Zee Brand Manual 11-9-13

BRAND MANUAL
our IDENTITY
1 |
Zee Entertainment Enterprises Limited (ZEE) is one of Indias leading

television, media and entertainment companies and the largest
producers and aggregators of Hindi programming in the world. Having
redefined entertainment for millions of viewers across the globe, ZEEs
20-year industry presence provides it the expertise of anticipating
viewers interest. It delivers the content synchronized with future
trends, translating viewer aspirations into vibrant realities.
ZEE has evolved from a single-channel entity to the 34-channel media

and entertainment conglomerate. ZEE pioneered the entire TV &
Broadcasting Industry which stands at over 7 billion USD today. This
was made possible only with the pioneering vision of Mr.Chandra.
With an extensive library housing over 120,000 hours of television

content and more than 3,500 movie titles from foremost studios and
of iconic film stars, ZEE has established its footprints across 169
countries, entertaining 700 million viewers globally.
ZEE ENTERTAINMENT ENTERPRISES LIMITED

CONTENTS
BRAND GUIDLINES STATIONERY STYLES
Brand Philosophy 05 Visiting Cards - Domestic 20
Brand Values 07 Visiting Cards - International 21
Brand Elements 08 Letterhead & Envelope 22
Construction 09 Access Card & E-Mail Signature 23
Identity Clearspace: Posters 24

Safe/Exclusion Zone 10
BRAND TYPOGRAPHY
Typography 11 Corporate Type 26
Colour Palette 12 Font Usage 27
Brand Dos/Donts 14 Secondary Documents 29
Placement on Colour Backgrounds 16
CORPORATE SIGNAGE
Placement on Shades of Black 18 Office Signage 35
VISUAL PROPERTIES
Print Grids 37
Layout Formats 38
4 |
brand GUIDELINES

5 | Brand Guidelines | Brand Values
BRAND PHILOSOPHY

6 | Brand Guidelines | Brand Philosophy
BRAND PHILOSOPHY
Vasudhaiva Kutumbakam:
The concept originated in the Maha Upanishad in a shloka describing the laskshana/behavior of great
men who are elevated to bramhisthiti of spiritual realm.
Only small men discriminate saying: One is a relative; the other is a stranger. For those who live
magnanimously the entire world constitutes but a family.
At ZEE, weve embraced this 2000-year-old maxim as a belief. It shapes our values. It guides our actions.
It defines our purpose.

7 | Brand Guidelines | Brand Values
BRAND VALUES
ZEE Entertainment has adopted the philosophy of Vasudhaiva Kutumbakam as its global positioning. Mentioned
below are the essential tenets that will aid the employee in upholding the Vasudhaiva Kutumbakam philosophy
and values in daily life, at the workplace and outside of it.
RESPECT SHARING
Be respectful and courteous towards others - even if you dont Sharing and communication will be your most powerful tool in a high
necessarily like a particular person. action organization such as this.
GENEROSITY SUPPORT
Offer to help others if theres anything you might be able to do to Helping others when they are in need will be a cause of pride in the
assist them and make their job easier. organization.
COMPASSION LOYALTY
Act with compassion in all social situations at the workplace be it Being loyal to your organization and superiors will only act as a
helping out or working together. stepping stone to corporate success.
TOLERANCE
Make sure you are sensitive to the rules of the organization and the
needs of your coworkers.

8 | Brand Guidelines | Elements
BRAND ELEMENTS
ZEE ENTERTAINMENT and ZEE logo should always be used in

conjunction with each other.
In case of space constraints where the positioning line
Vasudhaiva Kutumbakam - The World is My Family cannot
be utilized, the mentioned alternate logo unit pattern should be
observed.
THE TYPEFACE:
A balanced blend of traditional and modern Indian (the horizontal
Devnagri line over a word + the modern Trojan Pro font). It is
reflective of the groups Indian heritage as well as its contemporary
outlook.
THE DANDS:
On either side of Vasudhaiva Kutumbakam amplify the authentic
Vedic origin of the ideology. The Dands used at the beginning and
end of a sentence also signify completeness, emphasizing that
when everyone lives by this ideology the world will be complete.
THE TILAK/BINDU:
It is the ritual mark on the forehead. It can be a sign of a blessing or
a greeting. It is usually made out of a red vermilion paste (kumkum).
It is applied between the brows, which is considered the seat of
latent wisdom. But more importantlyit isused when welcoming
another into your home.

9 | Brand Guidelines | Construction
CONSTRUCTION
ZEE ENTERTAINMENT and

ZEE logo should always be
used in conjunction with each
other.
The height of the ZEE

ENTERTAINMENT unit
(x-height) is the basic measure
for all sizes and proportions.
It is separated from the Z

symbol by a distance of 1/2x.

10 | Brand Guidelines | Exclusion Zone
IDENTITY CLEARSPACE:
SAFE/EXCLUSION ZONE
The dotted line (grey patch)

around the logo indicates the 2X 2X
minimum exclusion zone into

which nothing should intrude.
This zone, which measures
twice as much as the height of
the x on all sides (that is 2x), has X
been designed to ensure that
the logo never appears cluttered
by other graphics.
2X 2X

11 | Brand Guidelines | Typography
TYPOGRAPHY
A handmade logo which is a

graphic element and not the
typeface.
The typeface used for ZEE is

a modification of the Eurostile
Bold Extended font.
The typeface used for

ENTERTAINMENT is
Helvetica Neue LT Std 75 Bold
The typeface used

for VASUDHAIVA
KUTUMBAKAM & THE
WORLD IS MY FAMILY is
TROJAN PRO

12 | Brand Guidelines | Colour Palette
COLOUR PALETTE
PRIMARY COLOURS
PANTONE DS 233-4 C PANTONE Black C PANTONE 485 C

CMYK 60 0 0 5 CMYK 0 0 0 100 CMYK 0 100 100 0
RGB 65 190 232

13 | Brand Guidelines | Colour Palette
COLOUR VARIATIONS
CMYK 0 0 0 60 CMYK 0 0 0 100 CMYK 0 0 0 60

14 | Brand Guidelines | Dos / Donts
BRAND DOS / DONTS
Dont stretch Dont squeeze Dont use the logo Dont use the logo
in complete reverse in outline
Dont change proportions Dont mix/add colours Dont mix/add colours Dont use as
of the logo elements watermark/faded colours
Correct Correct

15 | Brand Guidelines | Dos / Donts
It is advised to utilize the logo

in its entire form, in case of
space constraints where the
positioning line Vasudhaiva
Kutumbakam - The World is My Vasudhaiva Kutumbakam Vasudhaiva Kutumbakam
THE WORLD IS MY FAMILY THE WORLD IS MY FAMILY
Family cannot be utilized, the
below mentioned alternate logo Correct Entertainment Unit Missing
unit pattern should be observed:
Correct Entertainment Unit Missing

16 | Brand Guidelines | Placement on Colour Backgrounds
PLACEMENT ON
COLOUR BACKGROUNDS
White Background Light-Tones Same Colour Dark-Tones
Black Background Never use the logo

on red background since
it carries the bindu
in red which wont be visible

17 | Brand Guidelines | Placement on Colour Backgrounds
PLACEMENT ON
COLOUR BACKGROUNDS
It is advised to use the logo in the white patch against busy/red background as shown above.
Dont Dont Correct Correct
Dont Dont Correct Correct
Dont Correct

18 | Brand Guidelines | Placement on Shades of Black
PLACEMENT ON
SHADES OF BLACK
Shade card to clarify the usage of the logo.
10% 20% 30% 40%
50% 60% 70% 80%
90% 100%

19 |
stationery STYLES

20 | Stationery Styles | Visiting Cards - Domestic
VISITING CARDS - DOMESTIC
The Corporate Brand aims Front

at establishing a consistent
brand look and feel across
Punit Goenka
all the communication touch- MANAGING DIRECTOR & CEO
points. The same applies for

our Corporate Stationary,
ZEE ENTERTAINMENT ENTERPRISES LTD.
which plays an important role in Continental Building, 135, Dr. Annie Besant Road,
Worli, Mumbai 400 018. India.
portraying our companys image
+ 91 22 2483 1234
for external audiences. Hence + 91 91 6717 1986
it is extremely crucial for us to + 91 22 2481 1395

punit.goenka@zeenetwork.com
ensure that strict processes
are followed while printing the
Back
same.
AN ENTERPRISE
/ZEECorporate www.zeetelevision.com

21 | Stationery Styles | Visiting Cards - International
VISITING CARDS - INTERNATIONAL
The administration team at the Front

registered office is responsible
to centrally monitor and facilitate
Punit Goenka
the creatives designed and MANAGING DIRECTOR & CEO
approved by the corporate
brand team, for all the offices, ZEE TECHNOLOGIES (GUANGZHOU) LIMITED
Room 1610, Southern Securities Building,
including international locations. #148 Ti Yu Rd East, Tianhe District
Guangzhou, Guangdong, PRC. PC: 510620
The new creatives for the
+86 2038931510
corporate stationary elements +86 2038931510
are listed below. No other +86 2038931510

previous designs or creatives
should be utilized w.e.f.:
01/07/2013 Back
Punit Goenka
+86 2038931510 +86 2038931510

+86 2038931510
AN ENTERPRISE www.zeetelevision.com /ZEECorporate

22 | Stationery Styles | Letterhead / Envelope
LETTERHEAD / ENVELOPE

Continental Building, 135, Dr. Annie Besant Road, Worli, Mumbai - 400 018. India.

Continental Building, 135, Dr. Annie Besant Road, Worli, Mumbai - 400 018. India.

23 | Stationery Styles | Access Card / E-mail Signature
ACCESS CARD / E-MAIL SIGNATURE
AKSHAY SAKSENA

24 | Stationery Styles | Posters
POSTERS
It is advised that all offices,

including the registered office,
should change the reception
branding, and replace the same
with the below mentioned
logo unit. It is also advised to
ensure that all communication
collaterals viz. posters, banners,
notice board communications,
etc. carrying the old logo unit
should be either discarded or
re-designed and replaced with
the new logo unit.
Logo should be on a white
background. Bottom aligned
and in the centre.

25 |
brand
TYPOGRAPHY

26 | Brand Typography | Corporate Type
CORPORATE TYPE
CORPORATE FONT
The primary brand font is CORPORATE TYPEFACE

Helvetica Neue Lt Std and Helvetica Neue Lt Std 75 bold Helvetica Neue Lt Std 45 Light Helvetica Neue Lt Std 46 light italic
should be used consistently ABCDEFGH ABCDEFGH ABCDEFGH
across applications. abcdefghijkl abcdefghijkl abcdefghijkl
123456789 123456789 123456789
In cases where the application
is dependant on the users Helvetica Neue Lt Std 65 Medium Helvetica Neue Lt Std 55 Roman
system or online then, ABCDEFGH ABCDEFGH
Trebuchet, a Windows default abcdefghijkl abcdefghijkl
font must be used. 123456789 123456789
ONLINE COMMUNICATION
Trebuchet MS Bold Trebuchet MS Regular Trebuchet MS Italic
ABCDEFGH ABCDEFGH ABCDEFGH

abcdefghijkl abcdefghijkl abcdefghijkl
123456789 123456789 123456789

27 | Brand Typography | Font Usage
FONT USAGE
A4 PUBLICATION
Type needs to be clear and

legible. The typography should
reinforce the brand message. TYPE MUST CATCH
Headlines:
The chosen faces are strong Helvetica Neue Lt Std 75 bold
YOUR ATTENTION !
letter forms that allow light or
white areas to breath. Show
lightness of touch in your use Subheads: Typography:
The chosen faces are strong
Helvetica Neue Lt Std 75 bold legible.The typography should letter forms that low light or
of type. Do not centre align reinforce the brand message. white areas to breathe.
10.5, 11.5 pt leading The chosen faces are strong Type needs to be clear and
headings and avoid setting letter forms that allow light or legible.The typography should
white areas to breathe. reinforce the brand message.
them in italics. Bodycopy:

legible.The typography should
The chosen faces are strong
letter forms that allow light or
reinforce the brand message. white areas to breathe.
Helvetica Neue Lt Std 45 light /55 roman The chosen faces are strong
letter forms that allow light or The typography should
The following sizes have been 9.5 pt, 11.5 pt leading white areas to breathe. Type reinforce the brand message.
needs to be clear and legible. The chosen faces are strong
mentioned for an A4 size design. letter forms that allow light or
white areas to breath.
> The typography should rein
The header can vary as per Bullets: force the brand message.
> The chosen faces are strong
Helvetica Neue Lt Std 75 bold letter forms that allow light or
layout requirments. white areas to breathe.
> Type needs to be clear and
legible.The typography
should reinforce the brand
message.

28 | Brand Typography | Font Usage
FONT USAGE
PUBLICATION SMALLER THAN A4
TYPE MUST CATCH

Headlines:
YOUR ATTENTION !
Helvetica Neue Lt Std 75 bold | 20 pt or more
Subheads: Introduction
In 1992, ZEE was established with strong values, focusing on
Helvetica Neue Lt Std 75 bold | 10/11 pt Customer, Excellence, Creativity, Integrity, and to this day we still
espouse these values. It is my belief that the key attributes that we
have adopted since inception are Vision and Innovation. Not just in
thought, but in action. This has helped us to achieve domain expertise
and consistent growth levels, emerging as industry leaders with a
single-minded focus on realising aspirations.We have a proven track
Bodycopy: record, which provides us with an enviable 30-channel network,
reaching 650 million viewers across 168 countries. With a financially
Helvetica Neue Lt Std 45 light /55 roman robust business model and a professional team, we are one of the
largest content producers and aggregators globally.
size 9 pt, 11 pt leading In 1992, ZEE was established with strong values, focusing on
Customer, Excellence, Creativity, Integrity, and to this day we still
espouse these values. It is my belief that the key attributes that we
have adopted since inception are Vision and Innovation. Not just in
thought, but in action. This has helped us to achieve domain expertise
and consistent growth levels, emerging as industry leaders with a
single-minded focus on realising aspirations.We have a proven track
record, which provides us with an enviable 30-channel network,
reaching 650 million viewers across 168 countries. With a financially
robust business model and a professional team, we are one of the
largest content producers and aggregators globally
DONTS
Force justified Centered

Type needs to be clear and Type needs to be clear and
x x x x
legible. The typography legible. The typography Centered Italics
should reinforce the should reinforce the Elements Of Brand Elements Of Brand
brand message. brand message. Identity Identity
Do not use these alignments for body text Do not use these alignments for header

29 | Brand Typography | Secondary Documents
SECONDARY DOCUMENTS
CASH MEMO

Continental Building, 135, Dr. Annie Besant Road, Worli,
Mumbai - 400 018. India.
+ 91 22 6697 1234 + 91 91 6717 1986
+ 91 22 2481 1395 rajesh.jejurikar@zeenetwork.com
CASH MEMO
S. NO. DATE :
Quantity Rate Description Amount
TOTAL
SIGN :

SECONDARY DOCUMENTS
INVOICE

+ 91 22 6697 1234 + 91 91 6717 1986
INVOICE
Bill To
OFFICE NAME Invoice No. :

Date :
Street name, Area,
City - pin code Due By :
Code DescriptionR QT Y nR ate Amount
TOTAL
(Rupees:One Lakh Sixty Eight Thousand Five Hundred and Forty Only)
Service Tax No. :

PAN No. : Authorized Signature or Sea l
Thank you For

SALES RECIEPT
SALES RECIEPT
DATE :
Quantity Description Rate Amount
TOTAL
Sales Made With :
[ ] Cash :
[ ] Credit Card :
[ ] Check, No. :
[ ] Other :

SECONDARY DOCUMENTS
VOUCHER

Continental Building, 135, Dr. Annie Besant Road, Worli, Amount Date No.
+ 91 22 6697 1234 + 91 91 6717 1986
CASH VOUCHER
Description
Charged to
Recieved by
Approved by
RECIEPT
C ash : Amount Received Date Receipt No.
Check, No. :
Money Order, No. :
RECIEPT
For :
Money Received by :

MESSAGE SLIP

+ 91 22 6697 1234 + 91 91 6717 1986
Message Slip
To
Date Ur gent :
Yes No
Caller
Please call back :
Timming
Yes No
Fr om
Will call back :
Phone No . Yes No
M essage
From Desk/ Tel Operator :

34 |
corporate
SIGNAGE
35 | Corporate Signage | Office Signage
OFFICE SIGNAGE
LOGO SIGNAGE ON GLASS AND METAL AT ENTRANCE
The logo can be etched on

glass and metal surfaces for
applications like signage,
souvernirs, trophies etc. Frosted
vinyl can also be used for
achieving an etched effect on
glass.
logo etched on glass metal cut logo on glass
logo etched on metal surface logo 3D cutout on metal

36 |
visual
PROPERTIES
37 | Visual Properties | Print Grids
PRINT GRIDS
Creating a consistent grid gives A4 formats unconventional formats

structure and flexibility to our
printed communications. Grids
are the foundation of all great
print design.
The grid has been created with

a six columns which is flexible
because you can scale
it up and down on the page
and structured so it will fit
exactly.
The grid has been developed
to provide the support
mechanism for a wide variety
of designs and page layouts.

38 | Visual Properties | Layout Formats
LAYOUT FORMATS
ADVERTISEMENTS PRINT
HEADER (font size or type according to desing LOGO
IMAGE
SPONSOR LOGOS
Border width variable as per design

HOARDINGS
HEADER (font size or type according to desing LOGO
IMAGE
SPONSOR LOGOS

LAYOUT FORMATS
NEWSLETTER

CORPORATE WEBSITE

LAYOUT FORMATS
ANNUAL REPORT

CORPORATE WRAPPING PAPER & CARD
ZEE CORPORATE
With Best Compliments
BEST COMPLIMENTS CARD

LAYOUT FORMATS
SOCIAL MEDIA
Linkedin Corporate Profile
MD & CEOS TWITTER PROFILE
ZEE CORPORATE PAGE ON FACEBOOK

Roland Landers ZEE ENTERTAINMENT ENTERPRISES LIMITED
Head - Corporate Brand Continental Building, 135, Dr. Annie Besant Road,
corporatebrand@zeenetwork.com Worli, Mumbai 400 018. India
www.zeetelevision.com

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BRAND MANUAL

Zee Entertainment Enterprises Limited (ZEE) is one of Indias leading

ZEE has evolved from a single-channel entity to the 34-channel media

With an extensive library housing over 120,000 hours of television

ZEE ENTERTAINMENT ENTERPRISES LIMITED

Construction 09 Access Card & E-Mail Signature 23

Identity Clearspace: Posters 24

ZEE ENTERTAINMENT ENTERPRISES LIMITED

ZEE ENTERTAINMENT ENTERPRISES LIMITED

ZEE ENTERTAINMENT ENTERPRISES LIMITED

ZEE ENTERTAINMENT ENTERPRISES LIMITED

ZEE ENTERTAINMENT and ZEE logo should always be used in

ZEE ENTERTAINMENT ENTERPRISES LIMITED

ZEE ENTERTAINMENT and

The height of the ZEE

It is separated from the Z

ZEE ENTERTAINMENT ENTERPRISES LIMITED

The dotted line (grey patch)

minimum exclusion zone into

ZEE ENTERTAINMENT ENTERPRISES LIMITED

A handmade logo which is a

The typeface used for ZEE is

The typeface used for

The typeface used

ZEE ENTERTAINMENT ENTERPRISES LIMITED

PANTONE DS 233-4 C PANTONE Black C PANTONE 485 C

ZEE ENTERTAINMENT ENTERPRISES LIMITED

CMYK 0 0 0 60 CMYK 0 0 0 100 CMYK 0 0 0 60

ZEE ENTERTAINMENT ENTERPRISES LIMITED

BRAND DOS / DONTS

ZEE ENTERTAINMENT ENTERPRISES LIMITED

It is advised to utilize the logo

Correct Entertainment Unit Missing

ZEE ENTERTAINMENT ENTERPRISES LIMITED

White Background Light-Tones Same Colour Dark-Tones

Black Background Never use the logo

ZEE ENTERTAINMENT ENTERPRISES LIMITED

Dont Dont Correct Correct

Dont Dont Correct Correct

ZEE ENTERTAINMENT ENTERPRISES LIMITED

Shade card to clarify the usage of the logo.

10% 20% 30% 40%

50% 60% 70% 80%

ZEE ENTERTAINMENT ENTERPRISES LIMITED

ZEE ENTERTAINMENT ENTERPRISES LIMITED

VISITING CARDS - DOMESTIC

The Corporate Brand aims Front

points. The same applies for

it is extremely crucial for us to + 91 22 2481 1395

ZEE ENTERTAINMENT ENTERPRISES LIMITED

VISITING CARDS - INTERNATIONAL

The administration team at the Front

are listed below. No other +86 2038931510

+86 2038931510 +86 2038931510

ZEE ENTERTAINMENT ENTERPRISES LIMITED

ZEE ENTERTAINMENT ENTERPRISES LIMITED

ZEE ENTERTAINMENT ENTERPRISES LIMITED

ZEE ENTERTAINMENT ENTERPRISES LIMITED

ACCESS CARD / E-MAIL SIGNATURE

ZEE ENTERTAINMENT ENTERPRISES LIMITED

It is advised that all offices,

ZEE ENTERTAINMENT ENTERPRISES LIMITED

ZEE ENTERTAINMENT ENTERPRISES LIMITED

The primary brand font is CORPORATE TYPEFACE