Professional Documents
Culture Documents
Device
IPAD PRO
Camera: 8 MP
Wireless + Cellular
Source: Apple, 2017
Introduction:
IPAD Pro 12.9 in launched on 11th November 2015. Released and Designed by the Apple Inc, it
is one of the forms of Tablet computers. Apple had released a similar IPAD with the size
estimated to 9.7 inches. Due to its enormous size which is larger than what regular tablets offer,
the question was it a replacement for a laptop? The answer lies in how a customer perceives a
tablet as. Like for some people, a tablet is a device that is rarely used for work other than
checking their email or social media apps on the sofa. For others, it is a complete portable laptop
that can achieve great tasks, especially while travelling. It is for someone who doesnt need a
laptop all day long. Regarding cost, it is comparatively less as compared to Apples other
products (Beavis, 2017). Some of its principal features and functions include:
to carry. It weighs around 713 grams which are not ideal for using it to read the news paper or
other documents with one hand. The LCD screen on this tablet is its main feature and give it the
competitive edge over the other tablets, as the 12.9 wide screen gives the viewers a great
experience of watching movies, reading or playing video games. Also with the previous versions,
the customers didnt understand the need for Split Screen visuals, but now with the resolution of
2732 x 2048, it is great to run two apps simultaneously on split screen without having to decrease
the resolution for both the screens. With its same apples color of ceramic metal on the back as a
color with curved edges and as the case with all Apple products a touch screen home button on
top of the lightening point. Other add-ons are the additional four speakers on the edge of the
device which are much stronger than what the other tablets have to offer.
Battery:
As stated by the Apple Inc, IPAD Pro should give you 10 hours to operate at full brightness and
streaming of videos or browsing, given the robust process it has as to compete with its size.
However, it disappointed in term of the battery as compared to mini 4 and Air 2 the battery life
was consumed even quicker. Like 12% more poor performance than the other Apple Devices,
market into buying, However, with the IPAD Pro 12.9 inch, we get two new features that include
the Apple Pencil and the Smart Keyboard. The Apple pencil is a smooth white stylus that has a
sensitive rubber tip at the end to allow you to do tasks with much force such as drawing and
writing. However compared to the traditional style of writing and reading it still doesnt come to
replacing a pencil or a paint brush. It doesnt have any handwritten recognition software that
could have made things much easier to write prose, and even artists found it useful but still no
To have a more competitive advantage and to give the feeling of a laptop, the Apple Inc has
introduced a Smart Keyboard with the tablet especially for people who wish to have the feel of
writing or working on a keyboard just like that of a laptop. The fabric covered keys are easily
cleanable and portable that allows you to easily balance the tablet on your lap as compared to
other tablets that need extra carefulness to balance them on your lap. Even though with a large
accuracy of the keys it still doesnt replace the keyboard of a laptop. There is no Home button
even though some short cuts have been provided and uses the Smart Connector which easily
Camera:
The camera on the IPAD Pro 12.9 inch is a bit of a disappointed being only 8 MP in the back and
1.2 MP in the front. However, that is not ideal for taking selfies or doing face time, and even for
taking regular pictures because of its weight. The IPAD would have to balance with both hands
in taking a picture and even after you have successfully found your way to press the button to
take a snap shot it still would not be the true angel. Hence the IPAD Pro isnt really for taking
pictures unless you have no other choice to do so. The image quality is alright but the sharpness
and the high resolution it carries it should be delivering more in the picture enhancement.
The justification for an Evaluation:
Evaluation means gauging or reviewing an interactive device about its features and the
experience it gives to its users, which includes its processor, the purpose of its key features and
components using various evaluation techniques (Ying, 2017). These assessment techniques use
various usability tools such to gather data and present the information and analysis accordingly
(Danino, 2001). Hence to objectify the assessment, it is necessary to identify measurable goals
called the usability goals. Usability goals according to the ISO 9241 means that the limitations
a product has that can be used by targeted customers to achieve effectively distinct and SMART
goals as well as with efficiency and a certain level of satisfaction of clients it can derive in the
The designers concern is not only how its features such as apps and components are used but
also whether the application that has been designed for a specified purpose is delivering that
objective, whether it is the entertainment system or the system of performing simple tasks such
as typing and editing. Hence the designers get a feedback of how the market has perceived their
product and how if any problem has arisen they can cater to it. This feedback also enables the
designers to gain an early evaluation of its design concepts, to decide between the various
configurations options, involving users in the design process and assess its use while it is still in
practice.
The basic steps that are involved in any evaluation process in a project are as follows:
1. Designing the objectives and aims of the evaluation that is to be undertaken, defining the
target market and how the applications of the device are to be used.
2. Selecting Method of Evaluation
3. Carry out the Method
4. Choosing tools for testing such as questionnaires, focus groups or interviews
5. Gather data and enter suing software that inputs all the data
6. Analyze the result
Evaluation Methods:
There are various assessment methods used for evaluating an interactive device such as that of
IPAD Pro 12.9 inch. However we will be only using two of them for our analysis. Below is some
1. Heuristic Evaluation: this method is a quick and easy, cost effective method of evaluating
an interactive system. It requires a team of evaluators who set objectives against the
specified tasks. The number of tasks identified may vary according to how much of an in
depth evaluation is needed to be carried out. This helps in the identification of the issues
associated with the device that can be catered for and made part of the interactive design
process. Being cost effective and time efficient, many developers opt for this type of
who perform tasks keeping in mind concerning the user. Its like a walkthrough of a
series of steps that will be carried out by the user in using that device to see if the system
is user friendly and can be learned by the impaired such as the old and the disabled
environment with measurable tasks that test the users. Users perform the required tasks
under observation by the evaluators. Hence the user's actions are recorded and analyzed
keeping in mind the time taken to complete the task and the rate of error among the other
users and how they communicate while discovering the device. However the device does
not have any pre important tasks to be performed, and the functions carried out by them
how to use the device, and while doing so the evaluator must answer all the queries the
data can be collected for quantitative and qualitative analysis. Interviews are conducted
analysis. The data collected can be in the narrative form to get a unique and in depth
technique eradicates the interviewers personal biasness and allows you to have an
effective conversation with the user and the information gained from the interviews can
of a device among a various group of age, gender and other users. The questionnaire can
be both used for qualitative and quantitative analysis about the user's experience while
using the device (Solano et al., 2016). Just like the heuristic method of evaluation they
are cost effective as the only cost that is included in the questionnaire is that of getting
them to print. However, if you use the internet or a mobile data to conduct the survey
than there will be no cost associated with conducting the evaluation. They are practical
and give speedy results that needed for collecting data quickly for an early device change
or see if there is an early problem. It can be easily scaled i.e. it can be easily plotted as
each question has a set of the scale of 1 to 5 to analyze how the customer experience is.
However, there can be many disadvantages of a questionnaire too that is like the user can
give dishonest information and hence creates a false analysis. Also, it is not neccsary the
user who is answering the question has put out their heart into it or have a continues
response to the questions hence evaluators have a difficult time in evaluating if the user
who had answered all of these issues has given true information or not. As this is a
of the user can not be displayed or communicated to the evaluators. Sometimes those
using answering the questionnaire may have a hidden agenda that could jeopardize the
entire survey. Also sometimes the users skip questions and evaluators cannot get
complete information about the user who had answered the question or how to interpret a
questionnaires. These two will allow us to gather insight into the problems users might be facing
while using the device that would like to be evaluated or out into testing. The goals have to
specific and measurable and hence put into words individually. The task should also describe
what the task is needed to be done but not how to do it (UX Passion, 2017). The key ingredients
that define a usability goals are learnability, efficiency of the device, the memorability i.e. how
much the users can remember form what they have learned. Furthermore, if the tasks were not
complicated, the errors that occur while performing the task and how much customer satisfaction
Usability and task goals for an IPAD Pro 12.9 inch tablet can be:
1. Usability goal: Users can add a contact to the device. In this task, users should be able to add
a contact and the time taken to complete the task should be recorded. The measuring methods
used for this task is by observing the users and record the time required to add a contact. The
criteria level for the task is 30 seconds maximum to do the job, and best case scenario is 15
seconds. However, the worst case would be if the user performs the task at 40 or 50 seconds.
The user group for this task are individuals between the age of 14 years both male and
female. Preconditions are that users must be familiar with using the device before performing
the task.
2. Usability goal: Users find the colours and resolution used within the interface aesthetically
pleasing. It measured by the percentage of users who like the colours. The measuring method
for performing such a task is to record the number of users who find the colours pleasing.
The criteria percentage at best case scenario would be 100% or 90%, but the worst case
scenario would be the percentage at 80%. Again the age of the users would be 14 years and
of both genders male and female. The prerequisite for this task is that users are familiar with
be seen the number of errors that are made by the users in downloading it. The method used
for measuring the task is by observing the users while they are performing the task and
noting down the number of errors they make. The maximum numbers of errors the users can
make are obviously ideally zero; however, the worst case would be if they make more than
three errors. This task has users above the age limit of 18 of both genders. The prerequisite of
this task is that users are familiar with using the iTunes App from the App store
4. Usability goal: Users can successfully take a photo. The task is to see the percentage of
people who can successfully take a picture and if they device is not heavy enough to perform
such a task. The measuring method of this would be to observe the users and record the
number of errors or difficulty users face in taking a photo. The criteria level of this task
would be 100% in the best case scenario however in the worst case scenario would be if the
70% of the users are not able to perform the task. The age limit for performing this task
would be all users above the age of 15 for both genders. And the prerequisite would be that
5. Usability goal: Users find it easy to use the Apple pencil. This attribute measures how much
easy it is for the users to use the pencil and how many times they ask for help from the
evaluators. The best case scenario would be 0 times the number of time asked for help
however the worst case scenario would be 2. All users above the age of 16 fall under the user
group criteria, and the prerequisite for it would be that users are familiar of holding a digital
6. Usability goal: users can type on the potable keyboard. This attribute means that users find it
easy to use the Apple Keyboard as compared to a standard keyboard. It is measured by the
number of words they type per minute. The average words should sum up to 8 to 10 words
per minute, but the worst case scenario would be 5 to 6 words per minute. The age criteria for
this task would be 15 years of both genders, and the prerequisite would be that users know
their tasks
4. Ask reviewers to assess the tasks against the given objectives and carry out the analysis
The important step is to identify the evaluators and making a team of them. Hence the number of
evaluators depends on how much the designers want the device to be interactive and therefore
revealing more problems associated with the device. Two types of evaluators can be used for the
evaluation. Firstly, those with experience who are experts in the said device, field or systems can
be sued as evaluators, and a carefully conducted by them will get a chance of eradicating 80-90%
of the problems. Secondly, users without any experience can also be used to conduct the
evaluation will still find an issue with the interface with around 20-30% of being the ratio.
Usually, the heuristic evaluation involves three to five experienced people for evaluation. Once
the valuators have been recognized, a set of heuristics have to be given to them to assess them
The Heuristics for the Apple IPAD Pro 12.9 inch tablet:
1. Visibility of device
Does the user recognise where they are while using the device?
Does the device provide the user with options of where they can go next?
Does the device provide a view of its previous actions?
2. Match Between the device and the laptop
Is the user familiar with the language that is used in the device?
Is the information displayed on the screen readable and understandable by the
user?
Does the user find the same comfort level in using the tablet as that of a laptop?
3. Consistency and Standards
Does the devise provide constancy in its function?
Does the devise provide a high quality of standard while using the interface?
Is the use of graphics, image quality, icons and error messages consistent
any obstacle?
mouse or keyboard?
6. Downloading songs and videos.
Are there error messages or navigational instructions provided that outlines the
steps to download music from the Apple ITunes store or the YouTube app?
Are there any problems in the quality of the image or the sound given while
Heuristics and set of questions Results and analysis from conducting the
evaluation
1. Visibility of Does the user recognise where they are The device provides recognition while using it
device status while using the device? while displaying appropriate indicators like the
progress bar to keep the user informed of the tasks
Does the device provide the user with
being performed. The device shows the user of
options of where they can go next?
where they are while using the system such for
Does the device provide a view of its example in the Settings menu or the Photos app it
previous actions? shows the user the view of its previous actions.
2. Match Is the user familiar with the language The device provides the user with various functions
Between the that is used in the device? Is the as that of the laptop such as typing, reading or
Device and the information displayed on the screen watching a movie however it cannot replace the
laptop? readable and understandable by the laptop because of the limitation of his duties. The
user? Does the user find the same information on the screen is readable and
comfort level in using the tablet as that understandable because of its huge size.
of a laptop?
3. Consistency Does the devise provide constancy in its The device has shown great consistency and
and Standards function? Does the devise provide a maintained its standard throughout with the use of
high quality of standard while using the the interface.The graphics, user controls, icons and
interface? Is the use of graphics, image error messages are clear and of high quality.
quality, icons and error messages
consistent throughout the device?
4. Flexibility and Does the device provide an easy user The device tries to provide an easy user interface
ease of use for interface to type on the Apple for the flexibility and ease of typing however it
typing keyboard? Does the device allow the slows down the normal speed of typing because of
user to undo certain actions or perform its variance from the normal laptops keyboard.
shortcuts while using the keyboard? Is However, It also allows the user to perform actions
the feel of the keyboard aesthetically such as using the shortcuts on the keyboard with
pleasing and hands move freely without ease. The feel of the keyboard is not that
any obstacle? aesthetically pleasing as users are used to typing on
hard keyboards of the laptop to perform any tasks
or documentation.
5. Flexibility and Does the device provide appropriate and The device does guide the beginner users into how
ease of use for enough guidance for users that are to use the Apple Pencil. However, it does not
the Apple beginners for the use of the Apple provide the ease to use it for the Apples IPad Pro
Pencil Pencil? Does the device provide ease to tablet. The flexibility of the cursor and the ball on
use it with devices interface? Does the the mouse is there but functions such as drawing a
device allow flexibility than that of the picture are not that comfortable and the Apple does
cursor on a laptops mouse or keyboard? not provide the app for handwritten recognition
6. Downloading Are there navigational instructions There is a lot of joy in downloading the songs and
songs and provided that outlines the steps to watching videos on YouTube because of its screen
videos download music from the Apple ITunes size. And navigational instructions have been
store or the YouTube app? Are there any provided to understand the steps of downloading.
problems in the quality of the image or There are no problems faced in the downloading of
the sound given while playing such the videos due to its powerful processor or while
videos? playing such videos.
The purpose of this questionnaire is for you to undertake an evaluation on the Apple IPAD
PRO 12.9 inch tablet. The device enables easy access to digital media, surf the internet,
making colorful drawings, watching videos and taking pictures as well as, used for typing a
Please answer the questions below while exploring and using the device
Male Female
3. Did you find the layout and design of the devices interface attractive and aesthetically
pleasing?
Yes No
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4. Did you think the device was easy to remember when using it?
Yes No
___________________________________________________________________________
___________________________________________________________________________
5. Did you think the device is comfortable to hold while using it?
Yes No
z
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Yes No
z
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Yes No
______________________________________________________________________________
______________________________________________________________________________
Yes No
If you answered No then please give a reason why
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
10. On a scale of 1 3 how would you rate the device regarding taking a picture?
(3 = Good, 2 = Satisfactory, 1 = Poor)
1 2 3
11. On a scale of 1 3 how would you rate the device regarding image quality?
(3 = Good, 2 = Satisfactory, 1 = Poor)
1 2 3
12. On a scale of 1-3, how would you rate the device battery life?
1 2 3
Users
Male; 40%
Female; 60%
Did you find the layout and design of the devices interface attractive and aesthetically pleasing?
Yes; 100%
4. Did you think the device was easy to remember when using it?
No; 40%
Yes; 60%
Did you think the device is easy to hold while using it?
Yes; 40%
No; 60%
Did you think it was easy to type on the Apple keyboard?
Yes; 40%
No; 60%
Yes; 100%
Overall, do you think text is easy and clear to read?
Yes; 100%
Yes; 40%
No; 60%
how would you rate the device in terms of taking a picture
2.5
0.5
0
User 1 User 2 User 3 User 4 User 5
2.5
how would you rate the
2 device in terms of image
quality
1.5
0.5
0
User 1 User 2 User 3 User 4 User 5
how would you rate the device battery life
2.5
0.5
0
User 1 User 2 User 3 User 4 User 5
Analysis:
The iPad Pro 12.9 is a humongous tablet. It's just a bigger iPad than any other IPAD that is being
offered in the market. However, its use is entirely dependent on which type of user is using it for
which purpose. If the laptop is your way of typing and documenting all the data than this is not
the device for those users as it 's hard to carry out such tasks in day to day life. However, if you
are using it for mainly entertainment purpose and taking it out only once in a while, than this is
the device for you. But other than that if your used to the average size of the screen of the tablet
than this might be some getting used to although maybe this magnitude is what the future
by getting a 100% response rate in the answers. Some of those features are watching videos and
movies, listening to songs and enjoying reading on it. The four external speakers on the side are
like a full surround system which makes you want to use less of the headphones. The tasks
performed by its processor are fast and quick, and tasks such as editing an image can be done in
a heartbeat. So its not just a bigger screen but also a bigger processor to carry out all those heavy
duty tasks in a blink of an eye. Users may not be able to grasp the concept of having such a fast
processor on a tablet however they will understand when the function of the tablet replaces the
The Apple Pencil and Smart Keyboard are devices specifically that cater to the IPAD Pro. Their
function too defines their high prices like the stylus additional sensitive sensors and the powerful
keyboard. However, navigation through these devices can still be a hurdle for some people and
would slow down their overall use of the interface. And lastly, the huge array of apps that can be
easily downloaded from the app store and are easily accessible.
However, there were some things the users didnt like the main question that arises after using
the IPAD Pro; can it replace a laptop and its functions? Only the function of the device involves
simple browsing and for entertainement purposes, than the answer is yes. However, any other
function beyond that would be a hassle and time consuming. Despite Apple giving you the role
of a Split Screen mode, so that the user can perform multiple functions and tasks, people find it
hard to do so as they can truly concentrate only on one task at hand. The weight is also a major
issue for tablet users as because of its size it is not easy to carry it around with one hand or to
take a picture or selfies with it. Also, the battery life is also less comparing it to the size it has its
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