A Project Report On Yamaha Superbikes For Yamaha Motor India PVT

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com
Project Report
ON
l'REARCH IN YAMAHA SUPERBIKE&R 15
FOR
YAMAHA MOTOR INDIA PVT, LTD/
By
(2007-2009)
&YAMAHA
{POST GRADUAT DIPLOMA JN MANAGMENT)
PGDBM Course
{POST GRADUATION DIPLOMA JN BUSINESS MANAGMENT)
Submitted To:
University Of Pune
Institute of Businesses Management & Research
Pune
(2007-2009)
2
com
YAMAHA
OBRTlTICn^E
This is to certify that of INTERNATIONAL

INSTITUTE OF MANAGEMENT STUDIES has successfully
completed the project work titled "YAMAHA SUPERBIKE&R15
in partial
fulfillment of requirement to the award of
POST GRADUATE DIPLOMA IN MANAGE ME

NT( PC DM) POST GRADUATE DIPLOMA JN
BUSJNLS MANAGEMENT (PGDBM) prescribed by
JJMS, Pune.
This project is the record of authentic work carried out

during the academic year 2007-09,
Internal Project Guide Director

Projectsfbnnba. blogs pvt. com
YAMAHA
<D<ECL11<8 A<riOW
1 hereby declare that this project

is
the record of authentic work callied out by use
during the academic year 2007-09 and has not been
submitted to any other University or Institute towards the
award of any degree.
YAMAHA
INDE
X
5
ACKNOWLEDGEMENT
Tills project is an attempt to share my experience and learning

during the two months of project with YAMAHA MOTOR
INDIA PVT. LTD * in Noida.This project would not have been
possible without the support and guidance that I have received
from various people at different
stages of the project.
I would like to express my profound gratitude and sincere

thanks to
Sir .Marketing head nay external guide for
guiding
me throughout the project. It indeed has given me invaluable
exposure in fieldwork and market research.
I would also tike to express my thanks in no less measure to my

internal
guide. I put my sincere thanks and regards to . My
internal project guide for his valuable guidelines.
My deepest regard to my parents who have always encouraged

me in pursuit of higher education. They have been immense
source of
inspiration and support to me as well, without which
completing this course would have been difficult. I dedicate
this work to my family without whose cooperation this task
would have remained unachieved.
Last but not the least I would like to thanks the dealers, sub-
dealers, garages and customers of Delhi, who cooperated in
giving me the information required for the project.
6
INTRODUCTION
YAMAHA
About India Yamaha Motor Pvt. Ltd.
Yamaha made its initial foray into India in

1985, Subsequently, it entered
into a 50:50 joint venture with the Escorts Group in 1996.
However, in August 2001, Yamaha acquired its remaining stake as
well, bringing the Indian operations under its complete control
as a 100% subsidiary of Yamaha Motor Co., Ltd, Japan.
India Yamaha Motor operates from its state-of-the-art-

manufacturing units at Fan da bad in Haryana and Surajpur in
Uttar Pradesh and produces motorcycles both for domestic and
export markets. With a strong workforce of 2000 employees, India
Yamaha Motor is highly customer-driven and has a countrywide
network of over 400 dealers.
The company pioneered the volume bike segment with the launch of
its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced
an entire range of 2-stroke and 4-stroke bikes in India. Presently,
its product portfolio includes Crux (lOOcc), Alba (I06cc) and
Gladiator (125cc).
Vision
We will establish YAMAHA as the ''exclusive & trusted

brand" of customers by "creating Kando" (touching their hearts) -
the first time and every time with world class products & services
delivered by people having "passion for customers".
7
Missloi
YAMAHA
Wc arc committed to:
Be the Exclusive & Trusted Brand renowned for

marketing and manufacturing of YAMAHA products, focusing
on serving our customer where wc can build long term relationships
by raising their lifestyle through performance excellence, proactive
design & innovative technology. Our innovative solutions will
always exceed the changing needs of our customers and provide value
added vehicles.
Build the Winning Team writh capabilities for success, thliving in a

climate for action and delivering results. Our employees arc the most
valuable assets and we intend to develop them to achieve
international level of professionalism with progressive career
development. As a good corporate citizen, wrc will conduct our
business ethically and socially in a responsible manner with concerns
for the environment.
Grow through continuously innovating our business processes for

creating value and know ledge across our customers thereby earning
the loyalty of our partners & increasing our stakeholder value.
Core Competencies
Customer # 1
Wc put customers first in everything wc do. We take decisions

keeping the customer in mind.
Challenging Spirit
Wc strive for excellence in everything wrc do and in the quality of

goods & services wc provide, Wc wrork hard to achieve what wc
commit & achieve results faster than our competitors andwrc never
give up.
Team-work
S
We work cohesively with our colleagues as a multi-cultural team

built on trust, respect, understanding & mutual co-operation.
Everyone's contribution is equally important tor our success.
Frank & Fair Organization
We arc honest, sincere, open minded, fair & transparent in our

dealings. We actively listen to others and participate in healthy &
frank discussions to achieve the organization's goals.
YAMAHA
COMPANY PROFILE
1
Founding History
YAMAHA
Paving the Road to Yamaha Motor
Corporation
"J want to carry out trial manufacture of motorcycle engines/' Jt
was from these words spoken by Gcnichi JCawakami (Yamaha
Motor's first president) in 1953, that today's Yamaha Motor Company
was bom.
"Ifyou're going to do something, be the best."
Gcnichi Kawakami
The first Yamaha motorcycle... the YA*1.
Then, in January of 1955 the Hamakita factory of Nippon Gakki

was built and production began on the YA-1. With confidence in
the new direction that Gcnichi was taking, Yamaha Motor Co. Ltd.
was founded on July 1, 1955. Staffed by 274 enthusiastic
employees^ the new motorcycle manufacturer built about 200
units per month.
l
YAMAHA
Gcnichi JCauakami's history with Yamaha was long and rich. He

saw the new corporate headquarters in Cypress, California and the
25th Anniversary of Yamaha become a reality in 1980, He also
wratchcd bike #20 million roll off the assembly line in 1982, Gcnichi
passed awray on May 25, 2002 yet his vision lives on through the
people and products of Yamaha, throughout the wrorld.
Founded
Founded July lt 1955
Capital 48,302 million yen (as of March 31, 2008)
President Takas hi Kajikaura
Employees 46,850 (as of December 31,

2007)
(Consolidated) Parent: 9,019 (as of December 31, 2007)
Sales (Consolidated) 1,756,707 million

yen
(from January 1, 2007 to December 31,
2007)
Parent: 799,209 million
yen
(from January 1, 2007 to December 31,2007)
l
Sales Profile Sales (%) by product category (consolidated)
60.1% 16.5% 15.1% js.3

I MdIwc^cJhb I (Airhw Ptndutl:. I Ftwn Frcduoli Otrwn
Sales {%) by region (consolidated)
27.0% 21.5* 28.6% (0.3 ,126

I Moilfi Amenta IEuiupe . Ocffcen
Major Manufacture and sale of motorcycles,

scooters,
Products Services electro-hybrid bicycles, boats, sail boats,
Water
Vehicles, pools, utility boats, fishing
boats,
outboard motors, diesel engines, 4-
wheel
ATVs, side-by-side vehicles, racing karts,
golf
cars, multi-purpose engines, generators,
water
pumps, snowmobiles, small-sized snow
throwers, automotive engines, intelligent
machinery, industrial-use remote control
helicopters, electrical power units for
wrhc cl chairs, helmets.
Biotechnological
production, processing and sales of
Headquarters agricultural
and marine products and
microorganisms.
Affiliated Companies Import and sales of various types of
products,
development of tourist businesses
and
management of leisure, recreational
facilities and related services.
2500 Shingai. Jwata-shi, Shizuoka-kcn, Japan
Consolidated subsidiaries: 112

Non-consolidated subsidiaries: K
(by the equity method)
Affiliates:
27 (by the equity method)
l
com
YAMAHA
1962
Won Novice 250 and 350cc classes of 1st

All
Japan Road Race Championship
Motorcycle development operations
transferred from Yamaha
Technological Research Institute to
1966 YMC headquarters
Tull export operations transferred

from Nippon Gakki to YMC
Yamaha-built Toyota 2000GT sets
world
1967 records in 3 speed trials categories
and
international records in 13 categories
* First Yamaha racing kait model

"RCIOO"
released
1975
"C7 Campaign" launched with aim of reducing cost by 7%
1976
Jirst Yamaha industrial robot model, an "arc wrclding robot" released

First Yamaha marine diesel "MD35 released
1987
l
YAMAHA
First Yamaha-made surface mounter "21 Series"
released 1990
Corporate Mission; We Create

Kando
-
Touching People's Hearts and
long term management vision
announced
hir
2005
Takas hi Kajikawa appointed as sixth YMC president

New medium-term management plan "NEXT 50 - Phase JJ"
announced
Yamaha captures MotoGP triple crown by winning the rider,
team and
manufacturer titles
2006
Motorcycle manufacturing factory Yamaha Motor

Manufacturing West
Java (YMMWJ) founded in Indonesia
Mass production of Astaxanthin as a supplement begun at
factory in
Fukuroi, Shizuoka
Global Parts Center established in Fukuroi city, Japan
and full
operations begun
Compliance Promotion Committee established
PRODUCT
l
The growing world of Yamaha products, for the water, for the land,
in town and into the future
Land
Motorcycles
Sports bikes, Trail bikes. Road racers, Motocrosscrs, etc.
4m
Commuter Vehicles
Scooters, Business-use bikes
m
Recreational Vehicles
All-terrain vehicles, Side by side vehicles, Snowmobiles
Electro-Hybrid Vehicles
Electro-hybrid bicycles
Water
l
YAMAHA
Boats
Powerboats, Sailboats, Utility boats, Custom boats
Marine Engines
Outboard motors, Electric marine motors, Maiinc diesel

engines, Stern drives
Water Vehicles
Personal watercraft, jet boats
Power Products
Power Products
Golf cars, Land cars, Generators, Multipurpose engines,

Water pumps, Snow throwers, etc.
Industrial Products
l
Automobile
YAMAHA
Engines
Automobile
engines
Aeronautics
Industrial-use unmanned helicopters
Pools
Pools, Water slide systems, Aqua trainer tubs. Pool-related equipment
ra ,
3 Bf
tWtP f*
Intelligent Machinery
Surface mounters, Compact industrial robots, etc.
Aqua Environment
Alkaline ion water converters, Water purifiers, Filtration

equipment, etc. OES truss fishery reefs, Oil-water separation
equipment
I
Life Science
l
Astaxanthin essence
YAMAHA
Wheelchairs
Auxiliary electric power units for wheclchairs, Electric
wheelchairs, etc.
YAMAHA LAUNCHING INDIA'S FIRST SPORTS BJK.E
J recall during KO's riding in RxlOO was a great passion for all
bike lovers. Yamaha name was become a house hold name in most
of the house in India because of one only RxlOO. All young boys
loved that bike and its
l
melodious sound. But later Yamaha was not able imprint the same
passion with another model though the reputation of Yamaha was
highest among bike lovers who admire the sexy style and
performance of YAMAHA R1 and YAMAHA R6 yet another catchy
name associated with Yamaha was the legendary Valentino Rossi,!
mim
YAMAHA RX. 100
VALENTINO ROSSI
What would the average Indian fan expect from designers like YAMAHA?
They dream nothing less than riding in R1 in the streets of Jndia!

Jts dream for all of us to move with speed of wind in the streets of
Cochin kaloor and Marine Drive ...well this dream seems
distant but what Yamaha can contribute nothing less than what
they promised in latest Auto Expo in New Delhi,,. The launch of
YZE R-15,, Company official says it's the DNA of Rl.
YAMAHA Rl > YAMAHA YZE-R15
2
I31ftllff JfflThis will really shake the concept of Indian two wheeler
Market, Yamaha has really initiated the process months back
with the launch of YAMAHA R1 in selected showrooms, J got the
privilege to interact with the distributors of Rl, the confidence levels
are much above they expected but average Jndian youth will not be
able to spend Rs 10,5 lakhs for a bike so the benefit has not extended
to majority.
YAMAHA YZF R 15 will fulfill this dream. Surely, this will be

the first bike to set a bench mark in India, Company officials'
have kept the specification as secret but different rumors are
there, all arc matching with one point that R15 wri 11 be 150 CC,
Years back YAMAHA has launched another outstanding bike in
125 CC segment in Asian markets
YZF-R1 - State-of the ait race technology
The YZF-R1 is a legend of the supersport world, an acclaimed
one-litre performer that's become a motorcycling icon, an all-
powerful World Superbike race-winning machine that's also a
monument to the powrcr of beauty. The Rls performance is
electrifying and yet what makes this
2
motorcycle truly remarkable is its superbly rider-friendly character
because Yamaha's avant-garde, race-bred technology puts you
confidently in control.
PRODUCT PROFILE
2
YZF-R]
YAMAHA
BACK
'ER JN
Everyone can hold the throttle wide open up the straight, its
how well everything works after you close the go-tube that will
make the biggest difference to howr competitive your lap is.
With the Rls slipper clutch metering the amount of back
torque, you get outstanding control and accuracy, and
blisteringly fast corner cntry.The slipper clutch enables
changes in clutch plate pressure when torque force comes to bear
on the crank from the rear wheel, and cxcmplifi cs what is most
remarkable about the R1 engine - not only the amount of power,
but the linearity and superb transitional characteristics of that
powrcr.
stiff AND FLEXIBLE

As chassis loads continue to escalate it's only logical that the
chassis itself should be a tuneable component. Our engineers
have identifi cd specific areas of the frame w here stiffer is better,
and others w here tl ex provides the key to good handling. By tuning
tl ex quotients of the main frame, rear ami
2
and fork, Yamaha created an optimal rigidity balance tor the new
YZF-R1. As a result* chassis response to initial steering inputs is
light and responsive while stability in high-speed turns is
excellent, and overall handling qualities,,, simply brilliant.
Engine
Engine type Li quid-coo led, 4-stroke, forward

inclined parallel 4-cylinder, 4-valve,
DOHC
Displacement 998 cc
Bore x Stroke 77.0 x 53,6 mm
Compression ratio 12,7; 1
Maximum power 132.4 kW (ISO PS) @ 12,500
rpm*
139.0 kW (189 PS) @ 12,500
rpm**
Maximum torque 112,7 Mm (11.5 kg-m) @
10.000 rpm*
118,3 Nm (12,1 kg-m) @
10.000 rpm**
Starting system Electric
Lubrication wet sump
Carburcttor/Fucl supply Fuel injection
Clutch type Wet multiple-disc coil spring
ignition system T.C.I
Primary / Secondary reduction 3,042/3,000
ratio
Transmission type Constant mesh, 6-speed
2
clearance Dry w eight
Fuel tank capacity Oil
Final transmission
capacity
Chassis
Frame type
Front
suspension
Front wheel
travel
Rear
suspension
Rear wheel
travel
Front brake
Rear
brake
Front ty
re
Rear
tyre
Dimensions
Overall length x width x

height Seat height
Wheelbase
Minimum ground
YAMA 220 mm
120/70 ZR17MC
HA (5SW)
190/50 ZR17MC (73
Chain W)
2,000mm x 720mm x
1,110mm
Aluminium die-
835mm
east Deltabox
1,415 mm
Telescopic
135 mm
forks,. 43 mm
177kg/ 131 kg
120 mm
18 litres
Swing arm
3,83 litres
130 mm
Dual discs, ,
310 mm
2
Single disc,,
MT-QL - Torque like a hammer

YAMAHA
Jt's a genius idea - unite a hi-tech l,670cc V-twin with an
aluminium sports frame and cutting-edge suspension and brakes -
and you've got a sports riding revolution. There is nothing like
the MT-01; a massive engine that produces huge torque for
hammer-blow acceleration, a sports chassis that knifes through the
turns, a pulsating exhaust note that's total aural ecstasy and
monumental styling that'll stop the traffic.
MT01
Jt's a genius idea - unite a hi-tech l,670cc V-twin writh an
aluminium sports frame and cutting-edge suspension and brakes -
and you've got a sports riding revolution.
Engine
Engine type Air-cooled, 4-strokc, V-twin,

DHV,4 valves per cylinder
Displacement 1,670 cc
Bore x Stroke 97,0 x 113.0 mm
Compression ratio 8:4:1
2
Front brake
Maximum Rear brake
power f ront tyre
Maximum Rear tyre
torque
Dimensions
Carburettor fuel supply
Starting
system
Lubrication
Clutch type
Ignition
system
Transmission
type
Final
transmission
Chassis
Frame type
1ront
suspension
Front wheel
travel
Rear
suspension
Rear wheel
travel
Aluminium CF die-cast,
double cradle
663 kW (90 PS) @ 4,750 rpm Telescopic
150,3 Km (15,3 kg- forks 120
m) @ 3,750
rpm mm
Twin-bore, Swing arm (link

suspension) 117 mm
Electronic Fuel
Injection Dual discs, , 310
Electric mm
Dry sump Single disc,, 267
Wet, mm
multipl 120/70 ZR17 M/C
e disc <58W)
T.C.J 190/50 ZR17 M/C (73
Constant WO
mesh, 5-
speed Chain
2
Overall length x width x height 2,185mm x 800mm x 1,105mm

Scat height 825mm
Wheelbase 1,525 mm
Minimum ground clearance 145 mm
Dry weight 243kg
iucl tank capacity 15 litres
Oil tank capacity 5,0 litres
2
the tuning fork mark and

Yamaha Veneer logo
1934
The Tuning Fork Mark
Gakki
Co,, Ltd,
The three tuning forks of 1927

the
Yamaha logo mark represent
the
cooperative relationship that A trademark application
links featuring
the three pillars of our business
technology, production, and

sales.
They also evoke the robust
vitality
that has forged a reputation
for
sound and music the world
over, a
territory indicated by the
enclosing
circle. The mark also
symbolizes
the three essential
musical
elements: melody, harmony,
and
rhythm.
189H
The phoenix clutches a tuning

fork
in the mark designated for
the
newly established Nippon
1937
Widely used in newspaper
advertising and catalogs
-T'
1937
A trademark application for
tuning forks alone
1959
Yamaha Organ
1937
A trademark application
for
musical instruments

Yamaha Piano
2
and
the tuning fork mark,
L964 was adopted
Used for
motorcycles
1967
Introduction of standardized
logo;
current alternate
version designated
as 'reverse format1
1980
Reverse format of 1967

designated as standard format
1987
Used on corporate flags,

etc,
1998
Current designated
standard versions
and alternate versions of
tuning fork mark
The Yamaha Logo Mark

The Yamaha logo
mark,
combining the Yamaha logo
YAMAHA
in 1967, coinciding with the
introduction of the standardized Company name changed
tuning fork mark. Used in various to
forms over the years, the current Yamaha Corporation to
Yamaha logo mark was designated mark
in 1998. 100th anniversary of the
firm.The
1967 tuning fork is deleted,
to
emphasize the Yamaha name
OYAMAHA
1998
Designated Yamaha logo mark
1980 OYAMAHA
Symmm
YAMAHA Designated standard and
alternate versions of the
Yamaha logo mark updated, with
current Yamaha logo mark
simple line-art type designated as
standard format
1987 3
4Ps of Marketing
Marketing is an ongoing process of planning and executing the

marketing mix (Product, Price, Place, Promotion often referred
to as the 4 Ps) for products, services or ideas to create exchange
between individuals and organizations.
Marketing tends to be seen as a creative industry, which includes

advertising, distribution and selling, Jt is also concerned with
anticipating the customers' future needs and wants, which arc often
discovered through market research.
Essentially, marketing is the process of creating or directing an

organization to be successful in selling a product or service that
people not only desire, but arc willing to buy.
Therefore good marketing must be able to create a "proposition"

or set of benefits for the end customer that delivers value
through products or services.
Four Ps
Jn the early l%0s. Professor Neil Borden at Harvard Business Sebool

identified a number of company performance actions that can
influence the consumer decision to purchase goods or services,
Borden suggested that all those actions of the company
represented a "Marketing Mix'\ Professor E. Jerome McCarthy, also
at the Harvard Business School in the early 1960s, suggested that the
Marketing Mix contained 4 elements: product, price, place and
promotion,
Jn popular usage, "marketing" is the promotion of products,

especially advertising and branding. However, in professional usage
the term has a wider meaning which recognizes that marketing is
customer-centered. Products arc often developed to meet the desires
of groups of customers or even, in some cases, for specific
customers, tf. Jerome McCarthy divided marketing into four general
sets of activities. His typology has become so universally recognized
that his four activity sets, the Four Ps, have passed into the language.
The four Ps arc:

Product: The product aspects of marketing deal with the

specifications
of the actual goods or services, and how it relates to the end-
user's
needs and wants. The scope of a product generally
includes
supporting elements such as warranties, guarantees, and
support.
Pricing: This refers to the process of setting a price for a
product,
including discounts. The price need not be monetary - it can
simply be what is exchanged for the product or services,
c,g, time, energy, psychology or attention,
Promotion: This includes advertising, sales promotion, publicity, and
personal
selling, branding and refers to the various methods of
promoting the
product, brand, or company,
Placement (or distribution): refers to howr the product gets to
the
customer; for example, point of sale placement or retailing.
This fourth P has also sometimes been called Place,
referring to the channel by which a product or services is
sold (c,g, online vs, retail), wrhich geographic region or
industry, to which segment (young adults, families,
business people), etc. also referring to howr the environment
in which the product is sold in can affect sales.
These four elements arc often referred to as the marketing mix,[3)

which a marketer can use to craft a marketing plan. The four Ps
model is most useful when marketing lowr value consumer products.
Industrial products, services, high value consumer products require
adjustments to this model. Services marketing must account for the
unique nature of services, industrial or B2B marketing must
account for the long term contractual agreements that arc typical in
supply chain transactions. Relationship marketing attempts to do this by
looking at marketing from a long term relationship perspective
rather than individual transactions.
As a counter to this, Morgan, in Riding the Waves of Change

(Josscy-Bass, 1988), suggests that one of the greatest limitations of
the 4 Ps approach "is that it unconsciously emphasizes the inside-
out view' (looking from the company outwards), whereas the
essence of marketing should be the outside in approach.
Nevertheless, the 4 Ps offer a memorable and workable guide
to the major categories of marketing activity, as well as a
framework within which these can be used.
3
YAMAHA
RESEARCH METHODOLOGY
RLS LARCH METHODOLOGY

Research may be defined as rlie search for knowledge through an

objective and scientific method of finding solution of problem.
Research methodology is a way to systematically solve the
research problem. It includes the various steps that are generally
adopted by a researcher in studying problem along with the logic
behind them. During my research I have adopted the following
research design.
Research Design:
> To decide the objective and subjective of the
research. > To determine the most suitable
method of research. > To determine the sources
of data.
> To decide the appropriate research instrument for data
collection. > To determine the suitable sampling design and
sampling size.
> To conduct the field survey for data collection.
> To prepare the research report.
Descriptive Research
This method is undertaken when the researcher is interested in

knowing about the characteristics of certain groups such as
age, sex, education level, income. Interested in knowing the
proportion of unit in a given population who behaved in a
particular way, determining the relationship between two
or more variable.
This method was the most suitable in my research work.
Data collection
There may be different types of information and data, Some

of the information may be unpublished, some is complete
and some is
3
# YAMAHA
incomplete, some is reliable data and some is based, Et is
necessary for flic researcher to know and the information which
is usually employed in marketing research work and the types
of sources from which it is generally collected. The research
problem decides the nature of the sources of data. They may be
primary data and secondary data.
Primary Data
Primary7 data is being collected during the course of asking

questions by performing surveys. Primary data is
obtained either through respondent; either though
questionnaire or through personal interview7. I have collected
the data through both of them.
Secondary Data:
Are the data already available in the form of print material,

website, journals etc, i have used some Magazines, Newspapers,
Websites and course material for that purpose.
Research Instrument:
I have used the structured questionnaire in my research process

which has carefully designed keeping the entire objective in
mind. Most of the questions in my questionnaires were closed
ended in nature.
Sampling plan:
The process of collecting observation from the elements of a

large population may be expensive, time consuming and
difficult. It will be cheaper and quicker to collect information
from a sample plan of the population. A sample is a subset of
population through a v alid statistical procedure so that it can
be regarded as representative of the entire population. The
valid statistical procedure of drawing sample from the
population is called sampling. Sampling plan consists of
following elements:-
Sample units:
3
My sample units were direct dealers + sub-dealers + service

centre and customers so it is clear that sampling unite are
nothing but variable to be studied.
Sample Frame:
The entire list which contains the sample unit is known

as sample frame; In this case my sample frame was Delhi
city.
Sample size:
The large sample is more accurate the results would be but

practically it is not feasible to survey the entire target
population or even the substantial portion of it. In this
project, being aware of the time and cost constraints, sample
size was 2 direct dealers including 27 sub dealers and
customers.
Sample method:
In my research process I have used Non probability7

sampling, which involves purposive or deliberate selection
of particular units of a sample.
Contact method:
Personal interview is that in which an interviewer obtains

information from interviewee by meeting face to face. The
methods of collecting information through personal
interviews are usually carried out in a structured way.
Field survey:
After carefully choosing the way I have started the survey for
accuracy7 of the data I picked my sampling unit from some
parts of the city, and then went on to analysis and report making
part.
3
YAMAHA
YAMAHA ASSECORIES
Besides
accessories for
your
motorcycl
e or
scootcrYa
maha
also offers
a superb range of officially
branded Yamaha riding gear and
casual
clothing. On this page we offer
you a sneak preview' of what we
have
available for you.
Ask for the 200K Apparel &
Novelties catalogue at your
dealer to check
YAMAHA
Appar & . Novelties 200K

el
ANALYSIS
YAMAHA
ARE YOU AWARE ABOUT THE SUPERBIKE?
HAVE YOU SEEK YAMAHA LATEST BIKE?
4
YAMAHA
WOULD YOU LJKE TO PURCHASES

IT?
DO YOU THINK SUPERB] KES ARE FIT FOR UMDAIN COND1TON?
4
YAMAHA
HAVE YOU SEEN INDIA FRIST 150 CC SPORT BIKE BY

YAMAHA R15
HAVE YOU SEEN INDIA FRIST 150CC SPORTS BIKE BY YAMAHA R15 ?
YES
NO
10%
90%
DO YOU THINK THIS BIKE SUCCESS IN INDIA?
4
YAMAHA
WHICH ONE YOU THINK BATTER AND, WHY?
n Senes 1 Series^ n Senes^ n Series4 Senes5
ONE YOU HONDA

THINK
BATTER
ANDWHY
?
HOW MUCH YOU CAN SPEND ON SUPERBIKE?
4
YAMAHA
1 2 3
4
4
YAMAHA
RhCOMMLNDA l K)NSL1GGkST[ON
Yamaha showroom details
.Under Yamaha No super bike in the showroom but they tell that they
have
B-294,saraswrati booking
vihar.Pitam Pura * Color demand- Red , yellow
New del hi-34 * Promotion activity - Road show, canopy
* Mostly customer want styles bike
* Loan - JCJCJ bank, and bushan bank
* They say that bushan bank loans process
is slow,
and rate of interest is high,
* Mostly young generation want super bikes
* They provided insurance form Allianz's
* They deals only Yamaha bike
Parameter's
/ Good location
/ Display was good and showroom is
look like
direct showroom
S They have 8-10 member staff girls also,
all arc
well dress
S Covancc power was good
S They have different 2 zone for
customer, and
staff and cash and finance
v/ Price was
different S
Customer
Services S
Batter stock of
bike's
So according to me jindcr Yamaha is

loeketed in good area and it have good
looking showroom and better services
for customer
4
A-20,G.T. No super bike in the showroom but they tell no

demand
kamal * Color demand-
road,opp * Promotion activity - No promotion activity
hans
* Loan JCJCJ bank, and bushan bank
cinema
* They say that bushan bank loans process is
azadpur, delhi- slow,
110033 and rate of interest is high,
* They provided insurance form Allianz's
* They also have dealership with hero- Honda
* They says that here low sale of Yamaha
* No re-sale value customer say
Parameters
v'' Display was good and showroom is look

like
direct showroom
v' They have 4-5 member
staff,
S Covancc power was
average
v/ They have different 2 zone for customer,
and
v/ Price was
different
/ Customer
Services v/ Batter
stock of bikes ^
No AC
/ No
clearness
v' No clear
dress
So according to me oswal autos is

loeketed in middle class area they have
better showroom but they dont have batter
services,and R15 is on demand ,and they
dont have stock , according to oswal autos
R15 is super hit bike
4
Yamaha Yamaha showroom have super bike in saket
motor * Color demand- Red , ycllowr,wrhitc

India sales * Promotion activity - Road show, canopy ,auto
pvt.ltd show
Yamaha delhi
bike
* Loan -JCJCJ bank, and bushaan bank
station,gt 02 &
gf * They say that bushaan bank loan's process is
04,MFG slow,
and rate of interest is high.
Mall * Mostly young generation want super bikes
saket, * They provided insurance form Allianzs
* They have 4 to 5 zone
new delhi-110017 S Normal bike
zone S Super
bike zone
S Cyber cafe zone, game zone
s And another one is asscscry
zone
Parameters
s Good location
v" Display wras too
good
/ Advertisement was
good
/ They have H-10 member staff girls also, all
arc
well dress
S Covancc power was good
v" They have different 2 zone for customer,
and
/ Price is
different
S Customer
Services
v/ Batter stock of
bikes S Changing
room
S Net
services /
Service
So according showroom and better services for customer
to my research
Yamaha is
located in
good area and
Yamaha have
4
good looking
Yamaha Yamaha showroom have super bike in saket
motor * Color demand- Red , yellow,white

India sales * Promotion activity - Road show, canopy ,auto
pvt.ltd show
3 ub,bun glow delhi
road, * Mostly customer want styles bike
kamla
* Loan -JCJCJ bank, and bus ha n bank
nagar delhi- * They say that bushan bank loans process is
110007 slow,
and rate oI interest is high.
* They provided insurance form Allianzs
* They have 4 to 5 zone
v'' Normal bike
zone
v' Super bike
zone
S Cyber cafe
zone
s And another one is asscscry zone
Parameters
v" Good location
/ Display was good
/ Advertisement was
good
w: They have 10 member stalf girls also,
all arc
well dress
v" Covancc power was good
S They have different 2 zone for customer,
and
s Price is
different
S Customer
Services
v'' Batter stock of
bike's S Changing
room
/ Net
services /
Service
looking
So according to showroom and better services for customer
my research ,but
Yamaha is this showroom is too small and not in
located batter
in good area location
and Yamaha
have good 4
YAMAHA
Carlton motors No super bike in the showroom but they tell that they
pvt. have booking
Ltd * Color demand- no information
12K2-86 * Promotion activity - no information
kashmere gate * Mostly customer want styles bike
bara bazar * Loan -JCJCJ bank, and bushan bank
* They say that bushan bank loans process is
slow,
* They deals only Yamaha bike
Parameter's
S Not a good
location v/ NO
Display
/ They have 2-4 member
staff S Covancc power
was good
S They have different 2 zone for customer,
and
cash and finance
S Price is
different
s Customer
Services
s Batter stock of bike 's
So according to me carlton motors in good

area and it have good looking showroom and
they also get booking R15
Delhi Scooters They have R1 super bike in the showroom Color

demand-
A-3lA,Ring road, * Promotion activity - no information
Raj ouri Garden, * Mostly customer want styles bike
New * Loan -1CJCJ bank, and bushan bank
Delhi - 110027 * They say that bushan bank loans process is
slow,,
* They deals only Aamaha bike
Parameters
S good location
v' Display was good ,and decoration
look like a
direct showroom
S They have 4-5 member staff ,all
was busy
with custmour
s Covancc power was good
v'' They have different 2 zone for
customer, and
cash and finance
S Price w as
different S
Customer
Services /
Batter stock of
bike's
So according to me delhi scooter in

good area and it have good looking
showroom and according to my
research delhi scooter sell is good like
ncwr bikc-R15
Delhi scooter is fist dealer showroom
in delhi have super bike
5
COMPETITORS
YAMAHA
siLZLiki hayabusa
Suzuki introduced the sportbike Suzuki GSX1300R, popularly

known as the Hayabusa, in 1999. Since its inception the Suzuki
Hayabusa wras widely regarded as the fastest production
motorcycle in the world until major Japanese motorcycle
manufacturers voluntarily imposed speed regulators in
their bikes.
The Hayabusa derives its name from the Japanese term for the
Peregrine f alcon, the fastest creature on the planet with speeds in
excess of 300 km/h in its hunting dive. The Hayabusa's 4-stroke,
four-cylinder liquid-coo led 1299cc engine enables it to generate an
enormous peak power of 175 bhp at 9800 rpm and reach from
0-100 km/h in three seconds flat.
The Hayabusa's roaring success prompted other motorcycle

manufacturers to come up with similar speed merchants like the
BMW K1200S and the
Kawasaki ZX-14R.
Suzuki Hayabusa Technical Specifications
Specs Stroke
Lnginc
Bore x
DOHC,
1299cc, 4-stroke, four- 16-valve, TSCC
cylinder, liquid-cooled, 81.0 x 63.0mm
Compression 11,0; 1
Ratio Kci hi n'Denso Fuel
Fuel System injection Wet sump
L rib ii cation D ig ital/T ransi st
ignition prized
Transmissio 6-spced, constant
n mesh
Final Drive #530 chain
Overall Length 2140mm
Overall Width (84,3 in.)
Overall 740mm (29,1
HeightSeat in,)
Height 1155mm
Ground (45,5 in.)
Clearance
805mm (3 1,7
Wheelbase
in.)
Dry Weight
120mm (4.7
in.)
Suspension Front
1485mm
(58.5 in.)
Suspension Rear 217kg (478 lbs ) 218kg (480 lbs ) CA. model
inverted telescopic, coil spring, fully adjustable
Brakes spring
Front preload, 14-way adjustable rebound damping and
13-
Brakes Rear
way adjustable compression damping
Link-type, gas/oil damped, fully adjustable
Fires Front
spring
Tires Rear preload, 22-way adjustable compression &
Fuel Tank rebound
Capacity damping
Color Dual hydraulic
disc
Single hydraulic
disc
120/70-
ZR-l 7
190/50-
ZR-l 7
21 L (5,5 gal.) 19,0 L (5.0 gal.) CA.
modelBl ack, Red, Blue
Rawasaki ZX12R Ninja
5
With the Kawasaki ZX12R Ninja, Kawasaki plunged into the
high-
performance sportbike war raging among the Japanese
motorcycle
manufacturers. The Ninja's liquid-coo led, i 199cc DOHC, 16-valve
4-
cylindcr engine generates a peak power of 178 blip at 10500
rpm.
The Kawrasaki Ninja's revolutionary a 11-aluminium monocoquc

frame and cast steering swing arm pivot areas realise an extremely
stiff structure and contiibutc to the bike's superb high-speed
stability and superspoit handling performance.
The ZX12R's wind-tunnel designed fairing was developed with

help from Kawasaki's aircraft division and the redesigned upper
cowrl has a shorter nose for improved aerodynamics and a
sportier look. In honour of an agreement reached among
Japanese manufacturers, starting with 2001 models, Kawasaki
introduced speed limiters in the ZX-12R to reduce the
bike's top speed to 300 km/h.
Kawasaki ZX12R Ninja Technical Specifications
Engine Tour-stroke, DOHC, inline four

Displacement i,l98cc
Starting Electric
Bore x stroke 83,0 x 55.4mm
Compression ratio 12,2:1
Cooling Liquid_
Carbureti 1ucl injection with 46mm throttle bodies and

sub throttles
on Digital
Ignition
5
Transmission Six -speed

YAMAHA
Frame Muminum mono cog
Lie
Rake / trail 23.5V3.9in.
43mm inverted hydraulic telescopic fork with
Suspension adjustable compression and rebound damping,
(front) adjustable spring preload
UNI-TRAlC system with single shock,
adjustable
Suspension ( rear) ompression and rebound damping, adjustable
ride
Wheel travel icight, and adjustable preload
(front)W heel 4.7 in.
travel (rear) Tire 5.5 in.
(front) 120/70 x 17 tubeless
Tire (rear) 200/50 x 17 tubeless
Front 320mm dual hydraulic
brake discs230 single
Rear brake hydraulic disc
Overall length H2. l in.
Overall width 29.1 in.
Overall height 47.2 in.
Ground 4.7 in.
clearance Scat 32.3 in.
height 463 lbs.
Diy weight 5.0 gal.
Fuel capacity 57.1 in.
Wheelbase
Honda CBR1100XX Blackbird

5
The CBR1100XX was the culmination of Honda's ambitious

effort to produce the ultimate superbike with a breathtaking
performance. The unique design of the Blackbird facilitates
excellent aerodynamics by achieving a small frontal area and one
of the lowest effective coefficients of drag in motorcycling* while
ensuring a remarkably high level of wind protection and
rider comfort.
The CBR's liquid-cooled, 16-valve DDHC inline-four

cylinder ll37cc engine generates a peak power of 153 bhp at
10000 rpm. On the braking front, Honda's revolutionary Linked
Braking System (LBS), first used in the 1993 CBR1000F and
completely revised on the 19% ST 1100, simultaneously
engages both front and rear brakes when cither the front
brake lever or rear brake pedal is
used.
The CBR's dual-spar diamond-con figuration aluminum frame

features a triple-box-section extruded aluminum swingarm that
offers exceptional rigidity without excessive size and weight. The
swingarm is supported by a standard Honda Pro-Link rear
suspension system which features an
H.M.A.S. rear
damper.
Honda CBR1100XX Technical Specifications
Engine Type 1137cc 1 iquid-cooled iniinc 4-cylindcr

Bore and Stroke 79mm x 5&mm
Compression Ratio 11.0:1
Valve Train DOHC; 4 valves per cylinder
Fuel System
ront Brakes
Ignition
Transmissi
on
Final Drive
Front Suspension
Rear
Suspension f
Electronic fuel ose-ratio 6-speed
injection with 530 Q- ring -sealed
automatic cnricher
chain
circuit 43mm HMAS cartridge fork; 4,7 inches travel
Computer-controlled Pro-Link HMAS single shock with spring preload
digital with and rebound damping adjustability; 4,7 inches
3-dimensional travelLinked Braking System; Dual 310mm
mapping discs with
C
l
5
three-piston calipers
Rear Brakes Linked Braking System; Single 256mm disc

Front with three-piston caliper
lire 120/70 ZR-17
Rear radial IK0/55
Tire ZR-17 radial
Wheelba 5K.7inches
se
Rake (Caster Angle)25-0
Trail 99mm(3.9 inches)
Scat Height 31.9 inches
Dry Wei gilt 491.6 pounds
Fuel Capacity 6.3 gallons, including LI-gallon reserve
Color Badass Metallic Titanium
YAMAHA- R15 AND COMPARE W ITH BAJAL HLRO HONDA
Bajaj Hero Honda Yamaha

Pulsar 22O DTSi KarizmaR YZF R15
1%
Rs. K7125.00 Rs.K2220.00
efnfe Rs. 97425.00
VEHICLE SUMMARY
ms\
Type: Sports Sports Sport Bike
5
l op Speed: 126kph 125kph 145kph

Fuel
32.00
Consumption:
City 43.00
Fuel
Consumption: 223ce 149,8cc

Highway Liquid-coo led, 4-
ENGINE
SPECIFICATION $
Displacement:
Engine: Height: 220 ce
17bhp@7
Maximum Power: 20.0bps
OOOrpm
@S500rp
m 1.87kgm
Maximum Torque: @6000rp
m
Gears: 19.12n 5 Speed
Clutch: m@600 150
Bore: 0rpm NA
Stroke: NA
No, of Cylinders: 5 Speed
Cylinder 177 NA
Configuration: Valve 67
Per Cylinder: 62.4 NA
Engine Block NA
Material: Chassis NA
Type: NA
Cooling NA
Type: NA
Carburetor:
Motor NA
Power:
Motor
Range:
Paddling 4.84 see.
Arrangement Oto 60:
~
l O O t o O :
DIMENSION
S Length:
Width:
strokc 57 Co
58.7 olin
17bhp@8500rpm
1 g
1995.00 mm
15nm@7500rpm 670.00 mm
6 Manual Delta box 1070.00

Wet Plate Frame 3.20 see. mm
Liquid
OTHER SPECIFICATIONS
W'eight: 136,00 kg 150.00 kg 131.00 kg
5
150.00
Ground Clearance: 177.00 mm 160.00 mm
mm
Fuel Tank: 15.00 tlrs 15.00 12.00 ltrs
ltrs
Wheelbase: 1350.00 mm 1290.00 mm
1355.00
Turn Circle: 0.00 mtrs mm 0.00 mtrs
Electrical System: NA 0.00
mtrs 12V35Wr / 35 W
Headlamp: NA
NA
Battery + 35W
NA
Type:
Battery
Voltage:
Battery Capacity:
Battery Charger Type:
Horn: NA Alloys
80/90 /
NA
Wheel Type: 100/80
mm
Wheel
V
Size: NA
Yamaha Blue
and Graphite
Tubele
ss: NA
Colors: NA Telescopic
NA Linked
ACTIVE AND PASSIVE SAFETY type Monocross

Suspension Front): NA NA Liquid Cooling
Hydraulic,
Suspension Rear): NA single
Brakes: 260mm dia Disc disc
Biakcs( Rear): 230mm dia
Disc Stand Alarm:
comfort and con venience

Fuel Guage: Analogue Digital
Digital Self Start: Analogue
Tacho Meter: Analogue Analogue
Analogue-
Trip Meter: Digital-1 W rranty:
Alloys: V a NA
1 NA Digital-2
Speedometer: Digital Analogue Digital
5
Passenger Footrest: X
Passenger Backrest: X
Step-up Scat: X
Pass-light: X
Low Fuel Indicator: X
Low Oil Indicator: X
Low Battery Indicator: X
High Oil Temp
Indicator:
Choked Air Filter
Indicator:
Summary and conclusion - R15
Yamaha YZF R15 is the first model for the Indian market
designed in the true supersport image and featuring a high-level
balance of enjoyable running performance on winding roads.
Packed full of state-of-the-art technologies, the new YZF-R15
boasts performance worthy of a supersport model and a body
design that evokes the image of the YZF-R series and gives visual
expression to the quality of its ride. The YZF R15 is powered by
149,See Fuel injected liquid cooled engine that will be producing
an almost impossible 17bhp with maximum torque of 15 Nm at
7500rpm; which makes it like the most powerful bike under 200cc
range and has a 6-
speed Transmission, Yamaha is showcasing its potential for India
with some
real performance.
it is based on totally race technology with which MotoGP

bikes runs, technology with which R1 is built, ft has India's first
150cc 4 valve engine with forged pistons, Delta box frame & 6s peed
gear box, ft's overall length is 1995mm, overall width is 670mm
and its wheels base is 1290mm. Since
6
sporty YZF R15 is shorter too and its height is just 1070mm,
YZF R15 features F 80/90 -17 inches tyres in the front and 100/80-
17 inches tyres in the rear. Both the tyres are tubeless.
Design
The "R Design: This characteristic of motorcycles designed by

YAMAHA as represented by the R series reflects the philosophy
mnning through these models expressing performance visually,
f or example, YZF-R6 shows a strong body line that springs up in

a single line from the rear axle to the pivot and then to the head pipe.
This is a visual expression of the straight shape of the Deltabox
frame. These elements arc a visual expression of "frame rigidity,'
Viewed from the side, the shape created by the side panel and
the upper surface of the tank creates an impression of the center
of gravity shifting to the front tire. This is a visual representation
of how the front tire grips the road in its sporty running
performance. Needless to say, YZF-Rl, with its athletic build, is
also a visual expression of performance, A characteristic of the R
series is that, when you view the machine, you get a sense of its
concept and performance.
This philosophy has been fully transmitted to YZF-R15. An

important point to note is that this motorcycle is not a sealed-
down version of YZF-Rl or YZF Rb, YZF-Rl5s design is based
on having an excellent engine cooling method.
The shape of the cowling around the radiator area was determined so
that the shapes of the air intake area and the rear outlet area where
the air is scooped out arc optimized to improve radiator efficiency.
As for the outlet area, the mid-cowl area was designed using
sculpturing 3D methods to create a three dimensional shape with a
sense of volume. This resulted in an outlet area through which air
is directed outwards with minimal resistance. We were able to
present the new R series also in terms of design, and we have been
able to maximize the performance of the liquid cooled engine, which
will be a first for the Indian market.
When viewed from the front, it gives a sense of volume that

seems well beyond its I50cc displacement. This docs not
simply mean that it is voluminous, but that it is grounded in
the Ait of Engineering which transforms function into art.
6
Engine
Y2F-R15 is equipped with this all-aluminum cylinder called the

DiASil Cylinder and a forged piston, the same type of piston used
in YAMAHA's supersport bikes. The fact that both the piston and
cylinder of YZF-R15 arc a 11-aluminum ensures excellent heat
dissipation, eliminates he at-induced engine power loss, and helps
improve fuel efficiency. The DiASil Cylinder is given a special
surface treatment to prevent oil evaporation from the cylinder's
surface and improve oil consumption. The cylinder also has
excellent hardness and is considerably resistant to wear
compared to conventional iron sleeves.
Additionally, the piston is made in a forging process, the optimum

way of achieving lightweight designs.The reciprocating mass with
the forged piston is approximately 20% less ( according to Yamaha
test) than with an engine of the same displacement fitted with a
conventional cast aluminum piston. Resulting in an invigorating
feeling wrhcn revving up. Conventional pistons arc typically made in
a casting process wrhcrc molten aluminum is cast in a mold.
YAMAHA developed its proprietary controlled forging technology"
in 1997, which enables mass production of forged aluminum pistons,
t hese pistons have been used in sport models such as the R
series. The same manufacturing process was used to develop YZF-
R15. Forged pistons retain the excellent strength of aluminum alloys
because the mctallurgic matrix of aluminum is not affected during
the fabrication process. Therefore, the
piston can be made lighter and
thinner.
Chassis
YZF-R15 is equipped with a linked type monocross suspension that
delivers a comfortable ride and a cushioning performance that
is less prone to bottoming out. Jn particular, it reduces annoying
sinking" when riding tandem. The linked mono cross suspension
consists of a link mechanism sandwiched between the rear ami and
cushion unit to create changes in the lever ratio based on the lever
effect. When the shock absorber is almost fully extended, the lever
ratio is high and therefore the spring is soft, and the
damper works softly as wrcll.
As the shock absorber strokes in, the lever ratio gradually decreases
and the spring rate increases. Eventually, wrhcn it is nearly fully
stroked in, the lever ratio becomes small and the spring becomes hard
and strong. The damper
also becomes hard. By making changes to the lever ratio in this

way, we were able to achieve soft riding comfort as wrcll as
excellent damping under intense load conditions. The optimization
of the frame and rear arm rigidity of the Deltabox Frame
combined with the effects of the linked type monocross
suspension achieve good riding comfort, agile handling, and
turliability, hardly ever causing bottoming out.
Fuel
Efficiency
Jn order to maximize the efficiency of the fuel injector, which

injects the optimum amount of fuel for different amounts of
intake air, YZF-R15 is equipped w ith a large 3-liter air cleaner. The
duct area of the intake duct w as designed optimally to optimize the
tlowr of intake air. Additionally, the use of a 4-valve combustion
chamber (a combustion chamber with 2 intake and exhaust valves
each) has allowed designers to layout the spark plug at the center
of the combustion chamber for better flame propagation. This
also increases the total valve area relative to the 2-valve chambers
for improved intake exhaust efficiency (volumetric efficiency),
YZF-R15 is fitted with a hemispherical 4-valve combustion
chamber, a configuration that allow's intake and exhaust valves to
be laid out in the smallest size possible.
Summery and conclusion - Rl, MT01
I could start telling you wrhat a great motorcycle the Rl is, but
well, you could just read any review' as everyone seems to have
come to the same conclusion anyway. But I can tell you according to
my research.
For starters, it's quite comfortable on longer rides. A lot of people

complain about getting tired w'rists on an extreme machine like this,
but as long as you don't lean on the clip-oncs too much and ride on
nice twisty roads to keep you busy, it's no problem at all,
Jn the city, it's not the ideal bike, but it docs get me around. As long
as you can get past the lines of cars (which isn't that hard with a
small motorcycle) and you can keep on moving, it's ok. (Well, the
problem with not moving is more in the protective clothing J'm
always wearing when riding my Rl, which can be quite hot when
you're not moving on a hot summer day).
You should never ride an Rl on a highway if you want to have

fun. Jt's simply impossible to drive remotely close to the speed
limit, so you're
always looking out for speed camera's and police vehicles ;-)
And most highways don't have many corners anyway.
Of course, the best place to drive an R1 is on a race circuit. We

don't have that many race circuits around here though, so
there aren't a lot of opportunities to ride it there., but the big
possibility of crashing it when racing (in which ease we couldn't
afford a replacement Rl) has kept me from racing it. So wrc just
try to find as many roads as possible wrhich resemble race
circuits, to have a lot of fun on Rl ;-)
And wrhcn you want to take it (relatively) easy, the enormous

torque which the Rl power plant delivers from lowr down makes
sure you don't have to keep the revs up. It's really a quite
comfortable touringbike ;-)
OUESTIONERIES
Nome:*
Address:-
Phone no,:*
E-mail: -
Are you aware of

superbikes?
1, yes
2. No
Have you seen Yamaha

latest bike?
1, yes
2. No
Would you like to purchases?

6

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Projectsfbnnba. blogs pvt.

l'REARCH IN YAMAHA SUPERBIKE&R 15

This is to certify that of INTERNATIONAL

POST GRADUATE DIPLOMA IN MANAGE ME

This project is the record of authentic work carried out

Internal Project Guide Director

1 hereby declare that this project

Tills project is an attempt to share my experience and learning

I would like to express my profound gratitude and sincere

I would also tike to express my thanks in no less measure to my

My deepest regard to my parents who have always encouraged

Yamaha made its initial foray into India in

India Yamaha Motor operates from its state-of-the-art-

We will establish YAMAHA as the ''exclusive & trusted

Be the Exclusive & Trusted Brand renowned for

Build the Winning Team writh capabilities for success, thliving in a

Grow through continuously innovating our business processes for

Wc put customers first in everything wc do. We take decisions

Wc strive for excellence in everything wrc do and in the quality of

We work cohesively with our colleagues as a multi-cultural team

Frank & Fair Organization

We arc honest, sincere, open minded, fair & transparent in our

"Ifyou're going to do something, be the best."

The first Yamaha motorcycle... the YA*1.

Then, in January of 1955 the Hamakita factory of Nippon Gakki

Gcnichi JCauakami's history with Yamaha was long and rich. He

Founded July lt 1955

Capital 48,302 million yen (as of March 31, 2008)

President Takas hi Kajikaura

Employees 46,850 (as of December 31,

Sales (Consolidated) 1,756,707 million

Sales Profile Sales (%) by product category (consolidated)

60.1% 16.5% 15.1% js.3

Sales {%) by region (consolidated)

27.0% 21.5* 28.6% (0.3 ,126

Major Manufacture and sale of motorcycles,

2500 Shingai. Jwata-shi, Shizuoka-kcn, Japan

Consolidated subsidiaries: 112

Won Novice 250 and 350cc classes of 1st

Tull export operations transferred

* First Yamaha racing kait model

"C7 Campaign" launched with aim of reducing cost by 7%

Jirst Yamaha industrial robot model, an "arc wrclding robot" released

First Yamaha-made surface mounter "21 Series"

Corporate Mission; We Create

Takas hi Kajikawa appointed as sixth YMC president

Motorcycle manufacturing factory Yamaha Motor

Sports bikes, Trail bikes. Road racers, Motocrosscrs, etc.

Scooters, Business-use bikes

All-terrain vehicles, Side by side vehicles, Snowmobiles

Outboard motors, Electric marine motors, Maiinc diesel

Personal watercraft, jet boats

Golf cars, Land cars, Generators, Multipurpose engines,

Industrial-use unmanned helicopters

Alkaline ion water converters, Water purifiers, Filtration

YAMAHA LAUNCHING INDIA'S FIRST SPORTS BJK.E

YAMAHA RX. 100

They dream nothing less than riding in R1 in the streets of Jndia!

YAMAHA Rl > YAMAHA YZE-R15

YAMAHA YZF R 15 will fulfill this dream. Surely, this will be

Years back YAMAHA has launched another outstanding bike in

125 CC segment in Asian markets

YZF-R1 - State-of the ait race technology