Market Survey on Infotainment in Cars

In car entertainment facilities like audio controls, video players, USB and Bluetooth connectivity etc
constitute infotainment.

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1. What kind of car do you own ? *

Mark only one oval.

0 Hatchback
0 Sedan
0 SUV
0 None
2. How much car Infotainment (music system) do you use while driving? *
Mark only one oval.

1 2 3 4 5

Least Likely 0 0 0 0 0 Most Likely

3. What are the factors that affect your buying decision of car in price rangeRs 4 to !i
lacs *
Mark only one oval.

0 Infotainment system
0 Interiors or Look of
Car 0 Service centre
availability 0 Service
promptness

4. How much weightage do you give to Infotainment while buying a car? *

Mark only one oval.

1 2 3 4 5

Least 0 0 0 0 0 Highest

5. Which of the following brands in Infotainment (music system) do you know? *

Check all that apply.

D Sony
D Harman Kardon
D Bose
D Continental
D Denso
6. Whenever you experienced problem in car infotainment (music system), was it easy
to get It repaired ? *
Mark only one oval.

1 2 3 4 5

very difficlut 0 0 0 0 0 very easy

7. Please indicate the dissatisfaction level created due to problem in Infotainment

(music system) of car *
Mark only one oval.

1 2 3 4 5

Very less 0 0 0 0 0 Very Much

8. How much is the impact of poor performance of music system on the brand of OEM of
music system ? *
Mark only one oval.

1 2 3 4 5

Least 0 0 0 0 0 Most

9. How much is the impact of poor performance of music system on the brand of
Car manufacturer? *
Mark only one oval.

1 2 3 4 5

Least 0 0 0 0 0 Most

10. What percentage ofthe car price/amount are you ready to pay for Infotainment
(music system)? *
Mark only one oval.

0 1% (Rs 5000)
0 3% (Rs 15000)
0 5% (Rs 25000)
0 7% or more (Rs 35000 +)

11. What kind of problems do you face in your car music system? *
Mark only one oval.

O Voice quality
0 Interrupted
soundO Nosound
0 Software compatibility issues
0 Hardware issues
 12. Where do you go for repair of your car Infotainment problems? *
Mark only one oval.

0 Car Authorised Service Centre

0 Music system OEM Service
Centre 0 Local Service Centres
0 Do it on your own
13. What is the your preferable lead time for repair of Infotainment system (music system)?
*
Mark only one oval.

012hours
0 1Day
0 2Day
O 3Day
14. What is the your preferable lead time for repair of Infotainment system in case of high
end or complex Infotainment systems (may be systems fitted on BMW, Audi,
Mercedes)?
Mark only one oval.

O
12hours
O 1Day
O 2Day
O 3Day
15. If a particular OEM make car Infotainment system is giving problems, how much
likely are you to buy another brand car with same OEM make car Infotainment? *
Mark only one oval.

1 2 3 4 5

least Likely 0 0 0 0 0 Most Likely

16. Mark only one oval.

O Option 1

0 Send me a copy of my responses.

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