ABSTRACT

Green Marketing has become an important strategy in businesses since the international
Rise of environmental awareness among countries. With greater awareness rising among the
public, especially with reference to the global warming and climatic condition, people have
become cautious with regards to their purchases, specifically towards the nature of purchased
products. . Marketers must realize now that green marketing is not purely altruistic - it can be a
profitable Endeavour for sustainable growth .In recent years, concern about the environment has
been highlighted in many areas of life. Our limited resources are damaged; the future of human
life disturbs this planets sustainability.