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GRAPHIC ARTISTS "REVISED AND Robert Anderson
GUILD HANDBOOK ENLARGED" Richard M. Nusser
Pricing & Ethical Guidelines-5th Edition
THE DEFINITIVE RESOURCE FOR ILLUSTRATORS, Advertising Director
DESIGNERS AND ART BUYERS. Cliff Ross
Thii bestselling book is the only book that compiles prices,
business practices, contmcts and trade customs in an easy- Editorial offices: 31 7 Cross Street, Lakewood, N j
to-use, practical format. It is the essential reference book 08701. Return postage must accompany all manu-
on budgeting and pricing for artists and their clients. And, scripts, drawings and photographs submitted if they
it's the only book that keeps current on rights, business are to be returned and no responsibility can be as-
sumed for unsolicited materials. All rights in letters
standards and the law. 228 pages, almost twice the length sent to Airbrush Action will be treated as uncondi-
of the 4th edition, this book includes a new section on tionally assigned for publication and copyright pur-
computer graphics as well as graphic design, book de- poses and as subject to Airbrush Action's unre-
sign, textiles, advertising and illustration, cartooning and stricted right to edit and to comment editorially.
animation. A glossary of frequently used trade terms is Contents copyright 01985 by Airbrush Action. All
included for ready reference. This book is a must for any rights reserved. Nothing may be reprinted in whole
individual, corporation or institution that deals in these or in part without written permission from the pub-
areas. 228 pages, 7" x 12", full-color cover, 1984, soft- lisher. Subscription inquiries: Send all remittances,
requests and changes of address to Airbrush Action,
bound, $16.95 P.O. Box 3000, Dept. MM, Denville, Nj 07834. In
~ I I I I I I I I I I I I I I I I I
1
I II
Canada mail to Smith Borthwick Ltd., 345 Beech
SEND TO: AIRBRUSH ACTION, P.O. Box 73, Lakewood, NJ 08701
I Please send me c o p y ( i e s ) of the Graphic Artists Guild Handbook
I
Lawn Drive, Waterloo, Ont. N2L58. Subscription
Rates: One year $18, two years $36, three years854.
I Pricing & Ethical Guidelines at $16.95 each. I
I Check Enclosed C]Send C.O.D. cash (NJ reisdents add 6% sales tax) I
I If payment enclosed, please add $2.00 per order for postage and handling I About the Cover
1 Name I This month's cover, done by our fea-
I'
tured artist DICKRAN PALULIAN in
1979 for Penthouse, greatly en-
1LAddres
a@ state
I I I I I I I , I , I I I I I I I I I I a
zip hances the launch of our new AIR-
BRUSH ACTION logo designed by
To order by phone 1-800-232-7874 Full refund if not completely satisfied
JOEL JAY WEISSMAN
2 AIRBRUSH ACTIONIJULY-AUGUST, 1985
A
Airwush Cleaning Basics
How to extend the life of your airbrush with quick
and easy steps for cleaning by Dave Malone.
Color Theory
The importance of understanding the principles of
color theory by renowned artist Robert Anderson.
Dickran Palulian
Profile of celebrated and concerned artist. A man
well versed in the creative and business aspects of
commercial illustration.
DEPARTMENTS
Hot Air-Publisher's Message 4
Q and A 11
Gallery 20
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Please make checb payable to Atlanta Alrbrusk, P o Box 53097, Atlanta, ciA 30355 I
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AIRBRUSH CLEANING BASICS
BY DAVE MALONE
Why does my airbrush spit? I've brush is to find the proper cleaner. Shiva Kleen (Figure 1). The Badger
heard this question literally a thou- Different paints require different and Shiva cleaners come ready to
sand times over the past few years. cleaners. When I started airbrush- use; the COM-ART cleaner is a con-
Since the airbrush reached the art- ing, most artists did not even know centrate, diluted three or four parts
ist's hands, frustration caused by un- what paint to spray through an air- water to one part cleaner.
wanted spray patterns and other brush, let alone what cleaner to use. There are essentially two ways to
strange surprises has plagued both But thanks to our trusty airbrush clean an airbrush. The most frequent
beginner and pro alike. Artists have manufacturers' coming to our res- occurs between colors. The quickest
been known to change airbrushes, cue, we may now choose from a va- and easiest method that I have found
paint, air sources, and even life styles, riety of paints and cleaners specially for cleaning between color switches
trying to discover the magic combi- formulated for the airbrush artist. is as follows:
nation that eliminates undesirable However, certain myths still exist.
spitting, stippling, and blobbing. It Many artists believe that if they are ONE: Pour out any unused paint into
is not true that each manufacturer using a water-soluble paint, water is a paint collection jar or into the gar-
sabotages every brush simply to drive the perfect cleaner. I once thought bage (Figure 2).
artists insane. Sometimes related that I never had to iron permanent-
equipment is the culprit. Inadequate press shirts. But after leaving them TWO: Pour in like-brand cleaner, stir
moisture separators, faulty air regu- in the dryer for a day or two, the it around the color cup and spray for
lators, bent needles, split nozzles, or permanent disappeared from the two or three seconds (Figure 3).
improperly thinned paint can be vil- press. The same goes for water-sol-
lains. But the number one problem uble paints. If the paint stays in the THREE: Pour out the cleaner (Figure
that I have seen is simply a dirty air- brush too long, the paint just chuc- 4). It is not necessary to spray through
brush. Of course, some artists be- kles when water is poured in, much the airbrush all of the cleaner poured
lieve that if they let their airbrush sit like the snickering directed toward into the cup. Two or three seconds
long enough, it will clean itself. Not me and the not-so-permanently is sufficient. Besides, longer spray-
true. I have also heard artists say that pressed shirt I proudly wore. ing fills the air with cleaner, creating
cleaning will take away from the So paint manufacturers have pro- an unpleasant working environ-
character of the brush. I used to throw duced cleaners that work well with ment.
my brush against the wall occasion- their own brand of paint. But, as I
ally, hoping to beat it into submis- have discovered, cleaning one brand FOUR: Rinse the cup with water and
sion. But once I discovered that of paint with another brand of cleaner spray for four or five seconds (Figure
keeping my brush constantly clean does not always lead to a clean brush. 5). Failing to rinse the cleaner from
was not a capital crime nor reason It is often best to stick with like the cup and brush thoroughly can
to worry about my artist's license brands, but experimenting a bit does create two problems. First, the re-
being revoked, my life became much not hurt. Some of the better cleaners maining cleaner might react chemi-
less frustrating. on the market include COM-ART cally with the new paint, causing a
The first trick to maintaining a clean cleaner, Badger acrylic cleaner, and change of color. Second, the re-
IGURE 1
- 'GURE 7
the tip of the needle (Figure 13).
FOUR: Reassemble the brush prop-
erly. Refer to the owner's manual for
the correct procedure. I suggest tear-
I G U R E 12
agous and will generally yield pleasing example, will be located towards the out-
mixtures and harmonious relationships. As side rim of the circle whereas a duller brick
the distances between colors on the wheel red may be located Y4 of the way in to-
increase however, they become more wards the center. The brightest forms of
reactive producing visual tension. The most all colors are commercially manufactured
reactive combinations of colors are known as they can not be mixed. In their brightest
as complements and are located directly state, these hues can be used as is or re-
across from one another on the color duced in intensity as required. This is done
wheel. When swatches of bright comple- by mixing in small quantities of the com-
mentary colors are placed side by side they plementary color. As the complement is
seem to visually vibrate, each enhancing added, the resulting mixture begins to grey
the intensity of the other. This area of color and its position on the color wheel moves
theory played an important role in the work in toward the center. Continuing to add
of the OP or optical artists of the 1960's. the complement will result in a mixture
The chroma of a color i s represented with little or no color intensity. As this
within the color wheel. At the center of process continues, the position of the mix-
the circle is a neutral or grey area where ture will move through the center and be-
all colors tend to converge. As a line is gin to take on characteristics of the com-
followed out from the center to a hue po- plement.
sition on the outer rim, that hue becomes The color dimension of value can not
more intense. A bright fire engine red, for be indicated on a flat color wheel. For Figure :
-
value levels that are specific to that dots. This phenomena, as well as the
Pasadena Convention Center hue. Bright yellows, for example are relative nature of color, may pro-
October 4, 5 and 6,1985 those that are light or high in value. duce some unexpected and surpris-
Blues, on the other hand, are most ing results.
intense in their lower value ranges. It was a similar approach that in-
HOPS The color model, therefore, will not terested the French painter Georges
be a perfect sphere. Its outer shape Seurat (1859-91). His painting sys-
will vary with the maximum inten- tem was variously known as Neo-
INTENSIFIED EDUCATION
sity available at that specific hue and Impressionism, Divisionism and
value level. Pointalism. Seurat applied tiny strokes
LEARN SHOPS intensified educational The discussion thus far concerns of brilliant colors to the canvas ex-
workshops are designed to be a learn- pecting them to merge in the view-
ing experience. Structured by a staff of more than just color theory. It is the
professional artists and teachers, theory that points out the relation- er's eye, producing intermediary tints
courses are presented in a consistent ships of color and demonstrates its more luminous than those mixed on
and concise hands-on format that structure. Color structure is an or- a palette. The dots were too large
thoroughly explains and demonstrates derly sequence that shows how one however, and the visual mixing was
the subjects being addressed. LEARN color relates to another. By being incomplete with the paintings taking
SHOPS stress the how, when, and aware of color structure, the artist on a sort of mosaic amearance. The
where of the use of art media, tools,
and techniques in a logical and com- can use relationships that seem to be size of the dots p r o d k e d by an air-
prehensible manneL LEARN SHOPS more harmonious, balanced and brush however, are smal l enough so
are all-inclusive; one tuition covers pleasing to most people. There are that this i s not a ~ r o b l e m .Dots Dro-
materials, equipment, exercise mate- many ways to use color structure, duced by a spra); gun can be m'uch
rial and instruction. but as color choice is somewhat per- larger and interfere with visual mix-
sonal, some of them may be more ing as in the work of New York artist
Airbrush I-Basic Airbrush Technique
Instructor: Peter West to your taste than others. H. N. Han, (see Fig. 3). Han uses
One such use of color structure is the size of the dots to his advantage
Airbrush Il-Intermediate Airbrush
to be aware of its psychological im- in establishing them as a motif. Other
Technique
Instructor: Robert Anderson pact. The color wheel is divided into factors that effect the visual mixing
Introductionto Photographic two parts with a line that runs through of colors in airbrush technique are
Retouching With Emphasis on green and purple. All of the reds, the relative opacityltransparency and
Airbrush oranges and yellows are in the warm viscosity of the medium, as well as
Instructor: At Grove half. These colors are associated with the texture of the surface or ground.
Basic Technical Illustration the sun, heat and excitement and tend This is just an introductory look at
With Emphasis on Airbrush to advance when used in a 2-dimen- color and its relationships. Experi-
Instructor: Al Grove sional space. The other half of the ence, as usual, will be the best
Concept, Composition, and Color color wheel contains the cool blues teacher. There are however, many
Instructor: Robert Anderson and greens. They are associated with color maps and mixing guides on the
Drawing for the 80's ice, cold and serenity and tend to market to help you learn and feel
Instructor: Robert Anderson recede in the 2-dimensional plane. more confident with color. For fur-
I Advanced limited 1I Only
Another way to use color structure
is through color relativitv. Color does
ther technical information on color
consult A COLOR NOTATION by
for further information contact,
not exi; in and of itself.'lt is the most A.H. Munsell, Munsell Color Co.,
TOOLS OF THE TRADE SHOW relative medium in art, as it is de- Inc., Baltimore, MD, 1971 and THE
P.O. Box 876, Temecula CA 92390 pendent on its environment. A color INTERACTION OF COLOR, Joseph
(714) 676-5566 of a certain hue, value and chroma Albers, Yale University Press, New
will change in appearance if its Haven, CT, 1963. a
10 AIRBRUSH ACTIONIJULY-AUGUST, 1985
Mystudio situation is telephones, computers, etc.) The ions
attach an electrical charge to dust H o w do I remove a
such that it's impossible particles which are then attracted out build up of acrylic paint
for me to have good of the air. The electronic precipitator on airbrush parts?
ventilatlon. Even though I circulates air through a series of al- Soak the parts in denatured alcohol
wear a mask, I am ternately charged plates. The dust for a few minutes and wipe clean.
particles are electromagnetically Protect yourself with adequate ven-
concerned about the pulled out of the air and deposited
palnt particles In the air tilation and by using rubber gloves.
on the plates which can be removed
from spraying. Do have for periodic cleaning.
any suggestions?
Air cleaners will be helpful in your
situation and are a good idea for any
airbrush studio. Avoid the replace
able filter type and use one or both
of the following types. The ion gen-
erator cleans the air (of particles as
small as .001 microns) by releasing
a steady stream of ions. (They should
not be placed near electronic equip-
ment such as calculators, electronic
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T-SHIRT AIRBRUSHING: STARTING FROM SCRATCH
Shirt airbrushing is a dependable and surefire plus to anyone interested in starting a new busin&
inexpensively and making a fast buck. On the scene in some markets for decades, its appeal and
attraction hasn't washed out or faded in the consumer's eye. As a medium for customizing shirts
and other garments, airbrushing remains ideal.
Still, for the novice, airbrushing can be a frightening proposition. The mystique and
surrounding airbrushing still plague the layman who hasn't tried it. "I'm not an artist," he whines.
"I can't draw stick figures. Where will f find one? And what about my customers?Will they like
an airbrushed design? And will they pay more for the service?"
The truth is, with a little guidance, practice and positive reinforcement, practically anyone is
just an airbrush away from entering a whole new market. This article will attempt to clear up
some of the mystery tied up with garment airbrushing by presenting the facts about the process,
the costs and the appeal.
Airbrushing carries with it a large of Florida has created an arena of quality and type of equipment you
profit margin, low initial cost, fast stiff competition, forcing prices down. buy. An airbrush, air compressor,
return on investment, a true com- (Not to worry: The competitive sit- easels, textile paints, shirt boards,
petitive edge and virtually unlimited uation in Florida is an isolated case. stenciling equipment, opaque pro-
custom possibilities. That spells smart On a national, collective scale, air- jector (optional), and miscellaneous
business. brushers comprise a small lot.) accessories encompass the scope of
Customization of any kind is al- However, it is safe to suggest a requisite accoutrements.
most always a high ticket item. This $15 average for standard displayed But the main attraction and real
is especially true with T-shirt air- art, and about $20-30 for custom punch line is that T-shirt airbrushing
brushing. Depending on design designs, taking no longer than 45 holds the potential of returning your
complexity and the time required to minutes to produce (cars, pets, corn- investment in one day. A conces-
do the design, pricing can range from pany identification, etc.). Art work sionnaire I know averages about $700
$10 to $75 or more per shirt. requiring more time should be priced a day, with a personal best of $2,000.
Before setting prices, however, higher. That's impressive and easier to ac-
make sure your market will bear the Fortunately, most sales are gen- complish than one might expect. The
burden. Since pricing is an arbitrary erated from the designs you and your variables contributing to this success
consideration, standard floor and artist are familiar with (rainbows, are an attractive display, fast pro-
ceiling limits can only be estab- tropical settings, two names in a duction capability, high foot-traf-
lished after a brief period of trial and heart, etc.). These designs should not ficked location and always keeping
error. take longer than 15 minutes to brush. the "boards" busy.
Listing my personal guidelines Airbrushing also gives the store
might be misleading because each LOW Entrance Cost owner a sharp competitive edge. As
region of the country warrants dif- The barrier to entering airbrush- a crowd drawer and pleaser-partic-
ferent price schedules. For example, ing, in terms of investment, is rela- ularly in malls and at fairs-air-
a popular rainbow design on a basic tively low compared with other brushing can't be beat as a means to
T-shirt may sell for $20 in New York businesses. Considering you already upstage business rivals. Airbrushing
City and $14-1 6 in New Jersey. have a storefront, shirt stock and a provides a fascinating show of bril-
That same design probably would heat press, the addition of airbrush- liant colors almost magically taking
command only $8 or less in Florida; ing will cost roughly $250 to $1,500. form as a design.
the saturation of airbrushers in parts Investment i s contingent on the What amazes people about air-
7
I Size I Infant 6-8 1 /
!:", ;s I Lg-XL I XXL-XXXL I
Board
.I-L Length 9vX~3v 1 ~ ~ 1 6 1117 ~ ~ 1 8 19tx20
" 21wx22tI 23"x24
12 AIRBRUSH ACTIONtJULY-AUGUST, 1985
brushing is that the airbrush never thinning. Visit your local art store or
touches the surface it's painting on.
And one never sees the paint flow
review the advertisers in this maga-
zine for more information.
AIRBRUSH
from the brush. Also mysterious to
audiences is the ease with which the Color Bottles. For efficient pro-
OUTLET
airbrush artist controls line thick- duction, having a different bottle for
ness, brush aim and general spray every color is highly recommended.
coverage. Color bottles easily attach and re- omplete "Starter" Kit ..... $99
The attraction and strong demand move for fast color changing. Plastic
for unlimited shirt customization bottles are preferred over glass be-
speaks for itself. For those who want cause they are lighter and shatter-
a one-of-a-kind shirt, without bear- proof.
ing the possible expense of screen
printing, there isn't a better medium. Air Hose. The air hose connects
Let's take a more in-depth look at the airbrush to the compressor for
several areas of airbrushing-the the air supply required to shoot paint
best whlte palnt available,
materials and costs, finding and pay- from the airbrush. Hoses come in
ing artists, and designs that sell. different lengths and are nylon- ng soon from the alrbrush
braided and unbraided, coiled and
Materials and Costs uncoiled. Nylon-braided, 10 feet in
The primary components of any length and uncoiled are the author's
airbrush svstem are airbrushes, an air preference.
compressbr and textile paint. The
secondary units, which really should Shirt Boards. Shirts should be
be considered necessities if you are stretched onto boards to provide a
smooth surface on which to air-
write to:
at all serious about getting into air- P 0. Box 9301
brushing, are color bottles, an air brush. Wood, cardboard, corru-
hose, easels, shirt boards and soft vine gated, foam core and other rigid me-
charcoal. Another option to con- diums are satisfactory.
sider is having an opaque projector Double-wall corrugated boards are
to facilitate otherwise tedious cus- advisable because they are inexpen- we shlp
sive, lightweight, durable and easy anywhere C 0 D
tom production.
to work with. (Figure 1 suggests shirt
Airbrushes. The two basic types board dimensions.) For the sake of
of airbrushes are double and single efficiency, cut each board to accom-
action. The distinction is that dou- modate two sizes.
ble-action airbrushes offer complete Opaque Projector. The hot
control of line thickness or range by
Vine Charcoal. This is the per- ticket in airbrushing is in reproduc-
fect medium for sketching onto shirts ing a customer's car, pet, portrait,
moving the finger lever located at the
before airbrushing. Any line mis- logo, etc., onto a shirt. An opaque
top of the airbrush back and forth.
takes on fabric can be blown out with projector enables you to sketch cus-
The farther back the lever is pulled,
the airbrush. Even the most experi- tom designs in minutes by projecting
the wider the spray, and vice versa.
enced airbrushers use vine charcoal the photo or artwork onto a shirt in
The single-action airbrush limits regularly. perfect scale and size.
line control in that the lever can only
The image on the shirt is traced
function in an up-and-down "single Spray BOX. To avoid breathing with vine charcoal and then air-
action" way. Single-action air- unnecessary pigment dust from paint,
brushed. This technique is equally
brushes are generally used for broad a spray box is a handy device when
suited for the non-artist and the art-
spray applications where detail and changing colors. A previous color
ist, who is anxious to cut valuable
line variation are not critical. should be sprayed clean from the
working and production time in half.
Although double-action air- airbrush before using new colors.
brushes require more skill and prac- Respirators should also be seriously
tice to master, the advantages in considered.
Materials Checklist
having the more versatile airbrushes Double-action . . . . . . . . . . $52.45-1 10
far outweigh the disadvantages. Stenciling Equipment. stencils Air Compressor.. . . . . . . . . . $1 00-650
play an integral role in airbrushing Textile paint . . . . . . . $4-1 8 per bottle
Air Compressors. In my re- to help produce standard effects such (depending on size)
search, I have found the ideal air as clouds, palm trees, moons, suns, Color bottles.. . . . . . . . . . . . . . . . . . .$3-5
compressor to be compact, light- lettering, and so on. The most in-
Air hose.. . . . . . . . . . . . . . . $7.55-1 8.50
weight, portable, silent and one that novative hand-stenci ling technique
to date is the use of a hand-held Easels . . . . . . . . . . . . . . . . . . . . $8.50-400
offers a 40-or-more-pound tank out-
burner that simply glides through Shirt boards.. . . . . . . . . . . . . . . $ .75-10
put.
acetate to produce even the most Vine charcoal.. . . . . . . . . . $3.50-8.50
Textile Paints. Good textile paints complex stencils in minutes. (box of 25)
are smooth-flowing (to enable faster This method is time-efficient, easy Spray container.. . . . . . . . . . . . . . $3-1 0
coverage), have color brilliance or to do and eliminates the need and Stenciling set-up.. . . . . . . . . . . . $14-45
vibrancy and require little-to-no tedium of the dreaded cutting knife. Opaque projector . . . . . . $1 65-1,500
JULY-AUGUST, 1985IAIRBRUSH ACTION 13
ruu curl pay a lot more lor a~rbrusn rra I rhe tinest artist pigments. ~ a d e
colors. But you can't get a more water- to e, color-fast and lightfast across the
resistant, lightfast or workable medium
for airbrush art than Dr. Ph. Martin's new j
1 full spectrum-not just a few colors.
Water-resistant. Absolutely no fixative
SPECTRALITEacrylics. orprotecti'ue coating is needed. And
The best medium. SPECTRALITE I for commercial illustrations, you can
depend on SPECTRALITE to deliver -_
gives you all of the advantages of
water-soluble acrylics. Durable, lightfast clean 4-color separations with no loss '?
color. Quick-drying application. New of color.
SPECTRALITE acrylics are specifically The best price. You don't have to pay
designed for airbrush. Noncloggingand ready to use a premium for Dr. Ph. Martin's superior quality. In fact,
right from the plastic squeeze bottle without the SPECTRALITE, in multi-color&packs, actually costs
bother of mixing and thinning tube colors. Easy less, ounce for ounce, than brands which do not even
clean-up. And no build-up will get in the way of you come close in water-resistance or color quality.
and your work.
Now that you can afford the best, why settle for
The best performance. All 30 SPECTRALITE anythingless?
colors-both opaques and transparents-are made
The Professional's
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Palette
For more information, call 305-921-6971 or write:
Salis International, Inc.
4093 North 28th Way, Hollywood, FL 33020 U.S.A.
Telex: 441608 salis ui cable: Salis Hollywood
airbrush art depends on which artist Airbrushers stick together, as contend, but Rush hardly comes
you ask. Airbrushers agree on little, professionals forming a tightly knit across as shy. "That might be a
including how much they earn, the social community. Paradoxically, beautiful statement," says Rush.
stated range all the way from $10,000 they aren't above calling each other "Micky doesn't have to do volume
a season to $100,000 a year. Rush "jerks," a favorite Rush word, and (in the No. 1 seller, T-shirtsthe gets
says $100,000 "isn't too far out and dismissing competitors as fugitives paid very well to do a car. I've never
might be low," when you consider from the twilight zone. told anyone I'm an artist; I'm a cap-
a name Los Angeles illustrator might It is common nonetheless to hear italist. Micky tells people he's an art-
receive $30,000 for one airbrushed along The Miracle Mile that Mark ist and he is. In that context, I agree
movie poster. That income for an Rush invented airbrushing and Micky that I started airbrushing here and he
airbrush T-shirter, however, is more Harris perfected it. Harris is too de- perfected it. He's a much better art-
fantasy than fact to Rush. murring to comment on what peers ist than I am, but I'm a much better
capitalist."
Rush also moves around more than
Harris, who grew tired of the air-
brusher's nomadic life and settled
with wife and child in Okaloosa
County, a Northwest Florida terri-
tory of sharp contrasts, with the cos-
mopolites oriented toward high-tech
research and development at Eglin
Air Force Base and Hurlburt Field,
the crackers growing soybeans and
raising Brahman crossbreeds, and the
rest of the non-military commercial
sector in heady competition for the
tourists.
Fort Walton Beach is sun 'n' fun,
moderate surf and pearl-white (no
hype, honestly) sand. Thanks to the
Gulf Islands National Seashore and
U.S. Air Force preserves, about 10
miles of sugar beach will remain un-
developed, nothing but gently un-
dulating dunes and golden seaoats
between the highway and the em-
erald-azure sea that draws ultra-
violet ray worshippers by the thou-
sands on any weekend between
Spring Break and Labor Day.
The highway is U.S. 98, named
The Miracle Strip from Pensacola
through Panama City Beach. The
Miracle Mile is downtown Fort Wal-
ton Beach. Like any strip in any town,
this one glitters, a garish, gaudy, ir-
resistible come-on come summer-
time when shopkeepers catering to
I
1
JULY-AUGUST, 1985lAIRBRUSH ACTION 17
the late 1970s. He's back this season Corvettes and TransAms. Christmas
after a four-year hiatus to major in 1984 found her airbrushing every-
for the discriminati computer sc'ience, and his a; isn't thing with a blank surface at one of
artist endcraftsma rusty. the world's largest malls, San Jacinto
La's style reflects his European- at Baytown, outside Houston, where
Oriental influence, but don't con- she plans to return when the beach
fuse him or his art with Vietnamese season winds down.
culture. Ordinarily quiet, the soft- Rush, like most of his colleagues,
spoken Laotian firmly informs the also subscribes to the motto, "Have
uninitiated that during the Commu- airbrush, will travel." You might find
nist invasion of his country, the fam- him at Orlando's DisneyWorld or
ily was relocated possessions intact. Anaheim's Disney Land, at Sea World
"We were what they called first-class or Busch Gardens further sourth in
immigrants," he says, "not like the Florida, on Key West or Hawaii or
Vietnamese who were just shipped St. Thomas, in Colorado this winter
over here by the boat loads." and Beach Mountain, North Caro-
Many are the avenues traveled by lina, next summer.
the airbrushers. The gypsy life an airbrusher must
Stevens, an airbrusher for five live, he says. "You can't stay here
years, hails from the Cajun country all the time and make any money."
of Tibideaux. Louisiana: Fort Wal- Harris thinks differently, but then
ton Beach, i" her opinion, the best Harris is marketing airbrushed prints
each other. Copyrights cost $100 port for her product. Vicki Blass of the Columbia at lift-off through
each and at the rate the airbrushers picked Destin when she moved this NASA as Kennedy Space Center
churn out designs, no one has the year from Biloxi, Mississippi to open souvenirs and garnering media pub-
time to protect an image, much less Little Brick Shirthouse in a former real licity by presenting straight flatwork
afford to cover a collection that estate office. Her mother, Linda, es- to such dignitaries as U.S. Senator
numbers in the hundreds, if not tablished Brick Shirthouse on the Paula Hawkins of Florida.
Rush's thousands. wave of success washed in by her Not that Rush is a slouch about
"This is called the most prosti- Rainbow shop in Fort Walton Beach. business. He says he's design con-
tuted art in the world," says Rush. The Air Force brought Dagwell's sultant to other airbrushers and such
"You won't see a lot of variety be- family to Fort Walton Beach where companies as Magna Graphics and
cause a lot of people do beach her father retired and became her Air Nouveau. He also consults on
scenes. That's where the money is. partner in The Shirt Tail. Dagwell's equipment design and assesses items
A few artists can do anything and other partner i s another airbrusher- not yet in production. Primarily,
hate beach scenes, but. . ." her ex-husband, Scott. The profes- however, Rush by his own descrip-
Money is one reason why 14-year- sion evidently transcends personal tion is his own person, the quintess-
old Keely Hall spends spare time friction. Says Dagwell with a broad ence of the imaginative maverick.
studying La at work in the shop smile, "We're still able to be busi- Tracking him down for this article
owned by her mother, Beverly Bar- ness partners without any problem." was as tricky as finding the Panhan-
barisi, and Sharron Land. The girl says Casey Jones, a petite blonde "big dle official who years back decided
she admires La's artistry, but admits mama" of airbrushers at age 35, lost to deposit county funds in a Belize
attraction to a profession that gives her partner in the Me and Ms. Jones account.
the employee economic advantage T-shirt venture when marriage to a "I've been partying to get ready
over the owner. high-ranking Fort Walton Beach po- for the season," Rush nonchalantly
Neither airbrushers nor owners lice officer ended. They remain ami- explains.
who employ them will divulge dol- able and Ms. Jones this summer signs No doubt about it, airbrushers are
lar specifics, but the ratio of what on with Sun Hot Shirts of Fountain different, but not necessarily deserv-
the artist keeps per illustrated item Square. ing of the reputation the three-piece
goes as high as 85-15. The owner Singlehood opened vistas for Jones suit crowd would give them as more
worries about overhead, a condition who says she was working on MGM's high on coke than creativity.
of doing business foreign to most air- Grand Hotel in Las Vegas during the "Look at Ernest Hemingway, any-
brushers who can pack up the $1,000 infamous fire. Her piece de re- body who writes books or paints or
to $3,000 in airbrush equipment and sistance at M G M Grand was not the composes music," Rush advises.
walk down the street or move across airbrushed wearable, but a lighted "You could say they were or are all
the continent with the business car- T, for which she found few buyers doing drugs or booze. But, 'Ama-
ried in a bag. in Fort Walton Beach. Here, the white deus' is a perfect example: You don't
It seemed an ideal trade to La who jeans and walking shorts are topped have to do drugs, you can be crazy
found a natural inclination toward by Ts, but the clothes conscious in other ways. Being crazy helps you
art in high school. A Laotian immi- consider airbrushing sufficiently survive. As an airbrusher, you don't
grant still slightly reticent to com- bright without lightbulbs. have to be a multi-personality per-
municate in English, La learned air- Casey Jones rolls with the market. son, but you need insight into the
brushing the same way artists of She spent 18 months at Fort Hood, person buying your design to give
antiquity acquired facility by study- Texas, where the soldiers cared more him his money's worth."
ing at masters' studios. La watched for cars than clothes and commis- Daisy would say you don't glean
the early experts along The Strip in sioned her to airbrush the likes of that insight in the suburbs.
18 AIRBRUSH ACTION/JULY-AUGUST, 1985
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The Relaxation
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12V2 x 19;
1980;
Courtesy:
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Discus Fish;
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1981;
Gouache;
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-- --- I
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Viewed with contemporary sensibilities, these paintings -, a-
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I
JULY-AUGUST, 1985/AIRBRUSH ACTION 21
r m
IA
Commercial illustrator
Dickran Palulian, 46, has
used an airbrush exclusively
in his work for the last
fourteen years. Palulian
(his name is Armenian)
was born in Pontiac, Mich.,
observe
and grew up in Detroit. thinas that
Palulian's studio is on
the upper floor of the
hiwpvpen to
home he shares with
his wife and twelve-year-
me, that
old daughter in Rowayton, reflect my
Conn., a town he describes
as "just a tiny community
life, I try to
in southern Fairfield incorporate
County, which is about
as close to New York
that growth
as you can get and still
be in Connecticut."
in some
Palulian's homeistudio way in
is just a block from Long
Island Sound, close enough
what I am
for casual strolls on
the nearby beach.
I
1 1983
h Unpublished
ABA: What artists influenced your ABA: Do you spend a long time
career? thinking and planning?
Palulian: There aren't too many peo- Palulian: Yes. Generally, when I get
ple around who haven't been some- an assignment, I sit and visualize the
what influenced by Charlie White. piece'as done with the colors I want
He was a pioneer in using the to use. I see it completely finished,
airbrush commercially. I've always
liked his stuff. Of course, Salvador
and I try to match that on the board
when I render it.
11
Dali still looms as my greatest influ- ABA: It doesn't always come up to
ence, both cerebally and techni- expectations?
cally. Palulian: No, it doesn't but I've been
ABA: Whom do you get your assign- fairly successful as far as getting the
ments from? An art rep? color balance I want and also the
Palulian: Some come in through my
reputation.
mood. The mood is important. "is-
ualizing this specific assignment and
coricept
ABA: SO people do call YOU directly?
Palulian: Yes. Clients that I have
what it's going to say, the color is
very important. Of course, the con-
is numher
worked with for years, certain mag-
azines that know what I do. They
cept is number one, and then the
composition. I really lean on con- one, and then
call me when they know they have
an assignment. Other assignments
cept. I believe that the way an idea
is presented is fifty percent of a good the comp-
1 osition\\
come in through an ad in one of the illustration. I think the rendering i s
talent directories. Very few assign- secondary. If it's a terrible idea, even
ments come in through direct con- a great rendering won't save it.
tacting-going out and chasing down ABA: Suppose that after you've gone
a job, showing your book. I don't through the research, the photogra-
generally get work like that, al- - -
though it does happen.
ABA: How many years did it take
you to reach this point?
Palulian: I would say seven or eight
years.
ABA: What would you say was your
first significant job, your break-
through job?
Palulian: It was with Sports Illus-
trated, a two-color job on hockey.
At that time I was doing nostalgia-
type period pieces-you know, deco
borders and things-but I was able
to use a stylized format. Even though
the figures had to look like specific
hockey players, I was able to stylize
the dress. That was my first big-
money job.
ABA: And it was national exposure?
Palulian: Yes. But I don't know what
I got out of that.
ABA: It's hard to attribute your suc-
cess to one particular piece?
Palulian: That's right. I don't think I
could attribute it to one assignment.
ABA: How big a part does color play
in the planning of the illustration?
Palulian: A third of the illustration is
the color.
1980
Client: NEC Electronics I
JULY-AUGUST, 1985/AIRBRUSH ACTION 25
phy, the hours of involvement, the ble. He did not. He felt that what I
sketches, the client decides that they had submitted were simply doodles.
don't seem to be able to get out of But they were my ideas, and they
you what they're looking for. Do they took a certain amount of time.
offer you a token payment, or do you ABA: How was it resolved?
bill them? How does that work gen- Palulian: I settled. I didn't get what
erally? I wanted. He absolutely refused to
Palulian: Generally, I think you have pay me what I wanted.
to ask for it. They're not going to pay ABA: Did you ever have to go to
you unless you insist. court over something like that?
ABA: How do you figure out what Palulian: No.
to bill? ABA: Are client conflicts a constant
Palulian: That's difficult, because problem?
there are extenuating circum- Palulian: It's not a constant prob-
stances. I'll use a specific example. lem, but it's there. Also, sometimes
I was called in to do a cover for a there are misunderstandings on the
major national magazine to submit client's part when you state that your
the same ideas that I would be paid for. At
that time they just assumed, and so
artwork must be returned. It's usu-
ally stated on the invoice and made
did I, that one of my ideas was going very clear that the artwork must be
to be picked to go to finish. The returned.
canvas sketches and the finished illustration
would be covered by one price. What
ABA: Is there a term for one-time
specific use?
I g g t : Availco
26 AIRBRUSH ACTIONIJULY-AUGUST,1985
Palulian: Generally, with maga- Palulian: I really hate talking about ABA: What would your advice be to
zines, you almost always have to this. It was for a magazine that's no an up-and-coming artist who doesn't
work within the budget of the mag- longer in business, New Times: a really like a project that is being of-
azine. Of course, this varies from cover John F. Kennedy riding in the fered?
Sports Illustrated to Time to News- motorcade as the second bullet hit Palulian: It is very tough for anyone
week. Time pays a specific price for his head. When I accepted this as- who is starting out, trying to build a
its covers. You work for that price or signment, it was not supposed to go portfolio and make a living without
you don't work for Time, but you beyond a certain point. I did a graphic selling his or her soul. Everyone has
have to take into consideration the portrait of Kennedy, but the art di- to find their own way. I would say
exposure that Time will give you, if rector and the editor felt that there that the first thing to consider when
it's the right assignment for you. was not enough blood in it. The art offered an assignment is that it's a
ABA: What is that price-are you at director came to my house and business. If you want to be a com-
liberty to say? waited for me to put in more blood. mercial artist, the word commercial
Palulian: I think Time is still paying I'd come down from the studio and means it's a business, and you've got
between three and four thousand he'd say, "I want more here," and to remember that. There are two
dollars for a cover. I'd go back up to the studio and put questions of importance: "Am I going
ABA: What about for an inside illus- in more. I was so angry I was doing to make a living on this?" and "Am
tration? this that at one point I wanted to break I going to look good on this?" If the
Palulian: I don't know. the painting over my leg. I kept ask- answer to either is clearly no, you
ABA: Have you done a cover for ing myself over and over again, why should turn the assignment down. I
Time? did I take this assignment? I didn't know it's very tough, especially when
Client: Penthouse
1982
Client: Hoffman-
La Roche Laboratories
I
mittee.
ABA: In other words, they are the
Better Business Bureau for the graphic
arts industry. How about the Vol-
unteer Lawyers for the Arts? Do you
use their services?
Palulian: I haven't, but I do know of
their existence. I do retain an attor-
ney who is well versed in dealing
with specific problems that confront
artists. He understands that artists
aren't just people who sit around in
their attics and paint because they
love to paint, at least in a business
sense.
ABA: What's your daily schedule
like? Is it set?
Palulian: No, I'm really terrible when
it comes to discipline. I'm very loose.
If I'm busy, I like to be in the studio
1984
Client: Discover Magazine
I
then it goes out the window because even the most intense opaques-af-
a printer can't match it. I've been fects the color around it. If you want
accused I don't know how many a hot spot, you're going to cloud the
times by printers of using an acid or area around it, and you're going to
a Day-Glo color. I don't use any ar- get a different cast. But the air eraser
tificial brighteners or anything. i use will give you the surface of the board;
a mixture of tones to get that bright- it will give you a more realistic burn-
ness. For example, when I wanted out if it's on chrome. However, it's
an intense red, I put a pale tone of messy because it sprays an abrasive
, cadmium yellow under it and then powder and it's terrible to breath.
went back over it very lightly with ABA: How do you protect yourself
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ana, and Kentucky. Less exotic than liability, artist Chris Kopko agrees.
brushed T-shirt is as much a its name, Panama City Beach has "There's an excitement generated by
part of the Beach trip as the long been dubbed the Redneck Riv- the competition." Other artists find
pyramid of beer cans care- iera, to the chagrin of local tourist that tradition tugs their customers,
fully stacked in the hotel room officials, who tout the condo life- southerners with strong roots, back
and the broken flip-flops style and neon lights. Regardless of to the airbrush booths. "We're get-
abandoned in the sand. For a image, the ranks swell, from 1.3 ting kids whose parents got a shirt
scrappy colony of artists, that T-shirt million visitors in 1980 to an esti- when they were young," says artist
is a living. mated 2.5 million people this sum- Pat Gaines. "We get college kids who
At Panama City Beach, high-rise mer. saw their older brothers get an air-
condominiums spring up beside Those tourists are particularly loyal brushed shirt on their spring break,
faded mini golf courses, and homey to the airbrush art found on every so they go ahead and do it too."
mom-and-pop souvenir shops vie corner. While custom-airbrushed T- Still, artists fear that the increasing
with new clusters of trendy bou- shirts were a late-1970s fad that came competition could drive them all out.
tiques. The skyline is changing; the and went in other tourist meccas, "Just because of the quantity, you
apparel is not. artists find a haven here during the naturally see a lot that's not very
In 1974, two lone airbrush artists 90-day summer season. good," says Tim Mitchell of Air-
held off hordes of teenagers at one The continuing popularity of the brush Attic. "People buy from them
Beach shop. Now, between 250 and airbrushed designs is a mystery even and it gives airbrush a bad name.
300 artists ply their trade at about 60 to the artists. Chris Timm has spent Airbrush comes to mean a rip-off."
locations here. Some are housed in 11 years airbrushing at Panama City To battle that, artists continually
large shops with endless racks of Beach but has never believed the seek new designs and new ways to
shirts, neon-laced displays, and bus- boom i s real. "I'm still amazed that present their wares. The explosion
tling helpers. Others operate in open- all this is still here," Timm admits. of New Wave designs several years
air shacks that spring up overnight, The neon-lit aura is one attraction. ago gave new life to the traditional
peering around colorful shirts that flap "One reason is the sheer momen- beach scenes. The sharp triangles and
in the breeze. tum," Timm says. "People see 200 checkerboard designs incorporate the
Sprawling beside the white sand or so signs for airbrush, and they start waves-and-sunset scenes, while other
and shimmering waters of the Gulf to think this is something they might graffitti-influenceddesigns strike more
of Mexico, the Beach welcomes a want." original ground.
healthy dose of tourists from Ala- The ever-increasing number of Timm, a popular artist at the Surf
bama, Georgia, Tennessee, Louisi- airbrush artists is both an asset and Shak, accents hi- ' -- - - - - ' - I - - ' -
summer sun.
display with neon and flanks the set free, and tens of thousands race cepted by the Beach businessmen.
booth with televisions pulsing with to Panama City Beach in desperate "At first, you couldn't talk people into
music videos. The appreciative young search of fun. putting them in a store," Mc-
audience bobs along with the beat, "I was 19 and airbrushing at Surf Laughlin says. "Airbrush artists were
watching Timm transform a basic T Hut," he remembers, "and I'd look transients. Now, it's become a tra-
into a custom creation. One lithe out and there would be a sea of kids, dition. You have to have one in your
young creature suggests that the wait just waves of 'em coming at me. We store. "You're important to the store.
would be sweetened by a Bud- were the only ones airbrushing, I've had store owners come to my
weiser. "Hmm, how about an Air- then." Timm was at his side. "Peo- door and get me up in the morning
Brew shop?: Timm muses, only half ple were so unfamiliar with air- to go to work."
kidding. "Sip a beer, buy a shirt. In- brush, they'd just hand, you $5 or The artists add a personal touch,
novation will keep the market $10 and say, 'Paint me a shirt,' " he not only to a shirt but to the store
strong," says the artist. "To keep air- says with a laugh. "They had noth- itself. "A lot of times, people buy
brush alive in this area, you've got ing to compare it to." from you because they like you,"
to keep it changing, keep it cur- Rob Oakes was also 19, a car- Timm says. But the customer con-
rent." toonist recently booted from art tact can be frustrating. "A lot of peo-
The past and the present are both school, when McLaughlin dragged ple make fun of tourists," he con-
dominated by visionary airbrush him to the Surf Hut. "He told the fesses. "But I've been a tourist." Still,
painter Kenn Allbright. Allbright was owner I was a bit rusty," Oakes "they'll come up and point to a dis-
the pied piper, urging his friends to- laughed. "I'd never done airbrush play and say, 'Well, that shirt has
ward the opportunities on the Gulf before. It was trial by fire, basic Diane written on it. Can I put my
Coast in the mid-1970s' and his in- training." A disc jockey broadcast- name on it instead?' and I have to
fluence remains in the work of those ing live from the store coined the wonder if I ever say things that are
who followed him there. nickname, Robo, that has remained so . . . ,"Timm trails off with a rue-
The scene began at the Surf Hut, with Oakes for ten years. ful laugh.
a Beach landmark with weather- The artists continued trickling in, Oakes, a friendly, funny man, chats
beaten surfboards atop the roof and two or three at a time, with their vans, with customers to dispel any awk-
sand, not linoleum, underfoot. "That campers, and airbrushes. Facing a wardness the conservative southern
place had a kind of tradition, even short tourist season, many of the art- tourists feel about his long, unkempt
then," says airbrush artist Mark ists traveled south in the winter, hair. But the conversation is not an
McLaughlin. "It was a place to hang catching tourist seasons in Key West effort. "They're happy, they're on
around, trade ideas, talk." Mc- and the islands. At Panama City vacation," Robo says. "You're seeing
Laughlin, a Cincinnati native, was Beach, artists hopped from one store people at their best." His thatched
lured to the coast by Allbright and to another. McLaughlin, who has booth at Shipwreck Shirts is in-
faced the first horrifying Alabama worked at ten locations in ten years, tended to foster that mood. "They're
Education Association week at the introduces another artist as "the most looking for 'Floridaness,' " Oakes
Surf Hut. During AEA, all high school hired and fired man on the Beach." says, waving at the Gilligan's Island
and college students in Alabama are The free spirits weren't always ac- decor. "It's not like going to the mall
38 AIRBRUSH ACTIONIJULY-AUGUST,1985
Illustrated by Keith Harmer using the IOOXF
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N 3329100 .dnmlyW Ira 1600225 WLK185:30E.S.TI
available in four colors: PleaseaddSSm shlpp111qandhandl~nqchdtgelo payment v l you1 oldel 111
red, white, black, and blue. WISOMI Checu ~ l ~ l olden
n e ~ ceilltled c w k COU or acceptable
'
including airbrush. The "CATS'costumes
were created by designer John Napier, who
drew them in pencil. Most sketches were
colored in with colored pencils or fine line
felt markers, but for Rum Tum Tugger
(based on singer Mick Jagger) Napier
~ s e dan airbrush. To capture the essence
of Napier's original drawings, costume
painter Parmelee Welles Tolkan
airbrushed the dye, thinned with water,
onto the white costume base with a
DeVilbiss touchup brush. Each
character has two costumes, which are
washed after each performance.
Together, the costumes last about
seven months; they become damaged
from the stress of a very active
three-hour performance each night,
and are subject to perspiration
breakdown. Both Tugger costumes
are fitted in the same session, where
Tolkan marks the stripes, spots and
highlights directly on the costume as the actor wears
it. The shape of the leopard spots and bib are changed to suit the
body type of the specific actor, and highlights are sketched in for the upper
arms and thighs, buttocks and crotch. Once the markings are drafted the costumes
are disassembled and attached to plywood sheets. The actual spraying of both
costumes takes about 2% hours; Tolkan sprays the thinned dye at 15 to 20 Ibs.
pressure. "I used to spray it much heavier, but I fmd I have much more control at
lower pressure," she comments. Tugger first is sprayed with a black-brown base, and
highlights are applied with lighter colors. Tolkan has found that simply spraying a
lighter density to get a lighter color doesn't work with these dyes; she mixes a
lighter tone and sprays at a consistent density. Tugger is sprayed with two shades of
Original sketch green-gold, a warm gold, brown, buff-brown,grey and black The dye dries in about
of the Rum Tum 20 minutes with the use of fans. The costume is turned over, and the black areas are
Tugger costume sprayed from the back to intensify the colors. After painting, the costumes are
steamed and washed to set the color, which becomes permanent. "The costume
Color photos of CATS wears out before the color," Tolkan says. Working with the silkscreen dye has some
cast courtesy of interesting problems, according to Tolkan. She creates test swatches before working
Martha Swope on a costume, but says it is still very difficult to judge how dark the finished product
Photography, Inc. will be as she paints. The general rule of thumb, Tolkan says, is that the colors
46 AIRBRUSH ACTIONIJULY-AUGUST, 1985
become "lighter and brighter, and yellow comes up." Yet, each costume is
individual because it is created by hand. Another problem is that, because the
fabric is stretched on plywood for painting, it does not have the same surface
appearance as it will when it is worn. "When the fabric is relaxed you don't
really see the highlights," Tolkan says. "It has to be on a body-and preferably
the one you drew it on." Tugger is the only "CATS" costume with extensive
airbrushing. Other costumes are created with traditional brush or wax-resist
techniques, using the same dye. Tugger's bib is highlighted with a squeeze bottle.
S T A T E ZIP
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say Frisk board is the best that h have ever used for airbrush
work. I
for airbrush work
It is extremely durable undek Frisket cutting and is so white and have been quite
it helps make the colors vibrant, it's great!" amazed at its unique
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I without damaging
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H Cam DeLeon
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