Professional Documents
Culture Documents
Successful product development results in product that can be produced and sold
profitably.
Dimensions (important five) commonly used to assess the performance of a
product development effort- which ultimately relate to profit.
Dimensions:
1) Product Quality : How good is the product- does it satisfy customer needs- is it
robust and reliable ?
3) Development Time: How quickly did the team complete the product development
effort.
Is usually a significant
fraction of the investment
required
Manufacturing:
a) Responsible for designing and operating the product system (in order
to produce the product)
b) Includes usually the supply chain, comprising of purchasing,
distribution and installation.
The factors (challenges) of the Product Development
a) Trade-offs : A car can be better fuel efficient but the cost will go up. (
Recognising; understanding and managing such trade-offs to maximise the
success of the product)
b) Dynamics: => changes
1. Technologies improve
Decision 2. Customer preferences change (evolve)
making in
changing 3. Competitors introduce new products
environment is 4. Macro economic environment changes
a formidable
task
A well defined product development process is useful for the following reasons :
Quality Assurance : Check point in the development process assures the quality
of the resulting product.
Assessing
opportunity
Identifying
&
Customer
Product
needs
Planning
Product
Specifications
Concept Gen.
Concept
Selection
Concept
Testing
Product Architecture
Industrial Design
Design For Manufacturing
Prototyping
Robust Design
The Product Planning Identify
Process opportunity
Evaluate
and
Whose outcome is the
Prioritize
mission statement for
projects
concept development
Portfolio of
phase
project
Allocate
Mission statement specifies :
Resources
Target market of the
and Plan
product
Timing
Business goals
Key assumptions Product plan
constraints
Complete Mission statement
pre-project Concept development
planning phase
Concept development In the concept development phase,
the needs of market are identified,
alternative product concepts are
phase
Plan
Identify Establish Generate Select Test Set down
customer target Product product product final stream
needs Spec. Concepts concepts concept spec. develop-
i ment
Perform economic analysis
Benchmark competitive product
Build and test model and prototypes
Final stage
Production Ramp-Up
To train work force
Workout problems in production process