Arquillia Burks Aray Rivera Elizabeth Romano Benita Zepeda

Relationship Violence
PRAD 555 - Public Relations Fundations; Professor Don Ingle
Situation Analysis

Lack of knowledge of the new term - relationship violence

versus the previous term domestic violence.
There is a lack of awareness of what relationship violence is.
Not knowing how to recognize the signs of relationship
violence.
Students unsure of where to find resources to get out of an
abusive relationship.
Components of Relationship Violence

Psychological Emotional

Financial Physical
SWOT - Strengths

SLATE:
Monthly meetings
Collaborate to implement initiatives
SLATE Diversity

Survivor Support Advocates within DePauls Office of Health

Promotions & Wellness (HPW):
Provides support to survivors
Offer counseling services
Educate students on Chicago Police Department (CPD)
and DePaul Public Safety Office reporting process
SWOT - Weakness

Lack of overall knowledge

Our audiences do not know how to identify relationship
violence.

Lack of engagement on DePauls social media accounts

The absence of Retweets and Facebook comments could
indicate that students are not aware of the possible
resources.
SWOT - Opportunities & Threats
Opportunities:
Take Care DePaul #TakeCareDePaul
Facebook Page
Division of Student Affairs
Maximize on the New Student
Orientation Week experience
Possible speakers: Prominent
Figure - local celebrity
SLATEs Diversity- DePaul Athletes
Support
Threats:
Too many programs on campus
Hot topics such as race
Chicagos Inner City Reputation
The reputation of Chicagos inner
city being an unsafe place can
skew outsiders perception. This
may be a great concern for
current parents/students, as well
as prospective DePaul families.
Primary Audience

23,110 total DePaul Students

Secondary Audience

Faculty Staff Parents of students

Secondary Research
Secondary Research
Insights

What is relationship abuse? College students say it is difficult

to identify relationship abuse.

Many college aged individuals do not know how to help

someone they suspect is in an abusive relationship.

Because these relationships occur among a younger

population, with the relationship sometimes being someones
first, abusive behavior can be the norm.

Parents, are you aware? Parents are confident that they

can protect their children from all things. However, the ability
to protect versus having the knowledge to protect are totally
different.
Key Insight

We Just Do Not Know

Objectives

1. Increase awareness by 30% by September of 2018 about what

relationship abuse and violence is among DePaul students.

2. Educate parents, staff, and students how to recognize

potential red flags or warning signs of victims in an abusive
relationship.

3. Encourage and empower those in abusive relationships to

seek help. Drive home the idea that you are not alone and it
can happen to anyone.
Strategies

1. Define and Identify relationship abuse

2. Educate students, parents, faculty, and staff

3. Empower and Connect help for yourself or for others

Facebook Page
Twitter Page
Informational Posters

Distributed around
campus & on social
media.
Informational Posters

Distributed around
campus & on social
media.
Informational Posters

Distributed around
campus & on social
media.
Informational Posters

Signs posted around campus and

on social media. Can pull off
numbers for Loop Campus and
for Lincoln Park Campus for
Relationship Abuse Services.

Have you ever felt this way?

This is a sign of emotional
abuse. Reach out to learn more,
or get in contact with DePauls
Relationship Abuse Services.
Please pull a slip below.
Informational Cards

Cards to be:
Distributed during Orientation
and Welcome Week
Attach to class syllabus
Distributed in dorm rooms
Have in the Office of Health
Center
Distributed during events.

Thinner. Smaller. Discrete.

Survivor Series Lectures

We suggest the Office of Health Promotion & Wellness should host

two Survivor Series Lectures twice a year.

Lady Gaga
Love Is Campus Event

The Love Is Campus event is a resource fair focused not only on raising
awareness and educating the community, but also bringing the
community together through entertainment, food, and guest speakers
from members of the Chicago Cubs. This is a big push for our Love Is
Not campaign to renew buzz about the issue of relationship violence on
DePauls campus.

#LoveIsDePaul
Postcards
Newsletter to Parents

Spring 2016, Issue 4

Greetings Parents!

We are so excited to announce the forthcoming of the

Love is NOT Campaign. In our pursuit to address the issue of
relationship violence on campus, our students are creatively and
strategically implementing fresh ways to communicate proactive
and reactive resources. The Love is NOT Campaign is an
awesome way to educate faculty, students, and parents about the
warning signs of relationship abuse while defining the complex
components of relationship violence.

When someone constantly puts

you down, leaves you feeling
like you cant do anything right, or
makes you feel worthless
and bad about yourself.
Timeline

March
Launch Facebook and Twitter Account for LoveIsNot

September
Distribute resources during Orientation Week to students
Welcome Week Activities
Autumn Term Survivor Lecture Series

October
Team up with student organizations on the campus events
Vagina Monologues
Girl Up DePaul

February
LoveIS DePaul Lincoln Park Campus event
Launch Love is Not/Is Promotional Video
April
Spring Survivor Lecture Series
Evaluation

Awareness
Track social media likes and followers
Monitor the amount of tearable resource sheets
Monitor views of PSA

Acceptance
Track number of shares of online content, including PSA
and Campaign images
Monitor the amount of mentions using the #LoveIsNot or
#LoveIsDePaul

Action
Monitor usage of DePauls relationship abuse resources
Track number of attendees to Survivor Series sessions
Monitor the amount of reported incidents on campus by
other students, faculty, staff, or parents
Why This Works
Why This Works - LoveIs Campaign Ad
Thank You
Questions?