Marketing Budget 2015

Jan Feb Mar Apr

Market Research
Outsourced research $500 $500 $500 $500
In-house research $600 $600 $600 $600
Report subscriptions $250 $250 $250 $250
Market Research Total (USD) $1,350 $1,350 $1,350 $1,350

Marketing Communications
Advertising $2,000 $2,080 $2,163 $2,250
Social Media $1,250 $1,250 $1,250 $1,250
Events $0 $25,000 $0 $0
Direct Marketing $250 $500 $250 $250
Email Marketing $250 $1,000 $250 $250
PR $5,000 $5,000 $3,000 $2,000
Mktg Coms Total (USD) $8,750 $34,830 $6,913 $6,000

Total Marketing Budget (USD) $ 10,100 $ 36,180 $ 8,263 $ 7,350

Advertising monthly increase 4%

Email marketing monthly fixed 250
Email marketing event increase 3%
 May Jun Jul Aug Sep Oct Nov

$500 $500 $500 $500 $500 $500 $500

$600 $600 $600 $600 $600 $600 $600
$250 $250 $250 $250 $250 $250 $250
$1,350 $1,350 $1,350 $1,350 $1,350 $1,350 $1,350

$2,340 $2,433 $2,531 $2,632 $2,737 $2,847 $2,960

$1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250
$25,000 $0 $0 $25,000 $0 $0 $25,000
$500 $250 $250 $500 $250 $250 $500
$1,000 $250 $250 $1,000 $250 $250 $1,000
$3,000 $1,500 $1,500 $1,000 $2,000 $2,000 $3,000
$33,090 $5,683 $5,781 $31,382 $6,487 $6,597 $33,710

$ 34,440 $ 7,033 $ 7,131 $ 32,732 $ 7,837 $ 7,947 $ 35,060

 Dec Total (USD)

$500 $6,000
$600 $7,200
$250 $3,000
$1,350 $16,200

$3,079 $30,052
$1,250 $15,000
$0 $100,000
$250 $4,000
$250 $6,000
$5,000 $34,000
$9,829 $189,052

$ 11,179 $ 205,252
PR Agency 2015 fees

Performance Monthly cost

1 $1,000.00
2 $1,500.00
3 $2,000.00
4 $3,000.00
5 $5,000.00

Jan Feb Mar Apr May

2013 5 5 4 3 4
2014 5 5 4 3 4
2015
Jun Jul Aug Sep Oct Nov Dec
2 2 1 3 3 4 5
2 2 1 3 3 4 5