Avendus and Zodius partner to create a multi-stage technology fund to invest in India-

centric Digital and SMAC Businesses

Partnership plans to invest $400-500 million in late-stage and pre-IPO companies in the next 3-4 years

Mumbai, April 7, 2014

Avendus Capital, a leading India-based financial services firm, through its Alternate Asset Management
subsidiary and Zodius Capital, an investor-operator of India-centric technology companies, have decided
to partner and invest $400-500 million in emerging leaders in high growth Digital and SMAC (Social,
Mobile, Analytics and Cloud) based Business Services.

The targeted Digital Business investments would cover both Internet and Mobile, and areas such as
Media, Commerce and Consumer Services. Business Services investments would be focused primarily
on SMAC driven IT/BPO opportunities to build new disrupters, or restructure and redirect existing
companies toward new high growth market segments. .

The fund Zodius Capital II is a follow-up to the previous fund Zodius Capital I, which focused on
accelerated early-stage investments and build-outs in the technology sector. Zodius Capital II will invest
primarily in late-stage and pre-IPO companies, filling a critical gap in the technology investment
landscape with a differentiated investment strategy which includes:

Sharp focus on the technology sector

Shorter investment period of 1+1 years as investors will see pre-identified and cultivated deals and
commit funds in three tranches to portfolios of $100-150 million each, making it unique amongst the
typical blind pool (post fund raise) strategy followed by most growth funds
Shorter investment cycle and investor lock-in of 5+2 years as compared with typical growth fund lock-
ins of 10+2 years, enabled by the funds sharp focus on investing in exitable assets and a well-
defined built-to-list program to support the portfolio companies

Speaking about the partnership and Zodius Capital II, Mr. Neeraj Bhargava, Founder and Senior
Managing Director of Zodius said My partners, Gautam Patel, Shilpa Kulkarni and I are delighted to
partner with Avendus. Both Avendus and Zodius have unparalleled track records, expertise and network
to generate deal flow, develop companies and work with them to a planned exit either through an IPO or
a strategic sale. Collectively we are well placed to explore the tremendous opportunity in India centric
digital and SMAC businesses.

Mr. Ranu Vohra, Co-founder, MD & CEO of Avendus Capital added, We have joined hands at a time
when digital and SMAC businesses across the world are eliciting exceptional and rightly deserved

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investment interest. The IPO surge for digital India centric businesses is just beginning and we expect it
to create a very high growth environment in this sector. We are excited about our partnership with Zodius
and are sure that given our insights, research and track record in this sector we will be meaningful in this
eco system and will be able to give investors access to some promising companies. Avendus also has a
strong wealth management business and some of our family office clients have shown strong interest in
this product.

As per Bloomberg, Avendus is the leading banker in the Technology and Internet space for the last 5
years, with the largest number of transactions and 19% market share by deal value(1st April 2009 to 31st
March 2014). Some of its recent deals include Kinneviks investment in Quickr (March 2014), Naspers
acquisition of redBus (October 2013) and TA Associates investment in Fractal (June 2013).

Zodius is an experienced investor-cum-operator of India-centric businesses. It has raised and

successfully operated a stand-alone fund, Zodius Capital I since 2011. Zodius typically develops one
company every six months and works intensively with portfolio company teams to speed up and shape
up for exceptional growth and profitability, with its current portfolio companies include Group FMG, ZyFin,
Antuit and Enki Professional (backed and helped develop the True School of Music).

About Avendus Capital:

Avendus Capital is a leading financial services firm which provides customised solutions in the areas of
financial advisory, equity capital markets, alternative asset management and wealth management. The
firm relies on its extensive track record, in-depth domain understanding and knowledge of the economic
and regulatory environment, to offer research based solutions to its clients that include institutional
investors, corporations and high net worth individuals/families. In recent years, Avendus Capital has
consistently been ranked among the leading corporate finance advisors in India and has emerged as the
advisor of choice for cross-border M&A deals, having closed around 38 cross-border transactions in the
past 5 years. Avendus PE Investment Advisors manages funds raised from its investors by investing in
public markets, while Avendus Wealth Management caters to investment advisory and portfolio
management needs of Family offices and Ultra High Networth Individuals / families, spanning all asset
classes. Headquartered in Mumbai, the firm has offices in New Delhi and Bangalore.

Avendus Capital, Inc (US) and Avendus Capital (UK) Pvt. Ltd. located in New York and London
respectively are wholly owned subsidiaries offering M&A and Private Equity syndication services to clients
in the respective regions. Avendus Capital, Inc (US) also provides wealth management services to clients
in select jurisdictions in USA. For more information, please visit www.avendus.com

About Zodius:

Zodius invests in and builds exceptional market-defining businesses in new and high growth areas where
an exciting new market is emerging and there is no leader in place to drive the market. Operational since
2011, Zodius works intensively with its portfolio company teams to speed up and shape up for
exceptional growth and profitability. Zodius portfolio includes Group FMG (digital marketing and
commerce-enablement services), ZyFin (ETF and asset management products driven by proprietary
financial and economic research), Antuit (Big Data & Analytics services), Culture Machines (online video
multi-channel network), Enki Professional Holdings (vocational education centers and online education)
and BookAdda.com (academic books and educational products e-commerce). For more information,
please visit www.zodius.com