Jawad Abbassi, Arab Advisors Group - Media Connected

Journalists' Forum
on Technology Issue
January 2009
Jawad Abbassi
Founder, General Manager
Outline
 Some statistics
 Arab Advisors surveys’ findings
 Survey’s details
 TV viewing
 Radio Listening
 Internet Use
 And more statistics by country!

 Types of TV and radio programs viewed in:
- Bahrain
- Egypt
- Lebanon
- Kuwait
- Jordan
- Qatar
Internet use penetration in Arab Countries
Internet users
Internet users
penetration
000s (2008)
(2008)
Algeria 3,125 8.9%
Bahrain 284 26.5%
Egypt 5,194 6.9%
Jordan 960 16.4%
Kuwait 1,245 34.4%
Lebanon 915 23.4%
Mauritania 40 1.3%
Morocco 3,430 11.0%
Oman 380 14.0%
Palestine 447 11.5%
Qatar 327 21.4%
Saudi Arabia 7,800 31.0%
Sudan 530 1.4%
Syria 3,315 16.9%
Tunisia 1,333 12.9%
UAE 3,234 68.7%
Yemen 1,309 5.9%
Source: Arab Advisors Group

Popular uses of the Internet
• Email and searching for news and information are the

most widely used amongst Arab Internet users.
• Downloading files and software follows.
• Chatting comes ahead of streaming audio and video
• In line with global trends, broadband users tend to

spend more time and adopt more sophisticated uses
such as e-banking, e-gov and e-commerce.
Surveys details
Qatar Jordan Kuwait Lebanon Egypt Bahrain
15 years old 15 years old 15 years old 15 years old 15 years old
and above, and above, and above, and above, and above,
15 years old
Sample characteristics and and and and and
and above
cellular cellular cellular cellular cellular
service users service users service users service users service users
Sample size 530 509 605 600 700 550
Method of conducting the

face-to face face-to face face-to face face-to face face-to face face-to face
survey
Confidence level 99% 99% 99% 99% 99% 99%
Margin of error less than 6% less than 6% less than 6% less than 6% less than 5% less than 6%
Note: The Egypt survey has a margin of error of less than 5%
Source: Arab Advisors Group’s Bahrain Cellular Users Survey 2008, Egypt Households Telecom and Media Survey Report
2008, Lebanon Cellular Users Survey 2007, Kuwait Cellular Users Survey 2007, Jordan Cellular Users Survey 2007 and Qatar
GSM Users Survey 2007
70.1% of cellular users in Kuwait use the
Internet
Internet usage
80%
70.1%
70% 66.2%
62.2%
60% 56.2% 54.0%
50%
40%
31.9%
30%
20%
10%
0%
Kuwait Jordan Lebanon Qatar Bahrain Egypt
Note: percentages are calculated from the total sample size of 530 for Qatar, 605 for Kuwait, 600 for Lebanon, 509
for Jordan, 700 for Egypt, and from the 550 for Bahrain.
Source: Arab Advisors Group’s Bahrain Cellular Users Survey 2008, Egypt Households Telecom
and Media Survey Report 2008, Lebanon Cellular Users Survey 2007, Kuwait Cellular Users
Survey 2007, Jordan Cellular Users Survey 2007 and Qatar GSM Users Survey 2007
Internet usage is more common among males
than females
Internet usage by gender
Male Female
140%
120%
65.0%
100% 69.1% 66.3%
80% 52.3% 43.5%
60%
21.4%
40% 73.3%
64.7% 61.5% 61.4%
55.2%
20% 42.4%
0%
Kuwait Jordan Lebanon Bahrain Qatar Egypt
A higher proportion of the young cellular
users use the Internet than older people
Internet users by age group
Surveyed Country 15 - 24 25 - 34 35 - 44 45 - 54 Above 54
Bahrain 60.0% 50.6% 58.9% 50.7% 38.1%
Egypt 49.4% 29.9% 23.0% 19.0% 15.4%
Lebanon 72.8% 63.6% 44.1% 33.3% 12.5%
Kuwait 74.3% 75.2% 62.3% 55.3% 50.0%
Jordan 78.2% 64.3% 52.1% 37.5% 20.0%
Qatar 74.4% 61.5% 50.4% 40.5% 25.0%
99.0% of cellular users in Lebanon watch TV
TV viewing
120%
99.0% 97.2% 97.0% 95.9% 95.5%
100% 93.1%
80%
60%
40%
20%
0%
Lebanon Qatar Kuwait Egypt Bahrain Jordan
Everyone watches TV….
TV viewing by gender
Male Female
160%
100.0% 97.4% 97.4% 97.2% 95.5% 98.3%
120%
80%
98.8% 97.1% 96.8% 94.6% 95.4% 90.4%

40%
0%
Lebanon Qatar Kuwait Egypt Bahrain Jordan
… of all age groups!
TV viewers by age group
Bahrain 98.5% 95.2% 94.3% 94.4% 92.9%
Egypt 95.7% 96.2% 99.3% 94.0% 92.3%
Lebanon 99.6% 97.9% 98.9% 100.0% 100.0%
Kuwait 96.1% 97.7% 97.7% 93.6% 100.0%
Jordan 93.8% 91.3% 91.5% 100.0% 86.7%
Qatar 97.5% 95.9% 99.2% 96.2% 97.2%
88.1% of cellular users in Qatar listen to radio
Radio listening
100%
88.1%
84.5% 82.0%
80% 77.0% 76.0%
60.6%
60%
40%
20%
0%
Qatar Kuwait Lebanon Jordan Bahrain Egypt
Females tend to listen to the radio more
than males
Radio listening by gender

Male Female
180%
160%
140%
82.5% 91.5%
120% 88.0%
78.9% 79.3%
100%
62.1%
80%
60%
40% 90.4% 80.1% 81.0% 76.0% 73.8%
59.0%
20%
0%
Qatar Kuwait Lebanon Jordan Bahrain Egypt
A large percentage of cellular users among
all age groups reported listening to the radio
Radio listeners by age group
Bahrain 80.8% 77.1% 73.8% 70.4% 73.8%
Egypt 59.2% 63.7% 56.3% 58.3% 67.0%
Lebanon 83.2% 84.1% 78.5% 72.2% 75.0%
Kuwait 80.9% 85.9% 90.0% 74.5% 78.6%
Jordan 81.7% 77.0% 69.0% 62.5% 73.3%
Qatar 86.8% 89.9% 87.2% 91.1% 80.6%
Surveys’ Findings by Country
The majority of radio listeners of all age groups in
Bahrain reported listening to news
Types of radio programs 15 - 24 25 - 34 35 - 44 45 - 54 Above 54

News 93 119 85 46 31
% 88.6% 93.0% 81.7% 92.0% 100.0%
Religious 63 72 71 23 14
% 60.0% 56.3% 68.3% 46.0% 45.2%
Political shows 13 14 10 13 2
% 12.4% 10.9% 9.6% 26.0% 6.5%
Entertainment shows 9 21 12 3 3
% 8.6% 16.4% 11.5% 6.0% 9.7%
Social talk shows 5 12 5 5 4
% 4.8% 9.4% 4.8% 10.0% 12.9%
Music 39 51 37 17 10
% 37.1% 39.8% 35.6% 34.0% 32.3%
Sports programs 23 46 30 10 4
% 21.9% 35.9% 28.8% 20.0% 12.9%
Documentaries/ educational programs 1 5 4 2 1
% 1.0% 3.9% 3.8% 4.0% 3.2%
Game shows/ Play and win 3 11 3 2 5
% 2.9% 8.6% 2.9% 4.0% 16.1%
Total respondents who listen to radio by age group 105 128 104 50 31
Basis: 418 respondents who listen to the radio
Source: Arab Advisors Group’s Bahrain Cellular Users Survey 2008
TV viewers of both genders in Bahrain tend to
watch news
Types of TV programs Male Female
News 289 181
% 92.3% 85.4%
Political shows 24 16
% 7.7% 7.5%
Game/contest shows 16 14
% 5.1% 6.6%
Social talk shows 20 24
% 6.4% 11.3%
Movies 222 141
% 70.9% 66.5%
Drama series 90 102
% 28.8% 48.1%
Sports 149 44
% 47.6% 20.8%
Health and fitness 9 31
% 2.9% 14.6%
Fashion 22 82
% 7.0% 38.7%
Cooking programs 13 59
% 4.2% 27.8%
Children's programs 13 23
% 4.2% 10.8%
Documentaries/Educational programs 7 9
% 2.2% 4.2%
Religious programs 61 38
% 19.5% 17.9%
Financial programs 3 8
% 1.0% 3.8%
Music 202 131
% 64.5% 61.8%
Reality shows 2 4
% 0.6% 1.9%
Total respondents who watch TV by gender 313 212
Basis: 525 respondents who watch TV
Source: Arab Advisors Group’s Bahrain Cellular Users Survey 2008
Religious programs are popular among
radio listeners of both genders in Egypt
Types of radio programs Male Female
News 37 23
% 18.0% 10.6%
Religious 138 158
% 67.0% 72.5%
Political shows 5 6
% 2.4% 2.8%
Entertainment shows 24 34
% 11.7% 15.6%
% 8.7% 10.6%
Music 113 99
% 54.9% 45.4%
Sports programs 34 9
% 16.5% 4.1%
Documentaries/ educational programs 3 1
% 1.5% 0.5%
Game shows/ Play and win 2 7
% 1.0% 3.2%
Total respondents who listen to radio by gender 206 218

Source: Arab Advisors Group’s Egypt Households Telecom and Media Survey Report 2008
TV viewers of all age groups in Egypt tend to
watch movies
Types of TV programs 15 - 24 25 - 34 35 - 44 45 - 54 Above 54
News 75 76 79 48 55
% 33.6% 50.3% 59.0% 60.8% 65.5%
% 7.6% 20.5% 24.6% 25.3% 28.6%
Game/contest shows 12 10 11 6 4
% 5.4% 6.6% 8.2% 7.6% 4.8%
% 10.8% 15.2% 24.6% 17.7% 10.7%
Movies 184 117 102 48 58
% 82.5% 77.5% 76.1% 60.8% 69.0%
Drama series 174 105 96 54 58
% 78.0% 69.5% 71.6% 68.4% 69.0%
Sports 107 68 54 36 28
% 48.0% 45.0% 40.3% 45.6% 33.3%
Health and fitness 14 21 19 11 4
% 6.3% 13.9% 14.2% 13.9% 4.8%
Fashion 18 15 11 5 1
% 8.1% 9.9% 8.2% 6.3% 1.2%
Cooking programs 12 28 22 10 4
% 5.4% 18.5% 16.4% 12.7% 4.8%
Children's programs 13 19 9 6 1
% 5.8% 12.6% 6.7% 7.6% 1.2%
Documentaries/Educational programs 4 4 3 1 2
% 1.8% 2.6% 2.2% 1.3% 2.4%
Religious programs 80 79 71 37 48
% 35.9% 52.3% 53.0% 46.8% 57.1%
Financial programs 2 3 5 2 1
% 0.9% 2.0% 3.7% 2.5% 1.2%
Music 101 49 33 10 11
% 45.3% 32.5% 24.6% 12.7% 13.1%
Reality shows 2 4 1 1 0
% 0.9% 2.6% 0.7% 1.3% 0.0%
Other 1 0 0 0 0
% 0.4% 0.0% 0.0% 0.0% 0.0%
Total respondents who watch TV by age group 223 151 134 79 84
Source: Arab Advisors Group’s Egypt Households Telecom and Media Survey Report 2008
The majority of radio listeners of all age groups
in Lebanon reported listening to music
News 101 106 54 22 6
% 45.3% 64.6% 74.0% 84.6% 100.0%
Religious 31 33 12 7 1
% 13.9% 20.1% 16.4% 26.9% 16.7%
% 9.0% 16.5% 17.8% 7.7% 0.0%
% 18.8% 17.7% 12.3% 11.5% 0.0%
% 10.8% 12.8% 8.2% 15.4% 16.7%
Music 206 129 54 17 4
% 92.4% 78.7% 74.0% 65.4% 66.7%
% 11.7% 17.1% 5.5% 15.4% 0.0%
Documentaries/ educational programs 27 27 11 3 1
% 12.1% 16.5% 15.1% 11.5% 16.7%
% 14.3% 15.2% 6.8% 11.5% 0.0%
Total respondents who listen to radio by age group 223 164 73 26 6
Source: Arab Advisors Group’s Lebanon Cellular Users Survey 2007
TV viewers of both genders in Lebanon
tend to watch news
News 390 52
% 76.3% 62.7%
% 16.0% 10.8%
% 11.7% 19.3%
% 18.6% 15.7%
Movies 350 66
% 68.5% 79.5%
Drama series 176 40
% 34.4% 48.2%
Sports 207 15
% 40.5% 18.1%
% 16.2% 22.9%
Fashion 64 19
% 12.5% 22.9%
% 6.7% 18.1%
% 7.4% 13.3%
% 18.0% 12.0%
% 15.9% 14.5%
% 12.3% 12.0%
Music 366 70
% 71.6% 84.3%
Reality shows 114 20
% 22.3% 24.1%
Other 1 0
% 0.2% 0.0%
Total respondents who watch TV by gender 511 83
Source: Arab Advisors Group’s Lebanon Cellular Users Survey 2007
The majority of radio listeners of both genders
in Kuwait reported listening to music
News 203 77
% 68.4% 36.0%
Religious 184 53
% 62.0% 24.8%
% 15.5% 4.7%
% 23.2% 9.3%
% 7.1% 5.6%
Music 211 191
% 71.0% 89.3%
% 10.1% 2.8%
% 4.4% 3.7%
% 3.4% 2.3%
Other 4 0
% 1.3% 0.0%
Total respondents who listen to radio 297 214
Source: Arab Advisors Group’s Kuwait Cellular Users Survey 2007
TV viewers of all age groups in Kuwait
tend to watch news
News 103 214 104 38 14
% 70.5% 83.6% 81.9% 86.4% 100.0%
% 17.1% 29.3% 22.0% 20.5% 71.4%
% 47.3% 25.8% 13.4% 22.7% 14.3%
% 47.9% 38.7% 22.8% 27.3% 57.1%
Movies 103 213 107 35 13
% 70.5% 83.2% 84.3% 79.5% 92.9%
Drama series 93 155 64 20 8
% 63.7% 60.5% 50.4% 45.5% 57.1%
Sports 97 134 60 17 1
% 66.4% 52.3% 47.2% 38.6% 7.1%
% 13.7% 16.8% 11.0% 9.1% 7.1%
Fashion 24 54 15 5 0
% 16.4% 21.1% 11.8% 11.4% 0.0%
% 3.4% 7.4% 8.7% 4.5% 0.0%
% 8.2% 7.4% 3.1% 4.5% 0.0%
% 4.8% 7.8% 4.7% 4.5% 14.3%
% 32.9% 27.7% 24.4% 15.9% 57.1%
% 8.9% 5.1% 2.4% 11.4% 0.0%
Music 97 171 83 24 5
% 66.4% 66.8% 65.4% 54.5% 35.7%
% 13.0% 13.7% 15.0% 4.5% 21.4%
Other 29 15 4 2 0
% 19.9% 5.9% 3.1% 4.5% 0.0%
Total age group who watch TV 146 256 127 44 14
Source: Arab Advisors Group’s Kuwait Cellular Users Survey 2007
The majority of radio listeners of all age
groups in Jordan reported listening to music
News 53 45 31 17 9
% 25.2% 46.4% 63.3% 68.0% 81.8%
Religious 14 18 10 3 2
% 6.7% 18.6% 20.4% 12.0% 18.2%
% 3.8% 6.2% 12.2% 16.0% 27.3%
% 36.2% 23.7% 18.4% 32.0% 18.2%
% 15.7% 14.4% 16.3% 28.0% 36.4%
Music 195 76 31 15 5
% 92.9% 78.4% 63.3% 60.0% 45.5%
% 11.4% 11.3% 8.2% 12.0% 0.0%
Documentaries/ educational
2 2 2 1 1
programs
% 1.0% 2.1% 4.1% 4.0% 9.1%
% 13.8% 6.2% 10.2% 8.0% 0.0%
Other 1 0 0 0 0
% 0.5% 0.0% 0.0% 0.0% 0.0%
Total age group who listen to radio 210 97 49 25 11
Source: Arab Advisors Group’s Jordan Cellular Users Survey 2007
TV viewers of both genders in Jordan tend to
watch movies
News 195 91
% 64.6% 52.9%
% 22.2% 9.3%
% 15.9% 27.9%
% 14.9% 19.8%
Movies 263 147
% 87.1% 85.5%
Drama series 149 123
% 49.3% 71.5%
Sports 155 18
% 51.3% 10.5%
% 5.3% 25.0%
Fashion 18 66
% 6.0% 38.4%
% 6.6% 32.6%
% 15.2% 27.9%
% 14.2% 12.8%
% 28.1% 40.7%
% 4.6% 3.5%
Music 195 132
% 64.6% 76.7%
Reality shows 32 22
% 10.6% 12.8%
Other 2 0
% 0.7% 0.0%
Total gender who watch TV 302 172
Source: Arab Advisors Group’s Jordan Cellular Users Survey 2007
The majority of radio listeners of both
genders in Qatar reported listening to music
News 224 54
% 65.9% 42.5%
Religious 195 87
% 57.4% 68.5%
% 40.0% 26.8%
% 53.8% 48.8%
% 46.5% 41.7%
Music 295 105
% 86.8% 82.7%
% 25.6% 15.0%
% 11.5% 6.3%
% 12.9% 15.0%
Total respondents who listen to radio 340 127
Source: Arab Advisors Group’s Qatar GSM Users Survey 2007
TV viewers of all age groups in Qatar tend to
watch movies
News 86 144 119 74 33
% 72.9% 88.9% 96.0% 97.4% 94.3%
% 36.4% 69.8% 69.4% 78.9% 85.7%
% 55.1% 32.1% 22.6% 22.4% 34.3%
% 61.0% 65.4% 65.3% 64.5% 60.0%
Movies 111 153 116 62 30
% 94.1% 94.4% 93.5% 81.6% 85.7%
Drama series 81 123 90 53 27
% 68.6% 75.9% 72.6% 69.7% 77.1%
Sports 77 110 81 50 22
% 65.3% 67.9% 65.3% 65.8% 62.9%
% 28.8% 38.3% 35.5% 19.7% 17.1%
Fashion 63 73 54 21 10
% 53.4% 45.1% 43.5% 27.6% 28.6%
% 25.4% 33.3% 34.7% 17.1% 31.4%
% 16.1% 19.8% 20.2% 7.9% 17.1%
% 23.7% 33.3% 30.6% 43.4% 42.9%
% 35.6% 58.6% 58.1% 53.9% 80.0%
% 16.9% 33.3% 33.9% 32.9% 45.7%
Music 74 86 55 23 8
% 62.7% 53.1% 44.4% 30.3% 22.9%
% 17.8% 13.0% 10.5% 10.5% 8.6%
Total age group who watch TV 118 162 124 76 35
Source: Arab Advisors Group’s Qatar GSM Users Survey 2007

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Journalists' Forum

 And more statistics by country!

Source: Arab Advisors Group

• Email and searching for news and information are the

• Downloading files and software follows.

• Chatting comes ahead of streaming audio and video

• In line with global trends, broadband users tend to

Qatar Jordan Kuwait Lebanon Egypt Bahrain

Sample size 530 509 605 600 700 550

Method of conducting the

Confidence level 99% 99% 99% 99% 99% 99%

Note: The Egypt survey has a margin of error of less than 5%

Internet usage by gender

Surveyed Country 15 - 24 25 - 34 35 - 44 45 - 54 Above 54

Bahrain 60.0% 50.6% 58.9% 50.7% 38.1%

Egypt 49.4% 29.9% 23.0% 19.0% 15.4%

Lebanon 72.8% 63.6% 44.1% 33.3% 12.5%

Kuwait 74.3% 75.2% 62.3% 55.3% 50.0%

Jordan 78.2% 64.3% 52.1% 37.5% 20.0%

Qatar 74.4% 61.5% 50.4% 40.5% 25.0%

98.8% 97.1% 96.8% 94.6% 95.4% 90.4%

TV viewers by age group

Surveyed Country 15 - 24 25 - 34 35 - 44 45 - 54 Above 54

Bahrain 98.5% 95.2% 94.3% 94.4% 92.9%

Egypt 95.7% 96.2% 99.3% 94.0% 92.3%

Lebanon 99.6% 97.9% 98.9% 100.0% 100.0%

Kuwait 96.1% 97.7% 97.7% 93.6% 100.0%

Jordan 93.8% 91.3% 91.5% 100.0% 86.7%

Qatar 97.5% 95.9% 99.2% 96.2% 97.2%

Radio listening by gender

Radio listeners by age group

Surveyed Country 15 - 24 25 - 34 35 - 44 45 - 54 Above 54

Bahrain 80.8% 77.1% 73.8% 70.4% 73.8%

Egypt 59.2% 63.7% 56.3% 58.3% 67.0%

Lebanon 83.2% 84.1% 78.5% 72.2% 75.0%

Kuwait 80.9% 85.9% 90.0% 74.5% 78.6%

Jordan 81.7% 77.0% 69.0% 62.5% 73.3%

Qatar 86.8% 89.9% 87.2% 91.1% 80.6%

Types of radio programs 15 - 24 25 - 34 35 - 44 45 - 54 Above 54

Documentaries/ educational programs 3 1

Total respondents who listen to radio by gender 206 218

Basis: 424 respondents who listen to the radio

Documentaries/ educational programs 13 8

Documentaries/ educational programs 39 8

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