M: My name is Raghavendra from the agency, Nelson.

Sir, I am
conducting market studies on various products and surveys. Presently,
while working on automobiles survey, we are procuring customers
opinion. So, no right or wrong answers it just based on free and frank
opinion. I will be a discussion on what you had attended earlier, right?
Sir, I know the names. So Mr. Suresh, what do you do generally and
how many are there in your family?

R: I am working in ..

M: Okay.

R: In marketing. There are four members in my family.

M: Four members in the family. And, you have a Wagon-R VXI. Isnt it
Sir? Right.

R: My name is Nagarjuna. I work for Hitachi company.

M: Okay.

R: I am a designer. In my family there are three members.

M: Three members. Okay, alright.

R: [Inaudible 1:01]

M: You have a Wagon-R VXI. Okay, alright. Wonderful. Mr. Nasingh,

what do you do sir?

R: I work in IT.

M: Income tax department. Oh, okay. Wonderful Sir. Coming to your

how many members are in your family Sir?

R: Five.

M: There are five members in your family. You have I-10 sports right
Sir? Okay, alright. Mr. Karpal Singh. Right Sir.

R: I work in Medicity hospital.

M: So you work in Medicity hospital. Okay, alright. Wonderful Sir. How

many members in the family Sir?

R: Six members.

M: Six members in the family. Okay. You have a I-10 Magno. Okay,
alright. So, you have I-10 Magna. We have Pawan here.
R: I am a software engineer.

M: Okay Sir.

R: Five members in family.

M: Five members in family. Wonderful Sir. You have a Celerio VXI.

R: Celerio VXI.

M: Okay, alright. Mr. Ravinder. Yes Sir. What do you do?

R: I am a graphic designer in MSN laboratories.

M: So, you are a graphic designer. Alright.

R: Five members.

M: Five members. Okay. So, five members are in the family. You have a
Celerio VXI.

R: Yes.

M: Okay, alright. So, Celerio VXI. How many years has it been since the
time of purchase?

R: One year past.

M: One year past. Okay. What about you Sir?

R: One year three months.

M: So, it has been one year and three months. You Sir?

R: Fourteen months.

M: So, it has been fourteen months. You Sir?

R: One and a half years.

M: So, it has past one and a half years.

R: Eleven months.

M: It has past eleven months.

R: Two years.

M: So, it has been two years for you. Okay. In general if you purchase a
vehicle considering the present, how many years will it take to sell it?
R: Seven years.

M: So, you will keep it for seven years. Right, okay.

R: Three to four years.

M: Three to four years. Okay

R: Five to seven years.

M: So, you want to keep the vehicle for five to seven years and then
only change.

R: Yes.

M: Okay, alright. Wonderful. Before purchasing the present car, did you
have any other car? We will start with you Sir.

R: This is my first car.

M: This is your first car. Okay.

R: I had I-20 previously.

M: You had I-20 previously. Oh, okay. Alright, wonderful. Sir, for you?

R: Travels car.

M: (Laughing).

R: This was the first car.

M: So, first car.

R: This was the second car.

M: Which was your first car?

R: Maruthi 800.

M: Maruthi 800 was your previous car. Okay, alright. Sir?

R: First car.

M: This is the first car. Okay, alight.

R: First car.
M: Yours too. So the guys with first car, why did you feel the need to
have a first car? Why you wanted a car?
R: To roam with the family and for some occasions, it comes under our budget.

M: Right, okay. So family for family and convenience.

R: Safety, comfort and family purpose.

M: So, safety and comfort is the reason. As per you Sir?

R: Family.

M: All can go together.

R: And safety too.

M: It is not for show off or to show status.

R: It is a need.

M: Yes.

R: Show off means higher branded models.

M: So, showoff infers that. Yours also is the first car, so what was your
need?

R: Mainly, to stay in equal with the society.

M: Ah! Status. To be equal with others.

R: Before, to go out we used to go in auto. That is why we purchased a car.

M: Right, wonderful. Alright. You have replaced 800. So I want to know

the reason. You have taken I-10 right? So, go back to the period where
you had 800 and let me know the reason to purchase the new one.

R: Upgrading Sir.

M: Upgrading, yeah.

R: Upgrading for luxury.

M: Okay, alright. Sir, you have I-20 and purchased Wagon-R.

R: No, additional car.

M: Oh, this is an additional car. Okay.

R: I kept that car for my family. Actually, I wanted to go for Swift. But, the dealer
[inaudible 6:00]. He told Wagon-R.

M: I see. So, this is an additional car. You already had I-20. Why you
wanted an additional car?

R: I gave it to parents.

M: You wanted an additional car for your use. That is why you chose
Wagon-R. But, actually you wanted to go for Swift but you got Wagon-
R. It was not consciously purchased. You did not purchase purposefully.

R: Without Desire I thought not to buy anything. But, as he could not deliver on
time, I had to change my decision.

M: Okay. We will come to that. So while purchasing car, was there any
influence of any of your family members be it child or wife on your
decision?

R: Corresponding to brand, there was influence.

M: Right.

R: Maruthi.

M: Maruthi.

R: Thats it.

M: So, who wanted it?

R: My Dad. My Dad is so much interested in Maruthi brand. So, he let me into

the Maruthi.

M: Alright, okay. In your case Sir?

R: We thought of purchasing Alto. But in terms of space, convenience and

budget this was better.

M: Correct. You took it. Was there any choice among your family
members? Was there any influence by them?

R: More than Alto, they said Celerio was better.

M: Who told that?

R: [Inaudible 7:36]

M: Oh. Right.
R: Due to more sitting space and it being comfortable.

M: Okay. In your case Sir?

R: Suggested.

M: Suggested.

R: Actually, we had finalized for Celerio. We went there, papers were ready. Only
thing was that we had to take delivery after three to four days. What he
suggested was that this brand was a marketed one. Celerio, Wagon-R and I-10
are from the same platform. So he suggested me to go for I-10. (Car-sound).
Because it is [inaudible 8:17] whereas, Celerio was new in the market.

M: Right.

R: Even after finalizing Celerio, next day I opted for

M: Right. Sir, in your case? Was there any influence of your family
member while choosing I-10?

R: Family members?

M: Yes.

R: Before five years my children used to travel by auto and sometimes bus. I
was quite disturbing. Keeping that into consideration, I got a car.

M: Okay, car is a must. Did anyone insist you to purchase this car?

R: This car is comfortable and can go easily into the lane and park in front of
house. So, we chose
I-10.

M: Okay, alright. In your case no family members influence was there

or anything like that?

R: Wagon-R also was taken based on my decision.

M: Wagon-R also was taken based on your decision. In your case Sir?

R: Actually I thought of taking Celerio VXI. I took test drive. But my son and wife
were not interested as they were taller than me (approximately 6 feet height).
My brother in law has Wagon-R. It is very comfortable in comparison with
Celerio. Also, Celerio was launched at that time.
The problem..

M: Right. At time Wagon-R was already established so you wanted to

take that.
R: Maintenance Thats why

M: You had Celerio in mind and you Keep it outside. So, you had
Celerio in mind. Did you have anything else too? You had swift. Did you
have any other company in mind?

R: Actually not. I thought of going with Polo or Maruthi. Due to the cost issues I
went for Maruthi.

M: The main reasons for rejecting Polo was due do its cost.
Maintenance cost is more.

R: So, I felt like going with Mauthi.

M: You thought of going with Maruthi. Right, okay.

R: I looked immediately for Swift. But, next to it there was Celerio.

M: Right.

R: But, for my height it was very small and there was not much of seating place.
Wagon-R was good at all aspects and was comfortable.

M: Comfortable. Wonderful. Sir, you compared with which one? Apart

from comparing with I-10 did you compare with anything else?

R: We tried. We went to four five companies.

M: Mainly, which one was in mind?

R: Mainly, I-10 was in my mind.

M: After I-10?

R: After I-10 the next big vehicle

M: No, before I-10, which was a good competitor?

R: Alto.

M: Alto. Okay, alright. So, why did you feel I-10 to be better than Alto?
How was I-10 better than Alto according to you?

R: Looks.

M: Yeah, looks is one aspect.

R: Interiors.
M: Interiors. Right. So, interior quality was better. Sir, and in your case
you said upgrading and Celerio was the one in your mind and we opted
for I-10 because my brother insisted and he also was having I-10. It
was exactly as sitting in chair. Even in long drive it is very comfortable.

R: Because my brother insisted and he also was having I-10. It was exactly as
sitting in chair. Even in long drive it is very comfortable.

M: Sir, what was in your mind? You took Celerio. Based on what you
took Celerio?

R: Actually, I did not think of Celerio. Polo, Ford Figo and I-10 was in my mind.

M: Ah!

R: Then Swift. After all, I finalized Figo.

M: Okay.

R: Just because of speed, I finalized and went to purchase it. But, my Dad and
uncle told that the parts once lost cannot be found again. Even when found it
takes two to three months of time to fix. It would be costly. Maintenance cost
would be high. Keep all these into consideration. Also the family would be huge.
Keeping all these into consideration, then Celerio would be in lesser budget.
Maruthi is a trusted brand. Then I went completely with Maruthi Celerio.

M: So, keeping budget in mind and due to spare parts problem in Figo,
you went to select this one. Sir, along with Celerio what is the main.

R: I saw I-10. But, it has much costlier and has needs maintenance.

M: Right.

R: That is why. Celerio has larger space.

M: Right.

R: Also, lesser cost and more mileage. That is why I went to purchase it.

M: Right Sir. We shall go to flashback. One and a half years back. You
were not having car and planning to purchase it, not during your 800
case but a recent one. Definitely, you must have had criteria in mind.
Whatever we want to purchase we keep a list. Based on that, we
compare and then buy. But, among those there would be top three
criteria. Okay. If I buy a new car these are the three criteria that I
want. This was something that you must have thought while
purchasing I-10. Before purchasing I-10 or Wagon-R you must have
thought something that you want. What are those top three things? In
your case, before purchasing Wagon-R or any car what are the top
three main things that we need? I meant the qualities in a car.
R: First thing, mileage.

M: Mileage, okay.

R: Second, comfort and seating.

M: Right.

R: Maintenance.

M: Ah! Maintenance. So, mileage, comfort (seating) and maintenance

were your top three criteria. Wonderful and you Sir.

R: Service was a criteria. Mileage also was a criteria.

M: Mileage also was a criteria for you. In city we see mileage and
service center availability. Okay, which is the other one?

R: Engine.

M: Sorry, engine. What about engine?

R: Speed.

M: Engine capacity which is nothing but speed. Based on that you

chose. Wonderful Sir. What is the top three criteria that you expected
in a car?

R: For family.

M: If we want to buy a shirt, we see some qualities like design etc.

R: I dont have much idea on vehicles. I just wanted to buy a good car.

M: What are the qualities in a good car?

R: Mileage.

M: Mileage is one.

R: Power steering can help us to move smoothly.

M: There has to be power steering.

R: Since ten years the people known to me have been driving car. They told me
that its a good feature.

M: So, you felt power steering and mileage. What else?

R: Air bags.

M: Air bags. Okay. You also want air bags in a car. Wonderful. What
were your three criteria Sir?

R: In an up gradation to a luxury car, there would be power steering which is not

in Maruthi 800 and city maneuverability.

M: Right.

R: The engine should be having more power.

M: Right.

R: From 800 to 1000.

M: So, more power and engine. What was your requirement? More
power engine or city maneuverability and luxury with respect to power
steering or any other feature apart from power steering?

R: Power steering and A/C.

M: So, there were your top three criteria. Wonderful Sir. Your three
criteria?

R: Smooth raise and no vibration.

M: Right.

R: Mileage and stylish.

M: It has to be stylish. So you see looks.

R: Exactly.

M: Done. You said mileage.

R: Maintenance and should fall under the budget.

M: How much did you keep the budget Sir?

R: I kept till five and a half.

M: You thought of keeping till five and a half and you got it. Okay,
alright. Sir, you took VXI and you all also got VXI. So, all Maruthi guys
are sitting together. Okay. Just tell me, among these you have different
variance. Is it low, mid or top variance?

R: Mid variant.
M: Mid variant. Right. So you people did not go for top variant. I want
to know the reason.

R: I will tell you exactly.

M: Okay.

R: [Unclear voice] and also

M: There is ABS.

R: There are two things.

M: Nothing more extra. How much extra we have to pay?

R: About thirty thousand. About forty to sixty.

M: Forty to sixty range you mean to say in Celerio. Thirty to fifty in

Wagon-R.

R: No, VXI and ZXI have a variation of forty to fifty.

M: Right. Thirty to fifty thousand for Wagon-R and here it is sixty

thousand extra here.

R: Anywhere it is such. Forty to fifty. Between two models, there would be some
difference. Among VXI, LXI and ZXI.