Noeleen Auto Mall, Ltd.

Recently completed an initial public offering (IPO) for

$23,000,000 by listing its common share on the New York Stock Exchange. Prior
to its IPO, Noeleen was a privately held family business. As a public company,
Noeleen faced increased reporting requirements, particularly those sanctioned
by the Securities and Exchange Commission (SEC). Noeleens Controller, Donald
Lierni, was surprised to learn that a Form 10-Q was required to satisfy the
companys first-quarter filling requirements with SEC. Lierni lacked sufficient time
to develop the actual numbers needed to prepare the report, meaning that he
needed to make significant estimates before the 10-Q filling due date.

In addition, Noeleen now had to satisfy a new group of financial statement users
with additional information needs. Noeleen expended resources to meet the new
reporting requirements and assess what information and disclosures to
include/exclude from the financial reports. Lierni also learned that privately held
companies are not subject to U.S. GAAP requirements like a publicly traded
entity. That is, the company now had to follow additional U.S. GAAP standards
and was required to change several of its accounting methods. When considering
his options, Lierni decided to take a safe approach and report the lowest
income possible by adopting income-reducing standards. Here, the Controller
proposed taking excessive rite-downs for obsolete inventory and potentially
impaired assets. He also decided to expense the cost of a significant investment
in office equipment.

Finally, Noeleen created a separate legal entity to handle its auto financing,
Benedict Arnold Credit Company, during the same year it went public. The
separate entity is not consolidated with the primary financial statements. Lierni
decide to keep this entity off balance sheet and did not see any need for
disclosure of Noeleens relationship with Benedict Arnold Credit.

Basic Objectives: Useful in assessing future cash flows

Lierni lacked sufficient time to develop the actual numbers needed to prepare
the report, meaning that he needed to make significant estimates before the
10-Q filling due date.

Noeleen created a separate legal entity to handle its auto financing,

Benedict Arnold Credit Company, during the same year it went public.

Qualitative Characteristics: Consistency

Here, the Controller proposed taking excessive rite-downs for obsolete inventory
and potentially impaired assets. He also decided to expense the cost of a
significant investment in office equipment.

Conservatism

When considering his options, Lierni decided to take a safe approach and
report the lowest income possible by adopting income-reducing standards.

Full Disclosure
In addition, Noeleen now had to satisfy a new group of financial statement users
with additional information needs.

Economic Entity

Lierni decide to keep this entity off balance sheet and did not see any need for
disclosure of Noeleens relationship with Benedict Arnold Credit.

Periodicity

Noeleens Controller, Donald Lierni, was surprised to learn that a Form 10-Q was
required to satisfy the companys first-quarter filling requirements with SEC.

Going Concern

Here, the Controller proposed taking excessive rite-downs for obsolete inventory
and potentially impaired assets. He also decided to expense the cost of a
significant investment in office equipment.