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Durex PURE

Condom

"Like a virgin"

1.) Create your own new own product


and describe
My product is a condom, made from a special
poly polyurethane synthetic, coating lubricant and
condoms exceptionally tough, highly flexible and
durable to provide condoms are thinner and more
flexible than natural rubber, sensitive to touch,
feels warm and natural.
The most special thing of the product is the
condom lubricant mix-up especially to tighten, so
when you having sex the condom will release
lubricant to help tighten the muscles around the
vaginal of woman, that also make exposure well.
That is better to have a good relationship with both,
man was getting better parties and women
experience orgasms feel better.

The appearance of condoms


Types : A poly polyurethane
Size : 49 to 56 mm
Thin : There is a thin only 0.01 mm.
Packing pieces : 1 box containing two pieces.
Shape : With both a cylindrical upright
(straight) and wave (rippled).
Nature reserve money : A smooth or rounded
(plain) and a
bulbous (reservoir-ended or teat) intended to
collect semen.

Skin condoms : A smooth (smooth) and


rough (textured) or rough
surface.
Color : Natural and other colors.
Flavor : Natural and adding flavor to it to
appease people like oral sex
(oral sex), there are many smell like
mint flavor, strawberry tree, lemon, etc.
Special features: Lubricant mix-up especially
to tighten, sperm and disinfectants
to prevent infectious diseases. (In
case of unexpected events, teeth, etc.).

2.) Choose the brand of the new


product
The brand which is Durex condom,
changing sexual wellbeing
Company profile
Durex established since 1915, London
Rubber Company Ltd. Was established brand
Durex, founded by LA Jackson distribute
condoms imported equipment and hair salon.
Durex condom manufacturer was the first to
develop and test a condom with electronics. The
company promised the British original owner SSL
International and was sold to Reckitt Benckiser in
July 2010 as Durex is currently under the
management of Reckitt Benckiser Group plc.
By word DUREX stands for Durability,
Reliability, and Excellence, which translates as
durable reliability and high quality or some
interpreted as Durable Latex which means latex
durable (tough). Today durex is a wealthy and
successful business condoms most of the world,
the fourth release of the world market for the
production and export and distribution of more
than one billion units per year, with 17
manufacturing facilities around the world to
provide quality condom quality and feels good
during use.

Durex is about great, fun, safe sex. Its not


just about condoms; our global No.1 range
includes sex toys and lubricants and focuses on
reaching new consumers in innovative ways. The
Brand Durex is Synonymous with the Product
Condom. Durex is able to accurately
communicate its Brand Value and Product
Qualities to their consumers. In essence,
consumers know that Durex condoms are reliable
and the Brand is focused on heightening sexual
pleasure.
Durex believed that a healthy and rewarding
sex life should be everyones to enjoy. Our range
of products is designed to enhance experience
and protect adults in their pursuit of pleasure.
Mission statement and vision : Durex has a
strong both which promises to provide quality and
safety.

Philosophy : Durex believes that Great sex


moves you. That feeling and intimacy, fun and
adventure, performance, and youth are all underpinned
by one thing good sexual health.

Vision is committed to improving sexual


health on a global scale. By invoking social
responsibility through increasing awareness of
sexual health, widening access to services and
improving attitudes in a sustainable way, we can
help make a difference for generations to come.
Mission : as a valued and respected leader in
sexual health for many years, Durex is continuing
to make a significant difference to sexual health
for individuals and for society, as well as
improving lives.
Brand promise : we want to inspire couples to
have great.

Durex PURE
Like a virgin

Brand Name : Durex PURE

Pure
Logo :
COMDOMS

Type of logo :
Brand Image : Better sex and more save
Brand essence : Like a virgin
Brand promise : To provide the quality and save
product
Brand Vision : To provide the customers quality
and save as well it is to encourage these

customers well aware of the importance the condoms


Brand Vision Statement : To develop the product
better
Brand Mission Statement :
Brand Value : Quality, protect and safe
Brand Personality : Personification of the brand
is sexy and enjoy
Launch the brand - first time the brand is on a
market.
- Promote public relation and focus on the
descriptors the brand then have to build consumer
understanding, communication with them to get well
known about information of the brand as well as
soon.
- Build up effective motivation with customers,
make sure a communicating with them, and make
sure to be partnering with them to build the brand for
the future.
- Create colorful and engagement between brands
and consumers to stimulate buying decisions in the
first place, that it is the more or less.
- Convince consumers, how to make the
customers remember to be an alternative each
other one that is no less interesting as well.

Establish the brand make the brand is stronger.


-Plans and develop to distribution the channels is
still in an early stage, this is the strengths that make
a huge advantage over competitors. Which is
believed to allow the distribution is made easier.

- Define brand marketing strategy to be


recognized.

3.) The product according to Marketing


Mix (8Ps)
3.1 Product Line, type and class
Product Lines : Durex have 3 lines are
condoms, lubricants and toys.

: The new product is in a condom lines.

- Fruity

- Basics - Sensual Massage

- Lubricants
3.1.2 How to build your brand
: High class Product class
: Sexual Function Product type
Toys Lubricants Condoms
- Vibrators Pleasure gels & lube - Feel more
- Extra Feeling
- Rings - Tasty - Last Longer
- Water Resistant
- Sensitive - Extra Fun
Massage & gels - Extra Safe
- Massage Gel - Extra Large
The steps to build the brand
- Create a vision and mission statement for
brand.
- Think like a customer, find out what a
customer are longing to feel and make brand help
them feel that way.
- Build brand to be a unique.
- Promoting the brand, plan in place to get
brand name in as many stores and in front of as
many people as possible, talking out ads online,
magazines or wherever might find new customers.
- Use a social media to build a brand.
- Continue learning and updating a knowledge
to be an expert.
- Communicate with people and network to
build a relationships with as many people as
possible, it will help brand grows stronger and
successful.
- Doing a competitor analysis branding make
focus on difference, make a product better than
they
- Do marketing research to find out
who we're serving?
What's the age group and demographic of
main customer base?

3.2 Pricing Strategy


3.2.1 Which pricing strategy to be conducted
- The price is 169 baht
- The product is a penetration pricing, low price to
capture customer base, expand community size
quickly.

3.3 Place and distribution


3.3.1 Where your product being sold and distributed
- The product have will interviews in the
location has connection with a pharmacies
- Convenience store
- Supermarkets
- On a social media
- Online stores
- Hotels & Resorts

Distribution Channel Chart

Producer

Wholesale

r
Retailer

Customer
3.4 Promotion
3.4.1 What is your promotion and media?
- Promotion is buy 3 get 1 free!
- A media according to magazines such as
FHM Thailand and Maxim
A promotion can consist which are :
Advertising:
Above the Line
- TV, Cinema
- Prints
- Banner & Posters
- Radio commercials

Below the Line


-Supermarket
- Medical stores
- Sales literatures
- Social media such as internet website, video
web
Personal Selling
- Shop assistant or temporary a booth staff to
offer a product to each other, face to face with
customers.

Sale Promotion
- Buy 3 get 1 free
- Give away the product at night life hot spot
in Bangkok such as Phrom Phong, Khaosan Road,
Silom soi 4, and Sukhumvit soi 4 (nana)
- Free sample on special occasions like
Valentine Day

Public Relation
PROTECT BEFORE LATE (the world without AIDS)
-Joining social community, event or campaign
With the university in Bangkok

Create the event to increase awareness how


importance to safe sex
- A collect in the university, between 15 to 18
years old
- Provides an introduction, more understand
about sex and how to protect
3.4.2 Create Advertising tools at least one piece
3.5 People
3.5.1 Type of your employees, uniform and
performance

3.6 Philosophy
3.6.1 Whats your product or service philosophy?
- Like a virgin

3.7 Process
3.7.1 Express your process of service or usage
This is how to use a condom correctly.
1. The envelope torn condom, use clean hands
to tear the condom pack.
*TIPS : sharp nails and skin roughness may
cause the condom to tear.

2. Wait until the erection. Put the condom on


the penis by the end of the condom on top.
*TIPS : in case you are not sure which side is
the correct side. Blow away the condom to see if
the condom rolls out either way.
3. Squeeze the tip of the condom, squeeze the
tip of the condom to the air and put it onto the
penis.
*TIPS : in the case of those with the foreskin
of the penis. Rudolph penis foreskin down gently
before a condom.

4. Rudolph condoms. Rudolph condom down the


penis body.
*TIPS : to use both hands to help make
condoms more easily. (Squeeze one end of the
condom while using the other hand to swipe the
condom down the penis vessels.)

And Mission.
*TIPS : if condoms slip, to stop and change a
new condom.

5. Catch it, hold the base of the condom while


removing the penis. Tie a knot and dispose of
trash.
*TIPS : catch at the base of the condom while
removing the penis when the tied knot wrapped in
toilet paper and trash.

3.8 Physical evidence


3.8.1 Create your brochures, tickets or tangible
objects (packaging for product)

4.) References
-
http://www.manager.co.th/Marsmag/ViewNews.aspx
?NewsID=9570000034583
- http://ditp-design.com/node/197
- http://th49.ilovetranslation.com/pHPJrXUiBPw=d/
- http://www.manager.co.th/QOL/ViewNews.aspx?
NewsID=9590000007295
- http://www.slideshare.net/mayankkkk/condom-
industry?next_slideshow=1
One thing that makes this different from a condom
condom brands is
- A special rubber that is highly flexible. It can be
adjusted to fit the shape of your brother
scoreboards. It also comes with built-in gel. It feels
real do not wear a condom
-This are coated with a lubricant or a drug that makes
sex longer
- The special feature is tight fitting hegemony at any
time.
- That feels extremely natural. No smell.
- with a thin
- slim but durable
- A lubricant evenly over the whole. There is no lack of
range

- The condom made of rubber, natural latex premium.
-Bright and thin makes you feel like you are not
wearing a condom.
- The skin of exposed
- The design is simple
- It is afforded a durable. No tear on the actual course.
- Has a surface light. Then do not put as much as
possible. In order not to feel like there is nothing
obstructing our way between yourself and loved
ones.
- A forgotten that was wearing a condom, it does not
feel good wearing.
- Men who do not like. having sex wearing a condom.
Always wear a condom every time they have sex with
different partners. And those who change partners
frequently. Using a condom is a contraceptive. It is
used to prevent sexually transmitted diseases
inextricably. Choose the type that suits the size and
orientation of the partners. Recommended
expiration date before use. If the force majeure
Condom breakage during sexual inextricably should
be replaced every time.

http://frynn.com/
%E0%B8%96%E0%B8%B8%E0%B8%87%E0%
B8%A2%E0%B8%B2%E0%B8%87%E0%B8%A
D
%E0%B8%99%E0%B8%B2%E0%B8%A1%E0%
B8%B1%E0%B8%A2/
http://mgr.manager.co.th/mgrweekly/viewnews.as
px?NewsID=9530000181042&TabID=3&

https://kasiditherbal.wordpress.com/2009/09/25/h
ello-world/

http://69shopping.blogspot.com/p/0.html
Durex is also plans to expand the channel. The channel is the strengths that make a
huge advantage over competitors.

Condoms are goods manufacturers focus on design and development to meet customer
needs. You have a choice of many different customers. The condom each model, each
brand has a different look as well.


have either a smooth


.

The survey of consumer behavior regarding condom use, given that the feeling is not
natural for the top. The consumers do not use condoms. encourage these
customers to use condoms more.

Scrip
Condoms typically have a thickness of about 0.05 to 0.07 mm. like not wearing anything at
all.

0.01 m

Because we often do not like to use condoms butDurex Extra , we forget


this at all.
Durex Extra


Durex condoms each piece is designed and manufactured to provide "easy
to wear" to love your stroke smooth, uninterrupted sleep.

in one box, with only one piece has only two sizes
Making condoms thinner and more flexible than ever before.

Durex has built starting 1915, in London Rubber Company founded in Los Angeles, USA.
Starting off as an imported condom and barber shop supplies seller, Durex is known to be the
first condom brand to conduct electronic testing, develop anatomically shaped condoms, and
adopt a Global. Durex is a condom company that manufactures safe condoms and promotes
sexual pleasure simultaneously

The mission statement and vision, is to provide quality and safety.

PHILOSOPHY Durex believes that 'Great sex moves you. That feeling and intimacy, fun
and adventure, performance, and youth are all underpinned by one thing - good sexual
health.
VISION Durex is committed to improving sexual health on a global scale. By invoking social
responsibility through increasing awareness of sexual health, widening access to services
and improving attitudes in a sustainable way, we can help make a difference for
generations to come.
MISSION As a valued and respected leader in sexual health for many years, Durex is continuing
to make a significant difference to sexual health for individuals and for society, as well as improving
lives.

Condoms are used to sell trust and confidence,


coupled with the quality of the product. In terms
of contraception and prevention of infectious
diseases, the second purpose of consumers to
use condoms.
To make for condom use more, a condom
manufacturers worldwide have the trick to
supply condoms not only prevent disease but
to increase the sensitivity and happy feel to
the wearer as well.
In the market of condoms the slim size is 0.01
mm, it's made from a polymer that a materials
are of high quality. And although it is very thin
but the durability of the materials is not inferior
or less than normal condoms. This product is
another way to make your night very thinly as
possible and most natural approach.

The condom lubricant mix-up especially to


tighten, so when you having sex the condom
will release lubricant to help tighten the
muscles around the vaginal, that also make
exposure well. That is better to have a good
relationship with both, man was getting better
parties and women experience orgasms feel
better.

Mission is As a valued and respected leader in sexual health for many years, Durex is

continuing to make a significant difference to sexual health for individuals and for society, as well as
improving lives.

Vision is urex is committed to improving sexual health on a global scale.

London Rubber Company, is the innovator brand condoms. Derek's first acquisition as
part of the company SSL International and later in the year 2010 SSL, has been sold to

Reckitt Benckiser Group . Durex is currently under the management of Reckitt Benckiser

Group plc HOME COUNTRY. Durex condom brand, is the first survey and statistics. About
sex From a group of people in many countries around the world annually.

Durex has built its heritage starting 1915, in London Rubber Company founded in Los Angeles,
USA. Starting off as an imported condom and barber shop supplies seller, the brand Durex
was registered in 1929 and has gradually built its brand as one of the most strongest in the
world. Durex is known to be the first condom brand to conduct electronic testing, develop
anatomically shaped condoms, and adopt a Global 1915
Los Angeles, USA
1929


Durex a specialized sexual health and well-being.


https://weardurex.wordpress.com/2013/10/28/brand-purpose/
https://weardurex.wordpress.com/category/durex-identity/
http://www.rb.com/careers/marketing/
Durex we've been making high quality condoms and products for
lovers for more than 80 years. The beginning of Durex happened in England in
the year 1915, "the London Rubber Company Limited" was founded by Mr. LA
Jackson is the first company as an importer of condoms for distribution. Along
with the equipment on the hair for a hair salon. However, the Durex brand has
registered itself in the year 1929.\
Durex condom manufacturer was the first to use electronic testing
technology to test the condom before putting it for sale to the highest standards for
condoms. It is also the first brand to use the horse as a model to design a condom to suit
the users as well.

education is also important to as well as a Trained The Trainer to educate


teachers. Teacher to send to children. This will help to expand and encourage
young people to have an understanding about sex. And the importance of using
condoms more Trained The Trainer
Aims to educate teens Reduce stomach before marriage AIDS -

a survey of consumer behavior do not use condoms because they feel .



The survey of consumer behavior regarding condom use, given that the feeling is
not natural for the top. The consumers do not use condoms

Therefore, in order to break down barriers and encourage these customers to use
condoms more.

To create colorful and engagement between brands and consumers


also plans to expand the channel. The channel is the strengths that make a huge
advantage over competitors. Which is believed to allow the distribution is made
easier
Coupled with the need to educate consumers. The teenagers, students at the camp
are based roadshows to schools by university scholars to educate properly. Which
is a strategic priority at this camp.


a distribution channel that encompasses modern retailers

a special ingredient
as the ultra-thin
to the development of distribution channels is still in an early stage - wiring to educate the
youth to look for Reg.


Is geared to the working people and the new generations. The wiring activities to educate
about sex education in various educational institutions. to promote a positive attitude
about love and relationships




providing a better understanding about sex to teenagers. The larger goal is to expand the
market. And as part of its social responsibility.

Because Thailand has a rate of teen mothers are pregnant before marriage rate is so high,
Prue is aimed to contribute their knowledge to the youth. To reduce the social problems
that arise. Including AIDSBecause condoms As well as disease prevention and planning
family
Currently, the main channel of retail condom is a convenience store Modern trade and
supermarkets. Including pharmacy

the products developed from the behavior of consumers.

Making condoms trading on the internet is so popular, 'most consumers are

embarrassed and do not dare to buy condoms.

'

Like a virgin

to stimulate

buying

decisions in

the first place,

that it is the

more or less.

for events to

educate
organized by location, night out with the taget customer group, for the brand is knon.

COMDOMS

Pure
Pure
Pure
CONDOMS
Like a virgin

P R E S E N T S

PURE
Like a virgin

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