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5 Action Strategies for Your Business
How to Setup the Most Profitable Funnel in ClickFunnels
A c t i o n
l e m e n t These 5 T o d a y !
Im p u s i n e s s
g i e s in B
St r a t e
DONE
Create Your First Email Opt-in Funnel with Your Custom
Logo and Thank You Page
DONE
Connect Your Custom Domain to Have a Branded
Domain Name for Search Engines and Paid Ads
DONE
Connect Your Stripe Payment Account to Sell Your
Products or Membership Access
O U R P R O F I T $
$ PROFIT $Y
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Beginner Series
In the recent years, however, Facebook has shown a completely new side of itself, with
the advertising numbers in massive rise and new features such as video advertisements
being rolled out on a near weekly pace.
With over 1.4 billion users and more than 900 million visits daily, theres plenty of people
to advertise to. And besides, I can guarantee that not all of your competitors understand
the importance of good advertising, or that they think its too expensive.
Ill show you how you can do some simple Facebook advertising for just $5 per day,
without having to fear your wallet will be drained or that you wont get anything good
out of it. Trust me on this one, youll want to give it a try.
Facebook is a social platform first advertising platform second, or at least when youre
asking its users, because their business plan might disagree with that statement.
But well keep thinking of it as a social network, which means that you have to promote
something of interest to a bored office worker browsing Facebook during his lunch hour,
or a single mom just quickly checking whats happening when she should be catching
some of that precious sleep.
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If youre selling clothes, youll want to promote sales and offers on Facebook. If you own
a blog or a magazine, youll want to reach new people within your target audience, and
what better way to do that than by utilizing Facebook advertising.
Anything that is of any value or interest to the consumer directly will most likely succeed
as a Facebook advertisement. Anything with the hint of some viral value will most likely
do quite well as a Facebook promoted post, and skyrocket on its own because of Face-
books inbuilt sharing and tagging abilities.
To put it simply, use Facebook as a way to reach your audience better and to promote
to them products, services and content that you might think theyd appreciate and find
useful.
First Facebook asks you to choose who or what youre creating the page for, and this is
what you will see.
After that youll need to enter in a few details, such as page name, category and so
forth. You being a business or a website owner yourself, Im sure you know all of these
details about the company youre creating the page for, so Im not going to hold your
hand and teach you to spell your websites address.
For example, if youd be creating a page for your dog walking service, this is what you
would do.
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Finally youll need to complete a simple four step process, which I wont go too far into
due to this being an article about advertising on Facebook, but heres an image for you
to make sure youre in the right place.
Oh, and make sure to define your audience well, because Facebook will help you by
suggesting good groups and keywords to target later on as it knows your audience.
After completing the four step process, congratulations! You are now an owner of a
brand new Facebook page!
Its not much yet, but fill in all the details, polish it out and give it a beautiful cover picture
and youre on your way to success.
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Heres what it looks like when you click on the small blue button that says Promote in
white letters.
Were not going to go too deep into the technicalities of goals when Facebook Adver-
tising (well be leaving that for another post) but if you directing traffic to a landing page,
Promote Your Call To Action generally does quite well.
As you master Facebook Ads youll be able to go even deeper into using Power Editor
and more.
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When writing Facebook advertising headlines and text, it can be a bit difficult to struc-
ture something that you know will work.
AdEspresso recently analysed 37,259 Facebook Ads and found and shared:
It seems Facebook advertisers have taken this to heart. The median length for a head-
line is just 5 words long. This means that their ad is immediately clear and to the point
each time.
Yes I know it can be super frustrating but you also need to remind yourself the platform
youre choosing to advertise on. You want creative which is native to the surroundings
so it doesnt just stand out like another flashing banner ad.
HubSpot exclaims in one of their posts about some of their examples of ads which
actually work that:
Thats why youll be giving Facebook the specific location or locations you want your ad
to be shown in amongst an array of other targeting options.
This targeting option specifically allows you to promote certain posts or pages to an au-
dience in one country, and certain posts and pages to an audience in another country.
With Facebooks targeting options you can very specific with your location targeting.
In face, with their newest updates, you can now even drop a pin in the location youd
like to advertise and select a radius of people to target.
This is where it comes in handy if you properly narrowed down your pages audience
for Facebook before, because the system can recommend you some really solid groups
and interests to target here.
You should try to enter at least three different interests in this selection to attain a good
reach for your campaign. Too few people to see the ad and you might just miss out on
the whole results side of advertising.
Before you ask Whats the ideal target audience size? Facebook advises you that:
Select the amount of money you wish to spend each day on your promotion campaign,
and select the duration of the run.
Personally Ive used many different campaign durations, but Id recommend running the
ad continuously and keeping an eye on its results on a day-to-day basis after the first 5
days.
You need some initial data to be able to get an idea of its performance before tweaking
the ad.
Beginner Series
Many people have experienced far better results with YouTube than traditional forms of
search and social media advertising, due to higher initial costs and less competition on
the platform.
Of course, you can avoid the initial costs completely by making the video advertisement
yourself, but many companies go with a freelancer or video company to start with a foot
up in the competition.
When you start out with YouTube advertising, the very first thing youre going to need is
well, a video advertisement.
Instantly thats the first barrier to entry when advertising on a video platform which
means if you can spend the time to advertise on a platform that requires some extra
work (more than jumping on Canva and creating a banner ad in 10 minutes) youll be
advertising in a space more untapped by your competitors.
When you decide to put together your video ready for YouTube advertising youve got two options:
You can go with premium services available to publish your video like Demo Duck or Sandwich Video,
who have worked on the videos of websites like Slack as you can see below or you can decide to work
on a DIY setup and film them yourself.
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Just remember, if you create your own video advertisement, you shouldnt skimp on the
quality. Hiring a professional will most likely reap the best rewards and save you a lot of
time, which incidentally translates into money in the world of an entrepreneur.
Although Im not going to lie, working with professionals to setup your video creative
can cost anywhere from $5,000 all the way up to $100,000 depending on the quality
and ideas youre looking for.
In the creation phase, take a look at what some of your competitors are doing in the
market.
What calls to action do they have during or at the end of their ad?
Are they driving to a landing page (which you could funnel hack) or are they driving to
content (perhaps a blog post)?
After youve got your advertisement perfected and its looking awesome, head over to
YouTubes advertising page.
To select a video you simply get the link of the video youve chosen from the address
bar of your browser, and copy paste it into the box in step 1. YouTube will handle the
rest.
You can also take a look at how the ad looks for people
browsing the internet and searching YouTube, not just how
they see it when watching a video on YouTube.
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I used the WordPress video on ClickFunnels YouTube channel as the example, and you
can see it suggesting me a daily budget and giving me an approximation as to how
many new views well get for that video of ours.
It also shows me where the ads will appear and how they will function, as well as allow-
ing me to choose the thumbnail, headline and descriptions for the ad.
After 5 seconds of video, the viewers can skip the ad, but more importantly you only pay
if someone watches for more than 30 seconds.
Writing a catchy headline and description for the advertisement is very important, and
shouldnt be treated as a less significant task than any other part of this process.
Make sure the headline is attention grabbing and the description accurate and interest
raising. When you write a high converting headline you want to make sure that its a
stand out winner when people see it.
You can also choose whether YouTube sends the ad clicks to a website of your choice
or to your YouTube channel.
It should be obvious to you by now you want to focus on lead generation and pushing
people through your sales funnel so sending people to your website would be the best
choice.
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Before you go ahead and launch your campaign though, be sure to have a landing page
and funnel prepared in ClickFunnels (with all your appropriate retargeting pixels in-
stalled so you can maximize the success of the advertising campaign.
You just decide how much money youre willing to spend each day, and then Google
wont bill you more than your set budget.
As the title of this how to guide suggested, well be showing you that it is indeed possi-
ble to do all of this for just $5 per day:
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You can also set the maximum cost per each individual view of your advertisement. By
changing this amount you can affect the number of times your ad gets shown each day.
Remember that too small a CPV and it might not get any visibility at all.
The CPV is something worth testing carefully, as you are looking for the crossover of
maximum impressions and minimal cost. This optimum value is not easy to find right
away as a beginner, but when you do, your advertising efficiency will rocket sky high.
So be sure to split test your campaign targeting, creative and pricing model as usual.
User Interests is probably the most important targeting option when architecting your
YouTube Ad because you can get more specific on building your ideal prospects
persona in the same process...
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After youve done that, youll enter your account details, submit your credit card number,
review the ad one final time and youre off!
Advertising on YouTube isnt meant to be rocket science or for the larger companies
with a crazy ad spend.
If youre a small business who has maybe looked into Facebook Ads but been turned off
YouTube because of its daunting process, hopefully this tutorial shows you the simplicity
of launching your very first campaign.
Keep in mind, if youre an advanced internet marketer this tutorial might seem very sim-
plistic (thats because it is). Theres many advanced areas of YouTube marketing which
well be likely to cover in a future post where you can make tweaks and get more techni-
cal in your targeting to get cheaper clicks and better results.
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Beginner Series
With new competitors entering the market of online advertising all the time, and existing
competitors such as Facebook and Bing strengthening their foothold in the business,
Google has lost some foothold.
However, with most of their revenue coming from their advertising business, you can
be sure the multi-billion dollar search giant will fight for every inch of the way. And they
seem to be holding their ground extremely well, as they still continue to grow their ad-
vertising numbers steadily.
First of all, youll need to have your desired keywords planned out and ready to go.
Secondly, youll need to keep in mind that you have to direct the visitors somewhere
after they click your advertisement.
We here at ClickFunnels offer a 14-day free trial by redirecting our customers to a sepa-
rate landing page, allowing them to sign up for their trial without any extra hassle.
The third and final factor to consider is your target audience. You need to have a clear
picture in your mind (and preferably written down) about who you want to target, and
not just by age or gender.
Geographical locations and spoken languages are also important as distinguishing be-
tween potential customers and random visitors is not always easy.
Dont make this any harder on yourself than it has to be, which it isnt, like at all.
If you do the planning well upfront and have everything you need ready to go, when you
start creating your first advertising campaign itll be a breeze.
Before We Start
First and foremost, as a Google product, AdWords requires you to have, or at least to
create, a Google Account to use it.
You can either head over to your familiar Google login screen or handle it from within
AdWords later on. I just thought Id make sure you realized that Google wants you to
have a Google Account in order to use a Google product.
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After clicking the blue button youll be redirected to the first step of a four step process,
which includes filling in some information about your business, details of your first cam-
paign, billing information and reviewing the advertisement.
If youre like me and already have a Google Apps for Work account or a personal Goo-
gle Account, the email address is entered automatically into the first field and you only
need to sign up later.
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For those of you who have used AdWords before, Google will automatically log you into
the account and redirect you to your AdWords dashboard, but as this is a beginner How
To well focus on creating that very first advertisement on AdWords.
To finish step one and continue to step two youll just need to sign in or sign up for an
AdWords/Google account depending on your starting situation, and you will be able to
access step two when youve successfully created an AdWords account.
Firstly youll need to set a name for your campaign, followed by choosing the type of
ads that you want to use.
You can see the way Google explains the reason to select the Standard option below:
Next youll be selecting your networks and devices. It should look something like this
below:
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Be sure to have Include Search Partners unticked. The reason we have that unticked is
resources like Search Engine Land and Moz both highlight when on a small budget its
wise to turn them off.
For now, well also leave the Devices area the same. Google goes into explaining what
all eligible devices by default means.
How it works: By default, new campaigns target all types of devices, which include desk-
top computers, tablets, and mobile phones. However, when you create your ads, you
can indicate that specific ads or ad extensions are optimized to show on mobile phones
or tablets. You can also adjust your bids for different device types on the Settings tab.
Next well be selecting the location targeting for your campaign. This is one step youll
have to do on your own. If youre a local brick and mortar business, youll need to select
the area youre in:
As always, you can get more advanced in each area of your targeting and ad building,
but lets keep it simple.
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Next select the language youd like your ads to appear in. This one doesnt need much
explanation.
As we head towards the end of first campaign you launch, well be setting our budget to
$5/day to get you started on the right foot.
To really get some more information on the bidding and budgeting strategies you can
find specific help on actual daily spend , monthly changing limits and what happens
when you change your budget.
At the top of the page youll see an area where you need to add your landing page. If
youre a ClickFunnels customer, Id recommend picking yourself up a custom domain
for your funnel and using that domain. Google is quite strict on their policies and which
landing pages they allow so be sure to read over their policies so you dont get yourself
banned!
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After entering the landing page youll be driving traffic to so you can generate leads, you
need to get into the most important area of your campaign and that is your Ad group.
Creating a solid Ad group is vital to a campaigns success when driving PPC (Pay Per
Click) traffic on Googles Search network.
Youre deciding:
Google gives you some initial tips, so based on their tips we might start with
keywords like:
I highly recommend reading this tutorial to make sure youre choosing effective key-
words so you have a killer Ad group ready to go.
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Now we need to actually create our text ad and preview how it will appear in the search
results.
Google puts a lot of effort into making your new Google Ad effortless and easy to follow.
They even include links and resources like tips for creating successful ads.
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You can see above Ive filled out some information for our new tennis websites adver-
tisement.
Keep it simple and follow Googles guidance. Dont be afraid to read their documenta-
tion as they hold your hand through the first process (I know it can be quite daunting!).
Once youre happy with your first text ad, hit Save.
Then hit the Review Campaign button once the window closes.
Before you get too excited youll need to add the maximum bid for your budget. Id start
at about $1, however once you add in your bid, Google will populate your daily estimate
on the left hand side which you can then go back and change that amount if necessary.
As you can see in my example, were looking at about $0.33 to $0.42 with 81-100 im-
pressions. Now that we have all the bidding information entered, you can hit Save and
Finish at the end of the page.
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Congratulations, you have now launched your very first AdWords Ad!
Youll be taken to your dashboard which will look something like this:
And there you have it, a perfectly optimized and quickly setup promotional campaign
that only costs $5 per day and enables you to receive dozens of incoming leads for the
keywords you set.
Naturally Google AdWords is not an easy tool to use when going for the highest of con-
version rates and finest of tunings, but there is a reason why search engine marketers
are a well-compensated bunch when considering their expertize.
They can make your company spend less on each customer acquisition all the while
your brand gets more and more visibility.
This How To only scratched the very surface of AdWords advertising and has a lot of
bubble wrap around it.
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Beginner Series
If you arent exactly familiar with native advertising, or would prefer reading a bit more
about it before opening up your wallet, youre in luck. I recently wrote about the five
most common misconceptions marketers have about native advertising.
Ill be using Outbrain for this example campaign, but the steps that we go through here
shouldnt be too difficult for those who wish to use Taboola for one reason or the other.
From the image you can see that were going to be using Outbrain in a similar fashion
to how some of the largest brands and businesses in the world use it, so lets click For
Businesses & Brands now to get started.
On this next page Outbrain explains to you exactly how, where and when your adverts
will appear, and its an extremely exciting page to read in my opinion.
Just look at your possibilities, having your content shown on CNNs website?
After youre done with being amazed by your possibilities, click the start now button for
the actual registration form to show up. This is what it looks like:
Then youll need to enter the URLs you wish for Outbrain to amplify.
They recommend you to use between 3-5 articles as a minimum, and you can also cre-
ate a variety of different headlines and images for a single URL after youve added it to
the campaign.
A very clever and neat trick is to enter your RSS feed into the campaign, guaranteeing
your latest posts getting promoted as they go live.
Maybe not suitable for those with a low daily budget, but definitely a cool trick for those
with dozens of campaigns and hundreds of articles to promote.
A quick word of caution, if you include a URL which is not permitted by their network
youll receive a red error message and will be notified to change the landing page.
So be sure to read what types of content is allowed to be advertised through their net-
work.
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After youre done with the headlines, images and URLs, move onto step 2 by clicking
Continue to Settings.
After youre done with the headlines, images and URLs, move onto step 2 by clicking
Continue to Settings.
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First you select the countries and regions you want to be targeting, for example USA
and the UK.
You can also choose to leave this blank if you wish for your promoted content to be
shown everywhere. I do not recommend leaving this blank, because the language bar-
riers alone will render your content useless to many of those visitors that youll still have
to pay for in any case.
Similarly to the tutorial on Facebook and Google advertising, you really want to dial in
your audience and get specific.
You can also choose whether you want to focus on only larger screen visitors, mobile
visitors or both.
After the targeting section youll need to set your budget for this campaign.
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When setting the target budget you should keep in mind that, as Outbrain states, your
actual spending might be up to 20% higher than the value entered here.
Native advertising is the most difficult campaign type to run on a shoestring budget, but
its doable.
Youll notice Ive entered $10 per day in the step below. Outbrain has a minimum $10/
day restriction.
Now I know this tutorial is $5 a day, but I figured we could make an exception just this
once.
When youre doing native advertising, its generally a platform which will work better on
a higher budget but starting at a $10 budget is fine to learn the ropes of the platform.
Just be prepared for only few good leads coming in, as the CPC is rather high in such
competitive form of advertising.
Finally set the CPC you wish to offer and the campaign schedule, which you can use to
select specific dates the campaign runs on if you wish to do so.
The advanced settings section really is for those who need more advanced features
When youre ready with your content and settings, just click the Continue to checkout
button to reach the final step: credit card information.
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Finally youll need to agree to Outbrains terms and thats it, youve officially submitted
your first campaign.
If you like this guide please share it with your friends and fellow business owners to get
the word out on how easy it is to get started marketing online with the power of
ClickFunnels!
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