Mondelez

Company Overview

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bgyan@nitie.ac.in
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INTRODUCTION

Mondelz International, Inc. (NASDAQ: MDLZ) is one of the worlds largest snacks companies, with
pro forma 2014 revenue of more than $30 billion. Our dream is to create delicious moments of joy
in everything we do. Over 100,000 employees support this dream by manufacturing and marketing
delicious food and beverage products for consumers in approximately 165 countries around the
world. We are the worlds pre-eminent maker of snacks, with leading market shares in every
category in which we compete. Mondelz International holds the No. 1 position globally in Biscuits,
Chocolate and Candy as well as the No. 2 position in Gum. (source: Euromonitor) About three-
quarters of our annual revenue is generated in the fast-growing Biscuits, Chocolate and Gum &
Candy categories, and nearly 40 percent of our sales come from higher-growth emerging markets.

Dream, Belief and Values

Our dream is to create delicious moments of joy and thats exactly what our tasty snacks do.
Theyre that stolen moment for just you.

Our Belief
Were a big company. But we believe, above all, in one thing something thats unique to us and
thats the power of big and small. Yes, we have the scale and resources of a global powerhouse. But
also the speed, creativity and agility of a fresh new start-up.
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Our Values
Our seven values, which provide the foundation for our company and guide everything we do:

Seven values which provide foundation for company are:

1. Inspire trust
2. Act like owners
3. Keep it simple
4. Discuss Decide Deliver
5. Tell it like it is
6. Open and Inclusive
7. Lead from the head and the heart

COMAPANY INFORMATION
Founded in : 1923
Head Quarters : Deerfield, Illinois, US
Leadership : Irene Rosenfeld (Chairman and CEO)
Industry / Products : Food processing
Employees : 1,00,000+ (2015)

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FINANCIAL STATISTICS (2015)

Operating Comprehensive
Revenue Total Assets
income earnings

$ 29.63 billion $ 8.89 billion $ 62.84 billion $ 4.6 billion

PRODUCTS

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SUPPLY CHAIN

Supply Chain Goals

Daniel Myers, EVP Integrated Supply Chain outlined how the company will transform its
manufacturing processes to develop more efficient, modular designs for global product platforms,
which the company refers to as "Lines of the Future." These advantaged lines are cutting conversion
costs by 30 percent in biscuits and 20 percent in chocolate and in gum as they replace older, more
inefficient assets.

"Our Lines of the Future are driving significant savings in reduced engineering, installation and start-
up costs. And we're reducing conversion costs through increased throughput, less waste and lower
staffing per line," says Myers.
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Mondelez is also restructuring its end-to-end supply chain network. Over the past two years, the
company will have funded and built 11 new or expanded manufacturing plants around the world. By
2018, another five sites are planned to be built.

"When we started our journey, only 15 percent of our Power Brands were produced on advantaged
assets," says Myers. "By 2018, we expect that number to be about 70 percent." Myers added that
the goal is to have all of the company's Power Brands produced on advantaged assets in advantaged
locations at advantaged costs.

SWOT ANALYSIS

1. Dominant brands
Strength 2. Attractive categories
3. Robust free cash flow

1. Uneven execution
Weakness
2. Online presence

1. Emerging markets
Opportunity
2. Cost cutting

1. Commodity pressures
Threats
2. Low cost rivals

NEWS
Aug 2, 2016 : Mondelez names Mr. Deepak iyer, MD of India business
April 4, 2016 : Mondelez inaugurates its largest factory worth $190 million in Sri City, Andhra
Pradesh
Nov 19, 2015 : Amul,Cadbury,Google most 'meaningful' brands, a survey by Havas Media
Aug 3, 2016 : Mondelez launches Cadbury Dairy Milk Marvellous Creations in India

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