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Executive Summary
Sapphire Enterprise has come out with an idea to do bike rental service in within the campus
of UiTM Shah Alam as we have seen there is an opportunity in this business service since the
students in the university are having issues where they have to walk too far for classes. This is
because there have been any internal transportation service provided by university within the
campus such as the bus shuttle service. Besides that, demands for the usage of the bicycle for
exercise and recreation which was provided by the university are high, therefore; the problem arises
when the number of bicycles offered are insufficient for the students. This is where we come in the
picture.
Our initial plan for our business is to create a new form of public transportation which
would be applicable to universities all around Malaysia which is eco-friendly, safe, financially
sustainable to operate and affordable for the users. We, partners of the business, are devoted to
make this business the first bike rental service for students made available at universities located
throughout Malaysia.
As a starter for our project, an estimated project implementation costs is set at RM 99,
335.00. We, consisting of 5 partners, will contribute RM 10, 000.00 each which in total comes to a
total capital contribution of RM 50, 000.00. A bank loan will also be applied for a total of RM 40,
000.00 from Bank Rakyat to support our expenses for the project. Therefore, our total source of
financing comes to an estimated of RM90, 000.00 which will be used to cover the estimated project
implementation costs.
The sales for the first year are estimated to be RM 231,600.00 with an estimated operating
costs of RM 128, 796.00. Therefore, the profit generated after tax will be RM 100,404.00. The sales
for the second year is expected to increase at an estimated 19% and an increase of 20% at the third
year.
The purpose of preparing this business plan is to evaluate the project viability and the
growth potential of the business, to be used for loan applications from relevant financial institutions,
to act as a guideline for the management of the proposed business and to allocate business resources
effectively and efficiently.
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1.0 Introduction
Sapphire Bike Rental Service is a partnership business consisting of 5 partners, located
in Shah Alam, Selangor. Sapphire business service is to carry out bicycle rental service for the
students of UiTM, Shah Alam. The office will be located in the UiTM Shah Alam campus
where it will be easier for the business to be managed and to be monitored.
The idea of providing the bike rental service for the UiTM students was adapted from a
bike sharing system service that was established and implemented at the streets of New York
City, called the Citi Bike. Citi Bike is New York Citys bike share system and the largest in its
nation. Citi Bike launched in May 2013 and has become an essential part of their transportation
network. Like any other bike sharing system as Citi Bike, Sapphire plans to provide the same
service as Citi Bike to the students of UiTM Shah Alam.
This service is intended to solve and to provide the students, staffs and lecturers of
UiTM with the mode of transportation for them to get around the campus either to classes,
lecture halls even to the library and the football fields. This is because the blocks are quite of a
distance between each other and students and lecturers are tired and sometimes lazy to walk to
get their desired destination around the campus. Besides that, this service can also reduce the
usage of cars and motorcycles around the campus which can sometimes be a bit dangerous for
the students. This is also could lead to the reduction of pollutions that can save the environment.
This Bike Sharing service is a service which is fun, efficient and affordable; and not to
mention healthy and also good for the environment. As for Sapphire, like any other bike share
systems available, it consists of a fleet of specially designed, sturdy and durable bikes that are
locked into a network of docking stations throughout the campus with a Touch N Go system.
The bikes can be rented from and returned to any pit stops made available in the campus. The
bicycles are also made and designed for easy riding along the campus and its built to be
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comfortable for any type of rider, regardless of the height, weight or riding ability of the riders.
The bicycles are built with adjustable seats, sturdy frame, handlebars and shifters, responsive
brakes, lights and reflectors, a basket, chain guards and fenders along with durable tires (refer to
appendix).
2.0 Purpose
A small survey or research was conducted at the campus of UiTM Shah Alam where we
have been getting feedbacks from the students, staffs and lecturers that it was difficult for them
to get to their destination as there were no mode of transportation made available by the
university.
This business plan is therefore commissioned with the following goals in mind:
1) Creating a recommendation on the optimal form of the bike sharing management structure
and agency.
2) Providing strategies for approaching potential sponsors developed in collaboration with
Touch N Go and UiTM Shah Alam.
3) Producing a business plan with the following element:
a. A complete pro-forma business plan with the revenue gained, an estimated staffing
costs and structure recommendations.
b. A detailed schedule for the implementation of the business.
c. A 3-year estimated costs for the operating and capital expenditures.
This business plan has also been created for the partners of the company to provide
them with the capability of the business and the potential growth of the business in the market.
The growth of the business can be measured based on the amount of capital contributed, the
estimated operating expenses incurred along with the sales forecast generated.
This business plan also comes with a detailed projection of the financial plan which is
crucial for the partners when applying for loans or financial facilities from relevant financial
institutions.
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Sapphire Bike Rental: Business Plan
NAME OF THE
Sapphire Enterprise
COMPANY
BUSINESS UiTM Shah Alam,
40450 Shah Alam,
ADDRESS
Selangor, Malaysia.
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E-Mail muhdzariq@gmail.com
Gender Male
Age 23
Capital RM 10,000.00
Contribution
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E-Mail Chander9204@gmail.com
Gender Male
Age 24
Working None
Experience
Capital RM 10,000.00
Contribution
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E-Mail mugheshwaran@gmail.com
Gender Male
Age 22
Capital RM 10,000.00
Contribution
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E-Mail Sanambehl8@gmail.com
Gender Female
Age 23
Working None
Experience
Capital RM 10,000.00
Contribution
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E-Mail chunhoong9878@gmail.com
Gender Male
Age 21
Working None
Experience
Capital RM 10,000.00
Contribution
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Sapphire Enterprise
Universiti Teknologi Mara (UiTM),
Shah Alam,
40450, Selangor, Malaysia.
This is management office site of Sapphire Enterprise. The office situated and located in
the campus itself. The reason to this is to ease the management of the business with easy
supervision of all the pit stops and the bicycles provided. Since this business and service is still
new to the people, the management staffs and the maintenance staffs are needed to be in the area
of the pit stops made for supervision of the service if there were any issues so that actions can
be taken immediately.
The operations of Sapphire Bike Rental will be taking place in UiTM Shah Alam. Our
service will be provided for the students, staffs and lecturers at 5 bicycle pit stops strategically
located around the UiTM campus. These bicycles pit stops will be built and placed at the UiTM
Admin Block, the Non-Residence Area, at the Intan Food Court, the Ilmuwan Block and not
forgetting, the Sport Centre. There areas chosen, we believe to be the so called hotspots for
students where will be expecting a high usage of our bicycles.
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The only and main service that we provide is bike rental. This rental service is
different from other bike rental service that already in the market. The difference is
that the operation of the service will be solely done by the system and no on-site
labour.
The distance between the college and class is quite far and it takes about 10-20
minutes for them to reach the class especially for those who are from the residential
blocks which can be a bit of a distance. Besides that, we are also targeting students to
use our service instead of a mode of transportation for them to get to their desired
destinations; our service can also be made available for riders as a tool of an
exercise. In a way, rides can use our bicycles to cycle around the campus which can
be very healthy for them.
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Instead of using their car, they can use this service to go to their required
destinations within the campus. For example, the location of the Administration
Office to the Non-Residential Caf. From there, instead of having problem with the
parking spot, they can park the bike at the provided dock. So, they can save time.
Besides, Sapphire bike rental is an eco-friendly service which does not release any
harmful chemical like carbon monoxide that can cause pollution to the environment
as compared to current transportation.
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Block 1 20 20 20 20 20 20 20 20
Total Usage 480 60 60 60 60 60 60 60 60
Rate/30min (RM) 1.50 1.50 1.50 1.50 1.50 1.50 1.50 1.50
Total Revenue 720 90 90 90 90 90 90 90 90
(RM)
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In year 1 (2017), we expect our sales would be RM 231,600.00. We will start with 2 pit stops which
consist of 40 bicycles. Our daily revenue is estimated to be RM 480. The sales earned in the first
year are increasing from month to month. In the second year, we expect our sales to increase by
19% and the sales are expected to further increase by 50% in year 3.
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our best and high quality service. The marketing strategies that we use to promote our
service to the target market are:
6.4.1 Quality
Sapphire only offer high quality services in order to achieve high number of
loyal customers since high quality services are not usually easily to be found
in the market. Quality plays a main role in marketing strategies. The main
thing that we always prioritize before offering the services to the customer is
the quality. From the quality, we can know that our customer will satisfy with
our service. When they are satisfied with the quality of the service, they will
use our product again and thus we can get a regular and loyal customer. To
offer the best quality service to our customers, we provide top quality bikes
which are safe and easy to use. To boost up the quality of our services, we
design our own bicycle. This brand has been established all around the world
and has been proven as a top quality brand. Therefore, we can attract
customers to use our service by providing a quality bike rental.
6.4.2 Pricing
Although Sapphire service is high-end and safe in terms of quality of, our
pricing structure remains affordable. Our pricing structure is also based on
the duration of the rental of our bikes. For bike rental, we provide a fixed
price which also includes loyalty program that gives rebate for the frequent
renter. Our pricing structures are based on the survey that had been done to
our competitors. The pricing also are based on the cost from the initial outlay
and also on the value of the customers place on this service. To attract more
people to be our customers, we set the affordable price that will satisfy the
customers.
6.4.3 Place
Sapphire is located at UiTM Shah Alam Campus. The reason for Sapphire to
operate the bike rental service within university campus is that our service
business is aiming the university students, lecturers and staffs and the
population meets our target. We also noticed that majority of the UiTM Shah
Alam students have problem of transportation within and outside campus.
The existing bike rental service provided in UiTM is not satisfying the
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students needs. There are many complaints about the quality as well as the
price. Besides, the transportation offers for the students to go for outing also
inefficient. The yellow bus service sometimes charged them with a high
price.
6.4.4 Promotions
Sapphire introduces new service which is called as bike sharing system.
Since we are the first to introduce this service in Malaysia, we need to
implement an aggressive marketing promotion to introduce our service to
people. As starter, promotion of Sapphire is done through non-media channel.
As for our business, we promote our service through bunting, flyers and
business cards which the total budgeted cost for the first year is about RM
560.00.
Besides that, we also use bunting to promote our service. In order to make
people aware to the bunting, we apply the attractive colour and writing on it.
We place it at strategic places so that people can see the bunting clearly
without any obstacles. We will put our bunting at every college, building and
strategic location that people passes around the campus. This will help our
customers to recognize our service.
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bicycle.
Year 1:
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November 1,770.00
December 5,370.00
Total 24,840.00
B) Year of 2018
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Total 30,840.00
C) Year of 2019
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December 6,870.00
Total 42,840.00
We are devoted to succeed in being the first innovative bike share system in Malaysia.
b) Vision
Sapphire Bike Share System will establish a new form of public transportation for
universities region all around Malaysia, eco-friendly, one that is safe, financially
sustainable to operate and affordable for users.
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EPF SOCSO
POSITION NO. OF MONTHLY (11%) (1.75%) AMOUNT
STAFFS SALARY (RM) (RM) (RM) (RM)
General Manager 1 1,000.00 110.00 17.50 1,127.50
Operation Manager 1 1 1,000.00 110.00 17.50 1,127.50
Operation Manager 2 1 1,000.00 110.00 17.50 1,127.50
Marketing Manager 1 1,000.00 110.00 17.50 1,127.50
Financial Manager 1 1,000.00 110.00 17.50 1,127.50
Administrative 1 1,000.00 110.00 17.50 1,127.50
Manager
Total 6,765.00
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SAPPHIRE ENTERPRISE
Expenditures:
2,520 - -
Pre-Operating & Incorporation Expenditure
90,180 90,180 90,180
General & Administrative Expenditure
480 480 480
Sales & Marketing Expenditure
21,240 21,240 21,240
Operations & Technical Expenditure
13,116 13,116 13,116
Depreciation of Fixed Assets
1,260 1,260 1,260
Other expenditures
- -
-
Interest on Hire-Purchase
2,400 1,900
2,158
Interest on Loan
- - -
Income Tax
100,404 149,486 288,704
Net Income After Tax
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Current Assets:
Inventory - - -
Accounts Receivable - - -
Cash Balance 122,58 280,90 578,18
Other Current Assets 4 2 1
- - -
122,58 280,90 578,18
TOTAL ASSETS 4 2 1
Hire-Purchase Balance
10.0 Appendices
(1) Process Planning
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(9) Bunting
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(10) Flyers
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(11) Brochures
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