Professional Documents
Culture Documents
Kick Cancer
CreateAThon 2017
Haley Carroll, Paige Fransen, Carly Harshbarger, Hannah
Riffle, Ben Bertsch, Maddie McGarvey, Brianna Helm
Overview
Fundraising
Team Fundraising
Media Relations
General Media Kit
Social Media
Content Calendars
Facebook Event
Plan
Creative Content
Graphics
Flier
Fundraising
Fundraising Timeline
Compilation of local
media contacts
Star Press
Muncie Journal
BSU Daily
Nash FM
WLBC
Local bloggers
who focus on
cancer services
and philanthropy
Social Media
Facebook content calendar
Links to website
Inform followers about what LRD does
Familiarize followers with brand
Focus on mission statement
Being there for the families
#KickForACause
Used across all platforms
Posting schedule
MWF
12 p.m., 3 p.m., 8 p.m.
Twitter Content Calendar
#KickForACause
Used across all platforms
#WhyWeKick
Community Engagement
Twitter Countdown
Begins 7 days before event
Twitter Social Media Challenges
Facebook Event How-To
Any questions?