INVESTOR

PRESENTATION
INVESTOR CONFERENCE
Laurentian Bank Securities

April 6, 2017
DISCLAIMER
 Forward-looking statement
This document contains certain forward-looking statements with respect to the Company. These forward-
looking statements, by their nature, necessarily involve risks and uncertainties that could cause actual
results to differ materially from those contemplated by these forward-looking statements. We consider the
assumptions on which these forward-looking statements are based to be reasonable, but caution the
reader that these assumptions regarding future events, many of which are beyond our control, may
ultimately prove to be incorrect since they are subject to risks and uncertainties that affect us. We
disclaim any intention or obligation to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as required by applicable securities
legislation. All amounts are in Canadian dollars.

These assumptions include, without limitation:

No significant change in the current value of CAD$ vs. US$

No significant increase or decrease in revenues and operating expenses

Stable market conditions

INVESTOR PRESENTATION 3
OUR MISSION
Provide innovative and efficient
E-commerce solutions
COMPANY OVERVIEW

+ Founded in 1996, public since 2000, MDF.TO

+ Workforce of 450 employees

+ Revenue $73.0M, Adj. EBITDA $28.6M, 39% (FY16)

+ Market capitalization $240M*

+ Dividend $0.10/quarter

*as at March 30, 2017

INVESTOR PRESENTATION | FOCUS ON ORGANIC GROWTH 5

LONG TERM VALUE CREATION METRICS

Revenue Adjusted EBITDA

70.2 73.0
60.7 65.4 27.5 28.6
53.8 25.2 24.3
47.1
17.4
15.1

FY11 FY12 FY13 FY14 FY15 FY16 FY11 FY12 FY13 FY14 FY15 FY16

Cash flow from Operations Earnings per share

1,00 1,05
24,1 0,97
22,2 22,3
0,80
18,0 0,69
0,58
12,3
10,3

FY11 FY12 FY13 FY14 FY15 FY16 FY11 FY12 FY13 FY14 FY15 FY16

(in millions of CA$, except per share amounts | CAGR: compound annual growth rate)

INVESTOR PRESENTATION | FOCUS ON ORGANIC GROWTH 6

OUR BUSINESSES

(E-PURCHASING) (SUPPLY CHAIN) (CLASSIFIED ADS) (AUTOMOTIVE AFTERMARKET)

(DIAMONDS & JEWELRY)

(JOB BOARD)
(E-PURCHASING)

(WINE & SPIRITS)

(CONTRACT MANAGEMENT) (ONLINE DATING)

(ELECTRONIC COMPONENTS)

STRONGEST GROWTH POTENTIAL

INVESTOR PRESENTATION | FOCUS ON ORGANIC GROWTH 7

FY2017
FOCUS ON ORGANIC GROWTH
FY2017 | FOCUS ON ORGANIC GROWTH

Invest in highest growth potential platforms

o E-Purchasing

o Supply Chain

o Consumers

INVESTOR PRESENTATION | FOCUS ON ORGANIC GROWTH 9

E-PURCHASING OFFERING

E-purchasing Market:
Double digit growth market*

Merx (Canada): 2,000 buyers

70,000 suppliers

BidNet (USA): 1,100 agencies

60,000 suppliers

Recurring revenues: ~55%

*(Forrester Research, see appendix)

INVESTOR PRESENTATION | FOCUS ON ORGANIC GROWTH 10

E-PURCHASING GROWTH STRATEGY

A Monetize existing buyer relations through VAS

Bid Evaluation
Contract Management
Vendor Performance Management

B Grab new business with Source-to-Contract

Develop the US enterprise market
Increase buyer stickiness through a broader offering

INVESTOR PRESENTATION | FOCUS ON ORGANIC GROWTH 11

CONTRACT LIFECYCLE MANAGEMENT

Essential piece for MERX & BidNet for product evolution

Source-to-Contract

DOCUMENT
DEVELOPMENT

RFP CONTRACT PERFORMANCE

BIDS EVALUATION AWARD MANAGEMENT MANAGEMENT

VENDOR
QUALIFICATION

INVESTOR PRESENTATION | FOCUS ON ORGANIC GROWTH 12

 ACQUISITION

In line with our growth strategy

Operate in fast growing market*

Provide cross selling, integration opportunities

Generate ~70% of recurring revenues (50% in USD)

Asset purchase May 31, 2016, $17.1M

*(CAGR 2010-2015 of 15% according to Forrester Research)

INVESTOR PRESENTATION | FOCUS ON ORGANIC GROWTH 13

SUPPLY CHAIN OFFERING

Apparel & General Merchandise

Unique Combined Offering

Private Catalogue
EDI Business Network (VAN Tier-1)
Automotive

90%+ Recurring revenues (75% US$)

3,000+ Retailers & suppliers Healthcare

INVESTOR PRESENTATION | FOCUS ON ORGANIC GROWTH 14

 SUPPLY CHAIN GROWTH STRATEGY

o Help retailers address the challenges of the digital

transformation through our combined offering

o Introduce Web EDI for small vendors who need to

transact with retailers

o Increase Sales & Marketing efforts

Our solutions accelerate time-to-market, with richer and more standardized product data, that
retailers can quickly promote on any sales channel, especially online.
INVESTOR PRESENTATION | FOCUS ON ORGANIC GROWTH 15
CONSUMER GROUP OFFERING

PRESENT IN KEY
LIFE EVENTS &
MOMENTS

LesPAC: Buy & sell

Jobboom: Find a job & manage your career

Rseau Contact: Find love & build relationships

INVESTOR PRESENTATION | FOCUS ON ORGANIC GROWTH 16

CONSUMER GROUP GROWTH STRATEGY

Increase platform content

o Freemium model - March 1st

Monetize added content

o New visibility tools

Focus on SMB that wants to sell online

More Content more Traffic more Leads

INVESTOR PRESENTATION | FOCUS ON ORGANIC GROWTH 17
CONSUMER GROUP GROWTH STRATEGY

Evolution of the business platform to:

o Provide additional tools for the job seeker

o Improve recruitment process of the employer

INVESTOR PRESENTATION | FOCUS ON ORGANIC GROWTH 18

PROCS-VERBAL
FINANCIAL
DE LA RUNION HIGHLIGHTS
Nine months ended December 31, 2016
DU 2 JUIN 2016
FY2017 HIGHLIGHTS 9 MONTHS

Revenues of $57.7M | +7%

ASC revenues - 7 months $3.4M*

Adjusted EBITDA of $22.2M | 38% margin

Profit of $12,3M | $0.82 per share

Cash flow from operations of $15.5M

* Net of the acquired deferred revenue adjustment to their fair value @ the acquisition date: $0.6M

INVESTOR PRESENTATION | THIRD QUARTER ENDED DECEMBER 31, 2016 20

QUARTERLY RESULTS

19.0 19.5 19.3

18.5 18.8

43% 42%
37% 37%
35%

8.0 8.1
6.6 7.0 7.1
4.9 4.5
3.7 4.0
2.5

Q3-FY16 Q4-FY16 Q1-FY17 Q2-FY17 Q3-FY17

Revenues Adjusted EBITDA Profit Adjusted EBITDA margin

(in millions of CA$)

INVESTOR PRESENTATION | THIRD QUARTER ENDED DECEMBER 31, 2016 21

FINANCIAL POSITION

Healthy balance sheet

Strong adjusted EBITDA margin

High cash flow from operations

Net debt / adjusted EBITDA @ 0.8X*

Liquidity of $57M + accordion feature of $40M*

*LTM Adjusted EBITDA, Net debt as at December 31, 2016

*Accordion feature subject to lenders approval

INVESTOR PRESENTATION | THIRD QUARTER ENDED DECEMBER 31, 2016 22

M&A GUIDELINES
North American location
Ethical and diversified business sectors
Strong business models
High profitability
Recurring | Transactional revenues
Sustainable competitive advantage

Web technology
Acquisition target
Companies between $5M - $25M in annual revenues
Aligned to take advantage of our resources
(Technical, Financial, HR)

INVESTOR PRESENTATION | THIRD QUARTER ENDED DECEMBER 31, 2016 23

OWNERSHIP

14.9 million shares outstanding*

Alignment of interests
Directors & Officers owns 28% of all shares o/s
Claude Roy, President & CEO, currently holding 24%

*March 31st, 2017

INVESTOR PRESENTATION | THIRD QUARTER ENDED DECEMBER 31, 2016 24

BOARD OF DIRECTORS AND
EXECUTIVE OFFICERS
BOARD OF DIRECTORS
Claude Roy Gilles Laurin
Chairman and CEO Chartered Accountant and
Director of Corporations
Michel Dub Catherine Roy
Consultant President
Gestion Catsachar Inc.
Andr Gauthier Jean-Franois Sabourin
President President and CEO
Andr Gauthier Holding Inc. FinlogiK Inc. & JitneyTrade Inc.
Gilles Laporte
Director of Corporations

MANAGEMENT TEAM
Claude Roy Suzanne Moquin
President and Chief Executive Officer Vice President, Consumers Solutions

Paul Bourque Jean-Michel Stam

Chief Financial Officer Vice President, Canadian Operations

Hlne Hallak Stphane Anglaret

Vice President and General Counsel Vice President, Technology

Mark Eigenbauer Camil Rousseau

Vice President, US Operations Vice President, Research & Development

INVESTOR PRESENTATION 26
APPENDIX
FORRESTER RESEARCH

INVESTOR PRESENTATION 28
MEDIAGRIF INTERACTIVE TECHNOLOGIES INC.
1111 St-Charles Street West, Suite 255
Longueuil, Qubec
Canada J4K 5G4 Toll Free: 877 677-9088
Phone: 450 449-0102
www.mediagrif.com Fax: 450 449-8725