Viewpoint: Owner of the Restaurant

Statement of the Problem: Loss on capitalization to continue the operation of the

business
Statement of the Objective: To be able to continue and revive the operation of the
business for 5 months in order to achieve a profitable stability and recover the loss net
income in the span of 3 months operation.Diversify its product so that it will be able to
meet the taste of the costumers
Advertise the restaurant. It could be that the restaurant is not geographically located
properly
Give promos example, students meal combos, breakfast combos, lunch combos, etc

SWOT ANALYSIS

STRENGTHS
The place of the restaurant is in a
busy street
Capable of effective and efficient
day to day operation for hiring
employees with designated
position
OPPORTUNITIES
The excavation in front of the
restaurant can leads to new
customers such as the workers in
the construction site
WEAKNESSESS
Might pricing meals with high
costs due with a high amount of
break-even for a medium sized
restaurant
The size of the restaurant can
only accommodate a total of 20
person
THREATS
Due with the excavation in front
of the restaurant, the mindset of
some customers might be settled
for low hygiene of the food.
Competition against other
restaurants

ACAS

ACA 1 ACA 2 ACA 3

Shut down the Minimize cost but Promote sit sharing
business maintain or to maximize
Sell the place enhance the capacity.
Open a new quality of the Replanning the
Business meals layout of tables
Downsize the and chairs to
number of maximize space
employees and increase
Promotional capacity
campaign and
discounts
Assumptions:

The restaurant does not provide a variety of dish to its customers

There are a lot of competitors nearby its area
The customers are reluctant to share tables
Expansion is impossible because it would just generate more loss

Analysis
1.ACA 1
- would avoid future losses but would incure greater cost in opening up a new
business in a new place.
2. ACA 2
- increase if profit by liwering cost and marketing strategy but difficulty in
lowering production cost without affecting quality of service would be difficult and
poor choice in employee to terminate would affect the over all operation.

3. ACA 3
- profit would increase together with increase in capacity with limited cost
but the comfort of the customers would be affected with the possibility of over
crowding by increasing capacity without expansion.

Conclusion
CRITERIA ACA 1 ACA2 ACA3
PROFITABILITY 1 3 2
COST 1 2 3
IMPLEMENTATION 1 2 3

* 1- 3, 1 being good and 3 being best

Plan of action
The managent should personally encourage patrons to share seats when dining
in to maximize each tables capacity and rearrange the lay out to fit more tables and
chairs.