Managers prefer joint venture.

Managers push customer nearby geographically towards its

products. Managers are nearsighted. They prefer local market home customer first have look
upon its home country market. Hey don’t believe in equidistant. Only local markets are in focus.
An effective global operation requires equidistance. But managers find hard to do this and think
they cannot maintain it. As an example of CEO of Japanese capital goods producer do at the
occasion of funeral of local dealer. Equidistance may seem too awkward but the primary rule of
equidistance is to see and to think globally first. Political map prominent the boundaries between
countries and competitive map disappears that boundaries. Government first mislead, fool the
people but easiest flow of information. People now want to get more and more information about
the activities and market of the world. People now know what the best is and what is bad for
them. Government must improve their facilities. Because what is happened in Japan, cannot be
ignored. Inefficiencies of past when information is unavailable now can easily eliminate by the
latest technology. Now government protects information regarding it. There should be a common
language to get the benefit from international market. And English is the only language which is
internationally recognized and understandable, citizenship globally consumer of product. When
we talk about universal products. Then the preference is modified with best product which is
globally well known. When we discuss the universal products, people want best and don’t
believe in averages. If one segmented market said that we want product in green then marketer
should give him that product. If some one is required to get same product then give him. Nobody
wants to get product in averages. No one likes averages. Every one prefers purity of product and
want standard product. First priority is to get product having all features in one attempted made
by consumer. And it is not choice to say that standard is needs and preferences of triad Market.
Triad market’s need and preferences fluctuates day by day or vary with the trends of market.
Products having all features are very difficult to get against one product. Because there is no
enough market research data to get that product features having different national things having
different qualities. Global product having all features like different tastes in one product and
mostly demanded in market by target market. Fashion or trend based product having different
sales in different times. If consumer is properly timely educate with fashion. It dramatically
changes the figure of sales up to great extend. When we discuss the product depend upon
attraction of consumer. They all are fashion oriented and premium price demanded market. If we
talk about GUCCI bag which are sold around the globe to the selected high level of market. This
same case is with Benz and other branded cars but not with Toyota, Nissan. The concept of
demanded pull customers says that only product is sale out at high level when we market it in
well mannered way. Or product of high level or which are at the boom only needs flow of
information which is lead from one place to another place. And its sales increases day by day but
day by day but brands which are needs to be more marketed or want to get brands equity must
need to push the market to buy it and work only done by marketer. With fashion based items,
high and the purchase frequency low, insideriztion does not matter all that mush with commodity
items, however where the price is low and frequency of purchase high, the insiderization of
functional skills is all important.
 Key Issues in this topic
 Equidistance between local and international market with respect to same product
 Nearsightness of today’s managers (only look upon their local market)
 We must avoid Nearsightness to get more profitable relationship
 Adoption of Equidistance to get trust of international market
 Local preferences is at first priority of any business world
 Averages do not focuses by consumers

Research material regarding Pakistan

 In May 2008 a FabLab was installed in the village of Bagrami near Jalalabad,
Afghanistan with funding from the National Science Foundation's (NSF) Small Grants
for Exploratory Research (SGER) program. This FabLab is a continuation of a program
started in 2002 by Massachusetts Institute of Technology's (MIT) Center for Bits and
Atoms (CBA). Currently there are approximately 40 such labs in 11 countries all
interconnected with high speed internet. The aim of the Jalalabad FabLab was to
investigate post-war and disaster recovery applications of digital fabrication that benefit
from access to on-demand, local, custom production capabilities rather than relying on
long, slow, and expensive supply chains. The Jalalabad lab was expected to have special
emphasis on health care needs that require on-site customization for individuals.

 The study of business gremmies shows that in different categories, different countries
have highest demand for its products, Japan is preferred for watches and electronic items,
Pakistan for fabrics and Finland for Mobile Phones. Newly developed or developing
countries like China, Korea and Malaysia are also making inroads. The values in all cases
are significant.
 It can be seen that consumers’ perceptions of various countries are related to inferences
of product quality, and tend to be product specific as well as country specific. This
supports the findings of several studies carried out in 1990s and 1980s.
 Majority of the people give equal importance to brand name and country-of-origin. It can
be concluded that these people are highly conscious about quality and they have specific
brand names from specific countries in their minds. Conclusion, based on the above facts,
is that consumers inquire and search about the origin when making a purchase decision.
In addition they do search for brand and other factors as well.
 consumers when asked about their likeness and dislike ness for soft drinks in general,
90% said they like it and 10% said they don’t like and use them in Pakistan

 When asked about consumer preferences, sample analysis showed quite an amazing
result i.e. coca-cola beat Pepsi-cola in both male/female samples with a 50% weight age
in males and 51% weight age in females.

 When asked the question that what makes them choose between a Pepsi-cola and a coca-
cola product, the basic reason that came out to be very strong was the taste with 52%
weight age in males and 67% of females. Followed by availability with 17% in males and
10% in females.
 The reason for likeness among people as for coca-cola itself is quite common, “The great
taste” it has which they love and which they cannot forget. People say they like the hard
taste which is much better than the sweet childish taste that Pepsi has. The second reason
that was explored from the sample analysis was that people are too loyal to the brand they
like when it comes to coca-cola. Coca-cola’s absence in the market doesn’t seem to have
brought a great impact on preferences of coca-cola customers; they still remember the
taste and keep searching for it. They don’t want to switch to any other brand in the
market. Another reason for coke’s likeness is its quality. For people who value quality in
a product says if we like coke, its because it’s a tasty quality products.
However, research reveals some reasons for disliking coke also. A very basic reason is
that the product has failed to prove its image in the minds of religious minded people in
Pakistan as they think coca-cola supports Israel, one of their biggest enemies. The cola
sentiments are more attached to coca-cola rather than Pepsi-cola as coke was introduced
much earlier than Pepsi and then, it was the market leader for so many years. Availability
is a big time issue for coke which is slowly becoming a reason for its bad image.
As for other brands of coca-cola, sprite seemed to be the most preferred, both by males
and females, reasons for its heavy demand are as per our research, good for digestion and
healthy. Also, its color i.e. White, attracts people. As for Fanta, people like the
refreshment part but not the color and taste that it has. Taste is sweeter and childish.
Team seemed to have quite a fan club but then availability is a big problem for all coca-
cola products. Currently, coke has seized its production for team.
Pepsi-cola
Pepsi is name that people seemed to recognize more in Pakistan. The reason being its
extensive advertisement campaigns which are never ending. And this is in accordance
with the sample results which showed that people are as much attached to Pepsi as they
are to coke despite the fact that Pepsi was introduced much later than coke. Pepsi seemed
to be earning more through its diverse product line in the beverage industry rather than its
core brand Pepsi. The reason for its likeness are very common and they are one, its ready
availability in the market and second, influence of celebrities shown in its advertisement
campaigns seems to have earned Pepsi a great customer base.
People dislike Pepsi for quite the similar reasons for which they dislike coke, i.e its
support for Israel. But there are other factors as well among which its sweeter taste is not
admired by many. Some people say that its not good for health specially bones and teeth.
As for other products of Pepsi-cola, mountain dew seems to be very popular among
males and seven up among females. People admire dew for the refreshing effects and the
adventurous feeling they get because of the advertisement influences. They admire seven-
up because of the healthier features related to digestion and white color that is more
preferable over black. Tropicana, a relatively new brand seems to be penetrating in the
market very quickly and attracting consumers at a very fast pace. Consumers say it has a
nice taste with no soda and its refreshing and light because its more like a fruit juice.
People dislike dew mainly because of its green color and health hazards i.e. Bad for the
male fertility. Some say its taste is not that great. Seven-up is also not admired by many
because of its taste.