Photographer: David Fincher / Model: Rooney Mara / Shot on RED EPIC

The camera
Ifeel I should call up Film on the phone
and say, Ive met someone.
Steven Soderbergh, Director

D igital imaging is finally being attacked

and supported systemically. The EPIC is,
to me the Model T of digital acquisition.
David Fincher, Director
that changed
cinema is
The incredible resolution and rich warmth of the
RED camera images allow me to go from shooting
covers for fashion magazines to shooting feature
films all with the same system. The RED camera has
changed my professional life.
Greg Williams, Photographer

T he RED cameras beauty, flexibility, and

endless possibilities have made our transition
from still to film effortless and exhilarating.
Inez & Vinoodh, Photographers
now changing
fashion.
Last year, while David Fincher was can shoot a feature or a fashion camera in the palm of your hand.
shooting The Girl With The Dragon show, then simply extract the And as technology advances,
Tattoo on RED, Greg Williams was perfect still from the footage. At you only need to replace the
using RED to shoot the cover of 5K resolution, each frame is ready individual component, not the
Vogue Italia magazine. While for a double page spread or a whole camera. New sensors,
Peter Jackson was making The billboard. new recording media, new
Hobbit with RED, Inez & Vinoodh modules just upgrade whenever
were using RED to photograph
double page spreads for Vogue
The RED camera is built around
a modular foundation. There is a
central brain and the lens mounts
and however you want to.

Paris and shoot fashion videos
for Lady Gaga.
RED is the first and only true
DSMCTM Digital Stills and
Motion Camera. That means you
adapt to use Nikon, Canon, PL,
Panavision and Leica lenses. Even
brains are interchangeable, so you
can fully customize for each shoot
and always have the perfect
So is it an incredible motion
They all have one thing in common.
camera that takes great stills,
or is it an amazing stills camera
that shoots great motion?
Yes, it is.

Photos, posters and covers courtesy of: Steven Meisel, Greg Lotus, Cintia Dicker, Claudette Barius/Warner Bros., Walt Disney Pictures,
MGM, 20th Century Fox, Warner Bros. Pictures, Vogue, Esquire, GQ and Vogue Italia. RED EPIC, Scarlet, REDCODE, R3D, Mysterium
are all registered trademarks of RED Digital Cinema 2012. www.red.com