Professional Documents
Culture Documents
Discourse Networks
FRIEDRICH A. KITTLER
TRANSLATED BY GEOFFREY WINTHROP-YOUNG
Grey Room 63, Spring 2016, pp. 90107. 2016 Grey Room, Inc. and Massachusetts Institute of Technology 91
An approach to literary studies that proceeds in proper accordance
with its own object instead of deriving its contents from philosophy,
sociology, or psychology is first and foremost confronted with the
seeming externality known as information. It is an elementary fact that
literature (whatever else it may be) processes, stores, and transmits data
and that these acquisition, storage, and transmission systems, when they
take on the appearance of texts, have the same technological positivity
as computers.
We are dealing with texts as they exist, not with what they contain or
represent, reflect or criticize. No doubt the latter takes precedence among
readers. But a scientific analysis of texts, precisely because it treats read-
ing as a topic of investigation rather than a natural given, must remain
aware of the material basis of information. Books, to put it bluntly, are
masses of printed words; and given that the present has developed pro-
cessing technologies other than books, we are forced to ask what words
are able to achieve (or not), and according to which rules they are written
and stored, read and interpreted. The goal, then, is to design a blueprint
for the data stream we call literature, to identify the particular agents and
positions that according to Shannons model act as source, sender, channel,
and receiver: Who acts as the source that is articulated by texts, and who
acts as the processor or interpreter that in turn articulates these texts?
Who may assume the position of writer and reader? No more and no less
is contained in the term discourse network.
Evidently, this is an approach informed by media theory and cyber-
netics. But unlike many other attempts to embed literary scholarship in
information theory, the following study will apply this approach to
specific historical situations. The goal is to neither formalize (Bense, Eco)
nor idealize (H.D. Zimmermann) literary texts by means of information-
theoretical concepts. While those literary theories use Shannons model
(deprived of the source) as a timeless invariant, we are by contrast con-
cerned with concrete instantiations in time and space. What conditions
does a given culture tie to the function of writers, and what does it
ascribe to readers and interpretersthose are questions that move beyond
the idealizations so common among the followers of Habermas. Such ide-
alizing theories are marked by their tendency to reduce highly complex
literary information systems to elementary models, which are then
in a second stepsubjected to normative demands.
Information, however, is a technological and not a philosophical
concept. It is better suited for the analysis of data streams than for the
design of communicative miracles. The question is not how complex
societies are persuaded to develop a reason-based identity but how it
came about that certain information networks are labeled reasonable.
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This is what pragmatic linguists focus on after abandoning idealizing
models (Wunderlich, Ehlich), and it also the focus of the following his-
torical contextualizations.
Yet analyses of positivities come with their own idealization. It is the
assumption that empirical situations have their standards. Otherwise no
description could ever move beyond a simple protocol. But as ethno-
methodologists (Garfinkel, Hymes, and others) have shown, positions in
an information network never remain merely individual positions. Since
every culture imposes conditions on the access, administration, usage,
and transmission of data, the participating individuals can also be
treated as functions. (This is obvious in the case of technical media.) It is
therefore possible to address, for instance, the position of literary authors
as well as that of their male and female readers and their interpreters
within a given period. From the point of view of literary history, this has
the advantage of being able to operate on a level that includes more texts
than is possible when relying on constituent hermeneutic components
such as author, oeuvre, genres, yet without taking recourse to concepts
such as period style, zeitgeist, or cultural morphology. (Functions in a
circuit are more defined and above all more calculable than intentions or
types.) And from the point of view of literary sociology, it has the advan-
tage of replacing global designations such as society, critique, or
affirmation by defined instances and verifiable area of functions. Which
is why this book remains on an intermediate level of generalization. That
is, instead of invoking proper names or timeless essences it will refer to
social designations and types as well as to gender- and age-related roles.
It is helpful to make use of systematic comparisons when dealing with
standardized functions that commonly are approached by way of proper
names and biographies. The blueprint of a given system becomes appar-
ent only when its particular set of included and excluded functions are
compared to alternate possibilities. For the purposes of such a contrast
it is both necessary and sufficient to reconstruct the literary information
networks of two different points in time. It is necessary because the dif-
ference between the two allows us to isolate functions from their respec-
tive carriers or executions. On the other hand, it is no more than
sufficient because no historical information network is as devoid of pre-
conditions as the first analyzed system may initially appear. We will
address this problem by placing introductory chapters at the beginning
of each synchronous information network in order to remind readers of
the historical preconditions.
Historically oriented systematic comparisons between two or more
states are a common procedure in modern historiography, which unlike
the now defunct intellectual history [Geistesgeschichte] is interested in
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of written data processing. This approach places changes at the very
center of the investigation. To be sure, every new age modifies literary
practices, but ruptures that touch upon the very concept of literature are
extremely rare. They and they alone enable us to see how historically
blind it would be to use terms such as author and oeuvre as unchanging
basic concepts. Systemic changes suspend the regularity of information
processing (and thereby also all presumptive basic concepts). They ques-
tion the literary object of analysis and demand a conceptual overhaul
capable of operating at this level. Beyond all particular findings, then,
the analyses may well take on an exemplary character.
Of course it first needs to be shown that there indeed were such
innovations in the literary domain (rather than only in the well-known
technological realm). Such a claim is at odds with the notion of a com-
prehensive European literary tradition (complete with established
genres, themes, and hermeneutic transmission horizons). Initial evidence
in favor of this claim are the many personal testimonials and self-
representations that indeed occur in both the epochs under investiga-
tionand that differ from the epigonal self-consciousness of around
1820 or 1865. But then again, such expressions of revolutionary change
could just as well be common figures of common modern rhetoric. The
only data and pieces of evidence that are conclusive are those that, irre-
spective of all matters of opinion, clearly point to a change in the cultural
techniques themselves.
With regard to the second rupture under investigation, there can be no
doubt that once the data-processing devices typewriter (Remington II of
1878), phonograph (1887), and film (1895) had reached their maturity
phase, the significance of literature changed. A historically unprece-
dented gap opens up between writing, acoustics, and opticson this, at
least, scholars of literature and media agree. (Leaving aside the type-
writer; only McLuhan, originally a literary scholar, paid sufficient atten-
tion to it.)
And because the innovations of 1900 occurred on a global scale, an
analysis of their literary effects and reactions cannot restrict itself to the
Germanophone domain. We will in passing also pay respect to Villiers,
Mallarm, Proust, Marinetti, Apollinaire, and Valry; to Stoker, Doyle,
Gertrude Stein, and William James.
The other innovative thrust under discussion is rarely described as
such. Personalizing literary histories attribute it to the one and only Goethe.
Only recently have there been attempts to describe the literary revolution
of the age of Goethe in systematic and anonymous terms. Heinrich Bosse,
for instance, tackled the origins of copyright; Peter Weimar, those of
literary studies. Continuing their questions and results, the focus here
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data about the point of time and the intention of such a standardization
a task Derrida circumvents by restricting his material to grand specula-
tive texts. By contrast, this book follows Foucault; that is to say, it adopts
a positivism that replaces the grand claims of philosophy with an indif-
ference toward diverse and anonymous texts. There will be no prejudging
what roles are played by what texts within a given information network.
Nonetheless, Foucaults correlations between different disciplines, each
of which constitutes a synchronous system of knowledge and social
relations, remain rational constructions and are hence open to further
critique. The reason, quite simply, is that Foucault treated discursive reg-
ularities as intelligible rules while hardly ever referring to the flow of
information at their material base. As a result, technological thresholds
do not appear in his analyses.
In order to arrive at empirically more valid results, Foucaults findings
have to be applied to these thresholds (which need to be described rather
than interpreted). The advantage of such a transcription is, first, that the
concept of discourse returns to its home ground. Up until now Foucault
has had a stronger impact on the social and historical sciences (Donzelot,
Baudrillard, Said) than on literary studies, despite the latters obvious
responsibility for discourse. Second, a technological rereading of Foucault
or Derrida that uses substantially extended data may result in an archae-
ology of basic structuralist presumptions based on historical facts. Not
coincidentally, the Archaeology of Knowledge features the typewriter
keyboard of 1888 as an irreplaceable but deceptively timeless paramount
example. In this and many other cases, our aim is to delimit present figures
of thought (scarcity, nontranslatability, spatialization) by tracing them
back to historical decisions.
Technical vocabulary is well suited to transfer philosophical theories
into historical facts. The following study will strive to make use of infor-
mation- and guidance-technological terms with the greatest possible pre-
cision and without any metaphorical constraints. This vocabulary is the
only language that neither rationalizes nor idealizes. It adopts a neutral
stance toward types of texts and orders of knowledge. Neither philo-
sophical nor psychoanalytic, technical vocabulary hasfor very tangible
reasonsthe advantage of providing immediate and finite instructions
capable of exposing the blueprint of information systems.
Submitting the fine arts to such technicism may cause disconcert-
ment. And yet it is not without support. Heidegger has shown that the
things we believe we encounter freely have long been determined by the
essence of technology (which for Heidegger came to mean: by informatics).
A corresponding analysis can be applied to speeches we listen to and the
texts we read. To be sure, Heidegger has the tendency to hint at a preserve
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attempt to describe a space in which such couplings are datable possibil-
ities. Which implies retracing how certain couplings became impossible
and were replaced by others. Only in this manner is it possible to specify
the achievements and limits of factually established discourse networks.
This study does not aim to propose alternative models (rather than
hinting at such models, it will set them aside as unthinkable). Instead it
merely moves one step beyond established couplings. Nobody will deny
that works of the German classical and Romantic era were optimally
tapped by the philosophy of their age, or that many modern texts cry out
for psychoanalytic readings. But rarely do we inquire into the historical
conditions that make such affinities and interpretations possible. Our
so-called methodological pluralism with all its arbitrariness may well
result from this omission.
If, however, it can be shown that and how literatures speak within the
context of their reference disciplines, this will put an end to the legends
of authors who can say what they want, and of readers who may think
whatever comes to mind. Like all the other concepts proposed here,
intertextuality (Kristeva) will also serve to limit matters. Rather than
referring back to experiences, literature becomes a positive figure within
a historical field. According to McLuhan the content of a medium is
always another medium. In line with this insight, the following study
will inquire into those powers that for a given time defined the matter of
literature and the playground of its language. This allows for two things:
first, to make literary contents more describable than when they are left
open (as in the case of referring to ideas and experiences); and second,
to establish clear priorities. By counting the respective positions in the
systems, we can distinguish between cases in which literary writing
practices subsequently turn into sciences and those in which literature
continues a technical or scientific data-processing technique. All too
often this question is decided beforehand by disregarding the material,
be it by talking about poetry moving ahead of either philosophers or
psychoanalysts, or by bracketing the question itself in favor of structural
parallels.6 But once we are able to provide positive evidence that, for
instance, expressionist verse and associative writing techniques emerged
from the experimental setup of physiological laboratories (rather than the
other way round), a lot will be gained in terms of situating an allegedly
detached poetry within sociocultural realities.
The same applies to reception processes. Once again, the analysis
of literary-institutional wiring [Vernetzung] has to show that and how
contemporaneous sciences channel what readers believe that they read.
Depending on historical circumstances, the latter may include letters or
meanings, specific parts or oeuvres, nature images or semiotechnically