
Total 50 100.0 100.0
Out of total sample size 64% farmers are good successes by last year.
Mean:-
Descriptive Statistics
N Mean
PRISE 50 3.0600
Valid N (listwise) 50
N Mean
for health 50 3.1200

Statistics
crop prod or chemical pro
N Valid 50
Missing 0
Mean 3.3800
N Mean
crop prod or chemical pro 50 3.3800

N Mean
spoil the soil 50 3.9200

Pesticides company
Thomson Agro Industries
Pestimade Gujarat
AGI Industries
Balaji Agro Industries
Vimal Crop Care PVT.LTD.
SAIVISION CHEM (I) PVT. LTD.
Sikko Industries Ltd.
Gujarat General Food Chem Pvt. Ltd.
Gujarat Agro Industries Corporation Ltd.
devidayal sales ltd.
Global Enterprise
Navya Agricose Pvt. Ltd.
Redox Agro-tech Pvt. Ltd.
Saanvi Organics
Shyam Agritech
CONCLUSION
It appears that many farmers do not avail themselves of the various purchasing
opportunities available to them. The number of farmers pesticides were purchased
from was limited. Farmers did not purchase their pesticides much before the time
they used them. It is possible that the limited shopping activities of the farmer may
not force the dealers to be as aggressive and competitive as they might be. Farmers
might consider their purchasing actions if they are interested in reducing their
production costs and buying their pesticides at the best price. Farmers might also
consider their reasons for using pesticides. Past experience was an important reason
for using a pesticide. Perhaps farmers should make better use of educational
influence to assure the pesticides are best suited for the job required.
Farmers still depend on the written media for information. The newspaper and farm
magazine are important information sources' in the decision-making process of
farmers. The use of the innovator and the early adopter should not be overlooked for
demonstration purposes. Farmers still rely on observing, visiting and seeking the
results that their neighbors obtained by using various agricultural production
supplies.
BIBLOGRAPHY
BOOKS
1) http://edepot.wur.nl/132857
2) http://ageconsearch.umn.edu/bitstream/8136/1/0803bo02.pdf
3) http://www.marketingclassicspress.com
4) http://citeseerx.ist.psu.edu
SITE
http://digitalcommons.unl.edu/cgi/viewcontent.cgi?
article=1036&context=aglecdiss
http://en.wikipedia.org/wiki/Pesticide
http://dspace.nwu.ac.za/bitstream/handle/10394/7372/duPles
sis_O.pdf?sequence=2
http://www.slashdocs.com/ummk/consumer-behavior-of-book-
purchase.html
http://www.udel.edu/alex/chapt6.html
http://en.wikipedia.org/wiki/Consumer_behaviour
SEARCH ENGINE
1) YAHOO
2) GOOGLE
ANNEXURE

Farmers Buying Behaviour Towards Pestici

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Farmers Buying Behaviour Towards Pestici

Uploaded by

Copyright:

Available Formats

A

Farmers buying behaviour on pesticide

CENTER FOR MANAGEMENT STUDY

GUIDED BY: BY:AGRI.

CENTER FOR MANAGEMENT STUDY

ACADEMIC YEAR - 2013-15

2 | BUSINESS RESEARCH METHODOLO GY

We heartily thank Prof. NIRAV HALVADIYA for giving us good supervision

We are highly grateful to the CMS-GNU for providing us the opportunity to

3 | BUSINESS RESEARCH METHODOLO GY

4 | BUSINESS RESEARCH METHODOLO GY

Any substance or mixture of substances intended for preventing, destroying, or controlling

By target organism (e.g., herbicides, insecticides, fungicides, rodenticides, and pediculicides

5 | BUSINESS RESEARCH METHODOLO GY

Both businesses and consumers exhibit patterns of buying behaviour. The

Consumer Buying Behaviour

1) The customer identifies a need

2) Looking for information

6 | BUSINESS RESEARCH METHODOLO GY

Introduction of Farmers buying behaviour on pesticides product.

7 | BUSINESS RESEARCH METHODOLO GY

1) According to Variawa (2010) analyzed the influence of packaging on consumer

8 | BUSINESS RESEARCH METHODOLO GY

Purpose - Farmers' exposure to pesticides is high in developing countries. As a result many

9 | BUSINESS RESEARCH METHODOLO GY

7) R. L. Kohls, R. L. Stucky, and J; 1. Gifford,

8) Beal and Bohlen, the fertilizer dealer

9) Alfred Dean, Herbert A. Aurbach, and C. Paul Marsh,

To study farmer buying behaviour towards Pesticide

To know about the farmer buying pattern for purchasing

Buyer decision making

To know which Pesticide are more demanded in market.

To find the factors affects farmers buying behaviour

On what basis farmers make decisions to buy the particular

(1) Types of research design:-

(2) Exploratory Research:-

(3) Conclusive Research:-

(4) Data collection Method:-

(5) Data collection Instrument:-

(6) Sampling Design:-

a) Target Population Definition:

Non Probability: Convenience sampling.

c) Sample Size Determination:

S= Maximum value Minimum value /

Z = 1.64 , n= 0.67 , e= o.1

Valid 16 TO 25 19 38.0 38.0 38.0

26 TO 35 15 30.0 30.0 68.0

36 TO 45 11 22.0 22.0 90.0

46 or 5 10.0 10.0 100.0

Total 50 100.0 100.0

Valid PRE HIGH SCHOOL 21 42.0 42.0 42.0

GRADUATE 16 32.0 32.0 74.0

POST GRADUATE 10 20.0 20.0 94.0

OTHER 3 6.0 6.0 100.0

Total 50 100.0 100.0

Valid < 2 LAC 23 46.0 46.0 46.0

2 TO 5 LAC 18 36.0 36.0 82.0

6 TO 10 LAC 8 16.0 16.0 98.0

> 1O LAV 1 2.0 2.0 100.0

Total 50 100.0 100.0

6 to 10 lac, Only 2% of farmer have 10 lac or more.

Valid NO 3 6.0 6.0 6.0

YES 47 94.0 94.0 100.0