Evidencia 10: Sentences Marketing plan

Para realizar esta evidencia usted debe tener en cuenta los siguientes
procedimientos:

1. Estudiar el vocabulario que encuentra en el material denominado English

Word Marketing plan (Material de formacin).
2. Crear 20 frases referentes al plan de mercadeo.

1. The target market refers to the recipient of a product or service, in the

area of marketing is who is directed an advertisement.

2. The market is the context where exchanges of products and services

take place. That is to say that in that context is where the offers, the
demands, the purchases and the sales are carried out.

3. Marketing is all that is done to promote an activity, from the moment you
conceive the idea, until the moment that customers begin to acquire the
product or service on a regular basis

4. Direct investment, in economics, is the placement of long-term capital in

a foreign country, for the creation of agricultural, industrial and service
enterprises, with the purpose of internationalizing.

5. A consumer is a person or organization that demands goods or services

in exchange for money provided by the producer or supplier of goods or
services. That is, it is an economic agent with a series of needs.

6. The target is the intended recipient of a service or a product and its

corresponding dissemination campaigns.

7. The target market, therefore, is the sector of the population to which a

good is directed. The most common variables for determining a target
market are age, gender and socioeconomic conditions.

8. Consortium consists of several companies belonging to the same sector

are united and create a new entity, the consortium. This type of
organization has the purpose of joining efforts and business interests.

9. The slogan is a short word or phrase easy to remember, an original and

striking slogan, often used in advertising, political propaganda, religious,
etc. As an identifying phrase and to build trust

10. Market niches are groups of people who share similar characteristics, to
whom you can offer your product or service in a specific way because
you know they have exactly the need that you or your business solve.
11. Distribution Channels are defined by the different phases or stages
through which a product passes, so that its ownership goes hand in
hand: from the manufacturer to the consumer or end user.

12. Market segmentation is a process of dividing the total market of a good

or service into several smaller, internally homogeneous groups. The
essence of segmentation is really getting to know consumers. One of the
decisive elements of a company's success is its ability to properly
segment its market.

13. The brand represents an image or an ideal in the mind of the consumer
that exceeds the specific characteristics of the goods.

14. Price policy is the set of rules, criteria, guidelines and actions that are
established to regulate and fix the amount of income that comes from the
sale of goods and / or services produced by the public sector through its
dependencies and entities.

15. The product life cycle is the evaluation of the products offered by a
company when they are already in the market. It is the evaluation of the
sales of a given product during the time it remains in the market.

16. Licenses grant the right to use the name and distribution of the product
or service. It is a method of extension, growth and development

17. The franchise consists of the creation of models for the standardization
of production, marketing and service processes, which are transferred
through a contract to companies abroad

18. Competition refers to the existence of a large number of companies or

individuals, which make the offer and sale of a product in a given market,
in which there are also some people or companies, called consumers or
claimants, which, according to their preferences and needs, buy or
demand those products from the offerers.

19. The strategy consists of actions that are carried out to achieve a certain
objective related to marketing.

20. A logo, colloquially also known as logo, is that emblem formed from
letters, abbreviations, among the most common, peculiar and particular
alternatives of a particular company, product or brand, which is precisely
that which allows us to recognize, identify the brand or company