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Little Red Door

Kick Cancer
CreateAThon 2017
Haley Carroll, Paige Fransen, Carly Harshbarger, Hannah
Riffle, Ben Bertsch, Maddie McGarvey, Brianna Helm
Overview
Fundraising
Team Fundraising
Media Relations
General Media Kit
Social Media
Content Calendars
Facebook Event
Plan
Creative Content
Graphics
Flier
Fundraising
Fundraising Timeline

Review Recruitment Launch Implement Send media


materials Facebook content advisory
and begin Send press event page calendars
recruitment release
Potential Team List

Compiled list for outreach


Businesses
Restaurants
Apartment Complexes
Schools
BSU Departments
Medical Offices
Churches
Womens/Mens Groups
Media
Firms
Phone Pitching Script
Email to Team Leaders
Email Signature

LRD employees to update


email signatures
Allow email recipients to
explore LRD
Volunteer Script

In addition to the event


flier, team sign-up sheet
and fact sheet,
volunteers can utilize
this script in order to
successfully persuade
organizations to create a
team for Kick Cancer
Team Fundraising Strategies

Top fundraising team will get a bye in the first round


GoFundMe vs. Webpage
Twitter callouts to businesses/organizations
Email pitches to businesses/organizations
Sponsorship recognition
Social media team standing updates
#WhyWeKick
Media Relations
Media Advisory

Highlights main idea of the


event and who we are
targeting
Will be pitched to local media
on May 29, 2017
Emphasize media covering
the event
Press Release

One red door, one red ball,


one mission to kick cancer
Little Red Door cancer society
hosts second annual kickball
tournament
Emphasizes registration
Due dates
How to
Where the money is going
Services Little Red Door provides the
community
Email Pitch

Subject line: Kickball


Tournament For Cancer
Outlines event timeline details
Emphasizes impact LRD has on
the local community
1,000 people annually
served
Media Contact List

Compilation of local
media contacts
Star Press
Muncie Journal
BSU Daily
Nash FM
WLBC
Local bloggers
who focus on
cancer services
and philanthropy
Social Media
Facebook content calendar

Links to website
Inform followers about what LRD does
Familiarize followers with brand
Focus on mission statement
Being there for the families
#KickForACause
Used across all platforms
Posting schedule
MWF
12 p.m., 3 p.m., 8 p.m.
Twitter Content Calendar

Content begins on the 1st of May


through the day of the event.

Event content is posted every


Monday, Wednesday, and Friday.

#KickForACause
Used across all platforms

#WhyWeKick
Community Engagement

Twitter Countdown
Begins 7 days before event
Twitter Social Media Challenges
Facebook Event How-To

All content for


creating Facebook
event page
Event photo attached
Suggested posts for
Facebook event page
Social Media Strategies

Executive Summary Target Audience


Content Utilization Evaluation
Key messaging Additional Recommendations
Testimonials
#KickForACause
Donate
Awareness
Social media challenge
Creative Design Utilization
Platform Utilization
Twitter
Facebook
Blog
Creative Content
Blog

Kick Cancer as a Community


Fundraising points earned to
gain automatic advance to
second round game
Win on Twitter before you win
on the field
#WhyWeKick Story
Improve well being of
community
Facebook/Twitter Cover Photo

Header photo for team members to use


Twitter profiles
Facebook page
Twitter Countdown
Team Sign Up

Teams will fill out this sheet


to register for the tournament
Newspaper Ad
Suggestions:
Delete inactive Twitter and Instagram pages
Drive audience to LRD Website, Facebook and Twitter
Add tab to Events page on website with links to sign up and to
GoFundMe/Donation page
Utilize Instagram or delete account
Create a consistent content schedule
Leverage posts across social media platforms
Engage with followers by liking, retweeting and responding at least two times
a week
Tag organizations on Facebook and Twitter to engage with and reach their
audiences
Draft opportunistic posts based on relevant trending hashtags
Tailor Twitter trends for Muncie and Indianapolis areas
Distinguish sponsorship level benefits
Suggestions Continued:
Clarify tournament regulations
Must have odd number of teams in order to top fundraiser to get a bye
Identify individuals and families impacted by LRD to share their stories with
registered teams to encourage fundraising
Leverage testimonials on website, social
Thanks!

Any questions?

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