Strategic Marketing

1. Explain first movers in the market? Discuss First movers advantages and
disadvantages?
2. What is a strategic marketing? Explain marketing process that companies need to
adopt in order to capture value from customers to create profits and customers
equity?
3. Explain Market positioning strategies? Discuss some of the bases that can be used in
establish effective positioning strategies.
4. Explain Distributing strategies? Discuss some of the channel of distributing options
available to an organization?
5. What are perceptual and positioning maps?
6. Explain invocation and entrepreneurial marketing strategies.
7. Discuss the number of pricing strategies that organization can adopt in order to
successfully generate required turnover?

Advance Research & Report Writing

1. State and explain relationship between observer and subject. Explain advantages and
limitations of the observational method.
2. Define questionnaire. What are questionnaire objectives? Explain questionnaire
design process.
3. Explain How to Design the question to overcome the respondents inability and
unwillingness to answer.
4. Highlight guidelines on interviewer training and guidelines on supervision in
fieldwork data collection by the council of American Survey Research.
5. Explain importance of the research report and presentation. Elaborate the research
report preparation and presentation process.
6. Highlight the standard research report format and explain. State and explain how to
read the research report.
7. Diagrammatically explain classification of scaling techniques (comparative scales
and non-comparative scales).

Managerial Economics
1. Explain briefly aggregate demand and aggregate supply?
2. What is perfect competition? Explain long run case of profit maximization.
3. What is GDP? Explain the approaches to measure the GDP? Explain the
components of GDP?
4. Explain the law of diminishing returns and U shaped Cost curves?
5. What is regression analysis? Explain various approaches to demand estimation?
6. What is the different between economic risk and uncertainty? Explain various types
of risk.
7. A firms total cost and demand functions are gives as
TC=1/3Q2/3-7Q2+111Q+50
Q=100-P
I. Find the profit maximization quantity of production and price.
II. Prove that profit is maximum at the level where MC=MR.

Strategic Management

1. Why strategists need to take corrective actions? Is it necessary for effective

strategic management or only an intricate process observed in strategic
management? Please give your opinion.

2. What are the key factors to be considered under review or under evaluation of
strategy effectiveness?

3. Why understanding of national cultures important is strategic management?

4. Write a note on Restructuring and Reengineering with reference to strategic

management.

5. Explain in detail porters five forces model. Provide explanation of each

dimension.

6. What are most commonly used quantitative criteria to evaluate strategies? Give
several examples of these criteria.

7. Discuss the nature and sources of Competitive advantage?