Mikayla Owen

Doran

ENC 2135

23 March 2017

Annotated Bibliography

Brass, Kevin. "How to Become an Online Celebrity--and Get Paid for it; the Secrets Social-

Media Stars use to Pull in Big Incomes on Twitter, YouTube and Blogs." Wall Street

Journal (Online), 26 Jan 2015.

The source above tells the logistics of how Youtubers can become internet sensations

while getting paid for it. The main idea in this source is to prove and explain how Youtubers, or

other social media celebrities, gained the audience in order to make a strong living.

This source relates to my topic because in todays world of technology thousands of people, of

all ages, are making really strong living by being some social media sensations on Youtube,

Instagram, Blogs, etc. This way of income has led to some of these people dropping out of

school or jobs and becoming a Full Time Youtubers or Blogger.

The source comes from the Wall Street Journal Online and was proof read and edited by

professional journalist. Also this source was published in 2015 which is the height time that this

business industry seemed to take flight.

Burgess, Jean. YouTube: Online Video and Participatory Culture. John Wiley and Sons Ltd,

2012.

This source is about the complete breakdown of Youtube and how it has grown to be one

of the strongest social media platforms in todays world. It breaks down the culture, network,

cultural politics, and even Youtubes uncertain future.

This source relates to my topic because it gives every angle of the rise of Youtube and how it has

made its splash in networking culture. Also this source gives an interesting perspective on

Youtubes future and how it might be unstable for creators to rely on this platform for income.

The source is actually a book written by a Professor for Creative Industries at the Queensland

University of Technology. Jean Burgess researched the evolution of Youtube how it is important

today but has a very uncertain path for the future.

Christensen, C. (2007). New literacies: YouTube: The evolution of media? Screen

Education, (45), 36-40.

This source focuses on mainly some issues that relate to the rise of Youtube. The author

considers if this new phenomenon has just shifted the balance of power in the media world or

enhanced the current balance (at the time of 2007, when Youtube was in its beginning stages).

This source relates to my topic because it introduces the negative perspective of Youtube, rather

than all the positive perspective sources. It also gives an interesting type of warning to Youtube

visitors of over-celebrating this new form of communication and media.

The source above was written by Professor in Media and Communication Studies at Karlstad

University in Sweden. Christian Christensen and was published around the time when Youtube

was a new media outlet and released to the public.

Council, Young Entrepreneur. 10 Top YouTube Channels for Entrepreneurs. The Huffington

Post, TheHuffingtonPost.com, 5 Feb. 2013.

This source is a different perspective. While it is still positive, it gives a more celebrating

vibe as it praises some of the top Youtube creators/entrepreneurs. The source has 10 members of

the Young Entrepreneur Council giving their advice to these Youtube creators and possible future

Youtube entrepreneurs on how to create a successful platform on Youtube without becoming a

one hit wonder. This source relates to my topic because if mentions some current Youtube

success stories but also gives advice to the general public about starting this way of life, income,

and how it can be a bumpy road. The source was published in The Huffington Post and the article

was proof read by multiple people. The published date was also in 2013 which is the very low

base right before Youtubes skyrocket success in media.

Dhawan, Erica. How You Can Use YouTube to Turn Your Passion into a Career. Forbes,

Forbes Magazine, 23 Mar. 2016.

This source gives examples of two current Youtube celebrities and tells how they turned

their passion of making videos into a huge empire. These creators now make videos for

thousands of dollars per month, had books released, clothing lines, and even participated on
Dancing with the Stars. This articles main focus is telling how an average person can turn their

hobby into a career through Youtube. This source relates to my topic because it tells how anyone

could be making thousands of dollars a month just by doing something as simple as uploading a

video. But it also tells of the struggles of keeping up with Youtube and popularity patterns. So

this source gives both a positive, but also a negative look into being a Youtuber. The source

above was published in Forbes Magazine and the article was proof read by multiple people. The

published date was also in 2016 which is the very current height right now before Youtubes

skyrocket success in media.

Kaplan, Andreas M. Users of the World, Unite! The Challenges and

Opportunities of Social

Media. ScienceDirect.com, Business Horizons, Oct. 2009,

dx.doi.org/10.1016/j.bushor.2009.09.003.

This source mainly focuses on how companies and individuals rely on social networking

platforms for a new source of making profit. It also gives a couple of definitions to what social

media actually means to different people/companies and what that means for the future of social

media platforms, such as Youtube. This source is related to my topic because it gives a look into

how important social media platforms truly are to our society. It leaves the reader a bit worried

that it has become too important. This article was published originally in a forum for the Kelley

School of Business, Indiana University. The article gave also gave a list of all the students and

professors that proof read the article before being published in October 2009.
Kitchen, Patricia. "LI Teens Rake in Income from YouTube Ad Partnerships." McClatchy -

Tribune Business News, Mar 27 2009.

This source above tells about how two younger guys, who are 18 years old, created a

successful Youtube channel and make around $3,000 a month. The source also tells how exactly

Youtubers can monetize their videos to make money. This source relates to my topic because it

gives insight into how exactly someone of pretty much any age can make money, and maybe

even a living on creating videos. This source also explains how Youtube pairs their ads with each

video that is monetized by the videos creator. This source was published in McClatchy - Tribune

Business Newspaper which has been publishing mainly on economic pieces in Washington. The

piece was published in 2009 which is the beginning of the slow rise of Youtube.

McRoberts , Sarah. Do It for the Viewers!: Audience Engagement Behaviors of Young

YouTubers. The 15th International Conference on Interaction Design and Children Pages

334-343 , 21 June 2016.

This source is actually a study of the practice of youth video creators on Youtube. Sarah

McRoberts analyzes the audience engagement of over 100 youth author Youtube channels and

compares them to adult and professional Youtubers.

This source relates to my topic because it gives a different approach to my topic as an actual

study of science. While still giving information of how Youtube raised as a platform by engaging

a youthful audience on both the viewer side and creator side.

This source was published in a book that was sold at a massive convention about the rise of

media. The author was a graduate student from University of Minnesota. Sarah once again, the

book was published in 2016, which is currently the height of Youtubes popularity.

Ridout, Travis N. and Franklin Fowler, Erika and Branstetter, John, Political Advertising in the

21st Century: The Rise of the YouTube Ad (23 August 2010).

This source researched the advertising form of social media platforms. The researchers

give examples of how Youtube opened new door to make income for companies, campaigns, but

also giving a part of that income to the creator of the video the ad is playing before. It gives other

facts about the rise of Youtube and how Youtube Ads have helped the platform take off and

become successful. This source relates to my topic because it gives facts of how the Youtube Ad

is benefiting pretty much everyone that comes across the ad and how Youtube has used this new

advertising format to open new forms of communication. The source was written by two

professors from Washington State University and Wesleyan University, both whos areas are

economics and Media. This source was published in 2010 but last revised in 2014, so it is up to

date and relevant.

"Top YouTube Users 'Making Six Figure Income'; Telegraph Online 31 Aug. 2012.

The source above tells mainly of the how Youtubers large income can lead to many

different branches of income (not just videos) for them. It also tells some logistics of how a

Youtuber can work to earn money from Youtube and Google. This source relates to my topic
because this source also points out that these Youtubers learn business skills by reaching out and

working or being partners with companies all over the world and how some of these people can

launch stores, clothing lines and merchandise in general. But the main connection is how this

platform has become much more than just a hobby for a lot of these people, it is now their source

in strong (and in some cases, very strong) income. This source comes from an online news and

journal database called the Telegraph Online which is based in London, United Kingdom. They

have been in business since 2006 and this article was published in 2012 so the site was able to

find a firm standing in credibility by many different sources.

Quade, Gemma. "Culture - the Rise and Rise of YouTube." Northern Echo, Mar 31 2007, pp. 20.

"Viral Video and the Rise of YouTube." Talk of the Nation, 6 June 2006.

This source is a radio show debating whether or not Youtube is a temporary successful

platform or if it is a long-run success. the speakers also bring up how the CEO plan on using the

platforms to create a stronger economy by creating income for these popular Youtube sensations.

This source relates to my topic because its a debate of how and why Youtube has become a

booming phenomenon. This source is actually broadcast of a radio show Talk of the Nation. This

broadcast was over seen by National Public Radio Inc. and Neal Conan (The shows host). With

some research of this radio show, I learned that this show is merely based on very little opinions

and primarily based on research and facts.