Professional Documents
Culture Documents
research
On
Mc Donalds
Submitted to:
Mr. M .V Kulkarni
Report by :
Shalu singh
Mallesh
Vikas nagvanshi
Bhaskar dabral
Gopal saklani
Dola sammader
Gaurav Prasad
Navneet joshi
Santosh
Jitendra
Abhishek gandotra
Introduction
McDonald's Corporation is the world's largest chain of FAST
FOOD RESTAURANTS , serving nearly 58
million customers daily. It was started by
two brothers Dick and Mac McDonald in San
Bernardino, California in 1940. McDonald's
restaurants are found in more than 119
countries and territories around the world
and serve nearly 47 million customers each
day. McDonald's operates over 31,000
restaurants worldwide, employing more
than 1.5 million people. The company also operates other
restaurant brands, such as Piles Caf, and has a minority stake in
Prt a Manger.
Question no. 12
To know with whom consumer want to visit.
Questionnaire
MARKET RESEARCH FOR MC
DONALDS
Consumer name:
Gender: Age:
Ph.no./mob.no.: Job:
Address:
Questions
1)Are you?
a)Housewife. b)Student.
a)Yes . b)No .
c)sometimes. d)often.
c)CCD. d)Pizzahut.
4)What you do there?
c)Timepass. d)Enjoy+snacks.
a)Quality. b)Price.
c) Variety. d)Hospitality. e)All the above.
a)Fries. b)Burger.
a)Parents. b) Friends.
c)Girlfriends/boyfriends. d)Wife/husband.
COLUMN CHART
ANALYSIS
Market share of the company has been increasing since 3 years
with #######
There sales has also increased from 2005 to 2006 by 9.30% and
in 2007 by 9.03%.
About 50% of the customers visit once in a week and abut 50% of
the customers like the quality, price, variety as well as hospitality
of Mc Donalds. Most of the customers will remain consistent with
Mc Donalds if price increases or decreases. They mostly like ice-
cream and burger of mc Donald.
Analysis of questionnaire
1)
Samples Percentage of sample Total(out of 77 sample)
%
Student
45
58.44
Housewife
2.6 2
Working man/woman
38.96 30
Retired
0 0
2)
answer by Student Working House
sample % man/women wife Retired person Total
yes 51.11 16.67 0 0 36.36
No 11.11 6.67 0 0 9.09
Some 37.78 70 100 0 51.94
Often 0 6.67 0 0 2.6
3)
answer by Student Working House
sample % man/women wife Retired person Total
Mc Donald 68.89 70 50 0 68.83
Barista 6.67 16.67 0 0 10.39
CCD 17.78 10 0 0 14.29
Pizza Hut 6.67 3.33 50 0 6.49
4)
Student
answer by % Working man/ House
sample women wife Retired person Total
Enjoy 20 10 0 0 15.58
Have Snacks 4.44 6.67 50 0 6.49
Time pass 4.44 26.67 0 0 12.99
Enjoy + Snacks 71.11 56.67 50 0 64.94
5)
7)
answer by Student Working House Retired
sample % man/women wife person Total
Cash 88.89 80.00 100 0 85.72
8)
answer by Working House Retired Total
sample Student man/women wife person
%
Consistent with 48.89 43.33 50 0 46.75
same
10)
Working House Retired Total
Studen man/women wife person
t%
Music/t.v 44.44 40 0 41.56
burger 40 50 0 0 42.86
12)
Working House Retired Total
answer by Student man/women wife person
sample %
Parents 4.44 6.67 0 0 5.20
It was seen that if the price of the products increases by 25% then
55.75% of the customers will be consistent with mc Donald or
their visit will increase so there no need for them to worry abut
their customers but they should maintain quality. but if we see
that if the price decreases then 84% of the customers show
positive results. So if possible company should look on this factor
also, it should try every possible way through which it can
maintain this 84% of the customers.