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Copy of

MAFHQ/TRG/7249

BRIEF FOR A COS (TRG AND OPS) ON NATIONAL BLUE OCEAN STRATEGY
(NBOS)

BACKGROUND

1. The primary role of MAF is to defend the sovereignty of the nation

and its interest. The secondary role of MAF is to assist the civil authorities
during peace time which includes nation-building. The present
Government Transformation Plan (GTP) initiated by the Prime Minister
has provided us an opportunity to further improve our nation-building
capacities through collaborative measures with other agencies under the
purview of the National Blue Ocean Strategy (NBOS).

2. This brief will provide the necessary info for better understanding
of the BOS and NBOS.

OVERVIEW OF BOS

3. BOS is a business strategy book first published in 2005 and written

by W.Chan Kim and Renee Mauborgne of The BOS Institute at INSEAD.
The book illustrates what the author believe is the high growth and profits
an org can generate by creating new demand in an uncontested market
space or a Blue Ocean rather than by competing head-to-head with other
suppliers for known customers in an existing industry.

4. Porters on business strategy describes the needs of org to pursue

on it competitive advantage. Ref Flag A. This writing consist of:

a. Five forces model.

b. Three generic strategies.

c. Porters value chain.

d. Strategic Thinking Matrix.

e. Strategic Thinking in a Nutshell.

5. BOS is a strategy book written by W.Chan Kim and Renee

Mauborgne. Ref Flag B. This book describes which are:

a. Key Concepts of BOS.

b. Four principles of BOS formulation.

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c. Two key implementation principles of BOS.

6. BOS summary. Ref Flag C.

7. Key pts of BOS at Flag D which incl:

a. BOS tools, frameworks and methodologies.

b. Value innovation.

c. Red ocean vs Blue ocean.

d. Strategy canvas.

e. Four actions frameworks.

f. Pioneer-Migrator-Settler Map.

g. Buyer experience cycle / Buyer utility map.

h. Three tiers of noncustomers.

i. Four hurdles to execution.

j. Three principles of fair process.

8. Comparison of Blue Ocean Strategy and Red Ocean Strategy. Ref

Flag E.

OVERVIEW OF NBOS

9. The government had found the formula contained in the theoretical

business strategy particularly beneficial in maximizing output, while
incurring the lowest cost possible. The obj of NBOS which are:

a. To reduce crime.

b. Rehabilitate prison inmates at army camps.

c. Provide household assistance.

d. Ensure rural water supply.

e. Optimizes vacant armed forces land for agriculture.

MAF INVOLVEMENT

10. Through NBOS initiatives, the MAF is able to take the lead role
whilst enhancing our capacity building potentials in conducting Inter
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Agency Cooperation. The NBOS programmers is divided into three

segments which is:

a. NBOS 1. Strategic collaboration between MAF and RMP.

The deployment of policemen to reduce crimes with joint patrol
duties.

b. NBOS 2. Strategic collaboration between MAF and

MOHA (Prison Department). The community rehabilitation
programmers for prison inmates with less than two years jail at
sentence army camp. The first to host detention centre are:

(1) Mahkota Camp, Kluang Johore.

(2) Syed Sirajuddin Camp, Gemas, Negeri Sembilan.

(3) Tok Jalai Camp, Alor Star Kedah.

(4) Batu 10 Camp, Kuantan Pahang.

(5) Desa Pahlawan Camp, Kok Lanas, Kelantan.

c. NBOS 3. Strategic collaboration between MAF and

Ministry of Rural and Regional Development with rural infra
development. Household assistance rural water supply and
optimal use vacant armed forces land for agriculture.

BENEFITS OF THE NBOS

11. There are many benefits of the NBOS which are:

a. Enhancing the relationship between the public and MAF

would fulfill a parallel impact to national sy.

b. Enhancing cooperation between inter agency which is

RMP, Prison Department, Ministry of Home Affair and Ministry of
Rural and Regional Development.

c. Cooperation with RMP in NBOS 1 save the govt RM639

million ringgit in cost for five years.

d. Correctional Rehabilitation Program save cost between

RM50 million and RM60 million each detention centre.

e. Reducing RM200 million the construction cost for rural

road in Sarawak.

f. Savings of RM10,000 per unit in the house construction

cost and houses be built faster within a duration of two months.
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ISSUES AND CHALLENGES

12. There are some issues as follows:

a. To help government gave millions ringgit in cost by maximizing

their resources. Flag 1
b. Cooperation between the prisons Department and the Army.
Flag 2
c. Sharing of training facilities to reduce infrastructure costs. Flag
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13. There are some challenges as follows:

a. Redeployment of policeman with army to reduce crime. Flag 4

b. The community rehabilitative programmer for prison. Flag 5
c. Household assistance; rural water supply and optimal use of
vacant armed forces land for agriculture. Flag 6

RECOMMENDATIONS

13. The understanding of MAF involvement on NBOS should be

clearly explained and informed to each level of MAF pers.

14. A part from implementation of NBOS that can be considered for trg
purpose, the actual program must not be affected especially to the lower
plan.

CONCLUSION

15. The NBOS becomes useful tools for inter agencies coop and
collaborations effort especially the MAF which is now can be seen as the
leading role agencies in its implementation. The MAF involvement in the
NBOS offers MAF nation-building capabilities besides focusing on its
prim role to def the nations sovereignty.

Feb 13

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Mej
GSO 2 Trg

Flags: (1)

A. Porters Writing On Business Strategy.

B. BOS Book By W.Chan Kim and Renee Mauborgne.
C. BOS Summary.
D. Key Points Of BOS.
E. Comparison Blue and Red Ocean Strategy.

Flags: (2)

1. Government save the cost.

2. Cooperation between the prison and Army
3. Sharing of training.
4. Redeployment Police and Army.
5. Programmers for prison.
6. Household Assistance

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