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Audience

The Mercedes-Benz FashionWeek Berlin aims to attract high-income fashion enthusiasts

between the ages of 21-60. The target income level of our audience is approximately $65,000. A

high school diploma is the average education level of our audience due to the fact that many

fashion icons and celebrities do not always follow the traditional college path. Our objective is to

attract people who are interested in the latest fashion trends and give them an exclusive sneak

peek at designers collections. They should be a mature, open-minded audience capable of

appreciating the artistic style of each designers collection. The strategy is to publicize high-end

celebrities who attend Mercedes-Benz FashionWeek Berlin, in order to generate more publicity

and attract more international press. We are providing incentives to the following celebrities in

order for them to attend: Kim Kardashian-West, Kanye West, North West, Karl Lagerfeld, Anna

Wintour, Mary Kate and Ashley Olsen, Nicole Richie, Jennifer Ulrich, Andre Leon Talley, and

Heidi Klum.

Mercedes-Benz FashionWeek announced this year that they will not allow fashion bloggers to

attend their 2015 shows in New York, Milan, London and Paris due to the limited priority

seating. Currently, 20 percent of all New York FashionWeek media guests are fashion bloggers.

We plan to increase international publicity and gain attendance by giving each Fashion Blogger

an exclusive invitation to Mercedes-Benz FashionWeek Berlin.

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