Nicole
Senior UX Design Lead, Quidsi (an Amazon company)
Durbin
Brooklyn, New York
durbinni@gmail.com
nicoledurbin.com
765.427.2659
Product Designer with six
years of digital UX and product
experience, specializing in the
user experience, research, and
strategy of web and mobile
applications.
Skills
UX Design
Heuristics, Information Architecture,
Interaction Design, Mobile-
First, Paper Prototyping, Rapid
Prototyping, Responsive Design,
User-Centered Design, User Flows,
Visual Design, Wireframes
Research
A/B Tests, Card Sorting,
Communication Flows, Competitive
Review, Contextual Inquiry, Design
Sprints, Heuristic Evaluation,
Personas, Surveys, Task-Based
Moderated Testing, User Interviews
Product Strategy
Agile Scrum Methodology, Build
vs. Buy Analysis, Ideation, MVP
Definition, Requirements Gathering,
Scenario Writing, Social Media
Strategy, Story Prioritization,
Strategic Planning
Tools
Adobe Photoshop, Adobe
Illustrator, Adobe InDesign, Axure
RP, InVision, Optimal Workshop,
Sketch, Zeplin, Zurb Verify
Work
Dec. 2016Present
Redesigned the Diapers.com home page based on internal data, competitive re-
views, and ecommerce best practices.
Planned, prototyped, moderated, and analyzed results of a 15-participant task-
based usability test for an integration of Diapers.com with Amazon Prime.
Partnered with Creative, Merchandising Strategy, and Marketing teams to ensure all
customer-facing work adhered to best practices for usability and conversion.
Senior UX Designer, Gap Inc. July 2015Oct. 2016
Delivered end-to-end design projects, including requirements gathering, user
research, prototyping, and implementation.
Translated challenging workflows into usable and elegant experiences.
Defined a product strategybuild vs. buy analysis, MVP definition, roadmapping
and successfully pitched my product vision to senior stakeholders.
Interviewed dozens of users to develop personas; trained other team members to
use my techniques.
Senior UX Designer, Fino Consulting May 2014June 2015
Developed user-centered designs that account for market analysis, customer
feedback, and data science.
Worked with multi-disciplinary Agile teams (clients, project managers, visual design,
engineering, and QA) to deliver web and tablet applications.
Led successful Design Sprints to kick off projects through a process of
competitive analysis, ideation, sketching, prototyping, and testing.
Created the @FinoCreative Twitter account and reached 800 followers in 3 months.
Freelance UX Designer, Knowledge Delivery Systems Apr. 2014June 2014
Collaborated with KDS to define business requirements and iteratively design the
flow, look & feel, and interactions for key components such as home screens, dash-
boards, and reports.
UX Lead/Manager, Pearson Education July 2013Apr. 2014
Associate UX Designer Mar. 2011June 2013
Led the design process with a team of five UX and visual designers working on
Pearsons only iPad-based curriculum.
Used Axure and other tools to create wireframes, high-fidelity clickable prototypes,
page- and task-flow designs, and navigation architecture.
Gathered requirements, identified dependencies, and performed competitive
research in partnership with Product Strategists.
Technical Writer, Schoolnet June 2009Mar. 2011
Wrote and implemented new and updated Schoolnet product documentation.
Composed and proofread site-wide product copy using MadCap Flare.
Freelance Research Analyst, The New Teacher Project Apr. 2009Aug. 2009
Coded and analyzed survey results from SurveyMonkey using Excel.
Extensive internet research regarding education law and other issues.
Certified Math Teacher, New York City Teaching Fellows June 2008Feb. 2009
Taught Integrated Algebra (9th & 10th Grade) summer school.
Taught 7th and 8th grade for the first semester of the 2008-2009 school year.
Education & Training
NYU School of Continuing and Professional Studies Sep. 2013Nov. 2014
Coursework in 2D Design Principals, Conceptualization, and Photoshop
Brooklyn College, The School of Education June 2008Dec. 2008
Graduate coursework in education and advanced mathematics
Seton Hall University, School of International Relations Graduated May 2008
Graduated cum laude with a Bachelor of Science, major in Diplomacy and
International Relations, minor in Economics