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  • Como Escrever para A Web

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    Marcus Sodré
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    Tutorial de estilo de redação para websites e blogs

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    Como Escrever Para a Web

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    Tutorial de estilo de redação para websites e blogs

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views223 pages

    Como Escrever para A Web

    Uploaded by

    Marcus Sodré
    Tutorial de estilo de redação para websites e blogs

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 223

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    A edio brasileira deste livro tem muito poucas alteraes


    significativas em relao ao original. Procurou-se manter dentro do
    possvel o tom do material. No caso das referncias onde o original era
    em ingls, procurou-se comparar com o original.

    O ponto que demandou maior esforo de adaptao foi o uso dos


    numerais. Em espanhol, o sistema numrico completamente
    diferente do sistema brasileiro. Foram mantidas as recomendaes
    do livro, exceto as especficas do espanhol. Para adapt-las, foram
    consultados manuais de redao brasileiros.

    Nas recomendaes sobre aspectos do texto, referncias especficas a


    dicionrios em espanhol foram mantidas e traduzidas quando a mesma
    figura de linguagem, por exemplo, tambm existe em portugus, mas
    mantendo a referncia fonte espanhola.

    A frase mais difcil de traduzir neste livro tinha apenas 4 palavras:


    Mutis por el foro. Est no captulo 3, num grfico sobre essa
    inadequao de alguns ttulos. Era um ttulo de uma notcia
    colombiana sobre a saturao do noticirio com informaes sobre
    o seqestro da senadora Ingrid Betancourt. J traduzi histrias em
    quadrinhos que demandaram pesquisar Plutarco, Shakespeare, a
    histria da Mfia e at noes sobre esclerose lateral amiotrfica.
    Nada disso, porm, demorou tanto a compreender quanto essas quatro
    palavras. Perguntei ao autor o que a frase queria dizer. Ele respondeu:
    at em espanhol a frase crptica. A traduo (Sada pelo frum)
    no boa. Mas, como se pode ver ao longo das recomendaes do

     
    livro, sequer o foi a prpria idia de usar o ttulo.

    Mesmo se fosse uma expresso comum na Colmbia, h outra


    questo interessante suscitada pelas recomendaes do livro. Sendo
    o seqestro de Betancourt notcia no mundo inteiro, nada mais
    natural do que algum brasileiro (ou americano, ou japons, ou sueco)
    interessado no assunto procurar informaes a respeito no principal
    jornal colombiano, disponvel na Internet para todos os leitores do
    mundo. Por melhor que possa ser o artigo, o ttulo enigmtico corre o
    risco de alienar esse leitor.

    !

    "







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    ! 
    COMPORTAMENTO DO USURIO
    CAPTULO 1

    Sites de jornal vs. Outros sites


    possvel aplicar as descobertas das pesquisas realizadas com websites jornalsticos
    queles websites que no o so (corporativos, de comrcio eletrnico ou intranets)? A
    resposta : s vezes. Seria necessrio discutir as concluses de cada estudo pontualmente.
    Advertindo que a maioria dos websites da Internet no de jornalismo, Jakob Nielsen
    respondeu a este pesquisador enumerando uma srie de limitaes para aplicar
    completamente as concluses do Eyetrack 2000 a outros sites (neste caso, em particular,
    as concluses principais eram aplicveis a todo tipo de site). Observe que estas
    observaes tambm poderiam ser aplicadas ao Eyetrack III, de 2004, e ao Eyetrack07:

    t A confiana no um t Os usurios editorial e o equilbrio


    tema que preocupe os provavelmente gastam jornalstico estimula o
    jornais, que costumam menos tempo em pblico disposio
    ser reconhecidos por outros sites. Dez de ler uma maior
    sua integridade. Outros minutos seriam porcentagem do material.
    sites precisam lutar pela uma visita longa A tarefa de ler notcias
    para a maioria implica uma disposio
    credibilidade e devem
    dos websites. para processar mais
    reduzir o uso da retrica
    palavras do que a mdia
    promocional, slogans dos usos da Web, que
    publicitrios e outros t Os usurios leem menos so direcionados a
    elementos que gerem palavras em outros sites encontrar informaes
    desconfiana. do que leem nos dos especficas e solues
    jornais. A integridade concretas.

    33
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    Renuncia diretor da NASA, Sean OKeefe


    Sua sada chega aps trs anos frente da agncia espacial norte-ameri-
    cana, marcados pelo acidente da nave espacial Columbia em 2003.
    Ele enviou sua carta de renncia hoje (segunda-feira) ao presi-
    dente Bush, que a aceitou, disse o porta-voz Glenn Mahone.
    Sean OKeefe, 48, deixar o cargo at 1 de fevereiro,
    aps a nomeao de seu sucessor, disse o porta-voz.

    OKeefe foi nomeado para comandar a NASA no


    final de 2001, com o objetivo de reduzir os cus-
    tos e melhorar a rentabilidade da agncia.
    Mas seus trs anos no cargo foram
    marcados pelo acidente do Co-
    lumbia, que se desintegrou
    no momento em que reen-
    trava na atmosfera, em
    fevereiro de 2003,
    causando a morte
    de seus sete
    tripulantes.

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    As seguintes postagens de microblogs de meios de comunicao no
    Twitter mostram que muitos ainda limitam a ferramenta a promover
    suas notcias. Os endereos da Web ao final de todas as entradas
    (exceto a de CNN, que no as inclui) levam diretamente a as pginas
    prprias com a notcia anunciada.
    O prncipe herdeiro da Arbia Saudita se muda para os EUA para
    tratar um cncer: O prncipe herdeiro.
    http://snipr.com/6j18t
    http://twitter.com/o_pais

    Cyndi Lauper desafiou a equipe de segurana em seu show na


    Argentina:
    http://twurl.nl/et7mpx
    http://twitter.com/latercera

    lanacion.com Berlusconi voltou a se referir ao bronzeado de Barack


    Obama: o chefe de gov.
    http://tinyurl.com/5jgobg
    http://twitter.com/lanacioncom

    Tiros disparados contra caravana que levava presidentes da Gergia e


    Polnia prximo Osstia do Sul. Sem informaes sobre feridos.
    http://twitter.com/cnnbrk

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    A moda do Twitter deu espao ao novo gnero, o do microblog.
    Mas a tecnologia segue evoluindo e, com ela, novos formatos
    vo surgindo: alguns falidos e outros mais sortudos. A seguir,
    apresentamos trs deles, embora seja provvel que, quando voc ler
    este livro, j haja novos formatos, ou j existam aplicativos populares
    que os levem aos telefones ou computadores de milhares de usurios.
    - Tumblelog: uma variante do microblog, que consiste em
    difundir contedos de todo tipo textos, clipes de udio e
    vdeo, entre outros. O j mencionado Tumblr.com, que dentro
    da tendncia da microblogagem uma criana, a referncia
    desse novo formato. Outros exponentes desse terreno so
    Soup.io, Gelato, FriendFeed e Ozimodo.
    - Thumbcast: trata-se do envio de contedos como vdeo, udio,
    fotografias e textos a partir de um celular, um smartphone
    ou qualquer outro dispositivo mvel por meio de mensagens
    de texto (SMS), WAP, Web ou outros mtodos. O formato
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    celular que mais o aproveitam, quando informam seus usurios


    sobre produtos e servios.
    - Phonecast: o podcast uma gravao de udio ou vdeo que
    se baixa no computador e a seguir se leva ao iPod ou outro
    tocador multimdia. Inspirado nisso, o phonecast um clip de
    udio ou vdeo desenhado especificamente para ser difundido
    em celulares.
    - Status do Facebook: as atualizaes do status no Facebook
    esto comeando a serem usadas como microblogs, por
    funcionarem de maneira semelhante ao Twitter, com a
    vantagem do emissor j ter um pblico cativo: seus contatos
    nessa rede social.

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