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1. INTRODUCTION
a) INDIAN BANKING
b) STANDARD CHARTERD BANK
2. RESEARCH METHODOLOGY
5. ANALYSIS OF QUESTIONARIES
6. SWOT ANALYSIS
7. CONCLUSSIONS
RESERVE BANK OF INDIA
Indias central bank the RBI was established on 1st April 1935
and was nationalized on 1st January 1949 . Reserve bank of India
occupies a special and a distinctive place in the Indian Banking
industry. It is the monetary authority and central bank of the country
and has been assigned wide powers and responsibilities.
The reserve bank of India Act says to regulate the issue of bank
notes and for keeping of reserves with a view to securing monetary
stability in India and generally to operate the currency and credit
system of the country to its advantage .
Some of its main objectives are regulating the issue of bank notes ,
managing Indias foreign exchange reserves , operating Indias
currency and credit system with a view to securing monetary stability
and developing Indias financial structure in line with national socio-
economic objectives and policies.
The functions of Reserve Bank of India are as
follows:
Banking in todays time has surely changed. Gone are the days when
it took a lot of pain to open even a small savings account. With the
entry of more and more participants in this industry it has further
intensified the competition among the players . The government has
also benefited from this by allowing private players to the financial
markets and which has given the consumer lots of choices to opt for .
Reserve Bank of India being the central banking authority of the
country has been acting as a guide to look after the functioning of
these private banks.
7. The new bank would not be allowed to have as its director any
person who is already a director in a banking company.
New private sector banks have not been allowed to be set up in India
since 1969.With a view to increasing competition in the banking
industry and in line with the recommendations of the Narasimhan
committee, the government has now allowed entry of such banks.
CLOSE MONITORING BY RESERVE BANK OF INDIA
However, the freedom of the entry into the banking sector will be
carefully managed by the RBI. The RBI will grant approvals for entry
of private sector banks provided such banks offer competitive,
efficient and low cost financial intermediation services, result in up
gradation of technology in the banking sector, are financially viable
and do not resort to unfair means like preemption and concentration
of credit , monopolization of economic power ,cross holding with
industrial groups etc.
Under the scheme, Non Resident Indians are allowed to have primary
equity in a new banking company to the extent of 40% . In the case of
a foreign banking company or a finance company acting as a
technical collaboration or a co-promoter, equity participation is
restricted to 20%.
INTRODUCTION
The new millennium has brought with it two of the largest acquisitions
in the history of the bank with the purchase of Grindlays Bank from
the ANZ Group and the acquisition of the Chase Consumer Banking
operations in Hong Kong in 2000.
Primary data: The data has been collected with the help of
tools: the major analysis tools used have been percentages and data is
Phone Banking : You can check your balance, ask for a draft ,
stop a cheque, transfer funds and do much more with just 1 phone
call. This feature is available anytime of the day from just about
anywhere.
ATMs : You can access your account whenever you need to from
With the aXcessPlus account you can now aXcess cash at over 1800
ATMs in India for FREE and at over 650,000 ATMs worldwide
through the Visa network. Besides, you can use your account to shop
for goods and services at over 25,000 outlets in India and at 10
million outlets worldwide, without ever having to carry cash!
The aXcessPlus account provides you with a globally valid debit card
that provides you these and a host of other exciting benefits:
Unique Features
There are several unique features about the Standard Chartered
Bank's aXcessPlus account, each designed to provide you the most
convenient banking experience you can ever get!
Earn reward points every time you use the card to make
purchases ANYWHERE, which you can then redeem for fuel at
select Bharat Petroleum outlets
When you use the card to make purchases at select Bharat
Petroleum outlets, you don't have to pay the 2.5% surcharge
levied on most credit or debit cards
You can access over 3500 ATMs in India for FREE and over
750,000 ATMs worldwide through the Visa ATM network
ANS. YES : 98
NO : 02
2%
yes
no
98%
The study shows that out of 100 people, 98 people know about
Standard Chartered Bank and 2 dont. The above analysis proves
that Standard Chartered Bank as a brand had established itself
among the common man.
24%
association with the bank
54% friends/relatives
advertisements
other sourses
ANS.
YES 12%
88
NO yes
no
12
88%
People having bank A/C
40% 54%
Nationalized banks
private banks
multinational banks
41 2 15 17 3
ATM All None Any
other
57 0 32 1
60
50 no. of people
40
30
20
10
0
debit
credit
petro
any other
banking
banking
ATM
all
internet
none
card
card
card
phone
17 48
Average Below Average
38 4
50 very good
40 good
30 average
20 below
average
10
0
very good good average below average
ANS.
SAVING ACCOUNT 65
CURRENT ACCOUNT 28
CREDIT CARDS 34
LOANS 29
INSURANCE 11
RBI RELIEF BONDS 03
ALL OF THE ABOVE 04
NONE OF THE ABOVE 14
70
60 no. of people
50
40
30
20
10
0
credit card
RBI relief
saving a/c
all of the
none
current a/c
loans
insuarence
above
bonds
The graph shows that the saving a/cs are most popular among the
people followed by credit cards of STANDARD CHARTERED BANK.
Customers are also aware of its loans schemes and current a/c. but
still there is certain number of people who dont know about any of its
product. People also know about its insurance plans but only a few
people know about RBI relief bond offer by STANDARD
CHARTERED BANK, also there is hand full number of people who
know about all the products of STANDARD CHARTERED BANK.
Q8. Have you seen/ heard any of the Standard Chartered Banks
advertisements?
ANS.
Yes 74
No 26
26%
yes
no
74%
The pie diagram Shows that a good percentage of people have seen
or heard STANDARD CHARTERED BANK advertisements, but still
there are hand full of people who havent seen or heard STANDARD
CHARTERED BANK advertisement. This shows that a large number
of people know Standard Chartered Bank through its advertisements.
HDFC 30
UTI 4
STANDARD CHARTERED 13
ICICI 40
HSBC 3
ANY OTHER 26
40
35 no. of people
30
25
20
15
10
5
0
HSBC
HDFC
SCB
OTHER
UTI
ICICI
ANY
Graph showing preference of different banks
0
Rajouri
Garden
Vikas Puri
Kamla
nagar
Janak
Puri
PitamPura
Moti Bagh
Rohini
Ashok
Vihar
other
no. of people
areas
STRENGTHS
and abroad.
(4) The first four cash withdrawals per month from a non standard
RECOMMENDATIONS:
be made.
The bank must have branches at places like Rajouri Garden and
Pitampura as these areas can bring huge revenues in terms of both
current A/c and saving A/c. the bank should also have branches at
Dwarka and Highways.
BIBLIOGRAPHY