At Ansal Group, it is their mission to design, build & market residential and commercial

complexes of international quality while assuring the highest possible level of satisfaction for
our valued customers.

Over the last 30 years, they have already completed development of about 76 million square
feet of area across India including landmarks like Vikas Minar & Statesman House in Delhi,
North India's first factory outlet mall Ansal Plaza in Ghaziabad, Aashiana in Lucknow,
amongst several others.

Ansal Group has always been the forerunner of real estate development in Tier II and Tier III
cities such as Meerut, Ghaziabad, Karnal, Alwar, Jammu, etc. They have catered to the vast
demand for residential and commercial development in these cities for over 30 years proudly
bringing them today to an international standard of living.

Ansal Group, a pioneer in understanding and meeting the market demand has today
positioned itself as one of the leading developers in Gurgaon, the new hub of Corporate India.
With increase in disposable income, rising aspirations of young professionals and an
enormous inflow of MNCs there is a spurt in demand for high-end residences as Theyll as
commercial complexes in Gurgaon. Ansal Group already has 8 projects in Gurgaon with over
6 million square feet of space under development. Their portfolio in Gurgaon is constantly
expanding to meet the increasing demand.

Pan - India the company is presently executing projects worth over Rs. 6400 crores with 27
million square feet of area under development, including about 12 million square feet of
built-up area.

To achieve the goals and fulfill customer's demands, They have a skilled workforce under the
direct supervision of a highly progressive & professional management. The workforce
includes talent from diverse fields like engineering, architecture, finance, marketing,
information technology, construction, exports & other management disciplines.

Their commitment to quality & innovation over the last three decades have earned them the
enduring trust of the customers and made them the renowned brand - ANSALS. They pledge
to continue this mission of world-class development & to enrich living styles across all
spectrum of society.

Lala Chiranji Lal Ansal, a self-appointed school teacher, founded the House of Ansals. A
legend during his lifetime, his sheer dedication, hard work & mission to add value to human
life stand testimony to what an ordinary Indian with extraordinary spirit of courage & service
could achieve. He believed in building better lives rather than just better buildings.
Lalaji's ideals and strong values have been the driving force behind the growth of Ansal
Housing since its inception in 1983.
In the last 30 years, Ansal Housing has developed one landmark project after another & today
is the proud flag-bearer of the ANSALS brand name. Some of the landmark projects
developed by us include

Aashiana, Lucknow
RNDC, Ghaziabad
 Golf Links I & II, Greater Noida
Whispering Meadows, Mumbai
Ansal Heights, Mumbai
Ansal Plaza, Ghaziabad
Fortune Arcade, Noida
Classic, Majestic & Imperial Towers, New Delhi
Neel Padm Kunj & Neel Padm I, Ghaziabad
Chiranjiv Vihar, Aavantika & Garden Enclave, Ghaziabad

( Source: ansals.com)
The Success Story

In a league of its own, with many precious years of experience behind its back and a
phenomenal success story, Ansal API today is a force to reckon with. As is normally
witnessed, people always want their son or daughter to replicate; to pass on to the next
generation the skills, the abilities, the intelligence, understanding and the values of the past
generation! Needless to say, children are expected to be like parents especially in the business
clans where the experienced minds attempt to drive the youth in their direction.

Moreover, if the new generation has to face the future with greater zest and self-confidence,
one must educate them to be original and competent to take the world in their own stride.
Armed with degrees from International and Indian Universities with a firm ground beneath
his feet, Pranav Ansal today stands tall and achieves success on his own merit. Yes, he
admires his stalwart father Sushil Ansal who is fondly called Sushilji by his peers; he seeks
guidance and inspiration from him. He is beaming with ideas that carry an unmistakable
sense of individuality and distinctiveness. Pranav has consolidated the firms position,
reputation and made it run professionally with modern management culture. The father-son-
duo, through their unique discerning abilities and looking at outperforming their own best,
are looking at every possibility.

It has not been no fairytale encounter that Sushil Ansal, Chairman Ansal API, had with the
Indian real estate. Headed by a visionary like him, Ansal API has a rightful distinction of
taking real estate from nowhere to perhaps the greatest status that any corporate would like to
enjoy. He is the one who never fails to stand up for the cause of real estate industry. With an
unrelenting determination and profound understanding of the dynamics of the real estate
business, he continues to remain impressive today.

Perhaps his father Chiranjiv Lal Ansal did not want his son to follow his footsteps and join
the contracting business. He wanted his son, an economics graduate from St. Stephens
College, to prepare for the civil services. But 21-year-old Sushil Ansal had made-up his mind
to listen to his heart and passionately got into real estate way back in 1960s. What took shape
in years that followed is a story of empire building. Ansal API was established as a result of a
dream, shared by its visionary founder. The dream was to radically improve the lifestyle
standards of the citizens by building world class real estate solutions.
However, a humble Sushil Ansal says that I havent achieved anything much in life; I only
truthfully pursued what my heart directed me to do. The man responsible for changing the
skyline of Delhi and converting Connaught Place into the contemporary business hub way
back in 1970s speaks volumes about the vision of the man. When we built the first high-rise
building Akashdeep, there were a lot of apprehensions about it. When we built our first
residential apartment, Akashdeep, initially it would take 15 days for us to sell a flat. Things
have changed now because of the goodwill that we have earned over the years, says a
beaming Sushil, recounting nostalgically. At that point of time we have to convince the
government a great deal when we built our first shopping mall. Same goes true for the
multiplexes too, says Sushil.

He is proud of the long- term perspective of the business that he took. His advice to all the
future entrepreneurs entering the realty industry is that: have a long-term perspective, be
honest with your staff, vendors and the customers. When asked about the four decade long
career and the guiding force behind his tremendous feat, he says, It is his commitment and
delivery. Once I commit something, I stick to it. Also I am frank and I depend on my hunches
more than practical things.

The Stephenian, who shared his college bench with bureaucrats like N. K. Singh and Mani
Shankar Aiyar, is an early riser and a fitness freak. His love for his family is evident from the
fact that a painting hanging in his office has been painted by his granddaughter Anushka.
Apart from his work, Sushilji is passionate about reading, travelling and golf. He loves
reading non-fiction and self-help books. He is a lover of bhajans and Gayatri Mantra is very
close to his heart.

From its inception till todaywhen his son Pranav Ansal, the scion of his mighty empire
Ansal API, is carrying on the legacyhe had been in the thick of things and stayed along and
did everything that needed to be done for promoting the cause of the industry in the sub-
continent. The father- son-duo with their combined vision has ensured that the company sets
new benchmarks of success and creation. After four decades of spectacular growth, Ansal
API is at a stage where the company has acquired immense experience, consolidated itself
and established assetsphysical and intellectual and at the same time retained youthful
energy and zeal. With foundations entrenched in the solid bedrock of technical expertise and
financial stability, its pinnacles are rising new heights with foresight and innovations for
future requirements of resurgent India. Today the company is ISO; 2001: 2000 and has been
building lifestyles since 1967.
The Real Estate Industry In India

Due to rapid urbanization, positive demographics and rising income levels, the Indian real
estate sector has attracted significant investment over the past few years.
The contribution of the real estate sector to Indias gross domestic product (GDP) has been
estimated at 6.3% in 2013 and the segment is expected to generate 7.6 million jobs this year.
While housing contributes approximately 5%6% of the countrys GDP, the retail, hospitality
and commercial subsectors have also grown simultaneously, meeting the increasing
infrastructural needs.

Overview of the real estate sector in India

Sales of residential property declined in 2013 in all metro cities, particularly in the
National Capital Region (NCR), Mumbai and Bengaluru.
An increase in supply, not commensurate with demand levels, led to an oversupply
situation in most cities.
The Government of India developed the draft Real Estate Regulation and
Development Bill, 2013, a policy measure to bring in increased transparency in the
sector and protect customer interest.
In the commercial segment, NCR, Mumbai and Bengaluru continue to be the leading
cities accounting for more than 75% of the entire space getting absorbed in the
country in the last two to three years time frame.
Introduction of REIT is likely to have a positive impact on the retail market segment.
The retail real estate market appeared to be promising despite global concerns and
economic uncertainty.
Norms for FDI in multi-brand retail has been eased to attract global retailers.

The draft Real Estate Regulation and Development Bill, 2013 is a policy measure to bring in
increased transparency and protect customer interest.

Proposal worth US$132 million (INR810 crores) was cleared by the Foreign
Investment Promotion Board (FIPB) with regards to single brand retail in the last 67
months.
Domestic travel spends generated approximately 81% of the direct travel and tourism
GDP, with domestic tourist visits (1,036 million) registering an increase of close to
20% from 2011.
International tourist arrivals were recorded at 6.6 million in 2012, an increase of 4.3%
over the previous year. Foreign Exchange Earnings also increased by 7.1% over the
same period.
 According to World Travel & Tourism Councils (WTTC) estimates, domestic travel
spending will grow by 6.1%, while international visitor spending will increase by
8.7% per annum in 201315.
In 201213, the SEZ sector contributed 29% of Indias total exports of approximately
US$ 266 billion (INR16.35 lakh crores).
The development of Delhi Mumbai Industrial Corridor (DMIC) has set a new
precedent to the development of the logistics and warehousing sector.

The Indian real estate sector has traditionally been an unorganised sector but it is
slowly evolving into a more organised one. The sector is embracing professional
standards and transparency with open arms. The major established domestic players
in the sector are DLF, Unitech, Hiranandani Constructions, Tata Housing, Godrej
Properties, Omaxe, Parsvanath, Raheja Developers, Ansal Properties and
Infrastructure and Mahindra Lifespace Developers Ltd to name a few. International
players who have made a name for themselves in India include Hines, Tishman
Speyer, Emaar Properties, Ascendas, Capitaland, Portman Holdings and Homex.

DLF Ltd

DLF group is a leading real estate developer in India since 1946. DLF has been
instrumental in putting Gurgaon on the urban landscape of India. DLF has over 220
million sq. ft. of existing development projects and 574 million sq. ft. of planned
projects. DLF has so far developed 22 urban colonies, and an entire integrated
3,000-acre township - DLF City. DLF's development projects across India span over
30 cities: Gurgaon, Ambala, Shimla, Amritsar, Jalandhar, Ludhiana, Sonepat,
Panipat, Chandigarh, Panchkula, Noida, New Delhi, Jaipur, Indore, Ahemdabad,
Baroda, Lucknow, Faridabad, Mumbai, Pune, Nagpur, Goa, Kochi, Kokkanad,
Chennai, Bangalore, Vytilla, Coimbatore, Hyderabad, Bhubhaneshwar and Kolkata.

UNITECH

Established in 1972, Unitech is Indias leading real estate developer in India. It is

the first developer to have been certified ISO 9001:2000 in North India.

Project Spectrum: Unitech offers diversified projects across residential,

commercial/IT parks, retail, hotels, amusement parks and SEZs segments. Unitech
was the first real estate company to be part of the National Stock Exchanges NIFTY
50 Index. The company has over 600,000 shareholders. Unitech and Norway based
Telenor Group came together to build Uninor - a telecommunication services
company providing GSM services across India.

Ansal API

Established in 1967 as a family business, Ansal API today is clearly amongst the
real estate leaders of India. Having established itself very strongly in the NCR
region, Ansal API is now focusing on ventures in cities like Bhatinda, Mohali,
Amritsar, Ludhiana, Jalandhar, Jaipur, Jodhpur, Ajmer, Sonepat, Panipat, Karnal,
Kurukshetra, Faridabad, Gurgaon, Greater Noida, and Ghaziabad, Meerut, Agra,
Lucknow, to name a few. Ansal API has till date, developed and delivered more than
190 million sq ft. The company currently has a land reserve of about 9,335 acres.

Project Spectrum: Integrated Townships, Condominiums, Group Housing, Malls,

Shopping Complex, Hotels, SEZs, IT Parks and Infrastructure and Utility Services

Sobha Developers Ltd

The Company was founded in 1995 by PNC Menon after he returned home from the
Middle East where he was acclaimed for quality interiors and construction since
1977. Today, this Rs10 billion plus company is one of the largest and only backward
integrated company in the construction arena. Its IPO in 2006 was oversubscribed
by 126 times that created history, being the first event of its kind in Indian capital
markets.

Till date, Sobha has completed 47 residential projects, 13 commercial projects and
166 contractual projects covering about 36 million sq.ft area in 18 cities across India
(as of 31 March 2010). The company currently has 21 ongoing residential projects
aggregating to 8.5 million sq.ft, while 4.24 million sq.ft of contractual projects are
under various stages of construction.

Parsvnath Developers Ltd

Incorporated in July 1990 by Mr Jain in New Delhi, Parsvnath today has a

substantial pan India presence in over 45 cities across 16 states. The company has
emerged as one of the most progressive and multi-faceted real estate and
construction entities in India.

Project spectrum: Housing (premium, mid-market as well as affordable), office

complexes, shopping malls & hypermarkets, hotels, multiplexes, IT Parks and SEZs.