Professional Documents
Culture Documents
AT THE START ANY DOM COPY OR COPY CAPTIONS, THERE SHOULD BE THE DATE
OF THE EVENT IF APPLICABLE. IT SHOULD BE THE SAME FONT AND SIZE AS THE
SUBHEAD, BUT IN PULL COLOR. MONTHS WILL APPEAR AS FOLLOWS. NO PERIOD
AFTER MONTH. aug, sept, oct, nov, dec, jan, feb, mar, apr, may, june, july
ALL NAMES AND GRADES ARE THE SAME SIZE AS WHATEVER COPY THEY ARE IN.
ALL NAMES AND GRADES ARE IN ANTIQUE OLIVE AND IN SPOT COLOR.
(((Ex. Elena Becker, 12,))) WOULD ALL BE IN ANTIQUE OLIVE AND SPOT COLOR,
INCLUDING BOTH COMMAS
*if the name is in the subhead it becomes antique olive bold in the same size
ALL TEXT SHOULD HAVE 0 LEADING AND 0 KERNING. ALL TEXT BOXES SHOULD
BE 3, 4, OR 5 COLUMNS WIDE. DOM PACKAGES CAN HAVE 6 COLUMNS FOR COPY
IF NEEDED
TRADITIONAL DOMINANT:
Headline
o Unimportant words, no larger than 45p antique olive bold. Always white or black.
Nestle them in around the selected word for design.
o One selected word, antique olive bold.
Make it a shape with a border thickness of 3 and fill with spot color.
o All words in the headline are lowercase, even names. Unimportant words need to
be above or below the selected word. Headlines will be off of the dominant
picture
o Dominant picture needs to be looking at the dominant headline/copy
Subhead
o 11p antique olive in spot color. All lower case.
o Will say spread designed by xx All lowercase in antique olive italic (with period
at the end)
o The subhead should be off of the dominant picture.
Copy
o 11p antique olive light in black. Title case.
o Date should be in same format as subhead. Date should be before copy starts
o At the end of the copy it should say copy by XX in antique olive light italic 11p,
black and have a period at the end.
o Every paragraph begins with two spaces and then copy starts
Captions
o 7p antique olive light in black, names in spot color 7p. Title case.
o At the end of each caption it should say by XX in antique olive light italic 7p,
black and have a period at the end.
o The numbers should be in antique olive, size 7
SECONDARY
Headline
o Unimportant words, no larger than 40p in a mix of antique olive and antique olive
light. Always white or black. Nestle them in around the selected word for design.
o One word is in spot color. Make this a shape.
o All words in the headline are lowercase, even names. Unimportant words need to
be above or below the selected word. No words are on top of images.
Subhead
o 10p antique olive in spot color. All lower case.
o If the same person took all the photos and wrote all the captions, then put by xx.
In antique olive italic (all lowercase with period at the end).
Copy captions
o 10p antique olive light. Title case.
o Date should be same format as subhead. Date goes before any captions start.
o If the same person did not write each caption/take each photo, it needs to say
caption by xx. photo by xx. All lowercase with period at the end.
o Numbers should be antique olive bold size 10
Images
o No images should be overlapping. Each image should be 0p3 apart (the distance
between the columns)
TERTIARY
Headline
o Unimportant words, no larger than 30p in a mix of antique olive and antique olive
light. Always white or black. Nestle them in around the selected word for design.
o One word is in spot color. Make this a shape.
o All words in the headline are lowercase, even names. Unimportant words need to
be above or below the selected word. No words are on top of images.
Subhead
o 9p antique olive in spot color. All lower case.
o If the same person took all the photos and wrote all the captions, then put by xx.
In antique olive italic (all lowercase with period at the end).
Copy captions
o 9p antique olive light. Title case.
o Date is same format as subhead. Date goes before copy.
o If the same person did not write each caption/take each photo, it needs to say
caption by xx. photo by xx. All lowercase with period at the end.
o Numbers should be in antique olive bold size 9
Images
o No images should be overlapping. Each image should be 0p3 apart (the distance
between the columns)
QUATERNARY
Headline
o Unimportant words, no larger than 20p in a mix of antique olive and antique olive
light. Always white or black. Nestle them in around the selected word for design.
o One word is in spot color. Make this a shape.
o All words in the headline are lowercase, even names. Unimportant words need to
be above or below the selected word. No words are on top of images.
Subhead
o 8p antique olive in spot color. All lower case.
o If the same person took all the photos and wrote all the captions, then put by xx.
In antique olive italic (all lowercase with period at the end).
Copy captions
o 8p antique olive light. Title case.
o Date should be same format as subhead. Date should be before copy.
o If the same person did not write each caption/take each photo, it needs to say
caption by xx. photo by xx. All lowercase with period at the end.
o Numbers should be in antique olive bold size 8
Images
o No images should be overlapping. Each image should be 0p3 apart (the distance
between the columns)
Baby ad design:
6 units: 50 last name antique olive, 15 text antique olive light
4 units: 45 last name antique olive, 14 text antique olive light
3 units: 40 last name antique olive, 13 text antique olive light
2 units: 35 last name antique olive, 12 text antique olive light
1 unit: 25 last name antique olive, 11 text antique olive light
Subhead
Unitus Cond CAPS
11 pt.
spot color
0 pt. leading
Byline placed at the end of the subhead (SPREAD BY FULL NAME)
Byline: 11 pt. Unitus Cond Italics , ALL CAPS
Copy/Copy Captions
Unitus Cond LH Light
10 pt.
0 pt. leading
Copy columns will be 3-4 columns wide
Names will be in 10 pt. Unitus Cond Bold in spot color
byline in 10 pt. Unitus Cond LH Italics after copy, all lower case
Pull quotes will be in Unitus Cond and in the spot color
o Must flow with copy, no random quotes in the middle of a sentence
Secondary:
Headline
must include 1 word or line in 65 pt. Unitus Cond, Unitus Cond. Bold or Unitus Cond
Light
must have spot color and black
words straight
all upper case
Subhead
Unitus Cond
10 pt.
spot color
0 pt. leading
ALL CAPS
Byline in Unitus Cond Italics, 10 pt font, ALL CAPS
Copy Captions
Unitus Cond LH Light
9 pt.
0 pt. leading
Copy columns will be 3-4 columns wide
Names will be in 9 pt. AHJ Unitus Cond Bold in spot color
byline in 9 pt. Unitus Cond Italics light after copy, all lower case
Reader entry points at the beginning of every copy caption/copy
o First two words should be all caps. in black and bolded
o For copy captions, number of caption should be in black, Unitus Cond Bold
Tertiary:
Headline
must include 1 word or line in 45 pt. Unitus Cond, Cond Bold, Cond Light
must have spot color and black
words straight
all upper case
Subhead
Unitus Cond
10 pt.
spot color
0 pt. leading
ALL CAPS
Copy Captions
Unitus Cond LH Light
8 pt.
0 pt. leading
Copy columns will be 3-4 columns wide
Names will be in 8 pt. Unitus Cond Bold in spot color
byline in 8 pt. Unitus Cond Italics light after copy
Reader entry points at the beginning of every copy caption/copy
o First two words should be all caps. in black and bolded
o For copy captions, number of caption should be in black, Unitus Cond Bold
Quaternary:
Headline
must include 1 word in 22 pt. Unitus Cond
must have spot color and black
words straight at 0 or 90 degrees
all upper case
Subhead
Unitus Cond
8 pt.
spot color
0 pt. leading
Copy Captions
Unitus Cond LH Light
8 pt.
0 pt. leading
Copy columns will be 3-4 columns wide
Names will be in 8 pt. Unitus Cond Bold in spot color
byline in 8 pt. Unitus Cond LH Italics light
Reader entry points at the beginning of every copy caption/copy
o First two words should be all caps. in black and bolded
o For copy captions, number of caption should be in black, Unitus Cond Bold
REQUIREMENTS:
Coverage:
include an ACD
have at least 3 different races on the spread
have both boys and girls on the spread
cover at least 15 people on a spread
Design:
all upper case writing, except for types of copy
1p11 happy box between levels of coverage
PHOTOS:
Photo packages:
no outlines
no overlapped photos
no tilt
Photo numbers:
number by itself in black or white
photo number: 10 pt. Unitus Cond Bold
placed at the top left corner (if thats not possible, then top right corner)
NAMES:
Student names:
first name last name, grade, (ex: William Davenport, 10,)
size of the copy
Unitus Cond Bold
ALWAYS in spot color or gold if its a stand out mod
DO NOT bold or spot color the comma after the grade
Teacher names:
always Ms. NEVER Mrs.
no Dr. only Mr. or Ms.
ex: Ms. Katheryn Hans, English
ex: Mr. Benjamin Gibson, History
Unitus Cond Bold
ALWAYS in spot color
DO NOT bold the comma after the subject
SPORTS:
Titles:
Varsity is in Title Case
JV is all UPPERCASE
the first letter in the sports title is capitalized
Girls and Boys are capitalized for teams, but not the word team
leave the apostrophe out of girls and boys
ex: Boys Varsity Lacrosse team
ex: Girls JV Soccer team
COPY:
Structure:
0 pt leading
first 2 words of tradition copy must be in Unitus Cond Bold and spot color
copy will be aligned against the photo package
all copy must be in columns; NO staggering
each copy box will be 3-4 columns wide except for the subhead box
the subhead copy box can be 3-8 columns wide (it cannot be wider than the headline
though)
the subhead will be placed near the headline
the subhead will be 1 sentence only
the subhead will be all lower case, with the exception of some proper nouns
either Words, said Name, Grade, or Name, Grade, said, Words could be used but it
must go AFTER the quote.
copy captions should run together; each copy caption/caption should NOT start on a new
line
BY LINES:
Designer:
spread by byline at the end of the dominant subhead in Unitus Cond Bold Italics with
lowercase full name (ex: SPREAD BY PRI)
Traditional copy:
byline at the end of the copy in AHJ Unitus Cond LH Light Italics
the size of the copy with their full name (ex: by priyanka bitra)
Copy captions:
byline at the end of their copy caption in Unitus Cond LH Light Italics
the size of the font of their full name
Captions:
byline at the end of caption
in Unitus Cond LH Light Italics
the size of the caption with their full name
CLUBS:
Quote Design:
Each club will have a quote next to it (placed under the names) from someone in the club
o Why they like the club, what they do, general information, etc.
Quote will be in United Cond. 10 pt. font
Pull out some key words in the quote (2-4) and make them Unitus Cond. Bold, 18
pt. font and color of spread
The name in the attribution (..., said, _____) will be Unitus Cond. Bold, 20 pt.
font, and color of spread
Leading: 2
yellow: C0 M11 Y80 K0
Subhead
Chantilly Bold
11 pt
spot color
1 pt leading
Byline placed at the end of the subhead: spread by (insert full name)
Byline: 11 pt Chantilly Bold Italics
Copy/Copy Captions
Chantilly LH
10 pt
1 pt leading
Copy columns will be 3-4 columns wide
Names will be in 10 pt Chantilly Bold in spot color
byline in 10 pt Chantilly LH Italics after copy
Secondary:
Headline
must include 50 pt Chantilly LH
must have spot color and black
words straight at 0 degrees
all lower case
choose from template and size down
Subhead
Chantilly Bold
10 pt
spot color
1 pt leading
Copy Captions
Chantilly LH
9 pt
1 pt leading
Copy columns will be 3-4 columns wide
Names will be in 9 pt Chantilly Bold in spot color
byline in 9 pt Chantilly LH Italics after copy
Subhead
Chantilly Bold
10 pt
spot color
1 pt leading
Copy Captions
Chantilly LH
8 pt
1 pt leading
Copy columns will be 3-4 columns wide
Names will be in 8 pt Chantilly Bold in spot color
byline in 8 pt Chantilly LH Italics after copy
Quaternary:
Headline
must include 22 pt Chantilly LH
must have spot color and black
words straight at 0 degrees
all lower case
choose from template and size down
Subhead
Chantilly Bold
9 pt
spot color
1 pt leading
Copy Captions
Chantilly LH
8 pt
1 pt leading
Copy columns will be 3-4 columns wide
Names will be in 8 pt Chantilly Bold in spot color
byline in 8 pt Chantilly LH Italics
REQUIREMENTS:
coverage:
include either a top ten list or a stand out mod on fit in spreads
have at least 3 different races on the spread
have both boys and girls on the spread
cover at least 10 people on a spread
design:
all lower case writing, except for types of copy
all headlines must be from a template
2p2 happy box between levels of coverage
stand out mods:
include a partial cob
headline in all caps 10 pt smaller than the level of coverage (Ex: dom=65 pt headline)
headline must include black and gold
text wrap
PHOTOS:
photo packages:
no outlines
no overlapped photos
no tilt
photo numbers:
number by itself in black or white
photo number: 10 pt Chantilly Bold
placed at the top left corner (if thats not possible, then top right corner)
NAMES:
student names:
first name last name, grade, (ex: William Davenport, 10,)
size of the copy
Chantilly Bold
ALWAYS in spot color or gold if its a stand out mod
DO NOT bold the comma after the grade
teacher names:
always Ms. NEVER Mrs.
ex: Ms. Katheryn Hans, English
ex: Mr. Benjamin Gibson, History
Chantilly Bold
ALWAYS in spot color or gold if its a stand out mod
DO NOT bold the comma after the subject
SPORTS:
titles:
Varsity is in Titlecase
JV is all UPPERCASE
the first letter in the sports title is capitalized
Girls and Boys are capitalized for teams, but not the word team
leave the apostrophe out of girls and boys
ex: Boys Varsity Lacrosse team
ex: Girls JV Soccer team
COPY:
structure:
1 pt leading
first line of tradition copy must be in Chantilly Bold
first line of tradition copy of a fit in story must be all in lowercase
first line of tradition copy of a STAND OUT story must be all in uppercase
copy will be aligned against the photo package
all copy must be in column; NO staggering
each copy box will be 3-4 columns wide except for the subhead box
the subhead copy box can be 3-8 columns wide (it cannot be wider than the headline
though)
the subhead will be placed near the headline
the subhead will be 1 sentence only
the subhead will be all lower case, with the exception of some proper nouns
either ,said Name, Grade, or Name, Grade, said, could be used but it must go AFTER
the quote.
copy captions should run together; each copy caption/caption should NOT start on a new
line
copy captions must include a mini headline
the mini headline will be in the same size as the copy caption
the mini headline will be in Chantilly Bold in black
BY LINES:
designer:
spread by byline at the end of the dominant subhead in Chantilly Bold Italics with
lowercase full name (ex: spread by chi hoang)
traditional copy:
byline at the end of the copy
in Chantilly LH Italics
the size of the copy with their full name (ex: by priyanka bitra)
copy captions:
byline at the end of their copy caption
in Chantilly LH Italics
the size of the font of their full name
captions:
byline at the end of caption
in Chantilly LH Italics
the size of the caption with their full name