nmp29mohnish_s@mdi.ac.in ..,.

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Summary

What kind of car do you own ?

Hatchback 10 41.7%
Sedan 7 29.2%
suv 3 12.5%
None 4 16.7%

How much car Infotainment (music system) do you use while

driving ?

Least Likely: 1 4 16.7%

2 0 0%
3 1 4.2%
4 8 33.3%
Most Likely: 5 11 45.8%

What are the factors that affect your buying decision of car in price range Rs 4 to
5 lacs
 Infotainment system 4 16.7%
Interiors or Look of Car 7 29.2%
Service centre availability 10 41.7%
Service promptness 3 12.5%

How much weightage do you give to Infotainment while buying a car?

0
2 3 4 5

Least: 1 1 4.2%
2 5 20.8%
3 8 33.3%
4 9 37.5%
Highest: 5 1 4.2%

Which of the following brands in Infotainment (music system) do you know?

Harman Kard...

0 5 10 15 20

Sony 23 95.8%
Harman Kardon 10 41.7%
Bose 17 70.8%
Continental 3 12.5%
Denso 8 33.3%

Whenever you experienced problem in car infotainment (music system), was

it easy to get it repaired ?
 5

Please indicate the dissatisfaction level created due to problem in

Infotainment (music system) of car

12

0
2 3 4 5

Very less: 1 1 4.2%

2 3 12.5%
3 4 16.7%
4 13 54.2%
Very Much: 5 3 12.5%

How much is the impact of poor performance of music system on the brand
of OEM of music system?

14.0

10.5

7.0

3.5

0.0 2 3 4 5
Least: 1 1 4.2%
2 1 4.2%
3 1 4.2%
4 14 58.3%
Most: 5 7 29.2%

How much is the impact of poor performance of music system on the brand of
Car manufacturer ?

10

0
2 3 4 5

Least: 1 2 8.3%
2 5 20.8%
3 5 20.8%
4 10 41.7%
Most: 5 2 8.3%

What percentage of the car price/amount are you ready to pay for
Infotainment (music system) ?

1% (Rs 5000) 6 25%

3% (Rs 15000) 8 33.3%
5% (Rs 25000) 10 41.7%
7% or more (Rs 35000 +) 0 0%

What kind of problems do you face in your car music system ?

 No sound 0 0%
Software compatibility issues 7 29.2%
Hardware issues 6 25%

Where do you go for repair of your car Infotainment problems ?

Car Authorised Service Centre 9 37.5%

Music system OEM Service Centre 5 20.8%
Local Service Centres 10 41.7%
Do it on your own 0 0%

What is the your preferable lead time for repair of Infotainment system (music
system)?
12 hours 10 41.7%
1 Day 8 33.3%
2 Day 5 20.8%
3 Day 1 4.2%

What is the your preferable lead time for repair of Infotainment system in case of
high end or complex Infotainment systems (may be systems fitted on BMW,
Audi, Mercedes)?
7 29.2%
12 hours
8 33.3%
1 Day
6 25%
2 Day
3 12.5%
3 Day
If a particular OEM make car Infotainment system is giving problems ,how
much likely are you to buy another brand car with same OEM make car
Infotainment ?

0
2 3 4 5

least Likely: 1 5 20.8%

2 9 37.5%
3 5 20.8%
4 3 12.5%
Most Likely: 5 2 8.3%

Option 1 11 100%

Number of daily responses

24

18

12