Manori Wijerathna

20/2, Kandy Road, Kiribathgoda, Kelaniya, Sri Lanka.

Mob: (+94) 777701932 / E-mail: monaya.star@yahoo.com
PROFILE
Results driven strategic sales and marketing leader with several years of experience of generating sales
growth and territory expansion. Superior organizer who is capable of leading multiple departments and
managing company resources while ensuring financial objectives are met.

CORE STRENGTHS
Marketing strategy planning, Advertising campaign execution, Marketing program development, New
business development , Customer relationship management , Managing public relations, Event marketing
, Contract negotiation, Business analysis, Constructive public speaker.

EMPLOYMENT EXPERIENCE

Perfect Business Solutions Services (Pvt) Ltd, Colombo 02, Sri Lnaka. Jan 2015- April 2015
Assistant Business Development Manager

Responsible for planning and carrying out business development activities; networking with current
and prospective clients, developing personal relationships, so as to maintain and develop business
development strategies of the company, improve client experience and ultimately achieve the desired
impact on return on investment. Reporting to the Managing Director.

Assess current or future customer and business needs and priorities through communicating directly
with customers.
Develop and manage work breakdown structure of key client and information technology projects.
Develop implementation plans that take into account cost-benefit or return on investment (ROI).
Confer with clients and providers to obtain and provide information needed to set up project
objectives.
Negotiate with stakeholders or suppliers to obtain resources
Monitor customer satisfaction of clients and providers subject to key projects to ensure concerns are
settled equitably and timely.
Assign duties, responsibilities, and spans of authority to personnel.
Prepare status reports by collecting, analyzing, and summarizing information and trends.
Identify need for initial resources.
Perform risk assessments to develop response strategies.
Coordinate recruitment and selection of personnel and coordinate supplemental resources to meet
needs.
Evaluate costs and revenue to determine continued profitability.

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A.I Engineering Technology Solutions (Pvt) Ltd, Colombo 10, Sri Lanka Feb 2013 Dec 2014
Sales & Marketing Manager Feb 2008 Sep 2009

Responsible for establishing and directing marketing and sales activities, including advertising and public
relations. These activities affected the direction and goals of business. Led a team of 6 ( Staff strength was
50) and reported to company CEO.
Responded to both annual and monthly sales objectives in coordination with companys business
plan.
Spent a significant portion of time in the field, both with individual accounts and co-travelling
with sales personnel.
Key Achievements
Introduced and consulted to develop and to implement client service programs, which expanded
small-to-medium client base by 55% .
Improved customer support service level by 101% by implementing suitable CRM strategies and
improved customer service satisfaction by 85%.
Achieved 100% increase of revenue in core product lines.
Implemented technology solutions to manage marketing costs and to improve value to customers.
Established consultative, customer needs based selling to drive sales performance.

Ladbrokes (Pvt) Ltd, Cambridge, United Kingdom. November 2009 December 2012
Marketplace Product Manager

Directed and efficiently managed brand standards and assisted with integrating campaigns with brand
consistency, monitored 5 retail shops in Cambridge High Street. Reported to Area Manager.

Planned, developed and managed external marketing partners such as advertising agencies and
digital marketing firms.
Developed brand standards and assisted with integrating campaigns with brand consistency.
Analysed sales data to update a category portfolio by determining new products and removing
underperforming products.
Delivered internal and external presentations regarding new product introductions, marketing
materials, etc.
Coordinated regular meetings and prepared regular reports outlining company's performance.
Managed the entire product line life cycle encompassing all tactical, operational strategic level of
activities.

Key Achievements
Worked directly with all shop managers to improve in-store presentation of products and
achieved annual target of 42000 by 110 %. ( 88,200)
Optimized 110% awareness of Ladbrokes brand level ,among current and new customer bases ,
both virtually and physically , by providing seasonal promotions, offering competitive prices and
letting all customers to feel Ladbrokes as their second home to stay.

A.I Engineering Technology Solutions (Pvt) Ltd, Colombo 10, Sri Lanka Jan 2007- Jan 2008
Assistant Sales & Marketing Manager

Contributed to the efficiency of company marketing and sales operations to manage companys sales
portfolio and responsible to Marketing Manager for building awareness and driving sales of company.

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 Helped to implement processes, procedures and tools to maximize the productivity and
performance of the sales and marketing functions and to facilitate integration with other
departments such as finance, production, etc.
Helped marketing manager to plan, develop and execute sales & marketing strategies.
Supervised the planning and development activities of marketing and communications.
Helped establishing and maintaining appropriate budgets for sales and marketing campaigns and
initiatives.
Reviewed and provided input into sales documentations and agreements.

Key Achievements
Increased sales by 80% by introducing E lead flow software.

EDUCATION AND QUALIFICATIONS

Anglia Ruskin University, Cambridge, UK.

Master of Arts in International Business, Feb 2013.

The Charted Institute of Marketing, UK.

Diploma in Professional Marketing, June 2013.

City of London Academy, London, UK.

Completed
parallelly.
Extended Postgraduate Diploma in Strategic Business Management and Leadership, July 2011.

St. Patricks International College, London, UK.

Higher National Diploma in Business Management, June 2011.

PROFESSIONAL MEMBERSHIP
Member of the Institute of Chartered Marketing, UK, since 2013

EXTRA CURRICULAR ACTIVITIES

Anglia Ruskin University, Cambridge, UK.

Active student consultant, December 2012(Volunteer).

St. Patricks International College, London, UK.

Active student officer, September 2011(Volunteer).

INTERESTS
Playing chess, climbing on mountains, cycling, and doing aerobics.

EXPECTED SALARY

55,000-60,000 LKR

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REFERENCES

Mr. Yavin Yatawara, Mr. P.A Madhuka Tharanga Perera,

Managing Director, Chief Executive Officer,
Pine Agro Lanka (Pvt) Ltd, Robin Seeds & Agro Chemicals,
No 22, Canal Bank Road, Kirulapana, Colombo 06, Mahagasthota, Nuwara Eliya, Sri Lanka,
sales@pineagrolanka.com, madukaperera12@gmail.com,
+94722740684. +94777737960.

Raeva Beri Daniela,

Senior Economic Lecturer,
Anglia Ruskin University,
East Road Cambridge CB1 1PT, United Kingdom,
daniela.raeva-beri@anglia.ac.uk,
+4401223363271.