Professional Documents
Culture Documents
Background Highlights
Opened in the fall of 2014
Net profit this year is 12% and is projected to increase to 15% next year
Organization Structure
Blue Chair Coffee is a privately held, limited liability corporation (LLC) owned by
Lucy Tennyson (50%) and Roberta Jackson (50%). Both operate as general
managers and managing partners. Marketing and accounting services are
handled by independent consultants. The coffeehouse also employs 10 part-
time servers, baristas, and dishwashers.
1The east side location is in the Galleria Center and the west side location is in the Rocky Ridge
enterprise zone.
Keys to Success
The keys to success for Blue Chair Coffee (or any food service business) are
summarized below.
Product quality
Coffee, tea, and food are of high
quality and value.
Service
Serve patrons with courtesy,
efficiency, and attention.
Management
Manage inventory, train
employees, and control quality.
Market Analysis
The target market audience is a mix of residents, visitors, and workers who seek a
sophisticated yet casual coffeehouse experience. Members of this audience
dine out three or more times per week and prefer pedestrian-friendly, social
environments. The following chart shows the potential growth in this market.
Sales Forecast
The sales forecast assumes no change in the price of goods sold at the three
Blue Chair Coffee locations.
The owners expect to increase sales from $1.5 million at the end of 2016 to $2.3
million by the end of 2018. This growth is average for coffeehouses and
restaurants in Denver and takes into account the projected increase in
population in the Denver area.
The following table summarizes projected sales in the three Blue Chair Coffee
locations from 2016 to 2018.
Year 2016 2017 2018
Downtown $727,600 $910,000 $1,150,000
East Side $360,000 $525,000 $550,000
West Side $367,000 $584,000 $600,000
Total Sales $1,454,600 $2,019,000 $2,300,000
Management Team
General Manager Roberta Jackson
Assistant Managers Bruce Glaze and Lucy Tennyson
Executive Chef Zachary Mallon
Pastry Chef Leslie Garcia