EXERCISE SELECTION CRITERIA IN DISTRIBUTION CHANNELS

GINA MARCELA SOTO CHAPARRO

APRENDIZ EN NEGOCIACION INTERNACIONAL SENA

BOGOTA
2017
1. Choose one of the following products:

Water bottle.

2. After selecting the product and according to the nature of it, choose a
distribution strategy: selective, intensive or exclusive.

- Water bottle: intensive

3. Analyze and explain the advantages and disadvantages of distribution

channels chosen according to the product.
Intensive:

The main advantage provided by this strategy is a high number of sales, but also
has disadvantages such as an increase in the price of the product or harm the
image of the product due to meet the product in inappropriate places

The channel length is long, since the manufacturer sells to wholesalers who in turn
sell to retailers.
The advantages it has is lower costs for the manufacturer, the wholesaler ensures
storage and transportation and expenses inherent in sales management , keeping
the manufacturer less structure to cater only to wholesalers and distributors .
However, it has the disadvantage that so, there is little control on sales operations..

4. Describe the characteristics of the distribution channel for the product

chosen.

This type of distribution aims to reach the largest possible number of

establishments, therefore, products such distribution will be almost always
products often, defendants routinely use

This strategy we try to make our product is in all possible outlets. We try to make
the product is available to the consumer in the largest number of outlets. In this
strategy the company tries drive sales by providing consumers a point of purchase
nearby. This strategy involves strictly followed the lead product until the last last
village shop.
The advantages of carrying this type of strategy are that: Facilitates customer
buying the product and fidelity to it.