Marketing Project Report

Political & Legal Factors:

Political and legal factors relate to the level of legislation in a country or an industry.
As a
company it is important that in Dallas area are operating in, we understand the
level of
legislation in that place.

Each state, and even each county, has its own variations on federal regulations
governing the cremation process. There is usually at least a 24-hour waiting period
before the deceased can be cremated, but in some states the law on cremation
states that 48-hours must lapse between the death and the cremation. The coroner
or public health department can override this if there is a public health concern and
the body must be immediately disposed of.

Also, if goods must be imported, there are several federal laws that has to be taken
into considerations as well. For instance, a license is not required to act as an
importer but you will need a business tax number, which youll have to get through
the IRS. This is the number you put on all customs paperwork that requires an
importer number. But, there are some items that require a license or permit from
various government agencies to be imported, e.g. plant, animal or dairy products,
medications, trademarked and copyrighted material and so on.

One of the best ways to handle this is for the firm to have a team of legal
professionals that will be advising the firm on the moves to make in the industry
with regards to various issues that the firm will encounter in its operations. It is
good to do so to ensure that whichever moves the firm decides to pull are well in
line with the regulations of the state it is operating in. also the firm needs to operate
on the right side of the law because if they operate on the wrong side of the law
they will face a lot of opposition from the government of the day which will be very
unfortunate for the firm.
Promotion:
Our main Marketing Strategy will be centered on the Pull Strategy which will
combine some fixtures of traditional marketing and the features of Inbound
Marketing with a collective usage of social media and the digital platform.

Promotional Strategy

The primary goal of our sales and marketing strategy is to simply and succinctly
explain our product to our target market. An explanation of this service is best
accomplished by means of a visual demonstration. Market research within the
target market shows that, while there is a significant amount of interest for this
service based on a verbal description, this interest can be greatly magnified by a
visual demonstration. The service would itself be portrayed in such a way that
consumers can operate it and see for themselves how it works. The service
website will also be used to visually demonstrate how the service would work.
Creative application of print media will provide a service description for catalog
and ad copy. We will be working on our advertising to develop ads for selected
local magazines being distributed in the target area such as Eknazar, etc. This
effort alone should be sufficient to set this service apart from a field of
competitors that appears to lack any type of marketing strategy.

Our Overall strategical steps for promotional activities involve two phases:
Adoption and Interest

a. Adoption Phase:

This will involve Market research and Initial marketing of the service prior to its
launch.

i. Market Research:
For the Market Research, we will use two tools that will be most effective to our
cause: Focus Group Interviews and Online Marketing Surveys. These will be
conducted for two weeks to gain insight on the needs, wants and perception of our
target market. Based on the research we will start introducing our service prior to its
launch.
For the adoption phase the platforms that we will be using are Online and Social
Media, instore campaigns and print media marketing.
ii. Pre-Launch Marketing Campaign
1. Online and Social Media:
2. This campaign will start simultaneously with the market research and will continue
up and until the launch.
3. A company/service website that showcases the products & services offered,
importance of performing the last rights traditionally for your dear one and the culture
of India pertaining to the service along with videos of our services & products.
4. A Facebook page with product & service description, hymns& last rights guide ,
uploaded videos from satisfied customers and our product teasers such as logos,
messages, posters/artworks, people expectations etc.
5. An Official YouTube subscription pages with hymns & last rights procedures and
of course our service vignettes and teaser videos.
iii. In-store and Printed Campaigns:
 1. This campaign will start off after the market research has been conducted and the
results have been evaluated
2. A shelf with catalogues and brochures of our products & services.
3. Sample Packages and Products to help customers get a experience of the product
that they find it difficult to find here.
4. Posters & free brochure supplies to houses and apartments.

b. Interest Phase:

This phase will initiate after the launch of the product/service and stay on so that
we can continue engaging customers in several ways and generate further
interest amongst our target market. Primarily we will focus on Inbound Marketing
through utilization of digital media and social media marketing. After six months,
we will incorporate traditional outbound marketing as well.

i. Social Media Campaigns:

1. We will generate interest in the product/service through the clever use of digital
marketing utilizing social media tracking posts and social reach via the hashtag #
while stressing on the culture & tradition.
2. Also, we will initiate a personalized section in our website where the customers can
point out any specialized product that we are yet to offer.
3. Other social media tools such as Instagram, Snapchat and a mobile app will be
introduced along with the traditional Facebook, YouTube and Twitter accounts. These
platforms will be widely used to share pictures, play interactive games, viewing
guidelines from priests.

ii. Outbound Strategies:

E-Mail Marketing will be used in the post-launch period after six months.
Personalized e-mails to existing customers, thank you messages, special day wishes
will be conveyed as part of personalized e-mail marketing. The E-mail marketing will
solely focus and prioritize Indians.

Budget for the Promotional Campaign:

This is a privately owned business entity and will file for a S- Corporation status.
Total start-up costs include expenses incurred before the start of the plan include
legal counsel (patent, trademark, and business), promotional (marketing,
advertising), and research and development. Assets required at the start of the
plan include manufacturing tooling and initial product inventory. Additional funds
are required to launch a marketing campaign, finance daily/monthly operations,
and have cash available for contingencies. A portion of the start-up costs has
been financed by direct owner investment. The remainder of the start-up capital
 required will be provided by a combination of investment, SBA guaranteed loans,
and lines of credit.

As part of the Promotional Campaign the expenses can be divided into Two
Segments
1. Adoption Phase
2. Interest Phase

Based on these two phases the overall marketing campaign can be budgeted
below:

Promotional Campaign Budget

Company Website $120
Video Production $150
Product design $50
Marketing Materials: Brochures, Catalogues, Coupons, Posters $400
Advertising $600
Other promotion materials $580
Total $1800

Implementation

The implementation of this firm, we will be focusing on the timeline of the

promotional campaign and how the overall process will be conducted. The aspects
that will be considered for the implementation phase are followed hereby:

The Phases
The Programs
Initiation Date
The Completion Date
Who will implement?
Where the implementation will take place?
What will be done?
Why is the process Important?
The Phase: Adoption Phase

The Program: Market Research

Initiation Date: Thursday, June 1, 2017
Completion Date: Wednesday, June 14, 2017
Who will Implement the Process: Activation Executives along with volunteers
will identify sample target market representation and collect data from online
surveys and focus group interviews
Where the Implementation will take place: The online surveys will be
conducted using the Survey Monkey platform and the focus group research will be
conducted on parks, recreation centers and local community halls. There will be a
single online survey and 3 focus group interviews for extended knowledge
What will be done: The market research will mainly focus on online surveys
and focus interviews of target market through identification of representatives
within the target market
Why is the process Important: The market research will help gain insight on
the needs, wants and demands of the target market.

The Program: Pre-Launch Campaign

Initiation Date: Thursday, June 1, 2017
Completion Date: Sunday, August 6, 2017
Who will Implement the Process: The Social Media Campaigns will be part of
Inbound marketing conducted by social media activation specialist and supervised
by marketing manager; a 3-member conducted the overall operations related social
media activation and penetration
Where the Implementation will take Place: The Social Media campaign will
initiate through in office orientation and planning and circulate through the various
online portals and websites over the six-week extended period.
What will be done: The Social Media Campaign will cover the frontiers of
Facebook, personalized website, Twitter, YouTube with interactive tools and ideas
that intrigue the target market about the product prior to its launch.
Why is the Process Important: The pre-launch social media campaign will
create a buzz among the target market and through the various interesting and
creative campaign modules and tools potential customers will gain knowledge and
attachment with the potential customers.
The Program: In-store and Printed Campaigns
Initiation Date: Monday, October 3, 2016
Completion Date: Friday, November 4, 2016
Who will Implement the Process: The In-Store and Print media campaigns will
be conducted by Field Activation Executives, Creative Designers, Sales
Representatives, supervised by marketing Manager and CMO. A total of 15-member
group to execute this marketing campaign
Where the Implementation will take Place: The marketing campaign will take
place in communities, public places such as parks, etc.
What will be done: Booth for advance offerings, free delivery, Sample
products, dedicated shelf with catalogues and brochures of the product and posters
and brochures on residential areas.
Why is the Process Important: The In-Store and print media marketing
campaigns will generate ample interest amongst the target market and enforce
trialability in terms of testing out prototype products and develop brand equity and
relationship with customers in advance which will be a great step forward.

The Phase: Interest

The Program: Social Media and Online Campaigns

Initiation Date: Monday, August 7, 2017
Completion Date: Tuesday, August 7, 2018
Who will Implement the Process: The Social Media Campaigns will be part of
Inbound marketing conducted by social media activation specialist and supervised
by marketing manager; a 3-member conducted the overall operations related social
media activation and penetration. The CMO and CEO will overlook the entire process
and sanction various tools as per requirements
Where the Implementation will take Place: Facebook, Product website,
Instagram, Snapchat, Mobile App, Twitter and other marketing automation tools
What will be done: # marketing in social media, videos in website, Instagram
pictures, snapchat uploads, twitter tweets will be used along with an interactive app
and innovative features that sets a long-lasting relationship platform between
customer and product for the long run
Why is the Process Important: Marketing automation of social and digital
media campaigns through tailored innovative ideas will enhance word of mouth,
resales and generate extended profits. Innovative and interactive campaigns in the
social media will enable customers to participate and make the product a part of
their daily lives.
The Program: Out-Bound Strategies
Initiation Date: Wednesday, March 7, 2018
Completion Date: Tuesday, August 7, 2018
Who will Implement the Process: Outbound or Traditional marketing strategies
will be initiated and performed by sales executives, customer relations trainees and
marketing managers, overlooked and monitored by the top management
Where the Implementation will take Place: Existing customers and new
customers will be part of e-mail marketing campaigns and sponsored special Indian
events will also be part of the innovative marketing venture.
What will be Done: Personalized e-mail marketing, membership add-ons,
discounts and coupons, buying history of customers, birthday wishes will be part of
the campaign that will solely focus on Indians. Also, the product/company will
sponsor special Indian events on a limited basis which will generate awareness
outside our target market
Why is the Process Important: Increased word of mouth, increased customer
satisfaction along with an extended customer base will be the focus for the
traditional outbound marketing campaigns over a six-month period.

The Program: Community Outreach

Initiation Date: Wednesday, March 7, 2017
Completion Date: Tuesday, August 7, 2017
Who will Implement the Process: Outbound or Traditional marketing strategies
will be initiated and performed by sales executives, customer relations trainees and
marketing managers, overlooked and monitored by the top management
Where the Implementation will take Place: Existing customers and new
customers will be part of e-mail marketing campaigns and sponsored special Indian
events will also be part of the innovative marketing venture.
What will be Done: Personalized e-mail marketing, membership add-ons,
discounts and coupons, buying history of customers, birthday wishes will be part of
the campaign that will solely focus on dog owners. Also, the product/company will
sponsor special Indian events on a limited basis which will generate awareness
outside our target market
Why is the Process Important: Increased word of mouth, increased customer
satisfaction along with an extended customer base will be the focus for the
traditional outbound marketing campaigns over a six-month period.