Professional Documents
Culture Documents
Daniel, Sarah Frost, and Robert Naundorf was published in Advances in Data
Analysis and Classification in 2012 (Baier, Daniel, Frost, & Naundorf, 2012). It is a
research paper aiming to explore new approaches for analyzing and classifying the
While cellphones, computers and other internet accessible devices are rapidly
developed, image data, which is a category of the new type data, is available for
analyzing and classifying in the marketing field. However, useful algorithms and
software are barely known in the marketing field (Baier et al., 2012). The object of
study is appropriate algorithms and software which could be used to analyze data
image and classify customers effectively (Baier et al., 2012). The purpose of study is
to present these useful algorithms and a new software prototype for image data
analysis and customers classification in marketing (Baier et al., 2012). The main
finding is the result of using new algorithms, statistical software, and IMADAC,
which is a professional software package for image analysis, to extract and analyze
image features for marketing strategies is almost the same as the result of using
The overall structure of the article is following a logical way, which includes
introduction, the usage of image data analysis for marketing, the method of extracting
the image feature and analysis, the presentation of the new software for analyzing
image data for marketing purpose, the discussion of the applications of IMADAC for
image data analysis, and the conclusion (Baier et al., 2012). Reading the article
following the logically structured order makes audiences easily comprehend the
whole process, even for the audiences who are in other fields. The overall structure of
this article provides me a guidance that always structure the article in a logical way
with supplying sufficiently brief background information for each chapter, especially
when writing a research paper in the engineering field since it has more strict
There are some notable sections in the article. First, before the introduction, there
used in the article (Baier et al., 2012). It reminds the scholars in data analysis field
always list the mathematics subjects in the article as a separate section for supplying
article, these is an acknowledgments section showing the significant help the authors
received during the research (Baier et al., 2012). It reminds us to show our
appreciation and respect to the people giving a vital help for the research in a formal
way.
space model (or CARS), a well-known rhetorical pattern (Swales & Feak, 2012).
There are three paragraphs in the introduction section, which follow the Move 1,
Move 2, and Move 3 respectively (Swales & Feak, 2012). The starting stance in the
first paragraph starts with Since many years, shows the authors are introducing a
brief background information within a long period (Baier et al., 2012 P254). The
authors start the second paragraph using Recently, illustrates the authors are
trying to carry out a gap between previous and present research, which should be the
niche (Baier et al., 2012 P254). After the authors showed the gap, the word
However, in the third paragraph demonstrates the exigence and leads to state the
articles purpose and its value (Baier et al., 2012 P254). Moreover, they showed
how to occupy the gap by stating the structures of the article, which is the steps to
authors show two images data used in image data analysis for marketing strategies
which are images uploaded by the observations while the authors are discussing how
significant the differences between the actual information shown by the images and
the information self-reported by the observations. The images are much more
expressive than only explain the issue by words. Also, the authors expect to use the
images making audiences easily understand the issue they discussed since the images
are sharp contrasted. Another visual data used in the article is the table showing
application possibilities for image data analysis and classification for marketing
strategies (Baier et al., 2012). The authors use a three columns table briefly
illustrating the purposes, new types of data, and new method in a clear way (Baier et
al., 2012). The authors take a more powerful way to represent the background
information than only state by word. The dramatic feature of using visual data is it
useful writing skill that is using visual data to deliver the information tellingly and
impressively.
All the features of the rhetorical patterns, logical structure, and the visual data
used in the article provide me a good sample and the inspiration for writing research
Bibliography
Baier, D., Daniel, I., Frost, S., & Naundorf, R. (2012). Image data analysis and
Swales, J. M., & Feak, C. (2012). Academic Writing for Graduate Students. Ann
Arbor, Michigan: University of Michigan Press.