Hotel Sample Hotel

Promotion
Date Jan 3rd Feb 1st Mar 3rd Apr 11th May Jun Jul 3rd Aug Sep 4th Oct 3rd Nov 27th Dec15th
Target Engaged People within Families - Mid Term People with interest in Families - Summer Families - Summer
Couples Couples PENDING Over 55's Families ALL Adults /Gift Vouchers
Market 50 mile radius Easter Break walking Midweek Breaks Midweek Breaks
Free Bottle of 48 Hour Sale,3 Day 10 x 3 Night Family 10 x 3 Night Family
4 Free Rooms if you Spring Specials - Stay Halloween - Free Kids Black Friday Offer 27
Champagne for first 10 10 x 3 Nights Packages - break with FREE Packages with 25 Packages with 25 48 Hour Sale - 3 Nights 7 Day Sale - 100 Gift
book your wedding Fri/Sat Sunday is free PENDING Party for first 15 Rooms Rooms at 27 for 27
Message/ rooms booked on Feb Kids Eat Free walking Guide and Voucher to spend on Voucher to spend on for the Price of 2 Voucher for 90
venue before Jan 31st (10 Packages) Sold Days
Offer/'Bait' 14th Packed lunches Mum in Hotel Mum in Hotel

BUDGET ONLINE MARKETING

0 1 Create a Package/Offer/Promotion Code x x x x x x x x x x x
0 2 Create a FaceBook Status Update x x x x x x x x x x x x
0 3 Create a Website Press Release and/or Event x x x x x x x x x x x x
0 4 Post a message in Twitter x x x x x x x x x x x x
0 5 Post a message in Google+ x x x x x x x x x x x x
0 6 Create and post a Video (Website+YouTube) x x
0 7 Create and Distribute E zine x x x x x x x x x x x x
0 8 Create a 'Pop-up' on the website x x x x x x x x x x x x
0 9 Create a 'Check Out' Message x x x x x x x x x x x
1800 10 Update TripAdvisor News Articles x x x x x x x x x x x x
0 11 Update TripAdvisor Business Listing Offer x x x x x x x x x x x
360 12 Update Trivago News Articles x x x x x x x x x x x
500 13 Create FaceBook Offer or 'Boost Post' x x x x x x x x x x x x
3600 14 Match Google Adwords to Offer x x x x x x x x x x x x
3600 15 TripConnect
OFFLINE MARKETING
0 17 Onsite Marketing (Room/Reception/Toilets) x x x x x x x x x x x
1100 18 Send PostCards to Customers x
4000 19 Newspaper Advertising x x
450 20 Reception 'Pull-Ups' x x x
3000 21 Wedding Fayre x
RESULTS
Direct Bookings 2014 17214 15321 21455 32444 41536 42345 51325 28378 27832 19369 23477 15898
Direct Bookings 2015 16111 21482 29325 31456 39876 49360 47359 34589 32756 26920 29213 19111
Website Visitors 2014 2749 2568 3145 3367 3723 3946 4318 4782 2915 2911 2734 1905
Website Visitors 2015 3033 2914 3201 3297 4108 4235 4791 5032 3348 3510 3019 2410

Hotel Your Marketing Plan for 2016

Promotion
Date
Target
Market

Message/
Offer/'Bait'

BUDGET ONLINE MARKETING

1 Create a Package/Offer/Promotion Code
2 Create a FaceBook Status Update
3 Create a Website Press Release and/or Event
4 Post a message in Twitter
5 Post a message in Google+
6 Create and post a Video (Website+YouTube)
7 Create and Distribute E zine
8 Create a 'Pop-up' on the website
9 Create a 'Check Out' Message
10 Update TripAdvisor News Articles
11 Update TripAdvisor Business Listing Offer
12 Update Trivago News Articles
13 Create FaceBook Offer or 'Boost Post'
14 Match Google Adwords to Offer
15 TripConnect
OFFLINE MARKETING
17 Onsite Marketing (Room/Reception/Toilets)
18 Send PostCards to Customers
19 Newspaper Advertising
20 Reception 'Pull-Ups'
21 Wedding Fayre
RESULTS
Direct Bookings 2014
Direct Bookings 2015
Website Visitors 2014
Website Visitors 2015