Jake Mayhew

Lack of colour and grey theme

emphasises the girls death.
Mobile phone text font with
The metal bed and white body
text language makes it stand
makes the girl look cold and
out as well as making it look
lonely in death. Making the
like it was sent from the dead
viewer feel more upset and
child. This is shown further by
guilty,
The lighting almosta powerful
makes ethos
the girl having a sad face in
technique.
it appear that she is being
text over her face. This is a
pathos technique as it makes pushed into an enclosed
people feel guilty and upset area. Leaving the daylight
that the girl lost her life and is and going into the dark.
disappointed in them. Big, Signifying death and the
bold text stands out. draw like areas death
bodies are put in
hospitals/mortuaries.

Telling the audience what they

shouldnt do after seeing this
Narrative is shown through the
ad. It is also indirectly telling
layout of this advert. The text
us her death, it is a very Organisation behind is on the left, then the girl is
simple advert and the advertisement. sideways on and in line with
narrative is shown through
the girl. The centre-line of the
context and themes.
girl lines up with in between
the lines of text. This shows
narrative as it is in
chronological order, as we
read from left to right, we see
the text telling us not to text
and drive, then see the dead
girl. This means we
automatically now the image
is a consequence of the text.