Professional Documents
Culture Documents
fference
We live in an Increasing uncertain world
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We live in an Increasing uncertain world
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Pidilite Strategy
Agile
Adaptable
Future Ready
Grow
the Core
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Grow the core
Persistent innovation
focused on continuous
improvement
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Passionate about Pioneering
tube SKU
Passionate about Pioneering
1980s 1st in the category to reach users & consumers with press ads
1990s
Launch of Fevicol Furniture book; given free with 5Ltr pack to spur
consumer demand
Passionate about Pioneering
2000s Launch of
grounded insights
Insights Market
Trends
Wood industry talking about waterproof plywood User
feedback
Water-resistant laminate being introduced
Fevicol gives way in wet conditions Product
Innovation
Fevicol Marine
Innovation
Features
Water resistant adhesive Fast Setting adhesive Anti-bubble adhesive Heat Resistant Rubber
Adhesive
Applications
contractors and interior designers Outdoor and 2009 ABBY for Press, Radio
across 950 clubs in 821 towns
Cannes Award, 2002
Field marketing team meets ~2000 Hosts 1L+ design ideas
contractors everyday
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We continue to pioneer across categories
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Agility
Responding to Demonetisation
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Adaptability
Emerging India
Opportunity with 84% of
Indias population
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Future Ready Organisation
Workplace by Facebook
to improve employee
engagement
Several platforms to
improve consumer
experience
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In Summary
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Thank You
Questions
Safe Harbor
This presentation may contain statements which reflect the managements current views and
estimates and could be construed as forward looking statements.
The future involves certain risks and uncertainties that could cause actual results to differ
materially from the current views being expressed.
Potential risks and uncertainties include such factors as general economic conditions, foreign
exchange fluctuations, competitive product and pricing pressures and regulatory developments.
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Investor Contact
Investor Relations - investor.relations@pidilite.co.in
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