A hotel division that is relatively small but very important is the sales and

marketing (S&M) area.

The S&M division has as its first responsibility to put "heads in

beds". They do this by focusing on the market groups that the hotel appeals
to and by soliciting the groups in that market.

In addition to the sales function, the division may have a convention

service department. This department handles the details of sales groups
coming to the hotel.

The S&M division usually handles the advertising needs of the hotel and
gathering market information

All the public relations and publicity is initiated at the S&M division

Key features:
Various Training programs
Entrepreneurial development
Management programs
Collaboration with National & International institutions/
organizations/ industries.
Collaboration with NCHMCT where in M.Sc. & B.Sc.
programs are offered since 2002

Has more than 20,000 students enrolled in both Tourism &

Hospitality programmes