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  • Unidad 1 Mercadotecnia

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    Contenido de la unidad

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    4 views1 page

    Unidad 1 Mercadotecnia

    Uploaded by

    Jessicaa Treejoo
    Contenido de la unidad

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    UNIDAD I

    NATURALEZA E IMPORTANCIA
    DE LA MERCADOTECNIA.

    1.1.- Conceptos bsicos de mercadotecnia.


    1.2.- Objetivos y funciones.
    1.3.- Campo de la mercadotecnia.
    1.4.- Las nuevas tendencias de la mercadotecnia.
    1.5.- Ambiente interno y externo de la mercadotecnia.

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