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Project Report
ON
FOR
YAMAHA MOTOR INDIA PVT, LTD/
By
(2007-2009)
&YAMAHA
{POST GRADUAT DIPLOMA JN MANAGMENT)
PGDBM Course
{POST GRADUATION DIPLOMA JN BUSINESS MANAGMENT)
Submitted To:
University Of Pune
Institute of Businesses Management & Research
Pune
(2007-2009)
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YAMAHA
OBRTlTICn^E
YAMAHA
<D<ECL11<8 A<riOW
YAMAHA
INDEX
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ACKNOWLEDGEMENT
Last but not the least I would like to thanks the dealers, sub-
dealers, garages and customers of Delhi, who cooperated in
giving me the information required for the project.
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INTRODUCTION
YAMAHA
About India Yamaha Motor Pvt. Ltd.
The company pioneered the volume bike segment with the launch of its
100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an
entire range of 2-stroke and 4-stroke bikes in India. Presently, its
product portfolio includes Crux (lOOcc), Alba (I06cc) and Gladiator
(125cc).
Vision
Missloi
YAMAHA
Wc arc committed to:
Core Competencies
Customer # 1
Challenging Spirit
Team-work
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We arc honest, sincere, open minded, fair & transparent in our dealings.
We actively listen to others and participate in healthy & frank
discussions to achieve the organization's goals.
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YAMAHA
COMPANY PROFILE
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Founding History
YAMAHA
Paving the Road to Yamaha Motor
Corporation
"J want to carry out trial manufacture of motorcycle engines/' Jt was
from these words spoken by Gcnichi JCawakami (Yamaha Motor's first
president) in 1953, that today's Yamaha Motor Company was bom.
Gcnichi Kawakami
YAMAHA
Gcnichi JCauakami's history with Yamaha was long and rich. He saw
the new corporate headquarters in Cypress, California and the 25th
Anniversary of Yamaha become a reality in 1980, He also wratchcd bike
#20 million roll off the assembly line in 1982, Gcnichi passed awray on
May 25, 2002 yet his vision lives on through the people and products of
Yamaha, throughout the wrorld.
Founded
subsidiaries: K
(by the equity
method)
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YAMAHA
1962
1975
1976
1987
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YAMAHA
released 1990
-
Touching People's Hearts and long
term management vision announced
hir
2005
2006
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The growing world of Yamaha products, for the water, for the land, in
town and into the future
Land
Motorcycles
4m
Commuter Vehicles
m
Recreational Vehicles
Electro-Hybrid Vehicles
Electro-hybrid bicycles
Water
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YAMAHA
Boats
Powerboats, Sailboats, Utility boats, Custom boats
Marine Engines
Water Vehicles
Power Products
Power Products
Industrial Products
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Automobile
YAMAHA
Engines
Automobile
engines
Aeronautics
Pools
Pools, Water slide systems, Aqua trainer tubs. Pool-related equipment
ra ,
3 Bf
tWtP f*
Intelligent Machinery
Surface mounters, Compact industrial robots, etc.
Aqua Environment
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Astaxanthin essence
YAMAHA
Wheelchairs
Auxiliary electric power units for wheclchairs, Electric
wheelchairs, etc.
J recall during KO's riding in RxlOO was a great passion for all bike
lovers. Yamaha name was become a house hold name in most of the
house in India because of one only RxlOO. All young boys loved that
bike and its
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melodious sound. But later Yamaha was not able imprint the same
passion with another model though the reputation of Yamaha was
highest among bike lovers who admire the sexy style and performance
of YAMAHA R1 and YAMAHA R6 yet another catchy name associated
with Yamaha was the legendary Valentino Rossi,!mim
VALENTINO ROSSI
What would the average Indian fan expect from designers like YAMAHA?
They dream nothing less than riding in R1 in the streets of Jndia! Jts
dream for all of us to move with speed of wind in the streets of Cochin
kaloor and Marine Drive ...well this dream seems distant but what
Yamaha can contribute nothing less than what they promised in latest
Auto Expo in New Delhi,,. The launch of YZE R-15,, Company
official says it's the DNA of Rl.
2
I31ftllff JfflThis will really shake the concept of Indian two wheeler
Market, Yamaha has really initiated the process months back with
the launch of YAMAHA R1 in selected showrooms, J got the privilege to
interact with the distributors of Rl, the confidence levels are much
above they expected but average Jndian youth will not be able to spend
Rs 10,5 lakhs for a bike so the benefit has not extended to majority.
YAMAHA YZF R 15 will fulfill this dream. Surely, this will be the
first bike to set a bench mark in India, Company officials' have
kept the specification as secret but different rumors are there, all arc
matching with one point that R15 wri 11 be 150 CC,
confidently in control.
PRODUCT PROFILE
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YZF-R]
YAMAHA
BACK 'ER
JN
Everyone can hold the throttle wide open up the straight, its how
well everything works after you close the go-tube that will make
the biggest difference to howr competitive your lap is. With the
Rls slipper clutch metering the amount of back torque, you get
outstanding control and accuracy, and blisteringly fast corner
cntry.The slipper clutch enables changes in clutch plate pressure
when torque force comes to bear on the crank from the rear wheel,
and cxcmplifi cs what is most remarkable about the R1 engine - not
only the amount of power, but the linearity and superb transitional
characteristics of that powrcr.
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and fork, Yamaha created an optimal rigidity balance tor the new YZF-
R1. As a result* chassis response to initial steering inputs is light and
responsive while stability in high-speed turns is excellent, and
overall handling qualities,,, simply brilliant.
Engine
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clearance Dry w eight
Fuel tank capacity Oil
Final transmission
capacity
Chassis
Frame type
Front suspension
Front wheel
travel
Rear suspension
Rear wheel
travel
Front brake
Rear
brake
Front ty
re
Rear tyre
Dimensions
A (5SW)
190/50 ZR17MC (73
Chain W)
2,000mm x 720mm x
1,110mm
Aluminium die-east
835mm
Deltabox
1,415 mm
Telescopic forks,.
135 mm
43 mm
177kg/ 131 kg
120 mm
18 litres
Swing arm
3,83 litres
130 mm
Dual discs, ,
310 mm
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exhaust note that's total aural ecstasy and monumental styling that'll
MT01
Engine
Front brake
torque
Dimensions
Starting
system
Lubrication
Clutch type
Ignition system
Transmission
type
Final
transmission
Chassis
Frame type
1ront
suspension
Front wheel
travel
Rear suspension
Rear wheel
travel
Aluminium CF die-cast,
double cradle
663 kW (90 PS) @ 4,750 rpm Telescopic
150,3 Km (15,3 kg-m) forks 120 mm
@ 3,750
rpm Swing arm (link
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1934
The Tuning Fork Mark
in the mark designated
for the
newly established
The three tuning forks of Nippon Gakki
the Co,, Ltd,
Yamaha logo mark represent
the 1927
cooperative relationship that
links
the three pillars of our business
A trademark application
technology, production, and featuring
sales.
They also evoke the robust
vitality
that has forged a reputation
for
sound and music the world over,
a
territory indicated by the
enclosing
circle. The mark also
symbolizes
the three essential
musical
elements: melody, harmony,
and
rhythm.
189H
1959
A trademark application for
Yamaha Organ
1937
A trademark application for
musical instruments
motorcycles
1967
Introduction of standardized
logo;
current alternate
version designated
as 'reverse format1
1980
1987
Current designated
standard versions
and alternate versions of tuning
fork mark
YAMAHA
in 1967, coinciding with the
introduction of the standardized Company name changed
tuning fork mark. Used in various to
forms over the years, the current Yamaha Corporation to
Yamaha logo mark was designated mark
in 1998. 100th anniversary of the firm.The
1987 3
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4Ps of Marketing
Four Ps
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YAMAHA
RESEARCH METHODOLOGY
Research Design:
sampling size.
Descriptive Research
Data collection
# YAMAHA
incomplete, some is reliable data and some is based, Et is necessary
for flic researcher to know and the information which is usually
employed in marketing research work and the types of sources
from which it is generally collected. The research problem
decides the nature of the sources of data. They may be primary
data and secondary data.
Primary Data
Secondary Data:
Research Instrument:
Sampling plan:
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Sample size:
Sample method:
Contact method:
Field survey:
After carefully choosing the way I have started the survey for
accuracy7 of the data I picked my sampling unit from some parts
of the city, and then went on to analysis and report making part.
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YAMAHA
YAMAHA ASSECORIES
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Besides
accessories for
your
motorcycle or
scootcrYama
ha
also offers
a superb range of officially
branded Yamaha riding gear and
casual
clothing. On this page we offer you a
sneak preview' of what we have
available for you.
Ask for the 200K Apparel &
Novelties catalogue at your
dealer to check
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YAMAHA
ANALYSIS
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YAMAHA
YAMAHA
YAMAHA
HAVE YOU SEEN INDIA FRIST 150CC SPORTS BIKE BY YAMAHA R15 ?
YES
NO
10%
90%
YAMAHA
YAMAHA
1 2 3
4
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YAMAHA
RhCOMMLNDA l K)NSL1GGkST[ON
.Under Yamaha No super bike in the showroom but they tell that they
have
B-294,saraswrati booking
vihar.Pitam Pura * Color demand- Red , yellow
New del hi-34 * Promotion activity - Road show, canopy
* Mostly customer want styles bike
* Loan - JCJCJ bank, and bushan bank
* They say that bushan bank loans process is
slow,
and rate of interest is high,
* Mostly young generation want super bikes
* They provided insurance form Allianz's
* They deals only Yamaha bike
Parameter's
/ Good location
/ Display was good and showroom is look
like
direct showroom
S They have 8-10 member staff girls also, all
arc
well dress
S Covancc power was good
S They have different 2 zone for customer,
and
staff and cash and finance
v/ Price was
different S
Customer
Services S Batter
stock of bike's
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Parameters
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Parameters
s Good location
v" Display wras too good
/ Advertisement was
good
/ They have H-10 member staff girls also, all
arc
well dress
S Covancc power was good
v" They have different 2 zone for customer,
and
staff and cash and finance
/ Price is different
S Customer
Services
v/ Batter stock of
bikes S Changing
room
S Net
services /
S my research Yamaha is located in good area
e and Yamaha have good looking showroom
r and better services for customer
v
i
c
e
4
So according to
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Parameters
v" Good location
/ Display was good
/ Advertisement was
good
w: They have 10 member stalf girls also, all
arc
well dress
v" Covancc power was good
S They have different 2 zone for customer,
and
staff and cash and finance
s Price is different
S Customer
Services
v'' Batter stock of
bike's S Changing
room
/ Net
s rvice
e
r So according to my research Yamaha is
v located
i in good area and Yamaha have good
c looking
e showroom and better services for customer
s ,but
this showroom is too small and not in
/ batter
location
S
e
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YAMAHA
Carlton motors No super bike in the showroom but they tell that they
pvt. have booking
Ltd * Color demand- no information
12K2-86 * Promotion activity - no information
kashmere gate * Mostly customer want styles bike
bara bazar * Loan -JCJCJ bank, and bushan bank
* They say that bushan bank loans process is
slow,
and rate of interest is high,
* Mostly young generation want super bikes
* They deals only Yamaha bike
Parameter's
S Not a good
location v/ NO
Display
/ They have 2-4 member
staff S Covancc power was
good
S They have different 2 zone for customer,
and
cash and finance
S Price is different
s Customer
Services
s Batter stock of bike 's
Parameters
S good location
v' Display was good ,and decoration look
like a
direct showroom
S They have 4-5 member staff ,all was
busy
with custmour
s Covancc power was good
v'' They have different 2 zone for customer,
and
cash and finance
S Price w as
different S
Customer
Services / Batter
stock of bike's
COMPETITORS
YAMAHA
siLZLiki hayabusa
The Hayabusa derives its name from the Japanese term for the
Peregrine f alcon, the fastest creature on the planet with speeds in
excess of 300 km/h in its hunting dive. The Hayabusa's 4-stroke, four-
cylinder liquid-coo led 1299cc engine enables it to generate an
enormous peak power of 175 bhp at 9800 rpm and reach from 0-
100 km/h in three seconds flat.
Specs Lnginc
Bore x
1299cc, 4-stroke, four-cylinder, liquid-cooled, DOHC,
Stroke 16-valve, TSCC
81.0 x 63.0mm
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5
With the Kawasaki ZX12R Ninja, Kawasaki plunged into the
high-
performance sportbike war raging among the Japanese
motorcycle
manufacturers. The Ninja's liquid-coo led, i 199cc DOHC, 16-valve 4-
cylindcr engine generates a peak power of 178 blip at 10500 rpm.
Fuel System
Suspension f ront Brakes
Ignition
Transmissio
n
Final Drive
Front Suspension
Rear
Electronic fuel se-ratio 6-speed
injection with 530 Q- ring -sealed
automatic cnricher
chain
circuit
43mm HMAS cartridge fork; 4,7 inches travel
Computer-controlled
digital with Pro-Link HMAS single shock with spring preload
3-dimensional and rebound damping adjustability; 4,7 inches
mapping travelLinked Braking System; Dual 310mm
C discs with
l
o
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three-piston calipers
1%
Rs. K7125.00 Rs.K2220.00
efnfe Rs. 97425.00
VEHICLE SUMMARY
ms\
Type: Sports Sports Sport Bike
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Motor Range:
Paddling
Arrangement Oto 60: 4.84 see.
~
l O O t o O :
DIMENSIONS
strokc 57 Liq 3.20 see.
58.7 uid
17bhp@8500rpm
1 Coo
ling
15nm@7500rpm 1995.00 mm
670.00 mm
6 Manual Delta box 1070.00 mm
Wet Plate Frame
OTHER SPECIFICATIONS
W'eight: 136,00 kg 150.00 kg 131.00 kg
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150.00
Ground Clearance: 177.00 mm 160.00 mm
mm
Fuel Tank: 15.00 tlrs 15.00 ltrs 12.00 ltrs
Wheelbase: 1350.00 mm 1290.00 mm
1355.00
Turn Circle: 0.00 mtrs mm 0.00 mtrs
Electrical System: NA 0.00 mtrs
NA 12V35Wr / 35 W
Headlamp: NA
+ 35W
NA
Battery Type:
Battery
Voltage:
Battery Capacity:
Battery Charger Type:
Horn: NA Alloys
80/90 /
NA
Wheel Type: 100/80
mm
Wheel
V
Size: NA
Yamaha Blue and
Graphite
Tubeless:
Colors: NA NA
Telescopic
NA Linked
ACTIVE AND PASSIVE SAFETY
Suspension Front): NA type Monocross
Suspension Rear): NA NA Liquid Cooling
Hydraulic, single
Brakes: 260mm dia Disc
Biakcs( Rear): 230mm dia disc
Disc Stand Alarm:
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Passenger Footrest: X
Passenger Backrest: X
Step-up Scat: X
Pass-light: X
Low Fuel Indicator: X
Low Oil Indicator: X
Low Battery Indicator: X
High Oil Temp
Indicator:
Choked Air Filter
Indicator:
Yamaha YZF R15 is the first model for the Indian market designed in
the true supersport image and featuring a high-level balance of
enjoyable running performance on winding roads. Packed full of
state-of-the-art technologies, the new YZF-R15 boasts performance
worthy of a supersport model and a body design that evokes the
image of the YZF-R series and gives visual expression to the quality
of its ride. The YZF R15 is powered by 149,See Fuel injected liquid
cooled engine that will be producing an almost impossible 17bhp
with maximum torque of 15 Nm at 7500rpm; which makes it like the
most powerful bike under 200cc range and has a 6-
speed Transmission, Yamaha is showcasing its potential for India with
some
real performance.
sporty YZF R15 is shorter too and its height is just 1070mm, YZF
R15 features F 80/90 -17 inches tyres in the front and 100/80-17 inches
tyres in the rear. Both the tyres are tubeless.
Design
The shape of the cowling around the radiator area was determined so that
the shapes of the air intake area and the rear outlet area where the air is
scooped out arc optimized to improve radiator efficiency. As for the
outlet area, the mid-cowl area was designed using sculpturing 3D
methods to create a three dimensional shape with a sense of volume.
This resulted in an outlet area through which air is directed outwards
with minimal resistance. We were able to present the new R series
also in terms of design, and we have been able to maximize the
performance of the liquid cooled engine, which will be a first for the
Indian market.
When viewed from the front, it gives a sense of volume that seems
well beyond its I50cc displacement. This docs not simply mean
that it is voluminous, but that it is grounded in the Ait of
Engineering which transforms function into art.
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Engine
Chassis
YZF-R15 is equipped with a linked type monocross suspension that
delivers a comfortable ride and a cushioning performance that is
less prone to bottoming out. Jn particular, it reduces annoying
sinking" when riding tandem. The linked mono cross suspension
consists of a link mechanism sandwiched between the rear ami and
cushion unit to create changes in the lever ratio based on the lever
effect. When the shock absorber is almost fully extended, the lever ratio
is high and therefore the spring is soft, and the
damper works softly as wrcll.
As the shock absorber strokes in, the lever ratio gradually decreases and
the spring rate increases. Eventually, wrhcn it is nearly fully stroked in,
the lever ratio becomes small and the spring becomes hard and strong.
The damper
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also becomes hard. By making changes to the lever ratio in this way,
we were able to achieve soft riding comfort as wrcll as excellent
damping under intense load conditions. The optimization of the frame
and rear arm rigidity of the Deltabox Frame combined with the
effects of the linked type monocross suspension achieve good
riding comfort, agile handling, and turliability, hardly ever causing
bottoming out.
Fuel Efficiency
I could start telling you wrhat a great motorcycle the Rl is, but well,
you could just read any review' as everyone seems to have come to
the same conclusion anyway. But I can tell you according to my
research.
Jn the city, it's not the ideal bike, but it docs get me around. As long as
you can get past the lines of cars (which isn't that hard with a small
motorcycle) and you can keep on moving, it's ok. (Well, the problem
with not moving is more in the protective clothing J'm always
wearing when riding my Rl, which can be quite hot when you're not
moving on a hot summer day).
You should never ride an Rl on a highway if you want to have fun.
Jt's simply impossible to drive remotely close to the speed limit, so
you're
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always looking out for speed camera's and police vehicles ;-) And
most highways don't have many corners anyway.
And wrhcn you want to take it (relatively) easy, the enormous torque
which the Rl power plant delivers from lowr down makes sure you
don't have to keep the revs up. It's really a quite comfortable
touringbike ;-)
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