Company Name: Profood International Inc.

Company Profile

Profood International Corporation is the largest Philippine based dried

fruit producer and the standard bearer of world class processed fruit
products from the Philippine Islands. From the small company that once
catered only to the local market, Profood International Corporation has grown
to become the leading producer of various dried fruit, preserves, purees,
concentrates, and juices. Its products are available all over the Philippines
and exported to many countries in Asia, the Middle East, Europe, North,
Central, and South America, the Caribbean, and Oceania. An ISO 9001:2008,
HACCP, KOSHER, HALAL, and NSF certified company, their main
headquarters are based in Cebu, Central Philippines. This makes it
strategically accessible to source mangoes year round from throughout the
country. At present, the company has four manufacturing sites located in the
north, central, southern, and western parts of the Philippines to be close to
the sources of various regionally grown fruits. With their sophisticated
automated systems, fruit is processed efficiently in a highly sanitized
environment. In the aseptic process, the fruit puree is heated to sterilizing
temperatures then immediately cooled to room temperature within the
system before it is packaged into sterile containers. This technique allows
retention of the fruit's natural flavor, color and aroma while prolonging shelf
life.
Since its inception in 1980. Profood International Corporation has remained
steadfast in its commitment to product excellence. This strict adherence to
superior quality has earned not only satisfaction from discerning Filipino and
foreign customers but also recognition from industry partners worldwide.
Profood International Corporation continues to maintain market leadership
driven by the passion for quality and professionalism that it's global
customers have come to rely on.

Primary Product

The companys main product is Philippine Brand Dried Mangoes.

Location

A. S. Fortuna Street, Mandaue City, Cebu, Mandaue City, Cebu

Evaluation

I. Product Design
The companys main product is Philippine Brand Dried Mangoes.
Its main ingredient is purely carabao mango to assure quality and
sweetness coming from various parts of the Philippines. It benefits the
consumers in a way that it is nutritious and healthy for the body. It also
benefits the Philippine market because the company needs raw
materials from local suppliers throughout the country. Its main product
is simple and has a shelf life is 2 years.

II. Process Strategy

The entire processing, filling and packing lines are fully
automated. Despite this, our production personnel do not rest content.
They still keep a close watch at every stage in the process to
guarantee strict compliance to quality standards.
III. Facility Layout
 Profoods facility layout exhibits a product-oriented layout
because this layout achieves a rapid flow of dried mangoes through the
system. This is made possible because the dried mangoes are highly
standardized which allow a highly standardized repetitive processing.
The production of dried mangoes is divided into a series of
standardized tasks thereby permitting division of labor (e.g. cutting of
mangoes and putting of sugar) and specialization of equipment (e.g.
packing of dried mangoes).

IV. Quality Management

Profood is an ISO 9001:2008 awardee which specifies
requirements for a quality management system where an organization
needs to demonstrate its ability to consistently provide product that
meets customer and applicable statutory and regulatory requirements,
and aims to enhance customer satisfaction through the effective
application of the system, including processes for continual
improvement of the system and the assurance of conformity to
customer and applicable statutory and regulatory requirements. It is
also an HACCP awardee; HACCP is a management system in which
food safety is addressed through the analysis and control of biological,
chemical, and physical hazards from raw material production,
procurement and handling, to manufacturing, distribution and
consumption of the finished product. Profood is also a HALAL Certified
Company. To qualify, the company must write a letter of intent or
application for Halal Certification directly to the IDCP office; enumerate
all the products to be certified; and enumerate all products produced in
the factory/manufacturing plant halal certified or not and attached the
duly accomplished application form.
Its quality control includes color sorting in which dried mangoes
are checked so that damaged pieces are separated from the final
processing, x-ray for detecting foreign materials in the output, and
weight check to determine if the weight of the output is in
 conformance with the specifications. It also adapts a random checking
in its final output which is done by randomly checking a single product
and if the product is defective, the whole batch is considered defective;
but if it is not defective, the whole batch is considered good.

V. Human Resource and Job Design

Profood has a total of 3000 employees in its production area
during off season and an estimate of 5000-6000 employees during
peak season. Some of the additional employees during peak season
are outsourced while some are regular and majority of these are
women since it does not involve heavy weights and lifting. Its policy
does not involve job rotations.
In terms of safety of the workers, Profood has provided them with
the proper attire to ensure their safety and there is proper signage
around the working area to avoid accidents.

VI. Location Strategy

Profood has 4 plants all over Philippines which is in Cebu, Manila,
Davao, and Iloilo with Cebu as its main headquarters. The companys 4
manufacturing sites are strategically located in the northern, central,
western, and southern parts of the Philippines to be close enough to
the sources of raw materials in various regions of the country. This
makes it possible for the corporation to access carabao mangoes year
round from different parts of the country. The Cebu plant site is just a
few minutes away from the seaports and international airport which
makes it good for shipping. These sites are also strategically
established to be close enough to its consumers to reduce handling
costs by middlemen.

VII. Inventory Managment

Profoods raw materials especially the carabao mangoes are
outsourced from various parts of the country. The company receives
fresh fruits every Mondays to Saturdays. Raw materials are
immediately used for processing to utilize its freshness especially if
 peak season. Profood uses a First In First Out (FIFO) method in
managing its inventory so that product first produced are first sold to
catch up with its expiration date. Profood produces approximately 40-
50 tons of fresh dried mangoes per day. Any waste generated from the
mangoes is converted into animal feeds, fuels, and other by-products.
Seeds from mangoes are used for the construction of furniture and
some seeds are given to the Department of Agriculture since Profood
implements a zero-waste management.

VIII. Supply Chain Management

Profoods supply chain starts with its suppliers which come
directly from various farmers throughout the Philippines to avoid
middlemen and thus having reduction of costs. These mangoes are
Carabao Mangoes. The companys raw materials are severely
influenced by the weather especially if there is the presence of
calamities because it affects the transportation of fresh fruits since it is
mostly dependent on sea and air travel because of the Philippines
geographical location. Upon its arrival to the plant, the fruits are
quickly processed to ensure freshness. After processing, the finished
products are shipped out right away to retail outlets, distribution
centers, and for export.

IX. Scheduling
Profoods scheduling of its production is 24/7 especially if there
are raw materials since fruits will quickly ripen and the company
should ensure the fruits freshness. If there are no raw materials, there
are no productions.
X. Maintenance and Reliability
Profood usually employs a preventive maintenance in its
production process especially in its workers since it deals with food
extraction and cleanliness must be ensured at all times. The workers
must be the first persons responsible in ensuring the safety and
cleanliness of the equipment.