Dr Mohammed Ismaiel Chartered Marketer CIM - UK

Marketing Diploma CIM - UK, PMP-USA and CSSGB - USA

OBJECTIVES
I would like to join a prestigious organization and contribute to the success of
the business. I am seeking a career in a competitive environment in which I can
further apply and develop my professional skills along with being an integral part
of a productive team.

Personal data
Birth Date 17/4/1976
Nationality Egyptian
Marital Status Married
Mobile Phone No. 0097339378037
Home phone No. 0097313617316
E-Mail drmimsmile@yahoo.com

Qualifications
Bachelor's Degree Veterinary Medicine
Faculty Faculty Of Veterinary Medicine- Cairo University
Graduation Year Aug. 2000

Professional Certificates

*Certified Project Management Professional (Certified PMP ) PMI - USA: PMP number 1588681
*Certified Six Sigma Green Belt (CSSGB) ASQ USA: Certification number 9664
* ISO/ ICE 17025- 2005 course & ISO 15189 course
* Professional Diploma in Marketing from Chartered institute of marketing CIM - UK.
* Chartered Marketer and member CIM - UK.

Personal skills
1-Ability to work in any territory.
2-Ability to travel to long distances to achieve goals.
3- Work hardly ,under stress & accepting constructive criticism.
Personality 4-Able to learn new tasks & quickly adapt to new circumstances.
5- Self-starter & work independently.
6- Work as an effective team member.
7- Adaptable/Flexible, open to change in response to unexpected circumstances.
1- Have a need for success .
2- Goal directed, action oriented & see the broader impact of my work.
3- Initiative, creative, intelligent & resourceful.
4- Able to win the trust of others.
Activity &
5- Accept challenge enthusiastically
planning
6- Have an optimistic outlook
7- Have appositive mental attitude depending on SWOT analysis
8- Plan my time carefully & have strong organizational skills
9- Turn my creative ideas into practical applications
1-Expand my relations vertically (more to existing) & horizontally (create new)
3-Provide company with market information (Competitors activity, customers reaction,
Market &
complaint to new products, market opportunities.
customers
4- problem solving, negotiation, conflict resolution & analytical skills
5-Strong interpersonal skills with a customer service orientation
 Current Job

Company Al Danah Pharmacy

Position Medical marketing specialist
Duration From 1/10/2009 till now
1- Fully automated chemical analyzer (Dimension -Siemens)
2-Immunoassay(Axsym &Architect -Abbott) & (Immulite-Siemens)
3-Microbiology machines (Bactec & Phoenix Becton Dickinson)
4- Hemostasis (Sysmex & BCS - Siemens)
5- Hematology& Flow cytometry (Beckman coulter & Becton Dickinson).
6-Plasma protein system (BN Prospic- Siemens).
7- Blood grouping & cross matching (Galileo - Immucor).
8-Point of care (Stratus- Siemens, I-Stat -Abbott and AQT -Radiometer)
8-Urinalysis (Clinitek -Siemens)
Work field 9-Hemoglobinobathy (Variant - Bio-Rad)
10-Blood gas analyzer (Rapid lab- Siemens , Radiometer & I-STAT)
11-Electrolyte (Easylite-Medica)
12-Histopathology (Dako, Sakura& Ventana)
13- Blood banking refrigerator (Sanyo)
14-Life science (Bio-Rad & Becton Dickinson).
15-Real time PCR (Abbott)
16-Mass-spectrometry (MudiToff - Brucker and Iridica - Abbott)
17-Clinical Microarray ( Genomica )
18- External Quality Assurance Programs ( EQAS- Bio-Rad & CAP)
Marketing planning
1- Conduct a marketing audit including a detailed analysis of dynamic and complex
nature of the internal and external marketing environments to achieve strategic outcomes
and competitive advantage in the market place.
2- Utilize the planning gap.
3- Segmentation, targeting and Utilize a range of positioning platforms including price,
quality, service and brand perception, to establish an organization's
marketing positioning strategy.
4-Synergistic planning links with the marketing strategy.
5- Evaluate corporate, business and marketing objectives and consider the organization's
resources on their development and achievement.
6- Identify the barriers and constraints to implementing marketing planning.

Product proposition and brand management

1- Managing and developing the organization's product portfolio.
2- Recommend different branding strategies.
3- Lead innovation & new product development including replacement and re-launch
Responsibilities 4- linking product development, product positioning and pricing in terms to fit corporate
and marketing strategies and customer requirements
5- linking the product portfolio to price perception to ensure perceived value for money
as part of the overall customer proposition
6- Assess pricing frameworks to aid decision making about product lifecycles, product
development and innovation.

Channel management
1- Selecting intermediary partners, distribution channel reviews, reporting,
communications and conflict management..
2- Determine the contractual requirements and service level agreements for engaging
intermediary partners within the distribution channel.
Managing marketing communications
1-Determine marketing communications strategy and objectives
2- Prioritize marketing segments to be targeted for marketing communications.
3- Recommend the optimal communications mix.
4- Develop and manage a marketing communications plan.
5- Selecting and managing a marketing communication agency.

Customers service expectations and managing key accounts

1-Develop a customer service plan and customer care programme including innovative
communications; relationship management and operations/ process management.
2- Providing service level agreements to customers.
3- Managing key account customer.
4- Evaluate and assess the customer relationship for possible risks, problems and issues
and prepare contingencies for dealing with those risks as they emerge.

Managing marketing teams

1 Building a synergistic and harmonious marketing team.
2- Help in recruitment, training and development to provide the right balance of
competency and skills.
3- Establishing priorities and critical activities required to meet marketing and
organizational objectives and with customers in mind.
4- Manage and co-ordinate the work of remote teams.
5- Identify potential areas of team conflict, identifying causes and recommend how to
overcome it.
6- Assess levels of performance, overcome poor performance by loyalty & motivation
programmes.

Operational finances for marketing

1- Setting the marketing and communications budget.
2-Undertake cost benefit analysis of marketing activities.
3- Assess budget variances, identify causes and recommend corrective actions.

Project Management in Marketing

1- Perform market researches to collect information from primary and secondary data.
2-Assess the scope and define business case objectives for marketing project.
3-Presenting marketing information and making specific marketing recommendations.
4- Assessing, managing and mitigating risk associated with marketing projects.
5- Develop the stages of a marketing project plan, identifying the activities, estimating
time and cost, sequencing of activities, and assess the competency and skills required of
the people needed to deliver the project.
6- Support project planning, scheduling, resourcing and controlling of activities within
the project to enable effective and efficient implementation.
7- Monitoring and measuring of progress throughout the project to ensure that it is
completed to specification, on time and within budget.
 Previous Experience
Company LAB TOP for medical supplies
Position Medical Sales & Marketing executive.
Duration From 1/8/2005 till 1/10/2009
1-Fully automated chemistry analyzer (wet chemistry :Alfa Wasserman USA)& dry
chemistry (Johnson &Johnson :Vitros DT60,350,950)
2- Semi automated chemistry spectrophotometer (Diasys-Germany).
3-Immunoassay (Johnson &Johnson :Vitros ECI)
4-Electrolytes Analyzer: flam photometer (Ral-Spain) & ion selective electrode (Alfa
Wasserman-USA)
5-ELISA system: reader ,washer &shaker incubator (Dynex-USA)
6-Electrophoresis (Ral-Spain).
Work field 7- Hemostasis (Ral-Spain).
8-Point of care (Hemocue Sweden)
9-Diagnostic kits: chemistry, hematology, ELISA &immunology.
10-Microsyringes &auto sampler for HPLC &GC(Hamilton)
11-Micro pipettes & dispensers (Socorex & Hamilton- Switzerland)
12-Blood banking refrigerator (Dometic- Luxembourg)
12-Blood filter (Pall-UK)
14- Microarray (Nanogen)
15-Needle incinerator

1- Identify client need to offer proper satisfactory product/service.

2- Simplifying features of products to be attractive.
3- Training of new customers for professional use of instruments.
4- Preparing presentations & Managing customer demonstrations
Responsibilities 5- Provide solution to customers problems & practical applications of software
6- Provide optimum advice in optimum time to customers.
7- Coordinate off-site seminars , trade shows , exhibitions and conferences
8- Contact new customers and visit establishments to discuss their needs.
9- Develop effective marketing material

Company Tchero International

Position Medical sales Representative
Duration From 1/4/2002 to 1/8/2005
1-Promote, represent & demonstrate products to achieve turnover, high selling rate
powerful communication, features telling, benefits selling & inter personal skills.
Responsibilities
2-Preparing quotations, technical information packs and tenders.
3-Preparing periodical Sales report.

Hobbies
Computer sciences &internet skills.
Reading about other medical specifications.
Enrich My Experiences With The New Researches On Internet

***Copy of certificates may be available upon your request***