Relationship Between Behavioral Determinants and Behavioral Intent in Ajzens Theory of

Planned Behavior

Susan Hueck
Cook International, Document Development and Tutoring Services
susan@cook-int.com
619-334-4227
1/30/2017

While working on a project, I developed this graphic to help myself sort out the elements of
Ajzens theory of planned behavior. Although I read numerous articles, I include here the
references from the articles that were most significant with regard to the development of the
graphic. You are free to duplicate the graphic for private purpose; however, I do ask you to cite
this document as your source:

Hueck, S. (2017). Relationship Between Behavioral Determinants and Behavioral Intent

in Ajzens Theory of Planned Behavior. Retrieved from
https://www.academia.edu/attachments/51561745/download_file?
st=MTQ4NTgyMjg2NSwxMDQuMTg0LjM2LjE0MiwzNDAxODU3NQ%3D
%3D&s=profile

Also, please note that this graphic is a work in progress and represents my initial efforts. I
encourage you to draw your own conclusions regarding the graphics conceptual reflection of
Ajzens theory. Feel free to contact me with feedback or if you care to start a dialog.

Ajzen, I., & Fishbein, M. (1972). Attitudes and normative beliefs as factors influencing

behavioral intentions. Journal of Personality and Social Psychology, 21(1), 1-9.

Retrieved from http://www.apa.org/pubs/journals/psp/index.aspx

Ajzen, I. (2011). Behavioral interventions: Design and evaluation guided by the theory of

planned behavior. In M. M. Mark, S. I. Donaldson, & B. Campbell (Eds.), Social

psychology for program and policy evaluation (pp. 74100). New York, NY: Guilford.
Ajzen, I. (2012). The theory of planned behavior. In P. A. M. Lange, A. W. Kruglanski & E. T.

Higgins (Eds.), Handbook of theories of social psychology (Vol. 1, pp. 438-459). London,

UK: Sage.
Ajzen, I. (2014). The theory of planned behaviour is alive and well, and not ready to retire: A

commentary on Sniehotta, Presseau, and Arajo-Soares. Health Psychology Review.

http://dx.doi.org/10.1080/17437199.2014.883474.
 Feedback
to behavior

Behavior

Actual
control
Behavioral
intent

Attitude Perceived
Subjective behavioral
toward the
norm control
behavior

Motivation to meet
expectations of
others

Normative beliefs Behavior beliefs Control beliefs

(persons beliefs about (persons beliefs (persons beliefs
important others about the behaviors about his/her
normative expectations likely consequences) capacity to perform
for his/her behavior) a behavior)

Beliefs about others

attitude toward the act